Cold Sore & Fever Blister Treatments product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Dry Nose Relief by Boroleum | Nasal Soreness & Stuffy Nose Relief | Medicated Nasal Gel and Nose Moisturizer
Orajel Cold Sore Treatment – Instant Relief for Cold Sore Pain- From #1 Oral Pain Relief Brand
Dentemp Canker Sore Medicine 2pk Canker Cover - Oral Pain Reliever (12 Count) - Treatment to Relieve Canker Pain, Mouth Sores & Mouth Irritation - Fast Acting Canker Sore Relief Tablets for Adults
Campho Phenique Cold Sore and Fever Blister Treatment for Lips, Maximum Strength Provides Instant Relief, Helps Prevent Infection To Promote Healing, Original Gel Formula, 0.23 Oz
Mederma Cold Sore Discreet Healing Patch

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for Cold Sore & Fever Blister Treatments on Amazon is quite high at 4.55 out of 5. This indicates that customers are generally satisfied with the products in this category. Additionally, with a total of 6491 reviews, it suggests that there is a significant number of customers who have purchased and reviewed these treatments. The high average rating and the large number of reviews indicate a positive customer satisfaction level. It implies that the majority of customers are happy with the effectiveness and quality of the products they have purchased to treat cold sores and fever blisters. Based on this information, my advice would be to continue providing high-quality products in this category. It's important to maintain the level of customer satisfaction by consistently delivering effective treatments. Additionally, it would be beneficial to encourage customers to leave reviews after their purchase, as positive reviews can help attract more potential buyers and build trust in the product.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is night, the most common location is medicine cabinet, the most common behavior is eat . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the customers who use this product are primarily concerned with preventing cold sores and fever blisters. The top three users mentioned are the husband, daughter, and kid, which suggests that this product is likely used by families. Additionally, the top three places to use the product are the medicine cabinet, pharmacy, and house, which indicates that customers are likely purchasing this product for home use. The fact that "eat" is the top usage of the product is interesting and may suggest that customers are using this product as a dietary supplement to prevent cold sores. However, it's important to note that this interpretation is speculative and would require further research to confirm. Based on this data, it's likely that the customer profile for this product is families who are concerned with preventing cold sores and fever blisters. To better understand this customer profile, it may be helpful to conduct further research to determine the age range and gender of the customers, as well as their income level and geographic location. Additionally, it may be useful to conduct surveys or focus groups to gain a better understanding of why customers are using this product and what they like or dislike about it. This information could be used to improve the product and better target the customer base.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are product, patch, pump, tube, liquid. The most mentioned elements about product are stain(1.86%), offer no pain relief(0.46%).
The top 5 positive reviews are product, patch, bottle, boroleum, canker rid. The most mentioned elements about product are give pain relief(1.68%), heals it quickly(1.47%).
offer no pain relief0.46%
after it dissolve it upsets my stomach0.23%
break off in0.23%
give pain relief1.68%
heals it quickly1.47%
relief pain easily1.47%
help me heal quicker1.26%
canker rid2.52%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most commonly mentioned aspect of this category is the product itself, both in terms of pros and cons. The top con aspects mentioned include issues with the patch, pump, tube, and liquid, while the top pro aspect is simply the product itself. Additionally, the top 5 cons of the tip include issues with the product, patch, bottle, boroleum, and canker rid. Overall, it appears that there are some concerns with the effectiveness and usability of the products in this category, particularly with regards to the delivery mechanism (i.e. patch, pump, tube, etc.). However, there is also a significant number of people who find the product itself to be effective and helpful. In terms of product development and selection, it may be worth exploring alternative delivery mechanisms that address some of the concerns mentioned in the data (e.g. improving the patch or pump). Additionally, it may be helpful to conduct further research to better understand the specific pain points and needs of consumers in this category, in order to develop products that better meet their needs.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
canker rid1
claim to help with healing1

Based on the data provided, it seems that customers are primarily motivated to buy Cold Sore & Fever Blister Treatments based on the product description. This is likely because customers want to know exactly what they are buying and how it will help them with their cold sores or fever blisters. Additionally, the fact that the product is recommended by friends is also a significant factor, as customers often trust the opinions of people they know. Price, on the other hand, seems to be less of a motivator for customers in this category. This could be because customers are willing to pay more for a product that they believe will effectively treat their cold sores or fever blisters. To optimize an Amazon listing for a product in this category, it would be important to focus on creating a detailed and informative product description. This could include information about the ingredients, how the product works, and any clinical studies or customer reviews that support its effectiveness. Additionally, it would be helpful to include information about how the product is recommended by friends, as this could help to build trust with potential customers. Finally, while price may not be the top motivator for customers in this category, it is still important to ensure that the product is competitively priced and offers good value for money.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
know sooner12
know sooner
2 year ago5
year ago
gel version
in gel
more gel
4 last4
body heal4
heal faster
heal sore3
get rid of sore
heal sore
sore heal quickly
is not expensive3
not expensive
is not expensive

Analysis of Customer Expectations for Cold Sore & Fever Blister Treatments: Based on the provided data, it is evident that customers have certain expectations when it comes to products in the Cold Sore & Fever Blister Treatments category. The most frequently mentioned expectations are related to the effectiveness of the product ("work"), timely information ("know sooner"), and assistance in finding the right solution ("help"). 1. Effectiveness ("work"): Customers expect products in this category to deliver results. They want treatments that effectively alleviate cold sores and fever blisters. Sellers should prioritize product development by focusing on creating solutions that have proven efficacy and can provide relief to customers. 2. Timely information ("know sooner"): Customers want to be informed about the latest developments in cold sore and fever blister treatments. They expect sellers to provide them with up-to-date information about new products, advancements, and research in the field. Sellers should prioritize staying informed about the latest trends and developments and communicate this information to their customers promptly. 3. Assistance in finding the right solution ("help"): Customers expect sellers to assist them in finding the most suitable treatment for their specific needs. This could involve providing guidance, recommendations, or personalized advice. Sellers should prioritize offering customer support and guidance to help customers make informed decisions about the products that best suit their requirements. Suggestions for Product Development Prioritization and Marketing Promotion Factors: 1. Research and Development: Invest in research and development to create innovative and effective cold sore and fever blister treatments. Prioritize developing products that have a proven track record of success and are backed by scientific evidence. 2. Customer Feedback: Gather feedback from customers to understand their needs and preferences better. Use this feedback to improve existing products or develop new ones that address specific pain points or offer unique benefits. 3. Education and Awareness: Prioritize educating customers about cold sores and fever blisters, including prevention, treatment options, and best practices. Develop informative content, such as blog posts, videos, or social media campaigns, to raise awareness and provide valuable information to customers. 4. Customer Support: Offer excellent customer support to assist customers in finding the right treatment for their needs. Train customer service representatives to provide knowledgeable and empathetic assistance, ensuring customers feel supported throughout their journey. 5. Marketing and Communication: Develop marketing campaigns that highlight the effectiveness of your products, emphasizing their ability to provide relief from cold sores and fever blisters. Use clear and concise messaging to communicate the benefits and unique selling points of your products. 6. Collaboration with Healthcare Professionals: Establish partnerships with healthcare professionals, such as dermatologists or pharmacists, to gain credibility and trust. Seek endorsements or recommendations from these experts to strengthen your brand's reputation. By prioritizing these factors, sellers can align their product development and marketing strategies with customer expectations, ultimately enhancing customer satisfaction and loyalty in the Cold Sore & Fever Blister Treatments category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Five StarsOct. 2017
Cleared up tongue cankers overnight.
NJSC Coquis
Great product and seemed to remove the canker really fast. The taste wasn't the best but that's OK. Better than other products out there.
This did not work for me, it just stained my teeth but it did give me a good sting on my sore.
I have dealt with stress canker sores for my whole life and this stuff is the best I've tried. It really does heal more quickly and help with the pain.
jimmy wei
Five StarsSept. 2017
This worked great. I suffer from pretty terrible sores and one application prevented the pain and sped the healing up quite a bit.
Trevor P.
I have had canker sores for almost 30 years. Not just the small ones that supposedly go away in a week, but the nuclear sized ones that make it impossible to breathe without pain and last for a month. I have tried gels, patches, and even had my dentist prescribe me aphthasol, which is the only FDA approved prescription for canker sores to my knowledge. The only thing that used to work for me was to have my doctor put a stick of silver nitrate on the sore to cauterize it, which they are reluctant to do now. So with nothing to lose and based on the reviews here, I purchased this stuff. I'm not a big "homeopathic" type guy at all, so I had low expectations. The first time I used it, the sore never got bigger and was gone in a couple days. I thought perhaps a fluke. But nope, a few weeks later I again applied it to canker sore, this one on the gum line which has always been notoriously hard me to treat. This stuff is very fluid out of the bottle so be careful as it stains. But the nice thing is, you don't have to make sure the surface is "completely" dry like I did with the aphthasol paste. The paste was pretty much worthless to me because it took at least five minutes for it to melt into the sore and form a barrier. Canker-Rid will film up even over a moist area. Bottom line is, if you have tried everything else, what do you have to lose? This stuff really works. Give it a shot, and I'll bet you come back to write a glowing review like me. :)
Frank V
 I am writing this review having just applied Canker-Rid for the first time and I am quite pleased with the immediate results. They include a little instruction card (pictured). Unlike some of the other reviews stated, the card does tell you to dry off the area, which I did. I then used a Q-Tip to apply the liquid which is the color of molasses, but nowhere near as viscous. I put about 5 drops on the Q-Tip to saturate it. That barely made a dent in the bottle, so the 1oz seems like it will last a while. When you apply it, it definitely stings, but no worse then say eating something salty when you have a canker sore. But very quickly the numbness sets in and it feels good. It sorta feels like a little dry patch. They also advise you to breath through your mouth for a bit to help dry it out, which I did. It's now been about a half hour and I'm not experiencing any pain. The instructions also state to use as often as needed. Most drug store brands with medication limit the amount of times a day you should apply. So I like the fact that I can just keep reapplying. I've used many over the counter canker sore medications, including Canker-X, Kanka liquid, Kanka brush, and Orajel. I will say I've had similar success with Kanka liquid, but with more difficulty getting it to dry and last. They even included what appear to be a couple pieces of candy or lozenges in the package.
Doesn't work.
Ken Lim
WowMar. 2021
Sweet baby Jesus what magic is this? It's literally so effective! I applied it twice on two separate nights and the ulcer is mostly gone by the third day! Apart from Oralmedic (which is really expensive), this is the only one that works! Love whatever this propolis magic is doing

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