Color Refreshers product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 13
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Keracolor Clenditioner Hair Dye - Semi Permanent Hair Color Depositing Conditioner, Cruelty-free, 20 Colors
BIOLAGE Color Last, Color Safe Conditioner | Helps Maintain Color Depth & Shine | For Color-Treated Hair | Paraben & Silicone-Free | Vegan​ | 33.8 Fl. Oz.
BIOLAGE Color Last Conditioner | Color Safe Conditioner | Helps Maintain Color Depth & Shine | For Color-Treated Hair | Paraben & Silicone-Free | Vegan​ | 13.5 Fl. Oz.
BIOLAGE Color Last Conditioner | Helps Maintain Color Depth, Tone & Shine | Anti-Fade | For Color-Treated Hair | Paraben & Silicone-Free | Vegan​ | 1.7 Fl. Oz

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Color Refreshers product in question has a relatively high customer satisfaction rating of 4.16 out of 5, based on a total of 23,832 reviews on Amazon. This suggests that the product is generally well-liked by customers who have purchased and used it. However, it's important to note that without additional information about the specific product and its features, it's difficult to provide more detailed advice. It may be helpful to read through some of the reviews to get a better sense of what customers like and dislike about the product, as well as any common issues or concerns that have been raised. Additionally, it may be useful to compare this product to similar products in the same category to see how it stacks up in terms of price, features, and overall value.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is everyday, the most common location is salon, the most common behavior is shower i . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the Color Refreshers product is most commonly used by women, as the top three users mentioned are daughter, friend, and husband. Additionally, the product is most commonly used in a salon setting, which could suggest that it is used by professionals in the beauty industry. However, it is also used in the bathroom and bathtub, indicating that it is also used by individuals at home. The top two usages of the product are for showering and washing hair, which suggests that the product is primarily used for hair care. This could indicate that the product is marketed towards individuals who are looking to refresh the color of their hair, either at home or in a salon setting. Based on this data, it may be beneficial for the company to target their marketing towards women who are interested in hair care and beauty products. Additionally, they may want to focus on marketing the product towards professionals in the beauty industry, as it is commonly used in a salon setting. It may also be helpful to create marketing campaigns that highlight the convenience of using the product at home, as it is commonly used in the bathroom and bathtub. Overall, the data suggests that the Color Refreshers product is primarily used for hair care and is most commonly used by women in a salon or home setting. By targeting their marketing towards this demographic, the company may be able to increase sales and expand their customer base.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are color, product, pump, bottle, shampoo. The most mentioned elements about color are stain everything(1.10%), fade really quickly(0.75%).
The top 5 positive reviews are color, product, smell, shampoo, conditioner. The most mentioned elements about color are good(9.09%), vibrant(2.09%).
stain everything1.10%
fade really quickly0.75%
wash out0.70%
look good1.83%
keep vibrant0.59%
last surprisingly well0.52%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that color is the most significant factor in both the pros and cons of Color Refreshers. While color is the top pro aspect mentioned, it is also the top con aspect mentioned. Other cons mentioned include the product itself, the pump, bottle, smell, shampoo, and conditioner. This suggests that while consumers appreciate the color-refreshing benefits of these products, there may be room for improvement in terms of the overall product experience. For example, manufacturers could consider improving the packaging, scent, and formula of their products to address some of the common complaints. In terms of product development and selection, manufacturers should focus on creating products that not only refresh color but also provide a pleasant user experience. This could include developing products with better packaging, more appealing scents, and improved formulas that address common hair concerns such as dryness and damage. Overall, while color is clearly a key factor in the success of Color Refreshers, manufacturers should not overlook the importance of creating a well-rounded product that addresses a range of consumer needs and preferences.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the data provided, it seems that customers are primarily motivated to buy color refreshers based on the product description. This suggests that customers are looking for detailed information about the product, such as its features, benefits, and how it works. There are several reasons why the product description is the top feature for buyers. Firstly, customers want to know exactly what they are buying and what benefits they can expect from the product. Secondly, a detailed product description can help customers make an informed decision about whether the product is right for them. Finally, a well-written product description can help build trust and credibility with customers, which can lead to increased sales. To optimize an Amazon listing for color refreshers, it is important to focus on creating a detailed and informative product description. This should include information about the product's features, benefits, and how it works. Additionally, it may be helpful to include customer reviews and ratings, as these can help build trust and credibility with potential buyers. Finally, it is important to use relevant keywords in the product title and description to improve visibility in search results.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
color last longer27
color last longer
color last long
color longer
long color last
color good last long
last long24
last long
last longer
last awhile
big bottle20
big bottle
bottle big
large bottle
big container
big size bottle
color darker20
darker color
brighter color
color brighter
color darker
'before picture17
before picture
before after photo
before after picture
before photo
before after pic
not color
take color
shampoo conditioner
cheap conditioner
conditioner dye
conditioner recommendation
darken hair13
hair lighter
darken hair
color dark hair
darken natural brown hair
hair dark color

Analysis of Customer Expectations for Color Refreshers: Based on the customer feedback, it is evident that there are three key expectations that customers have for color refreshers: work, color lasting longer, and longevity of the product. Let's delve deeper into each expectation: 1. Work (34 mentions): Customers expect color refreshers to effectively do their job. This implies that the product should be able to revive and enhance the color of their desired items, such as clothing, furniture, or other materials. Customers want to see visible results and feel satisfied with the outcome. 2. Color lasting longer (27 mentions): Customers desire color refreshers that can maintain the vibrancy and longevity of the color. They want the refreshed color to withstand regular wear and tear, washing, and exposure to sunlight. The expectation is that the color should remain vibrant and not fade quickly. 3. Last long (24 mentions): Customers also expect the color refresher product itself to have a long shelf life. They want to be able to use it multiple times without it losing its effectiveness or drying out. This expectation is closely tied to the value for money aspect, as customers want a product that lasts and provides long-term benefits. Suggestions for Product Development Prioritization: 1. Effectiveness: Focus on developing color refreshers that deliver noticeable results. Invest in research and development to create formulas that effectively revive and enhance colors, ensuring customer satisfaction. 2. Long-lasting color: Prioritize the development of color refreshers that have enhanced color retention properties. Explore innovative technologies or ingredients that can help the refreshed color withstand various environmental factors and maintain its vibrancy for an extended period. 3. Product longevity: Pay attention to the packaging and formulation of the color refresher to ensure it has a long shelf life. Consider using materials that prevent the product from drying out or losing its effectiveness over time. This will enhance customer satisfaction and provide value for money. Marketing Promotion Factors: 1. Highlight effectiveness: Emphasize the product's ability to work effectively in reviving colors. Use before-and-after visuals or customer testimonials to showcase the results achieved with the color refresher. 2. Long-lasting color guarantee: Promote the longevity of the refreshed color by offering guarantees or warranties. Assure customers that the color will remain vibrant for an extended period, even with regular use and exposure to various elements. 3. Value for money: Emphasize the long-lasting nature of the product itself. Highlight the number of uses or applications customers can expect from a single purchase, showcasing the cost-effectiveness of the color refresher. 4. Educational content: Provide customers with tips and tricks on how to maximize the effectiveness and longevity of the color refresher. This can include instructions on proper application techniques, storage recommendations, and maintenance tips. By prioritizing these factors in product development and incorporating them into marketing strategies, sellers can meet customer expectations and differentiate their color refreshers in the market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Gives an extra boost of vibrancy, and hydration between dyes. Smells kind of like grapefruit. Use on dry hair for extra absorption.
I was missing the vibrant red color that I had after I went to the salon about a month and a half ago. My stylist suggested a red depositing shampoo and I found this brand had a shampoo and conditioner in the shade of red I wanted back! My hair had faded to a lovely copper color, but I missed the red. This product works! I’m so pleased with these results and it didn’t take a ton of product. All I did was put the shampoo in for about 5-10 minutes. By then enough time had passed for me to wash out the shampoo and it took a while for it to run clear. I didn’t think it cleaned my oily hair well enough so I used a little bit of my usual shampoo so that it felt clean. Then I put the conditioner in and waited another 5-10 minutes before washing that out. Again, it took a while to get it almost running clear. When I got out, I used a white towel that I didn’t care about to check that I had rinsed it out enough. I didn’t and it resulted in some red streaks from my ends to be left on the towel. I went back to the shower and used my usual color safe shampoo and conditioner and just stood with my head under the water for a long while. When I was pretty sure that it was clear, I used the other side of that white towel to test it again and there was no red stain that time. Pros: Very effective! No color residue left on my hands. No staining as long as your rinse your hair out enough. Cons: Not very good at cleansing my oily roots. It takes forever for it to fully wash out lol. I needed to use my usual shampoo and conditioner with these products. Overall, I’m definitely going to be getting this again!
Debra kilb
Great to place red pigment back in hair ! Wearing gloves is a must ! Works great but use carefully red stains easily . I place on my hair dry let it still for 20 minutes so be careful not to get on clothes or bathroom rugs .
Coach Cheers
WOW! The color tho!!! Out of this world!!! A bit expensive but worth it
N. Walter
Nov. 2017
kept my red hilights red, while giving my brown hair a red undertone. love it!
I just recently got my hair colored bright red and using this shampoo after a week of washing immediately brought back the color from the first dying. I loved how bright my hair looked after the wash, but be careful this stuff dyes your skin as well. Im lucky and often have pink patches on my skin, so it was hardly noticable. However, for someone of cooler skintone, it may become more apparent. The scent was very citrusy and nice, and the scent hung around for a while.
The Viral shampoo and conditioner do a fantastic job of maintaining the red in my hair. I have used the Viral and Gem product lines form Celeb, and find this (Viral) to be a better product. It's a couple bucks more, but does a much better job. Pro tip: in the shower, I mix this with a normal conditioner before applying it to my hair. It helps me stretch my dollar, and prevents my hands from turning red when I use this conditioner.
Worth the $$May 2021
Amazing color!! The picture on the left was after a week in Hawaii swimming, showering without the color so it would fade and not bleed everywhere while on vacation so for a week prior I just washed it with normal shampoo and conditioner. The right picture was the day I came home I washed it and let the conditioner sit for a good 20 mins! Back to normal. I am obsessed with this product! Well worth the money to keep my red vibrant!
SmellMar. 2020
I really liked it. But it it smelled bad
I attached a picture. Left is salon day, middle is a couple weeks later (my hair fades very fast after trying a cheaper brand I could purchase locally (yeah, I knew it was a mistake). Right picture is after Viral saved my color - this was with about 8 mins of sitting on my hair. Worth every penny. Smells great, doesn’t leave your hair dry, and recharged the color. Everyone is right tho - either wear gloves or do in the shower because it is potent.

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