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Coatings product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 15
No Image
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for coatings on Amazon is 4.42, which indicates a relatively high level of customer satisfaction. With a total of 11,089 reviews, it suggests that there is a significant number of customers who have purchased and reviewed coating products in this category. The high average rating implies that customers are generally pleased with the coatings they have purchased. This could be attributed to factors such as product quality, durability, ease of application, and overall performance. It's worth noting that customer satisfaction is a crucial aspect of any product's success, and a high average rating indicates that the coatings in this category are meeting or exceeding customer expectations. Based on this information, my advice would be to continue focusing on maintaining the quality and performance of the coatings. It's important to consistently deliver products that meet customer needs and provide a positive experience. Additionally, monitoring customer feedback and addressing any concerns or issues promptly can further enhance customer satisfaction. Furthermore, it would be beneficial to encourage customers to leave reviews after their purchase. Positive reviews not only contribute to a higher average rating but also serve as social proof, attracting more potential customers to try the coatings. Offering incentives or rewards for leaving reviews could be an effective strategy to increase the number of reviews and further boost customer satisfaction. Overall, the data suggests that the coatings in this category are performing well in terms of customer satisfaction. By maintaining product quality, addressing customer concerns, and actively seeking feedback, you can continue to enhance customer satisfaction and drive further success in the coatings market on Amazon.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is friend, the most commonly moment of use is winter lol, the most common location is garage, the most common behavior is project . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the customers who are most interested in this product are likely to be individuals who are interested in DIY projects and crafts, and who frequently use their garage and car as workspaces. The fact that "project" and "craft" are two of the top usage categories suggests that these customers are likely to be creative and enjoy working on hands-on projects. In terms of relationships, it appears that the product is most frequently mentioned in relation to friends, husbands, and wives. This could suggest that these customers are likely to be social and enjoy working on projects with others. Finally, the fact that the product is most frequently used in garages and on garage floors suggests that these customers are likely to be homeowners or have access to a garage space. They may also be interested in home improvement and maintenance. Based on this analysis, it seems that the ideal customer profile for this product is likely to be a creative, hands-on individual who enjoys working on DIY projects and has access to a garage or workspace. They may also be social and enjoy working on projects with friends or family members. To appeal to this customer profile, the product could be marketed as a versatile coating that can be used for a variety of DIY projects and crafts, with a focus on its durability and ease of use. Additionally, marketing efforts could be targeted towards homeowners and individuals who are interested in home improvement and maintenance.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are resin, product, epoxy, bottle, paint. The most mentioned elements about resin are not cure completely(4.70%), slim(2.12%).
The top 5 positive reviews are product, resin, epoxy, instruction, mix. The most mentioned elements about product are easy to use(8.04%), good quality(1.48%).
not cure completely4.70%
leak everywhere0.55%
easy to use8.04%
good quality1.48%
go on clear0.84%
good quality resin0.77%
have few bubble0.71%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the Coatings category has both pros and cons. The top pro aspect mentioned most is the product itself, which suggests that consumers are generally satisfied with the quality of the coatings available. However, the top con aspect mentioned most is resin, which indicates that there may be issues with the resin used in these coatings. Other cons mentioned include issues with the product, epoxy, bottle, paint, tip, instruction, and mix. These issues may be related to the quality of the product, the instructions provided, or the mixing process. It is important for manufacturers to address these issues in order to improve the overall customer experience. To improve product development and selection, manufacturers should focus on addressing the issues mentioned by consumers. This may involve improving the quality of the resin used in coatings, providing clearer instructions for use, or improving the mixing process. Additionally, manufacturers should consider conducting market research to better understand consumer needs and preferences, and to identify areas for improvement in their products. By addressing these issues and focusing on product development and selection, manufacturers can improve the overall customer experience and increase customer satisfaction.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
99 % uv stable1
additional item1

Based on the data provided, it seems that customers are primarily motivated to buy coatings based on the product description. This suggests that customers are looking for detailed information about the product, such as its features, benefits, and potential uses. Price is also a significant factor, indicating that customers are looking for coatings that offer good value for money. Additionally, recommendations from friends appear to play a smaller role in motivating customers to buy coatings. To optimize an Amazon listing for coatings, it would be important to focus on creating a detailed and informative product description that highlights the key features and benefits of the product. This could include information about the type of coating, its durability, and any special properties it may have. It would also be important to ensure that the price is competitive and clearly displayed, as this is a key factor in motivating customers to make a purchase. Finally, it may be helpful to encourage customers to leave reviews and share their experiences with the product, as this can help to build trust and credibility with potential buyers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
coating thick
thick coating
2 to 3 coating
heavy coating
large size6
big size
large size
more resin6
different resin
resin good
use resin
pump easy6
big bottle4
bottle big
big bottle
large bottle
1 gallon3
2 gallon size
explicit 2 gallon
gallon size
air bubble
bubble out
stop bubble

Based on the customer expectations mentioned, it seems that customers are primarily concerned with the quality of the coating and how it can help them. They want a coating that is good and can help them in some way. This suggests that sellers should focus on developing coatings that meet these expectations. One suggestion for product development prioritization would be to focus on coatings that have specific benefits for customers. For example, coatings that are more durable or provide better protection against corrosion may be more appealing to customers than coatings that simply look good. Sellers should also consider developing coatings that are easy to apply and maintain, as this can help to increase customer satisfaction. In terms of marketing promotion factors, sellers should focus on highlighting the benefits of their coatings in their marketing materials. This could include emphasizing the durability, protection, or other benefits of the coating. Sellers should also consider offering demonstrations or samples of their coatings to potential customers, as this can help to build trust and confidence in the product. Overall, the key to success in the coatings category is to develop products that meet customer expectations and to effectively communicate the benefits of those products to potential customers. By focusing on these factors, sellers can increase customer satisfaction and drive sales in this competitive market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

I'm actually pretty disappointed in this product. Bought it to make some tumblers for Christmas and all of them ended up with fisheyes all over them. At first I thought it was just a mess up on my part so I tried it again on a few more and they were the same. Ended up having to purchase another brand which ended up working great. Only reason I'm giving it 3 stars instead of one is it worked okay for two small coasters I ended up making when I used up the last of the other brand. But I'm sure it will end up turning bad before I even come close to using it all. Waste of money.
Ms. Williams
TerribleJan. 2021
I have Never wrote a review but this product is terrible I’m not giving it any star. This product cure way too fast it start heating up then you started seeing smoke. I been using epoxy for a while this has never happen before I wish I can get my money back
Fkn Love it, it does what I need it to do, my medium is xps and eps foam, and it works well with it! Going to buy more very soon
I bought this product to do a license plate pub table. I collected vintage plates for many years, and needed 2 gallons of epoxy. I have used a different brand in the past, with smaller quantities, and turned out great, but not this product.I poured 2 tables, in my basement, with a fire going on full blast.The next morning i woke up, the tables were very milky, not clear. After a few days, i knew it was ruined.Tonight i broke apart the epoxy with a chisel, and tried to salvage the vintage plates, but they too were trashed,(epoxy peeled off paint). Only way to separate epoxy from plates was with a chisel(ruined). All my hard work down the drain. Do Not Buy!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
love it!!!Aug. 2020
I'm in love working with this resin!!! Thank you wo much!! 🥰🥰
That’s Her!
 Great product & very easy to used. I refinished the surface of my desk using this epoxy. It took 3 coats to achieve this marble look. We waited 2-4 hours between coats and The dry time was 2 days for it to set. The torch was used to remove air bubbles from the epoxy after pouring. The pink, white & shimmer are colors from the Marblers brand which blended well with this. I also added some large gold leaf pieces. Great product for a reasonable cost. Will order again soon as I hv two more desks and my kitchen counter tops that I want to refinish!
This was my first time ever using resin and I did a huge project. It was super easy to use and exceeded all my expectations!
Yolanda Brown
Resin artJul. 2020
It works great on my products
Great qualityJul. 2020
I really like this resin, although its a little more pricey than the other brands it's worth it. I barely have to torch it after pouring on my paintings.
I haven't yet started using the product. I received it a day early. Thank you for that. 😁! I thought I was getting a full gallon of each but didn't realize it was 2 half gallons but I'll deal with it for now as I'm just a beginner. Otherwise, so far so good.

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