Coats, Jackets & Vests product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the product in question has a high number of reviews (22117) but an average rating of NaN. This could be due to a variety of factors, such as a recent release or a lack of consistent ratings. Without knowing more about the specific product, it's difficult to determine customer satisfaction. However, the high number of reviews suggests that the product is popular and has been purchased by many customers. If you are considering purchasing this product, it may be helpful to read through some of the reviews to get a better sense of its quality and performance. Additionally, you may want to consider reaching out to the seller or manufacturer for more information about the product's features and specifications.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is mother, the most commonly moment of use is cold winter, the most common location is around the house, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the product in question is a coat, jacket, or vest that is popularly used as a gift or for travel purposes. The top three users of the product are the mother, daughter, and wife, indicating that the product may be marketed towards women. Additionally, the top three places to use the product are around the house, office, and Vietnam, suggesting that the product may be versatile and suitable for a variety of settings. Given the high number of mentions for gift-giving and travel, it may be beneficial for the company to focus on marketing the product as a gift or travel accessory. This could include creating gift sets or bundles that include the product along with other travel-related items, or highlighting the product's durability and versatility for use while traveling. Additionally, the high number of mentions for the mother, daughter, and wife suggests that the product may be popular among families or as a gift between family members. The company could consider creating marketing campaigns that target this demographic, such as highlighting the product's ability to keep loved ones warm and comfortable during family outings or vacations. Overall, the data suggests that the customer profile for this product may be women who are looking for a versatile and durable coat, jacket, or vest that can be used for a variety of purposes, including travel and gift-giving. The company may want to focus on marketing the product towards this demographic and highlighting its versatility and durability.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are zipper, jacket, sleeve, material, fabric. The most mentioned elements about zipper are do not work(2.30%), break(1.07%).
The top 5 positive reviews are jacket, color, fit, coat, fleece. The most mentioned elements about jacket are light(5.30%), warm enough(3.57%).
do not work2.30%
can not be zip up0.40%
break that 1st season0.03%
not as smooth up and down0.03%
warm enough3.57%
fit good3.16%
good quality1.99%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the top con aspect mentioned most frequently across different products in the Coats, Jackets & Vests category is the zipper, accounting for 17.11% of the mentions. Additionally, the top 5 cons mentioned for vacuum are zipper, jacket, sleeve, material, and fabric. On the other hand, the top pro aspect mentioned most frequently is the jacket, accounting for 21.61% of the mentions. However, the top 5 cons mentioned for the tip are jacket, color, fit, coat, and fleece. From this data, we can conclude that the zipper is a common issue across different products in this category, which suggests that there might be room for improvement in terms of zipper quality or functionality. Additionally, the jacket itself is both a pro and a con aspect, indicating that there might be variations in the quality, fit, or design of jackets within this category. To improve product development and selection, it would be beneficial to focus on addressing the zipper-related issues, such as ensuring durability, smooth operation, and avoiding zipper malfunctions. Furthermore, considering the cons related to jackets, it would be helpful to pay attention to factors like color options, fit accuracy, coat design, and the choice of fabric or fleece material. By addressing these concerns, manufacturers and retailers can enhance the overall quality and customer satisfaction within the Coats, Jackets & Vests category, leading to better product selection and development.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
pack able9

Based on the data provided, it seems that customers primarily buy coats, jackets, and vests based on the product description. This suggests that customers are highly influenced by the information provided about the product, such as its features, materials, and design. A well-written and detailed product description can effectively communicate the benefits and qualities of the item, helping customers make informed purchasing decisions. Some reasons why product description is the top feature could include: 1. Clarity: A clear and concise product description helps customers understand what they are buying, reducing any confusion or uncertainty. 2. Specificity: Detailed descriptions that highlight the unique features, materials, and functionalities of the product can attract customers who are looking for specific qualities in their coats, jackets, or vests. 3. Trustworthiness: A well-written product description can instill trust in customers, as it demonstrates that the seller has taken the time to provide accurate and reliable information about the product. Based on this information, here are some suggestions for optimizing Amazon listings in this category: 1. Focus on the product description: Ensure that the product description is comprehensive, highlighting the key features, materials, and benefits of the coats, jackets, or vests. Use clear and engaging language to capture the attention of potential buyers. 2. Use high-quality images: Alongside the product description, include high-resolution images that showcase the product from different angles. This will give customers a better visual understanding of the item. 3. Include customer reviews: Positive reviews can greatly influence purchasing decisions. Encourage customers to leave reviews and display them prominently on the listing to build trust and credibility. 4. Competitive pricing: While price was mentioned as a factor, it ranked lower compared to the product description. However, it's still important to ensure that the pricing is competitive within the market to attract potential buyers. By optimizing the product description, using high-quality visuals, incorporating customer reviews, and maintaining competitive pricing, sellers can enhance their Amazon listings and increase the likelihood of customers purchasing coats, jackets, and vests in this category.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
fit correctly
fit good
fit right
fit properly
add more color16
more color
petite size11
petite size
petite sizing
more petite sizes
different color9
another color
different color
other color
more fitted9
more fitted
more fitted style
more tailored
body sleeve long8
sleeve longer
long sleeve
sleeve long
sleeve shorter
size size7
size big
size fit
size size
A little bit more thick.7

Analysis of Customer Expectations for Coats, Jackets & Vests: Based on the customer feedback, it is evident that the most common expectation among customers is the fit of the product, with 18 mentions. This suggests that customers are looking for coats, jackets, and vests that provide a comfortable and flattering fit. It would be crucial for sellers to prioritize this aspect during product development. Another significant expectation is related to color options. Customers mentioned "different color" 9 times and "add more color" 16 times. This indicates that customers are seeking a wider range of color choices for their coats, jackets, and vests. Sellers should consider expanding their color options to cater to diverse customer preferences. Suggestions for Product Development Prioritization: 1. Fit: Ensure that the coats, jackets, and vests are designed to provide a comfortable and well-fitting experience for customers. Consider offering various size options and incorporating adjustable features to accommodate different body types. 2. Color Variety: Expand the range of colors available for coats, jackets, and vests. Conduct market research to identify popular color trends and offer a diverse selection that appeals to a wide customer base. 3. Style and Design: Pay attention to the latest fashion trends and incorporate them into the product designs. Consider offering a mix of classic and trendy styles to cater to different customer preferences. 4. Quality Materials: Use high-quality materials that are durable, weather-resistant, and provide adequate warmth. Customers value products that are made to last and can withstand various weather conditions. Suggestions for Marketing Promotion Factors: 1. Visual Appeal: Showcase the coats, jackets, and vests in visually appealing ways through high-quality product images and videos. Highlight the different color options available to attract customers' attention. 2. Fit Descriptions: Clearly communicate the fit of the products in product descriptions and size charts. Provide detailed measurements and guidance to help customers choose the right size. 3. Customer Reviews: Encourage customers to leave reviews and ratings for the products they purchase. Positive reviews regarding fit, color options, and overall satisfaction can greatly influence potential buyers. 4. Social Media Influencers: Collaborate with fashion influencers or bloggers who can showcase the coats, jackets, and vests in their content. This can help reach a wider audience and generate interest in the products. By prioritizing fit, expanding color options, and considering style and design, sellers can meet customer expectations for coats, jackets, and vests. Effective marketing strategies that highlight these factors will further enhance customer engagement and drive sales.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Nice sweaterMay 2020
Nice, fits true to size. Comforatable.
NiceOct. 2018
It’s definitely roomy for a small, but as a result, it will be that much easier to wear heavier sweaters under it when it gets cold later.
Five StarsFeb. 2018
Great jacket! Nice weight(warm) and runs true to size.
Comfy JacketSept. 2021
Fit as expected and very soft.
Jacket reviewFeb. 2021
I returned the jacket as I didn’t like the color. Not canary yellow, darker.
ComfyJan. 2020
FabulousApr. 2021
I love it exactly the color
Petra Mullins
Great quality but i got my regular size it is a little big on me im debating on returning for a smaller size. The arms are snug as wrll but i like it that way! Will definitely buy more of these colors.I do wish it had a better shape to it its like a rectangle tho
Brenda T
I had purchased this item last year and loved it, but when I got another one this year in a different color the sizing was much smaller. Disappointed
M. L. Carter
Jacket good quality & fit true to size. It's a little pricey for non-down, but practical and most important to me, very yellow.

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