Color Conditioners product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 18
2023/02/03
Top 1
Top 2
Top 3
Average Ratings
4.7
Total Reviews
7,945
This insight is based on the data from the best seller products. The top 5 of them are:
BIOLAGE Color Last, Color Safe Conditioner | Helps Maintain Color Depth & Shine | For Color-Treated Hair | Paraben & Silicone-Free | Vegan​ | 33.8 Fl. Oz.
B00ILBUG40
BIOLAGE Color Last Conditioner | Color Safe Conditioner | Helps Maintain Color Depth & Shine | For Color-Treated Hair | Paraben & Silicone-Free | Vegan​ | 13.5 Fl. Oz.
B00JAI4FGI
BIOLAGE Color Last Conditioner | Helps Maintain Color Depth, Tone & Shine | Anti-Fade | For Color-Treated Hair | Paraben & Silicone-Free | Vegan​ | 1.7 Fl. Oz
B015J4GNIY

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Color Conditioners in the Amazon BSR (Best Sellers Rank) category have received positive customer feedback. With an average rating of 4.66 out of 5 and a total of 7945 reviews, it indicates a high level of customer satisfaction. The high average rating suggests that the majority of customers are pleased with their purchase and have had positive experiences with the Color Conditioners in this category. The significant number of reviews also indicates that there is a considerable demand for these products. Based on this information, it is safe to conclude that Color Conditioners in the Amazon BSR category are generally well-received by customers. However, it is important to note that individual preferences may vary, and it is always advisable for customers to read through the reviews and product descriptions to ensure that the specific Color Conditioner meets their needs. For customers looking to purchase a Color Conditioner, it would be wise to consider the products with higher ratings and a substantial number of reviews. Additionally, reading the reviews can provide valuable insights into the effectiveness, ease of use, and overall satisfaction of previous customers. Remember, personal preferences and hair types can differ, so it's essential to choose a Color Conditioner that aligns with your specific needs and requirements.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is everyday, the most common location is salon, the most common behavior is shower i . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the Color Conditioners product is most commonly used by women, as the top three users mentioned are daughter, friend, and wife. Additionally, the product is most commonly used in salons, which suggests that it may be a professional-grade product that is used by hairdressers. The fact that the top two usages of the product are showering and washing hair suggests that the product is primarily used for hair care. The fact that the product is a color conditioner also suggests that it is used to maintain hair color, which may be why it is primarily used in salons. Based on this data, it seems that the ideal customer profile for this product is a woman who is concerned about maintaining her hair color and is willing to invest in professional-grade hair care products. This customer may be someone who visits a salon regularly and is looking for a product that will help her maintain her hair color between salon visits. To appeal to this customer profile, the company could focus on marketing the product as a professional-grade color conditioner that is used by hairdressers in salons. They could also emphasize the product's ability to maintain hair color and promote it as a way for customers to extend the life of their hair color between salon visits. Additionally, they could consider partnering with salons to offer the product as part of their hair care services.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are color, product, shampoo, smell, bottle. The most mentioned elements about color are stain everything(1.15%), uneven(1.15%).
The top 5 positive reviews are color, shampoo, product, smell, conditioner. The most mentioned elements about color are good(10.01%), vibrant(2.50%).
Cons
color18.33%
stain everything1.15%
uneven1.15%
bad0.90%
wash out0.90%
fade0.51%
product17.69%
shampoo11.54%
smell5.51%
bottle5.00%
Pros
color28.16%
good10.01%
vibrant2.50%
look good1.93%
keep vibrant1.00%
last surprisingly well0.71%
shampoo13.08%
product12.72%
smell9.29%
conditioner6.15%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that color is the most frequently mentioned aspect in both the pros and cons of color conditioners. However, it is important to note that the percentages mentioned do not provide a clear indication of the overall sentiment towards color conditioners. In terms of cons, the top five mentioned aspects are color, product, shampoo, smell, and bottle. This suggests that some users may have concerns about the color, quality of the product, compatibility with shampoo, scent, and packaging. On the other hand, the top pro aspect mentioned is color, indicating that many users appreciate the color-enhancing properties of these conditioners. To improve product development and selection, it would be beneficial to address the cons mentioned. Firstly, manufacturers could focus on improving the color aspect, ensuring that it delivers the desired results without any negative effects. Secondly, they should work on enhancing the overall quality of the product, ensuring it meets customers' expectations. Additionally, considering the compatibility with different shampoos and improving the scent could help address some of the concerns raised. Lastly, paying attention to the packaging and making it more user-friendly and appealing could also contribute to a better overall experience. It is important to conduct further analysis and gather more comprehensive data to gain a deeper understanding of the sentiment towards color conditioners. This will help in making more informed decisions regarding product development and selection.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
others32
blue1
bold1
brown hair aka strong pigment1
celeb1

Based on the data provided, it seems that the primary motivation for customers to buy color conditioners is through recommendations from friends. This suggests that word-of-mouth marketing and social proof are powerful drivers of sales in this category. However, it's also worth noting that a significant portion of customers (22.57%) are influenced by the product description. This suggests that having a clear and compelling product description is crucial for driving sales in this category. To optimize an Amazon listing for color conditioners, it's important to focus on both social proof and product descriptions. Some suggestions for optimization might include: - Encouraging satisfied customers to leave reviews and ratings, which can serve as social proof for potential buyers. - Including customer testimonials or quotes in the product description to further emphasize the product's benefits. - Using high-quality images and videos to showcase the product and its results. - Highlighting any unique or standout features of the product that set it apart from competitors. By focusing on these elements, sellers can create a more compelling and persuasive listing that appeals to potential buyers and drives sales in the color conditioner category.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
color last longer16
color last longer
color last long
color good last long
color longer
color longer last more than week
work10
work
last long9
last long
last longer
color7
color
color darker7
darker
color brighter
darker color
darker coloring
color conditioner5
color conditioner
color shampoo
color shampoo conditioner product work good
color-protecting conditioner
shampoo conditioner for color-treated hair
do not fade5
fade
fade fast
stop fade color
wash out fade
good5
good
help5
help
more5
more

Analysis of Customer Expectations for Color Conditioners: Based on the customer feedback, it is evident that there are three key expectations for color conditioners: long-lasting color (16 mentions), effective performance (10 mentions), and durability (9 mentions). Let's delve deeper into each expectation and provide some suggestions for product development prioritization and marketing promotion factors. 1. Long-lasting color (16 mentions): Customers highly value color conditioners that can maintain vibrant and rich colors for an extended period. To meet this expectation, sellers should focus on developing products with advanced color-locking technologies. This could involve incorporating ingredients that help seal the color pigments into the hair shaft, preventing premature fading. Additionally, sellers should consider conducting thorough testing to ensure the longevity of the color under various conditions, such as exposure to sunlight, heat styling, and frequent washing. 2. Effective performance (10 mentions): Customers expect color conditioners to deliver on their primary purpose, which is to enhance and maintain hair color. Sellers should prioritize product development by formulating color conditioners with high-quality ingredients that provide effective color depositing and color retention properties. It is crucial to strike a balance between color intensity and hair health, ensuring that the product doesn't compromise the overall condition of the hair. Conducting consumer trials and gathering feedback during the development process can help fine-tune the performance of the product. 3. Durability (9 mentions): Customers desire color conditioners that can withstand daily wear and tear, including exposure to environmental factors, heat styling, and regular washing. To address this expectation, sellers should focus on developing products with enhanced durability. This could involve incorporating ingredients that provide a protective barrier against external aggressors, such as UV rays and pollution. Additionally, sellers should consider offering guidance on proper hair care routines and maintenance tips to help customers maximize the longevity of their color. Suggestions for Product Development Prioritization and Marketing Promotion Factors: 1. Prioritization: - Invest in research and development to create color conditioners with improved color-locking technologies. - Focus on formulating products with high-quality ingredients that deliver effective color depositing and retention. - Conduct thorough testing to ensure durability and resistance to external factors. 2. Marketing Promotion Factors: - Highlight the long-lasting color benefits of the product in marketing campaigns and product descriptions. - Emphasize the effectiveness of the color conditioner in enhancing and maintaining hair color. - Showcase the durability of the product by sharing testimonials and before-and-after pictures from satisfied customers. - Provide educational content on proper hair care routines and maintenance tips to help customers prolong the life of their color. By addressing these customer expectations and incorporating the suggested product development prioritization and marketing promotion factors, sellers can better meet the needs of their target audience and differentiate their color conditioners in the market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

Aisling
Purchased
I used fire opal and it was literally brown it wasn’t even copper. So then I got another one and tried the ruby color and this is how it came out. My hair is beyond dry as well it feels as if I bleached it. I will not be using this ever again.
Worth it!Dec. 2017
this product was suggested to me by a good friend of mine who has very rich dark red tresses. She learned about it from her hairdresser. I have a lighter shade of red and found a hair dye that fits me well, but if course always fades and I'm constantly chasing after it to keep it looking decent. This shampoo has exceeded expectations! Not only does it keep my hair vibrant, i CONSTANTLY recieve complements (I'm only used to getting them for fresh color) and it really helps blend my roots extending my need to recolor by at least 2-3 weeks. I in turn suggested it to another that has dark hair with purple steaks. When i first met her, the purple was "meh" - predictable, hard to see. Next time i see her? A beautiful, rich dark purple! In short, blow the cash and up the pretty!
MEH1980
Purchased
Only use this on very brassy orange hair - or else you'll end up with blue hair instead of silver!
Jazmin Rivera
Purchased
Green HueDec. 2022
This product sadly turned my hair green. Very disappointed.
ashley carter
Purchased
This stuff is the best! Better than many hair colors I've used, really! VERY vibrant red, even on my darker hair. I like to let it sit for 20- 30 minutes, but that can be kind of messy. The bottle recommends <5 minutes lol it can leave a "post color" heavy feel on your hair if you dont rinse VERY well. Use a color safe shampoo after this shampoo and you won't have that problem.
Kelbie bowman
Purchased
Love this product. However, it was busted in the package and leaking out the package.
S Witztum
Purchased
This shampoo is okay. Gives pretty good color but it runs into your clothes , especially when exercising and sweating . Continue to bleed color for weeks after application.
Mandy
Purchased
I would love to write a review but I cannot open the product!! Yay!
Awful colorJan. 2023
I tried the pastel silver on all my light blonde parts and it came out pea green
Lynnea Morgan
Purchased
I have a little longer than shoulder length hair. I brushed through all the knots before starting to apply the color. I did use the gloves. As I was pulling it down through my hair when I would get to the end my hair was literally coming out as you can see in the photos. After applying I let it sit for 15 mins, got in the shower. It came out easily with warm water. During this process my hair felt soft. Again, there was more hair that fell out. Once out I towel dried and then blow dried. No change in the color of my hair. In the photos the photo on the left was the day before I put the color on. ( light is a little different but you can see it was pretty light and still shows no silver gray/pastel ) I do not recommend.

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