Coolers & Refrigerators product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
BougeRV 12 Volt Refrigerator 12V Car Fridge 23 Quart Portable Freezer Compressor Cooler 12/24V DC 110~240 Volt AC for Truck Van RV SUV Boat Travel Camping Road Trips Tailgating -7℉~50℉ (Black)
Wagan EL6206 12V 6 Quart Personal Thermoelectric, 6 Liter Capacity, Portable Electric Cooler Warmer with 12/24V DC, Small Fridge for Car, RV, and Camping Use, UL Listed
Wagan EL6214 Personal Thermoelectric Cooler/Warmer, 14 Liter Capacity, Portable Electric Car Cooler with 12/24V DC, 12V Small Fridge for Car, RV, and Camping Use, UL Listed

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for Coolers & Refrigerators on Amazon is 4.5 out of 5. This indicates a relatively high level of customer satisfaction with these products. Additionally, with a total of 3627 reviews, it suggests that there is a significant number of customers who have purchased and reviewed these items. The high average rating suggests that customers are generally pleased with the performance, quality, and features of the Coolers & Refrigerators in this category. It implies that these products are meeting or exceeding customer expectations, leading to positive feedback. Considering the high number of reviews, it is important to note that the data represents a substantial sample size, which adds credibility to the conclusion. The large number of reviews indicates that there is a considerable demand for Coolers & Refrigerators on Amazon, and customers are actively engaging with these products. Based on this information, it is safe to say that customers are generally satisfied with the Coolers & Refrigerators available in this category. However, it is always advisable to read individual reviews to gain a more comprehensive understanding of specific product features, potential drawbacks, and personal preferences. If you are considering purchasing a Cooler or Refrigerator from this category, it would be wise to read through a variety of reviews to get a better sense of the specific models available. Look for reviews that highlight features that are important to you, and pay attention to any recurring issues or concerns mentioned by customers. This will help you make a more informed decision and ensure that the product you choose aligns with your needs and expectations.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is night, the most common location is car, the most common behavior is travel . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users of the Coolers & Refrigerators product are husbands, families, and friends. Husbands are mentioned the most, with 96 mentions, followed by families with 43 mentions and friends with 36 mentions. This suggests that the product is popular among individuals who are responsible for providing food and beverages during various activities. When it comes to the top three places to use the product, the car takes the lead with 343 mentions, followed by trucks with 146 mentions and motel rooms with 80 mentions. This indicates that the product is commonly used during travel, particularly in vehicles such as cars and trucks. Additionally, motel rooms are mentioned, suggesting that the product is also utilized during overnight stays. In terms of usage, the data reveals that the product is primarily used for travel, with 543 mentions. Extended road trips are the second most common usage, with 230 mentions. This implies that the Coolers & Refrigerators product is favored by individuals who frequently embark on journeys and require a reliable means of keeping their food and beverages cool and fresh. Based on this analysis, the customer profile for the Coolers & Refrigerators product can be described as individuals who prioritize convenience and practicality during travel. They are likely to be husbands who take charge of food and beverage arrangements, families who enjoy outings together, and friends who engage in group activities. These customers are often on the go, whether it be for short trips or extended road adventures, and they value the ability to keep their refreshments chilled and accessible. To cater to this customer profile, it would be beneficial to emphasize the portability, durability, and efficiency of the Coolers & Refrigerators product. Marketing campaigns could highlight its ability to fit seamlessly in cars and trucks, as well as its suitability for motel room use. Additionally, showcasing the product's capacity to keep items cool for extended periods would resonate with customers who frequently engage in travel and road trips. Furthermore, offering accessories or add-ons that enhance the product's functionality, such as car adapters or versatile storage compartments, could attract this customer segment. Providing customer testimonials or reviews from individuals who have successfully utilized the product during their travels would also help build trust and credibility. By understanding the customer profile and tailoring marketing efforts accordingly, the Coolers & Refrigerators product can effectively meet the needs and preferences of its target audience.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are product, cooler, plug, handle, compressor. The most mentioned elements about product are bulky(0.53%), defect(0.35%).
The top 5 positive reviews are cooler, product, size, fridge, app. The most mentioned elements about cooler are keep your item cold(1.05%), light(0.92%).
can not get cool0.35%
do not cool consistently on dc power in the car0.18%
keep your item cold1.05%
keep this cold0.52%
good quality0.39%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the top con aspect mentioned most in the Coolers & Refrigerators category is the product itself, followed by issues with the cooler, plug, handle, and compressor. On the other hand, the top pro aspect mentioned most is the cooler itself, followed by positive comments about the product. Overall, it seems that consumers are generally satisfied with the cooling capabilities of these products, but there are some issues with the design and functionality of the product itself. Specifically, consumers seem to have issues with the plug, handle, and compressor, which could be areas for improvement in future product development. In terms of suggestions for product development and selection, it may be helpful for manufacturers to focus on improving the design and functionality of these products, particularly in areas where consumers have expressed dissatisfaction. Additionally, manufacturers may want to consider offering a wider range of sizes and features to appeal to a broader range of consumers. Finally, it may be helpful to gather more detailed feedback from consumers to better understand their needs and preferences when it comes to coolers and refrigerators.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
act as a refrigerator1
also pocket for the power cord1

Based on the data provided, it seems that customers are primarily motivated to buy coolers and refrigerators based on the product description. This suggests that customers are looking for detailed information about the product, such as its features, specifications, and benefits. There are several reasons why the product description is the top feature for buyers in this category. Firstly, coolers and refrigerators are typically considered to be high-value purchases, so customers want to make sure they are getting a product that meets their needs. Secondly, there are often many different models and brands to choose from, so customers need detailed information to help them make an informed decision. Finally, coolers and refrigerators are often used for specific purposes, such as camping or outdoor activities, so customers need to know that the product they are buying will meet their specific needs. To optimize Amazon listings for coolers and refrigerators, sellers should focus on creating detailed and informative product descriptions that highlight the key features and benefits of the product. They should also consider using customer reviews and ratings to provide social proof and build trust with potential buyers. Additionally, sellers should use high-quality images and videos to showcase the product and its features, and consider offering promotions or discounts to incentivize customers to make a purchase.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long7
last long
last longer
wheel roll6
4 last5
adjust temperature5
hold more consistent temperature
regulate temperature good
regulate temperature separately
set different temp
set temperature
large size5
large size
cooler temp colder
drink stay cold longer3
cooled drink faster
keep beverage cool
keep drink cold

Based on the customer expectations mentioned, it seems that durability and mobility are the top priorities for customers when it comes to coolers and refrigerators. Customers want products that can last long, with a focus on the wheels that allow for easy movement. Additionally, customers seem to be interested in products that can keep items cold for extended periods, as evidenced by the repeated mention of "4 last." To meet these expectations, sellers should prioritize product development that focuses on durability and mobility. This could include using high-quality materials that can withstand wear and tear, as well as designing products with sturdy wheels that can handle rough terrain. Additionally, sellers should focus on developing products that can keep items cold for extended periods, such as those with advanced insulation technology. In terms of marketing promotion factors, sellers should highlight the durability and mobility features of their products in their marketing materials. They should also emphasize the extended cooling capabilities of their products, as this is clearly a key concern for customers. Additionally, sellers could consider offering promotions or discounts to customers who purchase products with these features, as this could help to incentivize sales and build customer loyalty.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Just what I'd hoped for. It does the job, keeping food reasonably cold while we drive long distances. It's quiet (you can hear the fan if you listen hard), well made and seemingly trouble free. We've used ours for 3 months and will buy another if I don't get this back from my son-in-law ;o)
Blair M.
Great coolerSept. 2018
These little units work great. Keeps the items cool and will fit behind the seat for easy access.
I was looking to keep my water cool in my van in the summertime without having to use ice and this worked out perfectly did not drain my battery even though I left it plugged in overnight I got out of work at 3 PM and went to work the next day at 6 AM and my truck started right up this solved my wanting my water cold throughout the day dilemma forever
I bought this unit for my husband since he is on the road a lot. It keeps everything cool.
Sharon C.
Works wellJun. 2017
We recently drove a 3000 mile trip over a 2 week period and we enjoyed the convenience of having snacks and drinks available. One important point: you must turn off and unplug this cooler every time you turn your car's engine off or it can drain the car battery.
Jim Berry
Actually, we bought the AC plug too! I would have this cooler without using inside. Worked great on out road trip. Wish it could have been a little colder, but kept our wine fine
Helen J.
Love itJan. 2020
My husband loved it, keeps everything cool
Very cold!Nov. 2017
Great item, gets very cold, cools quickly, can keep 16 items cold easly, great price, long enough cord, 30 to 40 dollars less then similar models at truck stops, very satisfied and comes with spare fuse, using about a month always plugged in with no problems.
Works wellOct. 2016
We've used this on 2 long trips now and it's been great for us. We used to use a cooler that required us to get ice at least daily. And then things got soggy, no matter what. The Wagan fits behind the front seat of our Prius. We've only used the cool mode so far, but it's kept things cool and dry all day. As others have recommended, we start with a few frozen water bottles along with other drinks, cheese, yogurt, etc. The measured temp is in the low 40's all day. We carry into the hotel room for the night, and if no refrigerator is available, keep it on all night using the 12 volt adapter purchased with it. So in summary, it does what its advertised to do, makes traveling more enjoyable, and I wouldn't hesitate to recommend it.
Frances O.
It was frying my fuse,change the fuse couple times,even had stronger fuse,but still frying the buse..

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