Cold Brew Coffee Makers product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 14
No Image
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for Cold Brew Coffee Makers on Amazon is 4.47, which indicates a generally positive customer satisfaction level. With a total of 16,656 reviews, it suggests that there is a significant number of customers who have purchased and reviewed these products. The high average rating suggests that customers are generally satisfied with their Cold Brew Coffee Makers. However, it's important to note that the rating alone does not provide a complete picture of customer satisfaction. It would be helpful to analyze the distribution of ratings to understand if there are any common issues or concerns raised by customers. Considering the high number of reviews, it is advisable to read through a variety of them to gain a comprehensive understanding of the product's pros and cons. Look for patterns in the feedback to identify any recurring issues or features that customers particularly appreciate. This will help you make an informed decision when purchasing a Cold Brew Coffee Maker. Additionally, it's always a good idea to consider other factors such as price, brand reputation, and specific features that you may be looking for in a Cold Brew Coffee Maker. Reading customer reviews can provide valuable insights, but it's important to weigh them against your own preferences and requirements. In conclusion, the average rating of 4.47 and the significant number of reviews indicate a positive customer satisfaction level for Cold Brew Coffee Makers on Amazon. By thoroughly researching customer feedback and considering your own needs, you can make an informed decision and find a Cold Brew Coffee Maker that suits your preferences.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is everyday, the most common location is fridge, the most common behavior is cold brew . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users of the Cold Brew Coffee Maker are the husband, friend, and wife. The husband is mentioned the most, with 340 mentions, followed by the friend with 198 mentions, and the wife with 191 mentions. This suggests that the product appeals to a diverse range of users, including both close relationships and friends. When it comes to the places where the product is commonly used, the top three locations are the fridge (570 mentions), refrigerator (128 mentions), and counter (115 mentions). This indicates that customers prefer to store their cold brew coffee in a cool environment, such as the fridge or refrigerator, while also utilizing the convenience of having it readily available on the counter. In terms of usage, the two most popular ways customers use the Cold Brew Coffee Maker are for making cold brew (559 mentions) and as a gift (456 mentions). This suggests that customers appreciate the product for its ability to create delicious cold brew coffee, and they also consider it a suitable gift option for coffee enthusiasts. Based on this analysis, the customer profile for the Cold Brew Coffee Maker can be described as individuals who enjoy cold brew coffee and value convenience. They are likely to be coffee lovers who appreciate the ability to make their own cold brew at home. Additionally, they may be interested in sharing their love for coffee by gifting the Cold Brew Coffee Maker to others. To further cater to this customer profile, it would be beneficial to emphasize the product's ease of use, durability, and the quality of the cold brew it produces. Marketing campaigns could focus on the convenience of having cold brew readily available in the fridge or on the counter. Additionally, highlighting the product's suitability as a gift option could attract more customers who are looking for unique and practical presents for coffee enthusiasts. Overall, the analysis suggests that the Cold Brew Coffee Maker has a broad appeal, with potential customers ranging from close relationships like spouses and friends to individuals seeking a convenient way to enjoy cold brew coffee.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are glass, filter, lid, product, handle. The most mentioned elements about glass are slim(6.32%), fragile(2.21%).
The top 5 positive reviews are product, filter, design, pitcher, cold brew. The most mentioned elements about product are easy to use(2.48%), good quality(1.87%).
break easily1.55%
easy to use2.48%
good quality1.87%
easy to clean1.06%
look good0.48%
cold brew3.59%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most common negative aspect of cold brew coffee makers is the glass material, followed by issues with the filter, lid, and handle. On the other hand, the most commonly mentioned positive aspect is the product itself. It's worth noting that the specific cons and pros mentioned vary depending on the product being reviewed, but overall, it seems that customers are generally satisfied with the quality of the cold brew produced by these makers, but have some concerns about the materials and design. To improve product development and selection, manufacturers could focus on addressing the common complaints about glass and filters, perhaps by offering alternative materials or more effective filtration systems. Additionally, they could consider incorporating more user-friendly features like ergonomic handles and easy-to-use lids. By addressing these concerns and improving the overall user experience, cold brew coffee makers could become even more popular among coffee lovers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
cold brew4

Based on the data provided, it seems that customers primarily buy cold brew coffee makers due to the product description. This suggests that customers are highly influenced by the information provided about the product, such as its features, specifications, and benefits. A well-written and detailed product description can effectively communicate the value and functionality of the cold brew coffee maker, making it an important factor in the purchasing decision. Some reasons why the product description is the top feature could be: 1. Clarity: A clear and concise product description helps customers understand what they can expect from the cold brew coffee maker, including its brewing process, capacity, and any additional features. 2. Differentiation: A well-crafted product description can highlight unique selling points, setting the cold brew coffee maker apart from competitors. This can include features like adjustable strength settings, durable construction, or innovative brewing technology. 3. Convenience: Customers appreciate when the product description provides information on ease of use, cleaning instructions, and maintenance requirements. This helps them assess whether the cold brew coffee maker aligns with their lifestyle and preferences. Based on these insights, here are some suggestions for Amazon listing optimization: 1. Focus on the product description: Ensure that the product description is detailed, accurate, and engaging. Highlight the key features, benefits, and specifications of the cold brew coffee maker to capture the attention of potential buyers. 2. Use high-quality images: Include multiple high-resolution images that showcase the cold brew coffee maker from different angles. This allows customers to visualize the product and get a better understanding of its design and functionality. 3. Encourage customer reviews: Positive reviews can further validate the claims made in the product description. Encourage customers to leave reviews by providing exceptional customer service and addressing any concerns promptly. 4. Optimize keywords: Research and include relevant keywords in the product title, description, and bullet points. This will improve the visibility of the cold brew coffee maker in search results and attract potential buyers. By focusing on these optimization strategies, you can enhance the product's appeal, increase customer trust, and ultimately drive more sales for your cold brew coffee maker on Amazon.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
large size105
big size
large size
big size-
size large
glass thicker27
glass thicker
thicker glass
beaker glass thicker
glass carafe thicker
glass container thicker
glass body
is not glass
not glass
hold more14
hold more
know sooner12
pitcher 3 quart11
pitcher large
large pitcher
big size pitcher
large capacity pitcher
large size pitcher
further improvement

Based on the customer expectations mentioned, it is clear that customers are looking for a cold brew coffee maker that is big in size and has a thicker glass. This suggests that customers are looking for a product that can hold a large amount of coffee and is durable enough to withstand regular use. To prioritize product development, sellers should focus on creating a cold brew coffee maker that is not only big in size but also has a thicker glass. This will ensure that the product meets the expectations of customers and is durable enough to last for a long time. Additionally, sellers should consider adding features such as a removable filter or a built-in timer to make the product more convenient for customers to use. In terms of marketing promotion factors, sellers should focus on highlighting the size and durability of the product. This can be done through product images and descriptions that emphasize the large size and thicker glass. Additionally, sellers can offer promotions such as free shipping or a discount for first-time buyers to encourage customers to try the product. Overall, by prioritizing product development and marketing promotion factors that align with customer expectations, sellers can create a successful cold brew coffee maker that meets the needs of their target audience.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Pretty easy to use and clean. Made a batch of cold brew as soon as it arrives and have not brewed hot coffee since! I got this to try and see if it helps with reducing my heartburn...because I was not going to reduce my coffee intake! Priorities.
Kinda clunkyAug. 2021
I’ve been brewing cold brew coffee in a mesh bag in a one gallon pickle jar. I saw this on sale and figured I’d give it a try. What I didn’t care for: -You can’t pour the coffee out while the grounds are in the filter, it would cause the grounds to spill out into the coffee, so you have to take the filter out to pour -the top doesn’t screw closed easily, it’s clunky and seems to get snagged while screwing open/closed -there are a lot of little nooks in the plastic handle/top piece that gets coffee in it and it’s not quick and easy to clean What I liked: -the filter holds a good amount of grounds. It will make strong coffee (I usually make it on the stronger side to make up for melting ice) -it feels pretty solid, not flimsy All in all, it hasn’t taken the place of the mesh bag and pickle jar, but I use it as a secondary brewer. Could be better, but for what it is, it’s not bad.
OkayDec. 2022
Its just okay. Its pretty challenging to clean out not gonna lie. The taste is also super strong, you cant leave it in the fridge with coffee in it, youd have to monitor it for like 25 mins then take the coffee part out. If you are willing to do that then its okay
Okay so there are 4 parts total the pitcher base, the pitcher nosel/cover, the steeping column and the neck connection. As a whole the only thing I really had a complaint about is when you take the grounds/ leafs out from steeping and you have to find a drain them. That doesn't really bother me its how your supposed to drain it. Your supposed to elevate it and set it at an angle because there is no drain at the bottom just the sides. Out side of that it's easy to clean easy to manage and mess free. With that being said the clear plastic is still in fact clear so kudos. As a pro tip giving the lid a 1/4 turn and it will give you a pour spout with out having to take off the lid entirely.
The best thing I’ve ever bought lol. But seriously. AMAZING. Makes no brand coffee taste fancy and smooth. Dunkin and Starbucks ain’t got nothing on me !!
william m.
goodDec. 2021
from china
After only having for 6 months with minimal use 3 small holes have opened in the bottom plastic. They are punched holes and appear to have been there the whole time but loosened I guess? Dissapointed in the total lack of longevity.
Great PitcherJun. 2022
Love this pitcher. Great value for the money.
SimpleApr. 2021
Simple to use and makes a goid amount of cold brew coffee.
Great giftSept. 2022
I’ve had one of these for years and recently bought this one as a gift for a family member. I have the same one and love it. It’s made from glass and so easy to clean.

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