Continuous & Piano product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 12
2023/01/19
Top 1
Top 2
Top 3
Top 4
Average Ratings
4.4
Total Reviews
98
This insight is based on the data from the best seller products. The top 5 of them are:
Stainless Steel Continuous Hinge with Hole, Bright Annealed Finish (2 Feet, 3 Inches)
B07S96R5HD
4PCS 18Inch Piano Hinge, Stainless Steel Continuous & Piano Hinges, Heavy Duty Continuous Hinge with Hole, 0.04" Leaf Thickness, 1 3/16" Open Width, 5/64" Pin Dia, 1/2" Knuckle Length, Screws included
B09L1FC3HR
4 Pack 16 Inch Piano Hinge, Heavy Duty Continuous Hinge with Holes for Cabinets Boat Marine Door, 304 Stainless Steel 0.04" Leaf Thickness 1.2'' Open Width (Black)
B0BCR4FLC6
EPHECH 4PCS 12Inch Black Continuous &Piano Hinge, Heavy Duty Stainless Steel 304 Continuous Hinges Piano Boat Hinges, 0.04" Thickness Folding Cabinet Door Butt Hinge
B097LR3PKF
FVSEC 12 Pack 6 Inch Piano Hinge, Heavy Duty Continuous Hinge with Holes for Cabinets Boat Marine Door, 304 Stainless Steel 0.04" Leaf Thickness 1.2'' Open Width
B09K6JYXL6

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the product in question has a relatively high customer satisfaction rating of 4.4 out of 5, with a total of 98 reviews. The product falls under the category of Continuous & Piano, which suggests that it is likely a musical instrument or related accessory. Overall, the high rating and number of reviews suggest that customers are generally satisfied with the product. However, it is important to note that without additional information about the specific product, it is difficult to provide more detailed advice. If you are considering purchasing this product, it may be helpful to read through some of the reviews to get a better sense of what customers like and dislike about it. Additionally, you may want to consider factors such as price, brand reputation, and any additional features or benefits that the product offers.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is vacation, the most common location is attic door, the most common behavior is boat build . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the product is being used in a variety of ways by different users. The top user mentioned is the husband, but we don't have any information about his age, occupation, or interests. The fact that two of the top three users are undefined suggests that there may be a lack of clarity around who the target audience for this product is. The top three places to use the product are the attic door, boat, and boat seat, which suggests that the product may be useful for both indoor and outdoor applications. The top two usages of the product are boat build and decorating box wood, which suggests that the product may be useful for both practical and decorative purposes. The category of the product is Continuous & Piano, which is somewhat ambiguous and doesn't provide much information about the product itself. It's possible that this category refers to the type of material or construction of the product, but without more information it's difficult to say for sure. Based on this data, it's difficult to draw any firm conclusions about the customer profile for this product. However, some suggestions for further research might include conducting surveys or focus groups to gather more information about who is using the product and why, as well as exploring different marketing channels to reach potential customers who may be interested in the product. Additionally, providing more information about the product itself, such as its features and benefits, may help to clarify its target audience and increase its appeal to potential customers.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are screw, paint, hinge, edge, bolt. The most mentioned elements about screw are bit short(5.88%), break(5.88%).
The top 5 positive reviews are hinge, door, load, design, gate. The most mentioned elements about hinge are solid(21.43%), fit our application perfectly(7.14%).
Cons
screw29.41%
bit short5.88%
break5.88%
break when hand tightening5.88%
broken5.88%
not include in our unit5.88%
paint17.65%
hinge11.76%
edge5.88%
bolt5.88%
Pros
hinge42.86%
solid21.43%
fit our application perfectly7.14%
good quality7.14%
operate smoothly7.14%
tight7.14%
door7.14%
load7.14%
design7.14%
gate7.14%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the Continuous & Piano category has mixed sentiments. The top con aspect mentioned most is screw, followed by paint, hinge, edge, and bolt. On the other hand, the top pro aspect mentioned most is hinge. The cons mentioned in the data suggest that customers may have issues with the durability and quality of the product, particularly with regards to screws, paint, and edges. However, the fact that hinge is mentioned as a pro aspect suggests that customers appreciate the functionality and design of the product. To improve product development and selection, it may be helpful to focus on addressing the cons mentioned in the data. For example, manufacturers could consider using higher quality materials for screws and edges, or improving the paint application process. Additionally, they could explore ways to enhance the design and functionality of the product, particularly with regards to the hinge. Overall, the data suggests that there is room for improvement in the Continuous & Piano category, but also highlights some positive aspects that could be leveraged in product development and marketing.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
No Data
TopicMentions
No data

Based on the data provided, it seems that customers are buying a continuous piano product. The top feature that motivates buyers to purchase this product is the product description. This suggests that customers are looking for detailed information about the product before making a purchase. Some possible reasons why the product description is the top feature could be that customers want to know the specifications of the piano, such as the number of keys, the type of sound it produces, and the overall quality of the instrument. Additionally, customers may want to know about the brand reputation, customer reviews, and any additional features that the piano may have. To optimize the Amazon listing for this product, it would be important to focus on creating a detailed and informative product description that highlights the key features and benefits of the piano. This could include providing high-quality images, videos, and audio samples of the piano in action. Additionally, it would be helpful to include customer reviews and ratings to build trust and credibility with potential buyers. Finally, optimizing the product title, keywords, and tags can help improve the visibility of the product in search results and increase the likelihood of attracting interested buyers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
screw2
screw
gate swing out way1
gate swing out way
hold up to weather1
hold up to adverse weather condition
last long1
last long
stain1
stain
thinner1
thicker

Based on the customer expectations mentioned, it seems that the customers are looking for a product that is durable and can withstand harsh weather conditions. They also seem to be concerned about the functionality of the product, specifically the screw and gate swing out way. For sellers looking to develop products in this category, it is important to prioritize durability and functionality. This can be achieved by using high-quality materials and ensuring that the product is designed to withstand harsh weather conditions. Additionally, sellers should focus on developing products that are easy to install and use, with a particular emphasis on the screw and gate swing out way. In terms of marketing promotion factors, sellers should highlight the durability and functionality of their products in their marketing materials. They should also emphasize the ease of installation and use, as well as any additional features that may be of interest to customers. For example, if the product has a unique design or color options, this should be highlighted in marketing materials. Overall, the key to success in this category is to develop products that meet the specific needs and expectations of customers. By prioritizing durability and functionality, and highlighting these features in marketing materials, sellers can attract and retain customers in this competitive market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

jared
Purchased
Whoever painted these did a bad job of spray painting. Paint easily comes off
It's a good product, just know that it does not come with screws.
great itemFeb. 2022
great item, worth money
Eric
Purchased
Had to use 3 because they are not so sturdy. Otherwise a decent product.
does not include screws
Cynthia
Purchased
nice hingeAug. 2021
Not cheap, but well made and good finish stainless steel hinge. Needed stainless steel for an outdoor bench with a liftable seat, and a piano hinge made for easy installation and strength.
M. Dolan
Purchased
They were poorly packed in a tiny bad that was ripped open by the time it got to me. The Paint on them was stupid cheap as it was flaking off and scratched to God's green earth, I would have just gotten the ones with no paint had I known how bad the paint was. It also looks like this was just one large hinge that was cut into individual hinges with a pair of metal snips, because the edges are bent and angled. It also causes the the actual hinge to not move freely. If I wasn't in a hurry with my project, I would have returned them the second they got to me and bought a different hinge. I will most definitely be upgrading in the future. Terrible quality, find a different cheaper hinge, or just bite the bullet and buy nicer hinges for $10-15 each.
It doesn't rust.
I'm returning this hinge, why u would put a steel wrist pin in stainless makes this product obsolete for my application!
Just as advertised. Happy customer.

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