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Costumes product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
2023/01/20
Top 1
Average Ratings
4.6
Total Reviews
5,141
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the provided data for an Amazon BSR (Best Sellers Rank) product in the category of Costumes, there are a few observations we can make. Firstly, the average ratings for this product are listed as NaN (Not a Number), which means there might be missing or incomplete data regarding customer reviews and ratings. However, we do know that there have been a total of 5141 reviews for this product. Since we don't have access to the actual ratings, it is difficult to determine the level of customer satisfaction accurately. However, the fact that there have been a significant number of reviews suggests that this product has garnered attention and interest from customers. It could indicate that customers are actively engaging with the product and sharing their experiences. To provide some advice based on this limited information, it would be beneficial to investigate why the average ratings are not available. It could be due to a technical issue or a lack of sufficient data. In any case, it is crucial to address this issue promptly to ensure transparency and build trust with potential customers. Additionally, it would be helpful to analyze the content of the reviews to gain insights into customer satisfaction. Look for recurring themes, both positive and negative, to identify areas of improvement or potential strengths. This analysis can guide product enhancements, customer support improvements, or even marketing strategies. Lastly, actively encouraging customers to leave reviews and ratings can help increase the overall rating visibility and provide a more accurate representation of customer satisfaction. Offering incentives or rewards for leaving feedback can be an effective way to encourage engagement. Remember, this conclusion is based on the limited information provided, and a more comprehensive analysis would require access to the actual ratings and reviews.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is son, the most commonly moment of use is halloween, the most common location is school, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the product in question is a costume that is popularly used as a gift or for Halloween outfits. The top three users mentioned are son, kid, and grandson, which suggests that the product is likely marketed towards children. Additionally, the top three places to use the product are school, house, and around the house, which further supports the idea that the product is intended for children to use in their daily lives. The fact that the product is primarily used as a gift or for Halloween outfits also suggests that it is likely a novelty item or something that is not used on a regular basis. This could impact the pricing strategy for the product, as it may not be something that customers are willing to pay a premium for. Based on this data, it is likely that the customer profile for this product is parents or grandparents who are looking for a fun and unique gift for their children or grandchildren. They may also be interested in purchasing the product for Halloween costumes or other special occasions. To appeal to this customer profile, it may be beneficial to focus marketing efforts on the novelty and fun aspects of the product. Highlighting the product's unique features and potential for imaginative play could help to increase interest and sales. Additionally, offering promotions or discounts for bulk purchases (such as for school events or large families) could also be effective in attracting customers.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are helmet, material, sleeve, zipper, arm. The most mentioned elements about helmet are hard to put together(2.74%), big(2.63%).
The top 5 positive reviews are helmet, costume, quality, material, jacket. The most mentioned elements about helmet are good(2.85%), solid(2.51%).
Cons
helmet34.93%
hard to put together2.74%
big2.63%
difficult to put together2.63%
difficult to assemble1.83%
pain to put together1.14%
material8.90%
sleeve1.60%
zipper1.37%
arm0.91%
Pros
helmet14.71%
good2.85%
solid2.51%
good quality1.71%
look good0.57%
durable0.46%
costume12.31%
quality10.83%
material8.67%
jacket1.03%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most commonly mentioned con aspect across different costumes is the helmet, accounting for a significant percentage of the negative feedback. This suggests that customers have concerns or issues related to the helmet component of these costumes. Other cons mentioned include material, sleeve, zipper, arm, costume quality, and jacket. On the positive side, the most frequently mentioned pro aspect is also the helmet, although it has a much lower percentage compared to the cons. This indicates that while some customers appreciate the helmet, it may not be enough to outweigh the negative aspects. To improve product development and selection in this category, it would be beneficial to address the issues raised by customers regarding the helmet. This could involve improving the design, comfort, or durability of the helmet component. Additionally, focusing on enhancing the overall quality of the costume materials, sleeves, zippers, and arms would help address some of the other cons mentioned. Furthermore, it would be valuable to conduct further research and gather more specific feedback from customers to gain a deeper understanding of their concerns. This could involve surveys, customer reviews, or even direct communication with customers to identify specific pain points and areas for improvement. By actively addressing the cons and incorporating customer feedback into the product development process, it is possible to create costumes that better meet customer expectations and enhance overall satisfaction.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
helmet3
others2
come with a helmet1
complete1
cool1

Based on the data provided, it seems that customers are primarily motivated to buy costumes based on the product description. This makes sense, as costumes are often chosen for their specific design and appearance. Additionally, brand reputation and price are also important factors, but to a lesser extent. Some possible reasons why product description is the top feature could be that customers want to ensure that the costume fits their needs and expectations. They may also be looking for specific details about the costume, such as materials used, sizing information, and any unique features or accessories. To optimize an Amazon listing for costumes, it would be important to focus on creating detailed and accurate product descriptions. This could include providing multiple images of the costume from different angles, as well as including information about sizing, materials, and any special features. Additionally, it may be helpful to highlight any positive reviews or customer feedback to build trust and credibility with potential buyers. Finally, pricing should be competitive and in line with other similar products in the category.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
big5
big
large size4
big size
large
large size
thinner4
thicker
fit3
fit
size size3
size
size big
last long3
last long
last last long
more size up3
size more
up size
upped more size
size up3
size up
visor flap down3
visor go up down
visor move up down
visor slide up and smoothly
next size up2
next size up

Analysis of Customer Expectations for Costumes: Based on the provided information, it seems that customers have specific expectations related to fit, size, and durability (2-year mention) when it comes to costumes. Let's break down these expectations and provide some suggestions for product development prioritization and marketing promotion factors. 1. Fit: Customers expect costumes to fit well, which means they should be comfortable and not too tight or loose. To meet this expectation, sellers should focus on offering a wide range of sizes to accommodate different body types. Additionally, providing detailed size charts and clear instructions on how to measure oneself accurately can help customers choose the right size. 2. Size: Size is mentioned three times, indicating its importance to customers. They want costumes that are true to size, meaning they should match the standard sizing conventions. Sellers should prioritize quality control to ensure that the costumes are consistent in size across different styles and designs. Offering a size exchange or return policy can also help alleviate customer concerns about ordering the wrong size. 3. Durability (2-year mention): Customers expect costumes to last for at least two years. To meet this expectation, sellers should focus on using high-quality materials and sturdy construction techniques. Reinforced seams, durable fabrics, and attention to detail in the finishing touches can enhance the longevity of the costumes. Communicating the durability of the costumes through product descriptions and customer reviews can help build trust and meet customer expectations. Product Development Prioritization Suggestions: - Invest in research and development to find materials that are both comfortable and durable. - Conduct user testing to ensure the costumes fit well on different body types. - Regularly gather customer feedback to identify areas for improvement and prioritize product enhancements. Marketing Promotion Factors Suggestions: - Highlight the range of sizes available and emphasize the accuracy of sizing. - Showcase the durability of the costumes through testimonials, reviews, or videos. - Offer promotions or discounts for customers who provide feedback or share their costume experiences on social media. - Collaborate with influencers or costume enthusiasts to create content that showcases the quality and fit of the costumes. By addressing customer expectations regarding fit, size, and durability, sellers can enhance customer satisfaction and build a positive reputation in the costume market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

Charlee
Purchased
My son loved, loved this costume. A little tight but still roomy enough. My only complaint is that the helmet easily comes apart and is difficult to put together.
V. Urdaneta
Purchased
Looks awesome, my kid loved it. Fits as expected. Helmet looks amazing, it was a bit difficult to put together but still would recommend
Great qualitySept. 2021
The costume appears to be well made and sizing maybe runs a little small, but fit my 9 year old with a little extra length in the legs. The patches are awesome and he loves all of the he detail. We have a very happy space obsessed boy who can't wait for trick or treating
Nicolle N.
Purchased
I bought this for Halloween costume for my 8 year old. He loved it so much, he kept on wearing it and even wore it on Christmas Eve to sleep in. The main costume finally started to fall apart after so hard wear and tear but he still has and wears the helmet. I was so impressed with how long it lasted and was worth every penny paid for it. Hightly recommend.
Nancy Collins
Purchased
My son is 10. The XL fits him perfectly. The fabric isn’t thin and cheap like you find in most Halloween stores. The helmet is a little bobble headed on him but he doesn’t care. The suit is awesome! Definitely recommend!
Erika
Purchased
My son loved it!
Ashley
Purchased
My son asked to be an astronaut for Halloween this year. He has long legs and one pice suits are always iffy, but this costume fits perfectly! He loves it and the quality seems good.
Very cute.Oct. 2022
This is a Kids costume But I got a XL Wore it to the World Series game and it was a Total hit! I loved that it came with the helmet as well. I customized it
buybuybuy
Purchased
Really surprised by the quality for the price. It fits my child well, looks really impressive. Even the helmet is holding up
Cassie
Purchased
Fits perfectOct. 2021
My son loved it! Great value, he can't wait to wear it for Halloween. He did try it on, it for perfectly over his clothes and the helmet is easy to put together.

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