Corner Shelves product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 15
2023/03/02
Top 1
Top 2
Average Ratings
4.4
Total Reviews
15,103
This insight is based on the data from the best seller products. The top 5 of them are:
EACHPAI Floating Corner Shelves for Wall Décor Storage, Wall Shelves Set of 4, Wall Mounted Wood Shelves for Home Decor, Bedroom, Living Room, Bathroom, Kitchen, Office (Grey)…
B0BCJSBBDW
EACHPAI Corner Floating Shelves
B0BCJT42YW

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Corner Shelves product on Amazon has a high level of customer satisfaction. With an average rating of 4.4 out of 5 and a total of 15,103 reviews, it's clear that many customers have purchased and enjoyed this product. If you're considering purchasing this product, it's important to read through the reviews to get a sense of what customers are saying. While the overall rating is high, there may be some common issues or concerns that are worth considering before making a purchase. Additionally, it's always a good idea to compare this product to similar products in the same category to ensure that you're getting the best value for your money. Overall, it seems that the Corner Shelves product on Amazon is a solid choice for those in need of this type of product.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is christmas, the most common location is room, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the most frequently mentioned users of the product are the daughter, son, and husband. This suggests that the product appeals to a wide range of family members, indicating its versatility and potential for use in various household settings. In terms of the top three places to use the product, the room, bathroom, and kitchen are the most commonly mentioned locations. This implies that the product is suitable for organizing and displaying items in different areas of the house, catering to the needs of different family members. The top two usages of the product are as a gift and for displaying pictures. This indicates that the product is not only functional but also has aesthetic value, making it an attractive option for gifting purposes or for showcasing personal memories. Based on this analysis, the customer profile for this product could be individuals who prioritize organization and aesthetics in their homes. They may be looking for versatile storage solutions that can be used in various rooms, particularly the bathroom, kitchen, and bedrooms. Additionally, they may be interested in giving the product as a gift or using it to display cherished photographs. To further cater to this customer profile, it would be beneficial to highlight the product's versatility, durability, and aesthetic appeal in marketing materials. Emphasizing its ability to declutter and enhance the visual appeal of different areas of the house, along with its suitability as a thoughtful gift, could help attract potential customers who align with this profile.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are shelf, screw, wood, product, material. The most mentioned elements about shelf are small(2.60%), is not sturdy(2.55%).
The top 5 positive reviews are shelf, product, corner shelf, look, color. The most mentioned elements about shelf are good(4.54%), good quality(4.50%).
Cons
shelf18.28%
small2.60%
is not sturdy2.55%
skosh flimsy1.28%
thin plastic0.59%
scratch0.55%
screw7.43%
wood6.56%
product5.29%
material2.83%
Pros
shelf23.38%
good4.54%
good quality4.50%
work good2.84%
easy to attach1.38%
light0.93%
product7.29%
corner shelf5.96%
look5.67%
color5.59%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most commonly mentioned con aspect for corner shelves is the shelf itself, accounting for 18.28% of the mentions. Additionally, other cons mentioned include the screw, wood, product, and material. On the other hand, the top pro aspect mentioned most is also the shelf, accounting for 23.38% of the mentions. From this data, we can conclude that the shelf is a significant factor influencing both positive and negative sentiments towards corner shelves. It is important to note that the specific issues with the shelf, such as its quality, design, or functionality, are not explicitly mentioned. However, it is clear that the shelf plays a crucial role in shaping customers' opinions. To improve product development and selection, it would be beneficial to focus on addressing the cons related to the shelf. This could involve improving the quality of the shelf material, ensuring secure and durable screw attachments, and enhancing the overall design and functionality of the product. By addressing these concerns, it is possible to increase customer satisfaction and improve the overall sentiment towards corner shelves. Additionally, it would be helpful to gather more specific feedback from customers regarding their experiences with corner shelves. This could involve conducting surveys, reading customer reviews, or engaging in direct conversations to gain insights into the specific issues they face. This feedback can then be used to inform product development decisions and guide the selection of corner shelves that better meet customer needs and preferences. In summary, the shelf is a crucial aspect influencing both positive and negative sentiments towards corner shelves. By addressing the cons related to the shelf and gathering more specific customer feedback, product development and selection can be improved to enhance customer satisfaction and overall sentiment towards corner shelves.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
others5
easy to assemble2
sturdy2
style2
color1

Based on the data provided, it seems that customers primarily buy corner shelves due to the product description. This suggests that customers are highly influenced by the information provided about the product. The detailed and informative descriptions likely help customers understand the features, benefits, and suitability of the corner shelves for their needs. Some reasons why product description is the top feature could be: 1. Clarity: A well-written product description provides clear and concise information about the corner shelves, including dimensions, materials used, installation process, and any additional features. 2. Visual representation: Including high-quality images or videos in the product description can help customers visualize how the corner shelves will look in their space, enhancing their buying decision. 3. Benefits and use cases: A good product description highlights the benefits and various use cases of the corner shelves, explaining how they can help organize and maximize space in different areas of the home. Based on this information, here are some suggestions for Amazon listing optimization: 1. Enhance product descriptions: Ensure that the product descriptions are detailed, accurate, and highlight the unique selling points of the corner shelves. Use bullet points or subheadings to make the information easily scannable. 2. Include high-quality visuals: Add multiple images from different angles, showcasing the corner shelves in various settings. Consider including a video demonstrating the installation process or showcasing the shelves' versatility. 3. Customer reviews and ratings: Encourage customers to leave reviews and ratings for the corner shelves. Positive reviews can help build trust and credibility, influencing potential buyers. 4. Competitive pricing: While price was not the top motivator, it is still a factor. Ensure that the corner shelves are competitively priced compared to similar products in the market. 5. Optimize keywords: Research and include relevant keywords in the product title, description, and backend search terms to improve visibility in Amazon's search results. Remember, continuously monitoring customer feedback and adapting your listing based on their preferences and needs is crucial for ongoing success.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
big25
big
large
heavier sturdier17
more sturdy
sturdier
shelf big14
shelf big
shelf space big
large shelf
pre-drilled hole12
hole pre-drilled
pre drill hole
more pre-installed hole
pre-drilled
pre-drilled hole
shelf more height12
shelf taller
2-3 shelf taller
change shelf height
package good shelf taller
shelf 0.5 " taller
shelf wider11
shelf wider
shelf farther apart
wider shelf
shelf deeper
shelf more spacious
good9
good
sturdy enough9
sturdy
foot taller6
taller
less space6
more space

Analysis of Customer Expectations for Corner Shelves: Based on the customer feedback, it is evident that size and sturdiness are the primary concerns for customers looking to purchase corner shelves. The customers mentioned "big" 25 times, indicating a strong desire for spacious shelves that can accommodate their items effectively. Additionally, the terms "heavier" and "sturdier" were mentioned 17 times, suggesting that customers value durability and strength in their corner shelves. Furthermore, the mention of "shelf big" 14 times indicates that customers specifically want corner shelves that offer ample storage space. This suggests that sellers should prioritize developing corner shelves that are not only large but also capable of holding heavier items securely. Suggestions for Product Development Prioritization: 1. Size and Capacity: Focus on designing corner shelves that are spacious and can accommodate a variety of items. Consider offering different size options to cater to different customer needs. 2. Durability and Sturdiness: Emphasize the strength and sturdiness of the shelves in your product development. Use high-quality materials and reinforce the structure to ensure the shelves can withstand heavier loads. 3. Versatility: Consider developing corner shelves that can be easily adjusted or customized to fit different corner spaces. This will appeal to customers with varying room layouts. Marketing Promotion Factors: 1. Highlight Size and Capacity: In your marketing efforts, emphasize the spaciousness of your corner shelves and how they can provide ample storage solutions for customers. 2. Showcase Durability: Highlight the strength and sturdiness of your corner shelves in your marketing materials. Use visuals or testimonials to demonstrate their ability to hold heavier items securely. 3. Customer Reviews and Testimonials: Encourage satisfied customers to leave reviews or provide testimonials about the durability and functionality of your corner shelves. This will help build trust and credibility among potential buyers. 4. Targeted Advertising: Identify and target specific customer segments that prioritize size and sturdiness in their corner shelves. Tailor your marketing messages to address their needs and preferences. By focusing on these customer expectations and incorporating them into product development and marketing strategies, sellers can better meet the demands of customers looking for corner shelves.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

Thejudibird
Purchased
I bought the one with the white poles to set up my Christmas village. It waa absolutely perfect. Easy to put together, small enough to put in a corner, and very sturdy. Can’t beat the price.
Kat
Purchased
I was so excited to build this for my new apartment so I started as soon as I got it and while turning the tube in, it snapped off.... Now it's gonna have to be a whole level shorter... Which is not what I wanted. Be very careful building. This makes me sad :(. Is there a way for me to get two more posts so I can make it as tall as it's supposed to be???
Jim Kostelnik
Purchased
It's not fancy, but it's inexpensive and practical. It's great for a small area corner that you don't know what to do with....
Easy to put together fits in corners very good it's pretty sturdy to
Donna Roberts
Purchased
terrible quality
Cheryl Nobles
Purchased
SturdyDec. 2022
Great cost, sturdy, nice size to fit in my space not bulky
Arlene Cephus
Purchased
Very easy to assemble, fits perfectly in small spaces, sturdy, and comes with an anchor for added safety to prevent tipping over. Blended well with the decor.
Okay so I actually really loved this BUT it's pretty fragile and will break easily. When my husband was assembling it one of the turning tubes broke . I couldn't fix the tube so I glued it on with a hot glue gun and it's holding up well .
D and J
Purchased
We were surprised how functional is clean looking this little corner shelf. We do like it. My daughter uses it in her room for plants and I may get another for our living rm for plants. Nice and easy to essemble. Very lightweight so not super sturdy but holds its own. I’d buy again.
Ashley D.
Purchased
It's super cute. Small, sturdy-ish, easy to assemble.... but I'm missing a shelf. I got all the legs (1 extra, in fact) and the caps for the top, I have all the poles to construct a 5 tier shelf. But, I'm 1 shelf short. It's only 4 shelves high. Not a huge deal for me (it's for my kids' bathroom) but I did buy a 5-shelf so it's kind of a bummer.

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