Cookie Jars product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 12
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
IVOOBR 50oz Reinforced Medium Acrylic Storage Jar, Airtight Lid Cookie Jar | Perfect for Cookies, Dried Fruits, Nuts, Herbs,Cereals,etc.
Airtight Food Storage Containers for Kitchen & Pantry Organization and Storage (7 Pack) - BPA Free Plastic Food Containers with Lock Lids - Sugar, Flour, Pasta & Cereal Canister with Labels & Marker
Silver Buffalo FRIENDS Signature Icons and Quotes Doodles Pattern Ceramic Canister Snack Cookie Jar (XSmall)
Gia's Kitchen Disposable Aluminum Pans with Lids, 24 Piece, Set of 12 - Heavy Duty Foil Pans with Lids Perfect for Leftovers, Holiday Treats, Gift Giving - Elf Foil Rectangular
RomanticBaking 50 Pack Small Cookies Boxes with Window 9 1/2" x 6" x 1 1/4" Pastry Bakery Boxes for Macaron,Cakesicle,ricek rispy treats, Browine

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Cookie Jar product in question has a high level of customer satisfaction. With an average rating of 4.5 out of 5 and a total of 6222 reviews, it is clear that many customers have purchased and enjoyed this product. As a result, my advice would be to continue to focus on providing high-quality Cookie Jars that meet the needs and expectations of customers. It may also be helpful to encourage customers to leave reviews and provide feedback, as this can help to build trust and credibility with potential buyers. Additionally, it may be worth exploring ways to differentiate the product from competitors, such as through unique designs or features that appeal to specific customer segments.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is christmas, the most common location is pantry, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the Cookie Jars product is most frequently mentioned by users in relation to children, friends, and family. This suggests that the product may be popular as a gift item for these groups, or perhaps as a way to store and share cookies with loved ones. In terms of where the product is used, the pantry is by far the most common location mentioned, followed by the kitchen and counter. This suggests that the product is primarily used for storage purposes, and is likely popular among those who enjoy baking or cooking at home. Finally, it's worth noting that while "gift giving" is the most common usage mentioned, there are also a significant number of mentions related to organizing. This suggests that the product may be popular among those who value both aesthetics and functionality in their home decor. Based on this data, it's possible to make some assumptions about the customer profile for this product. For example, it seems likely that the typical customer is someone who enjoys baking or cooking at home, and who values both style and practicality in their home decor. They may also be someone who enjoys sharing their baked goods with others, whether that's with friends, family, or children. To appeal to this customer profile, it may be useful to highlight the product's versatility as both a storage solution and a gift item. Additionally, emphasizing the product's aesthetic appeal and ability to add a touch of personality to a kitchen or pantry could be effective in attracting potential customers.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are lid, container, top, plastic, product. The most mentioned elements about lid are broke(4.06%), break after only a few month(2.76%).
The top 5 positive reviews are container, lid, label, product, size. The most mentioned elements about container are solid(2.75%), look good(2.36%).
Kitchen & Dining > Storage & Organization > Food Storage > Cookie Jars
break after only a few month2.76%
break in half1.02%
do not fit0.87%
not even washable0.87%
look good2.36%
good quality2.16%
sturdy airtight1.90%
easily stack1.44%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most common complaint about cookie jars is the lid, which was mentioned as a con in both the top 1 and top 5 aspects. Additionally, the container was mentioned as both a pro and a con, with more people mentioning it as a pro than a con. Other common cons included issues with the plastic, the product itself, and the size. Overall, it seems that people are generally satisfied with the container aspect of cookie jars, but there are some issues with the lid and other aspects of the product. To improve the product, manufacturers could focus on developing more secure and easy-to-use lids, as well as addressing any issues with the plastic or size of the jar. Additionally, it may be helpful to gather more specific feedback from customers to better understand their needs and preferences when it comes to cookie jars.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
dishwasher safe5

Based on the data provided, it seems that customers are primarily motivated to buy cookie jars based on the product description. This makes sense, as cookie jars are a decorative item that people often want to match their home decor. Therefore, they want to know exactly what they're getting before making a purchase. Other factors that may influence a customer's decision to buy a cookie jar include recommendations from friends and the price of the product. However, these factors are less important than the product description. To optimize an Amazon listing for cookie jars, it's important to focus on creating a detailed and accurate product description. This should include information about the size, material, and design of the cookie jar, as well as any other relevant details. Additionally, it may be helpful to include high-quality images that show the cookie jar from multiple angles. Finally, it's important to price the product competitively and encourage customers to leave reviews and recommendations.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
big size
big in size
large size21
large size
big size
medium size
big size container12
large container
container big
container large size
extra large container
more big container
airtight container
airtight lid
airtight seal
airtight strong seal
last long6
last long
last longer
more container size6
more large container
more big container
more container size
more medium size container
wider shorter container
decent quality4
good quality
big wider3
big thick
big wider
cereal container store cereal3
add cereal container
cereal container add
cereal container with closure

Based on the customer expectations mentioned, it is clear that size is a significant factor for buyers of cookie jars. Customers are looking for big or large-sized containers to store their cookies. Therefore, sellers should prioritize the development of cookie jars that are spacious enough to accommodate a large number of cookies. In terms of marketing promotion factors, sellers should highlight the size of their cookie jars in their product descriptions and advertising campaigns. They should emphasize the capacity of their jars and how many cookies they can hold. Additionally, sellers can also consider offering bundle deals or discounts for customers who purchase multiple cookie jars. However, it is important to note that size is not the only factor that customers consider when purchasing cookie jars. Other factors such as design, material, and durability also play a significant role in the decision-making process. Therefore, sellers should also focus on developing cookie jars that are visually appealing, made of high-quality materials, and can withstand regular use. In conclusion, while size is an essential factor in customer expectations for cookie jars, sellers should also consider other factors such as design and durability. By prioritizing the development of cookie jars that meet these expectations and highlighting their features in marketing promotions, sellers can attract more customers and increase sales.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Very disappointing not even a month and used twice
It is perfect and seals great!!!
AirtightOct. 2022
Just the thing for my sugar cubes!
F. Todd
I got one of these to test out and it worked great, so I bought more. They look nice sitting on a bookshelf and they hold the humidity decently for pipe tobacco. They look nice up on the shelf and you can see the contents easily. The 750 ml size will hold four ounces of ribbon cut with a smidge of room to spare.
R. T.
Review for: IVOOBR Medium Acrylic Storage Jar 700ml size works well as a 'snack' jar. Fairly thick acrylic so it should hold up to fumbling fingers and the lid fits very snug to keep contents in and insects, moisture, etc. out. Would have been a 5 star review but for that fact I haven't had it long enough to know how it holds up over time. Would definitely buy again.
This jar is fine. It is the size I was expecting (read product details to avoid disappointment in that area) and I use it to hold my Splenda packets on my coffee station. It's pretty-ish and does the job. I was expecting it to be a little heavier weight and I don't really care for the obvious seams in the lid. It will serve until I get bored of it and replace it with a glass jar.
Lady L
Fantastic!Sept. 2021
I’m using this in my bathroom for shower tablets. It’s air tight, so they don’t start dissolving. It also keeps the scent locked in.
Bought to use for a candy bar, and now I just keep them in the pantry for random storage. They've been through the dishwasher a few times and still look new.
SmallNov. 2022
It's smaller then pic suggest
Fatima Peter
It is pretty and the jar is tight. like that it holds enough cashew nuts for me to snack on. But, it is too small for the price and I am very disappointed.

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