Coconut Flakes product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Dang Toasted Coconut Chips | Original | 12 Pack | Vegan, Gluten Free, Non GMO, Healthy Snacks Made with Whole Foods | 1.43 Oz Resealable Bags
Bob's Red Mill Shredded Coconut (Unsweetened), 24-ounce (Pack of 4)
Bob's Red Mill Resealable Unsweetened Coconut Flakes 32 oz 10 Ounce (Pack of 2)
BetterBody Foods Organic Oat Flour Blend, Whole Grain, Gluten-Free, All Purpose Flour for Baking, Vegan, 2 lb, 32 oz
Anthony's Organic Shredded Coconut, 2 lb, Unsweetened, Gluten Free, Non GMO, Vegan, Keto Friendly

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Coconut Flakes product on Amazon has a relatively high customer satisfaction rating. With an average rating of 4.4 out of 5 and a total of 4118 reviews, it appears that many customers are happy with their purchase of this product. However, it's important to note that there may be some variation in customer satisfaction depending on individual preferences and expectations. It's always a good idea to read through a variety of reviews before making a purchase to get a better sense of what other customers have experienced. If you're considering purchasing Coconut Flakes on Amazon, my advice would be to take a closer look at the reviews and see if this product meets your specific needs and preferences. Additionally, it may be helpful to compare this product to other similar products on the market to ensure that you're getting the best value for your money.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is family, the most commonly moment of use is everyday, the most common location is grocery, the most common behavior is snack . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the Coconut Flakes product is primarily associated with family, kids, and friends. Family is mentioned the most, followed closely by kids and friends. This suggests that the product is popular among individuals who enjoy sharing it with their loved ones, especially children and close friends. In terms of usage, the top two purposes for the Coconut Flakes are snacking and baking. Snacking is mentioned significantly more, indicating that customers enjoy consuming the Coconut Flakes as a standalone snack. However, baking is also a popular usage, suggesting that customers appreciate incorporating the product into their culinary creations. When it comes to the places where the product is used, the grocery is mentioned the most, followed by the freezer and the grocery store. This implies that customers primarily purchase the Coconut Flakes from grocery stores and often store them in their freezers for long-term use. Based on this analysis, it can be inferred that the ideal customer profile for the Coconut Flakes product would be individuals who prioritize family-oriented experiences and enjoy sharing snacks with their loved ones. Additionally, the product appeals to those who appreciate versatile ingredients that can be used for both snacking and baking purposes. Targeting customers who frequently visit grocery stores and value convenience in storing food items could also be beneficial. To further engage with this customer profile, it would be helpful to provide recipe ideas that incorporate Coconut Flakes as a key ingredient. Promoting the product as a healthy and delicious snack option for families, and emphasizing its versatility in various recipes, could also attract potential customers. Additionally, offering discounts or promotions in grocery stores where the product is frequently mentioned may help increase its visibility and appeal.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are bag, product, texture, coconut, chip. The most mentioned elements about bag are small(3.16%), do not seal(2.53%).
The top 5 positive reviews are taste, flavor, product, texture, coconut. The most mentioned elements about taste are good(16.91%), tasty(0.87%).
do not seal2.53%
difficult to use1.27%
bad chemical odor0.63%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the top con aspect of Coconut Flakes is the bag, which was mentioned by 14.56% of respondents. Other cons mentioned include the product itself, texture, coconut, and chip. On the other hand, the top pro aspect mentioned is taste, which was cited by 19.39% of respondents. Other cons mentioned include flavor, product, texture, and coconut. Overall, it seems that the taste of Coconut Flakes is a positive aspect, while the bag and other cons mentioned are areas for improvement. To address the bag issue, the company could consider using more durable or eco-friendly packaging options. Additionally, they could work on improving the texture and flavor of the product to address the cons mentioned in those areas. In terms of product development and selection, the company could consider conducting further market research to better understand consumer preferences and needs. They could also explore new flavors or variations of Coconut Flakes to appeal to a wider audience. By addressing the cons and building on the pros, the company could improve the overall satisfaction of their customers and increase sales.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
but it1
finely shred1

Based on the data provided, it seems that customers are primarily motivated to buy coconut flakes based on the product description, brand reputation, and price. However, the product description appears to be the top feature influencing their purchasing decision, with 33.33% of mentions. Customers rely on the product description to understand the key features, benefits, and uses of the coconut flakes. A well-written and informative product description can help customers make an informed decision and understand how the product meets their needs. It provides them with essential details such as the origin of the coconut flakes, their texture, taste, and potential uses in recipes or dietary preferences. To optimize the Amazon listing based on this data, here are a few suggestions: 1. Enhance the product description: Ensure that the product description is detailed, accurate, and highlights the unique selling points of the coconut flakes. Include information about the quality, sourcing, and any certifications or special attributes that set the product apart. 2. Use persuasive language: Craft the product description in a way that appeals to the target audience. Highlight the benefits of consuming coconut flakes, such as their nutritional value, versatility in cooking, or potential health benefits. 3. Include customer reviews: Incorporate positive customer reviews in the product description to build trust and credibility. Genuine feedback from satisfied customers can help potential buyers feel more confident in their decision to purchase. 4. Optimize pricing strategy: While price is not the top motivator, it still plays a significant role. Conduct market research to ensure that the pricing is competitive and aligns with the perceived value of the product. Consider offering discounts or bundle deals to attract price-conscious customers. 5. Leverage brand reputation: If the brand has a strong reputation, emphasize it in the product description. Highlight any awards, certifications, or positive press coverage that the brand has received. This can help build trust and differentiate the product from competitors. By implementing these optimization strategies, you can enhance the product's visibility, attract more customers, and increase sales in the coconut flakes category on Amazon.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
are not expensive5
are not pricey
are not expensive
bag big5
bag big
large bag
big bag
large size5
big size
large size
less pricey4
more affordable
less expensive
more moisture4
more moist
more moisture
resealable bag4
bag resealable
bag ziplock resealable top
resealable bag
shred large
shred larger
chip big
expiration date3
exp date
expiration date year
long expiration

Analysis of Customer Expectations for Coconut Flakes: Based on the customer feedback, it is clear that price is a significant factor for customers when it comes to Coconut Flakes. The terms "cheap" and "are not expensive" were mentioned a total of 14 times, indicating that customers are looking for affordable options in this category. This suggests that sellers should prioritize offering competitive pricing for their Coconut Flakes products. Additionally, customers mentioned the desire for larger-sized bags of Coconut Flakes, with "bag big" being mentioned 5 times. This indicates that customers prefer purchasing Coconut Flakes in larger quantities, possibly for convenience or cost-effectiveness. Sellers should consider offering different package sizes, including larger bags, to cater to this customer expectation. Suggestions for Product Development Prioritization: 1. Price Range: Focus on developing Coconut Flakes products that are competitively priced. Conduct market research to understand the pricing strategies of competitors and aim to offer affordable options to attract price-conscious customers. 2. Packaging Options: Consider introducing larger-sized bags of Coconut Flakes to cater to customers who prefer buying in bulk. This can be an effective way to meet their expectations and provide them with convenience and value for money. 3. Quality Assurance: Ensure that the quality of Coconut Flakes remains high, even with competitive pricing and larger packaging options. Customers expect a good balance between price and quality, so maintaining product standards is crucial. Suggestions for Marketing Promotion Factors: 1. Price Promotions: Offer occasional discounts or promotions on Coconut Flakes to attract customers seeking affordable options. Highlight these promotions through various marketing channels to increase visibility and generate interest. 2. Value Proposition: Emphasize the value customers can get from purchasing Coconut Flakes in larger quantities. Highlight the cost savings, convenience, and versatility of larger bags in your marketing messages. 3. Customer Education: Educate customers about the benefits of Coconut Flakes, such as their nutritional value, versatility in recipes, and long shelf life. This can help create awareness and generate interest in the product. By prioritizing competitive pricing, offering larger packaging options, and implementing effective marketing strategies, sellers can better meet customer expectations for Coconut Flakes and increase their chances of success in this category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

YUMSept. 2014
Yum. These are great to snack on when you have a 'sweet tooth'. They are also good on fruit salad or ice cream
Five StarsJan. 2017
Cabana Chives
TASTY!Mar. 2015
DELICIOUS, crispy, and a great snack!
Sara Johnson
These are delish! I have enjoyed them and my friends that are gluten intolerant!
One StarFeb. 2016
I did not like the taste of these at all
Jose Peralta
Five StarsAug. 2015
Five StarsMay 2015
Five StarsJun. 2016
These chips are unbelievable!
Five StarsSept. 2016
Excellent snack
Awesome!Jan. 2016
These salted caramel coconut chips are fantastic for coconut lovers. They are lightly toasted, with a subtle natural caramel flavor. They are crispy at the start then soften as you chew. I opened the bag and immediately ate half of it. Can't wait to try more.

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