Cold & Flu Relief product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 12
Top 1
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Beekeeper's Naturals Propolis Throat Spray - Natural Immune Support & Sore Throat Relief Antioxidants, Keto, Paleo, Gluten-Free, 1.06 oz (Pack of 2)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the product in question, which falls under the category of Cold & Flu Relief, has a high level of customer satisfaction. With an average rating of 4.5 out of 5 and a total of 11,202 reviews, it is clear that many customers have found this product to be effective in providing relief from cold and flu symptoms. As an AI language model, I cannot provide specific advice on this product, but generally speaking, it is always a good idea to read through customer reviews and feedback before making a purchase. This can help you get a better sense of the product's effectiveness and whether it is likely to meet your needs. Additionally, it is important to follow the instructions and dosage recommendations provided by the manufacturer to ensure that you are using the product safely and effectively.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is night, the most common location is medicine cabinet, the most common behavior is travel . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the customer profile for this product is likely a parent with a young child who frequently gets sick. The fact that "kid" is the most mentioned user and "family" is the second most mentioned user suggests that this product is often used to treat cold and flu symptoms in children. Additionally, the fact that "son" is the third most mentioned user suggests that the product may be used to treat cold and flu symptoms in male children specifically. The top three places to use the product are the medicine cabinet, house, and Nyquil, which suggests that customers are likely using this product at home to treat cold and flu symptoms. The fact that Nyquil is specifically mentioned suggests that customers may be using this product in conjunction with other cold and flu remedies. The top two usages of the product are travel and sick, which suggests that customers may be using this product to treat cold and flu symptoms while on the go. This could be because the product is easy to transport or because customers want to be prepared in case they or their child gets sick while traveling. Overall, the data suggests that the customer profile for this product is likely a parent with a young child who frequently gets sick. To better serve this customer profile, the company could consider marketing the product as a must-have for parents with young children, emphasizing its effectiveness in treating cold and flu symptoms in kids. They could also consider creating travel-sized versions of the product to make it easier for customers to take it on the go.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are product, smell, pill, sprayer, bottle. The most mentioned elements about product are smell so bad(0.73%), cause me to break out in hive , stomach cramping , diarrhea(0.36%).
The top 5 positive reviews are taste, product, flavor, smell, scent. The most mentioned elements about taste are good(21.86%), not bad at(0.57%).
smell so bad0.73%
cause me to break out in hive , stomach cramping , diarrhea0.36%
dangerous ingredient for your child0.36%
do absolutely nothing for my sore scratchy throat0.36%
not bad at0.57%
do not complain0.34%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the Cold & Flu Relief category has both positive and negative aspects. The top pro aspect mentioned most is taste, which suggests that consumers value products that are palatable and easy to consume. However, the top con aspect mentioned most is product, which could indicate that consumers are dissatisfied with the effectiveness or quality of some products in this category. The top 5 cons mentioned for the vacuum are product, smell, pill, sprayer, and bottle, while the top 5 cons mentioned for the tip are taste, product, flavor, smell, and scent. These cons suggest that consumers are concerned about the quality and effectiveness of the products, as well as their taste and smell. To improve product development and selection in this category, it may be helpful to focus on addressing the top cons mentioned by consumers. For example, manufacturers could work to improve the effectiveness of their products, reduce unpleasant smells or tastes, and make their products easier to use. Additionally, it may be helpful to conduct further research to better understand consumer preferences and needs in this category, in order to develop products that are more tailored to their needs.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
natural ingredient4
oil free4
attention to detail1

Based on the data provided, it seems that customers in the Cold & Flu Relief category are primarily motivated to purchase products based on recommendations from friends. This suggests that word-of-mouth marketing and social proof are important factors in this category. However, it's also worth noting that product description is the second most mentioned feature, indicating that customers are paying close attention to the details of the product before making a purchase. This could be because customers in this category are looking for specific ingredients or features that will help them alleviate their cold or flu symptoms. To optimize an Amazon listing for a product in this category, it's important to focus on both social proof and product details. Including customer reviews and ratings can help build trust and credibility with potential buyers, while also highlighting the benefits and features of the product in the product description can help customers make an informed decision. Additionally, including keywords related to cold and flu relief in the product title and description can help improve visibility in search results.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
less pricey4
less expensive
less costly
product work4
product work
big bottle3
bottle big
know sooner3
introduce sooner
knew sooner
large size3
large size
longer lasting3
last longer

Based on the customer expectations mentioned, it seems that customers in the Cold & Flu Relief category are primarily looking for products that can help alleviate their symptoms, while also being effective and affordable. To meet these expectations, sellers should prioritize product development that focuses on providing relief for common cold and flu symptoms such as cough, congestion, and sore throat. Products that are easy to use and provide quick relief are likely to be popular among customers. In terms of marketing promotion factors, sellers should emphasize the effectiveness of their products in helping customers feel better quickly. They should also highlight any unique features or ingredients that set their products apart from competitors. Additionally, offering discounts or promotions that make their products more affordable can help attract price-conscious customers. Overall, sellers in the Cold & Flu Relief category should focus on developing products that are effective, easy to use, and affordable, while also emphasizing these factors in their marketing efforts. By meeting these customer expectations, they can build a loyal customer base and stand out in a competitive market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

I was taking this to try to keep from getting Influenza A. I believe in prayer so whether it was my asking God to please protect me or this med, either way I did not get sick. I started taking it as soon as my husband was diagnosed.
Well today I have guests arriving with a 1 year old child,and had already been paranoid about staying healthy. I woke up about 10 am from a nap and thought: I feel like I'm getting the flu. You know the feeling burning eyes feverish etc, so I took a dose of this about 12 pm and right now I feel a lot better. It's 3 pm the same day.
H.H. Eccluus
Keep HealthyMar. 2018
Whenever I feel ANYTHING coming on, I take this stuff. I carry "O" with me always. Sweet little granules that you put under your tongue till they melt. I'm convinced they have helped me stave off nasty bugs. I work in an office where people think its a really good idea to come to work when they are hacking and sneezing like Camille and so the place is like a big petri dish growing repellent cultures. The "O" has kept the pathogens at bay.
Five StarsMar. 2018
Work great
Just sugarJan. 2022
This was recommended to me by a family member. Definitely a placebo! She felt better after one day, I still feel like crap after 3 (worse actually). Don't waste your money! I do believe in homeopathic medicine, but this is just too much.
It works!Feb. 2018
Fast shipping! This product really works!
These little magic beads have brought me back from the brink of illness several this product.
Hannah Guzman
I bought this in the hopes that I wouldn’t need it but guess what? The flu struck this house 2 days later and I broke it out. I gave my son the recommended dosage and within hours he was sweating and his fever was breaking. The fever, body aches and cold sweats were up and down but within 24 hours he was at 100%. My son is fairly healthy so I can’t judge it exclusively on this medication but I would 1000% recommend. It dissolves in the child’s mouth and I tell him it’s candy that will make him feel better because it’s a bit sweet and reminds me of pop rocks without the popping haha get this now!!
Good dealApr. 2020
Same as store
Product as described

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