Control Panties product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 13
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Werena Tummy Control Thong Shapewear for Women Seamless Shaping Thong Panties Body Shaper Underwear
Maidenform Women's Tame Your Tummy Shaping Lace Brief with Cool Comfort DM0051
Comfy BBL Stage 2 Fajas Colombians Shapewear for Women Tummy Control Post Surgery Compression Garment
SHAPERMINT High Waisted Body Shaper Shorts Shapewear for Women Tummy Control Thigh Slimming Technology
SPANX Shapewear for Women Tummy Control High-Waisted Power Panties (Regular and Plus Size)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Control Panties category on Amazon has a relatively high level of customer satisfaction. With an average rating of 4.03 out of 5 and a total of 24,664 reviews, it appears that many customers are happy with their purchases in this category. However, it's important to note that customer satisfaction can vary greatly depending on the specific product and brand. It's always a good idea to read through reviews and do some research before making a purchase to ensure that you're getting a product that meets your needs and expectations. If you're considering purchasing a control panty, my advice would be to take the time to read through reviews and compare different products to find one that works best for you. Additionally, make sure to pay attention to sizing and fit to ensure that you're getting a product that will be comfortable and effective.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is mother, the most commonly moment of use is night, the most common location is bathroom, the most common behavior is wedding . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the product, Control Panties, is frequently associated with the terms "mother," "daughter," and "kid." This suggests that the product appeals to a wide range of age groups and is used by individuals across different generations. The high number of mentions for "daughter" indicates that younger women may be interested in this product, possibly influenced by their mothers. In terms of usage, the product is commonly used in the bathroom, beneath dresses, and under dresses. This implies that customers primarily utilize Control Panties for occasions where they want to enhance their appearance or feel more confident, such as weddings or formal events. The significant number of mentions for "wedding" suggests that this is a key usage scenario for the product. Based on this analysis, the customer profile for Control Panties can be described as women of various ages, including mothers and daughters, who are looking for a solution to enhance their appearance and boost their confidence during special occasions like weddings. These customers are likely interested in products that provide control and support, particularly in the lower body area. To cater to this customer profile, it would be beneficial to focus marketing efforts on highlighting the product's ability to provide a flattering silhouette, enhance comfort, and offer support. Emphasizing the versatility of the product for different age groups and occasions, such as weddings, can also be effective. Additionally, providing size options and ensuring a comfortable fit will be crucial to meet the diverse needs of the customer base.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are product, material, top, size, thong. The most mentioned elements about product are small(0.98%), roll down(0.80%).
The top 5 positive reviews are fit, material, product, fabric, shaper. The most mentioned elements about fit are good(20.00%), comfortable(0.96%).
roll down0.80%
not true to size0.43%
just right0.44%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the category of Control Panties has both pros and cons. Let's start with the cons: The top con aspect mentioned most frequently for Control Panties is the product itself, accounting for 12.42% of the mentions. This suggests that there may be some dissatisfaction with the overall quality or performance of the product. Additionally, the cons mentioned for the vacuum include material, top, size, and thong. These aspects might indicate issues related to the materials used, the design of the top part, the sizing options, and the comfort of the thong style. On the other hand, the top pro aspect mentioned most frequently is the fit, accounting for 23.68% of the mentions. This indicates that customers appreciate the way these Control Panties fit their bodies. However, it's important to note that no other pros were mentioned in the provided data. Based on these findings, it is clear that there is room for improvement in the product development and selection for Control Panties. Here are some suggestions: 1. Address product quality: Since the top con aspect mentioned is related to the product itself, it is crucial to focus on improving the overall quality. This could involve using better materials, enhancing durability, and ensuring that the product meets customer expectations. 2. Consider design improvements: The cons related to the vacuum, such as the top part and thong, suggest that there might be design issues. It would be beneficial to gather more specific feedback from customers to understand their concerns and make necessary design adjustments. 3. Expand size options: Size was mentioned as a con for the vacuum, indicating that there might be limitations in the available sizes. Expanding the range of sizes offered can help cater to a wider customer base and improve customer satisfaction. 4. Enhance material selection: Material was mentioned as a con for both the vacuum and the tip. This suggests that customers may have concerns about the comfort or quality of the materials used. Exploring alternative materials that are more comfortable and durable could be beneficial. By addressing these areas of improvement, Control Panties can enhance customer satisfaction and potentially attract more positive feedback.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
size chart11
win ' t roll down5

Based on the data provided, it seems that customers are primarily motivated to buy control panties based on the product description. This suggests that customers are looking for specific features and benefits that are clearly outlined in the product description. Some possible reasons why product description is the top feature could be that customers want to know exactly what they are buying, what benefits they can expect, and how the product will fit and feel. Control panties are a type of intimate apparel, so customers may be particularly concerned about comfort, fit, and effectiveness. A detailed product description can help alleviate these concerns and provide customers with the information they need to make an informed purchase decision. To optimize an Amazon listing for control panties, it would be important to focus on creating a detailed and informative product description that highlights the key features and benefits of the product. This could include information about the material, fit, level of control, and any additional features such as moisture-wicking or anti-odor properties. It may also be helpful to include customer reviews and ratings, as these can provide social proof and help build trust with potential buyers. Additionally, it may be worth investing in high-quality product photography and creating a compelling brand story to help differentiate the product from competitors.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
small size65
small size
size small
more small size
2 size down39
size down
down size
down one size
1 size up
two size down
less tight25
more loose
more tightness
extra tummy control23
strong control in tummy area
more tummy control
tummy control
extend tummy control
more low tummy control
more compression
high compression
compression more
extra compression
product small12

Based on the customer expectations mentioned, it seems that customers are looking for control panties that are less tight and come in small sizes, while still being of good quality. This suggests that customers are looking for control panties that provide support and shaping without being too restrictive or uncomfortable. Additionally, the emphasis on small sizes suggests that customers are looking for control panties that are designed to fit and flatter a range of body types. To prioritize product development, sellers should focus on creating control panties that are designed with comfort in mind. This could involve using materials that are soft and breathable, as well as incorporating features like adjustable waistbands or seamless construction to minimize discomfort. In terms of marketing promotion factors, sellers should emphasize the comfort and versatility of their control panties. This could involve showcasing the range of sizes available, as well as highlighting the different ways that customers can wear the product (e.g. under dresses, with jeans, etc.). Additionally, sellers could consider partnering with influencers or bloggers who specialize in body positivity and size inclusivity to help promote their products to a wider audience.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Five StarsDec. 2016
Really gives you an awesome silhouette! Easier than I thought to get on.
Dena Thomas
Horrible! Clearly this spanx is for people who dont need it!
It doesn’t stay up. Rolls down and moves around easily. It is not seamless so you can see the panty lines through your dress. Finally, it’s made of a poor quality so if you have long nails, you will probably rip it easily while trying to put it on (poked a hole while putting it on, and no, it wasn’t small on me). Ultimately I wouldn’t recommend it.
THIS ISNT SPANX. ITS A KNOCK OFF. The package came opened and then poorly taped back, there were stains all over the product, and I don’t even think the product was Spanx. It was cheaply made. DO NOT BUY. PLEASE REPORT THEM
spanxNov. 2018
nice and sheer under neath . washed up fair . good support under formal wear
Just okSept. 2020
The fit is just right but not too tight as I expect. It's too high so this not for petite women.
Does nothingDec. 2022
It’s comfortable but as far as shaping and tummy control goes, it barely does anything much. It does nothing for butt lifting whatsoever.
This has the best comfort and stretch that any other tummy control shapewear I’ve ever bought. Will be purchasing one in nude.
Laura ny
Perfect for the price. Fit just right and holds the tummy in to look sexy and elegant in a dress!
Carmela Raspa
This product was great! Honestly I saw a lot of mixed reviews so I was hesitant to purchase it but I’m so glad I did! I have never found a product that looks this GREAT not even the expensive $80+ shapers look this good under a dress. I just had a baby and when I wear it my stomach looks FLAT! Will definitely be purchasing another one soon.

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