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Costumes & Accessories product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
Top 1
Top 2
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the provided data for a product in the Costumes & Accessories category on Amazon, it seems that the average ratings are not available (NaN), while the total number of reviews is 14,206. Since the average rating is not provided, it is difficult to determine the exact level of customer satisfaction for this particular product. However, the high number of reviews suggests that there is a significant level of customer engagement and interest in this product. It could indicate that customers are actively purchasing and providing feedback, which is generally a positive sign. To gain a better understanding of customer satisfaction, it would be helpful to analyze the distribution of ratings within the reviews. If there are a substantial number of positive reviews, it could indicate that customers are generally satisfied with the product. On the other hand, if there are a significant number of negative reviews, it might suggest areas for improvement. In terms of advice, it would be beneficial for the seller to actively monitor and respond to customer feedback. Engaging with customers can help address any concerns or issues they may have, and it shows a commitment to customer satisfaction. Additionally, the seller could consider implementing strategies to encourage more customers to leave reviews, as this can provide valuable insights and help build trust among potential buyers. Overall, while the lack of average ratings makes it challenging to draw definitive conclusions about customer satisfaction, the high number of reviews indicates a significant level of customer engagement. By actively addressing customer feedback and encouraging more reviews, the seller can work towards improving customer satisfaction and potentially increasing sales.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is son, the most commonly moment of use is halloween, the most common location is house, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, we can draw several conclusions about the usage and popularity of the product in the Costumes & Accessories category. Firstly, it is evident that the product is commonly associated with family members, with the top three mentions being "son" (1236 mentions), "daughter" (928 mentions), and "grandson" (777 mentions). This suggests that the product is often purchased for children or as gifts for family members. Secondly, the data indicates that the product is primarily used in three main places: "house" (96 mentions), "school" (99 mentions), and "around" (12 mentions). This suggests that the product is versatile and can be used in various settings, including at home, in educational environments, and in general everyday situations. Lastly, the top two usages of the product are "gift give" (542 mentions) and "Halloween outfit" (462 mentions). This implies that the product is commonly purchased as a gift for special occasions, such as birthdays or holidays, and is also popular for Halloween costumes. Based on this analysis, we can make some suggestions about the customer profile. The product seems to appeal to individuals who have children or grandchildren, as it is frequently associated with these family members. Additionally, the product's versatility suggests that it may be popular among parents who want to provide their children with a fun and engaging experience both at home and in educational settings. Furthermore, the high mentions of "gift give" and "Halloween outfit" indicate that the product is likely to attract customers who are looking for unique and creative gift ideas or who enjoy dressing up for special occasions. Therefore, marketing efforts could be focused on targeting parents, grandparents, and individuals interested in costumes for various events. Overall, this analysis suggests that the product has a strong potential customer base within the family-oriented and costume-loving demographics. By understanding these customer profiles, businesses can tailor their marketing strategies and product offerings to better meet the needs and preferences of their target audience.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are material, pant, quality, helmet, lens. The most mentioned elements about material are slim(2.30%), cheap(1.71%).
The top 5 positive reviews are color, fit, glass, frame, color selection. The most mentioned elements about color are good(5.37%), vibrant(0.92%).
bad quality0.47%
is not a thick0.06%
look good0.67%
nice shape0.04%
color selection0.17%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the category of Costumes & Accessories has both pros and cons. Let's start with the cons. The most frequently mentioned con aspect is material, accounting for 7.66% of the mentions. Other cons include pant, quality, helmet, and lens. These cons suggest that customers may have concerns about the materials used in the costumes and accessories, as well as issues related to fit, overall quality, and specific components like helmets and lenses. On the positive side, the top pro aspect mentioned most is color, accounting for 8.64% of the mentions. This indicates that customers appreciate the variety and attractiveness of colors available in this category. However, it's important to note that no other pro aspects were mentioned in the data provided. Based on this analysis, it would be beneficial for product development and selection in the Costumes & Accessories category to focus on improving the cons identified. Enhancing the quality of materials used, ensuring better fit, and addressing concerns related to specific components like helmets and lenses could help improve customer satisfaction. Additionally, since color was the only pro aspect mentioned, it might be worthwhile to explore other positive aspects that could be emphasized in product development. This could involve considering factors such as comfort, durability, unique designs, or additional features that could enhance the overall customer experience. By addressing the cons and expanding on the pros, product developers and selectors can work towards creating costumes and accessories that meet customer expectations and provide a more positive overall experience.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
color frame1

Based on the data provided, it seems that customers primarily buy products in the Costumes & Accessories category based on the product description, brand reputation, and price. However, the product description appears to be the most influential factor, with 53.85% of mentions. Buyers are likely motivated by the product description because it provides them with detailed information about the costume or accessory they are interested in. A well-written and informative product description can help customers visualize how the item will look, its quality, and its features. It allows them to make an informed decision and feel confident about their purchase. To optimize Amazon listings based on this data, here are a few suggestions: 1. Focus on creating compelling and accurate product descriptions: Ensure that your product descriptions are detailed, engaging, and highlight the unique features and benefits of the costume or accessory. Use descriptive language, bullet points, and high-quality images to enhance the customer's understanding. 2. Highlight brand reputation: If your brand has a positive reputation, make sure to mention it in the product description. Customers often trust well-known and reputable brands, so emphasizing this can increase their confidence in the product. 3. Competitive pricing: While price is not the top factor, it still plays a role in customer decision-making. Consider offering competitive prices or highlighting any discounts or promotions in the product description to attract price-conscious buyers. 4. Use customer reviews: Incorporate customer reviews and ratings into your product listing. Positive reviews can reinforce the quality and desirability of the product, further influencing potential buyers. 5. Optimize keywords: Conduct keyword research to identify relevant and popular search terms for your product category. Incorporate these keywords naturally into your product title, description, and bullet points to improve visibility in search results. Remember, optimizing your Amazon listing is an ongoing process. Continuously monitor customer feedback, analyze sales data, and make adjustments to improve your product descriptions and overall listing performance.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
hidden zipper40
good quality10
good quality
high quality
large size8
large size
last long8
last long
zip down close7
zip up
longer legs7
leg longer
small size6
small size
size small

Based on the customer expectations mentioned, it seems that customers in the Costumes & Accessories category are looking for products that are functional and easy to use. The fact that "work" was mentioned twice suggests that customers are looking for products that serve a specific purpose, whether that be for a costume party or for everyday use. The high number of mentions for "hidden zipper" indicates that customers are looking for products that are well-designed and have a sleek appearance. This suggests that sellers should prioritize the design and aesthetics of their products, as well as the functionality. The seven mentions of "zip down close" suggest that customers are looking for products that are easy to put on and take off. This could be particularly important for costumes that may require frequent changes or adjustments. Based on these customer expectations, sellers in the Costumes & Accessories category should prioritize product development that focuses on functionality, design, and ease of use. They should also consider marketing their products based on these factors, highlighting the features that customers are looking for. For example, sellers could promote their products by emphasizing the hidden zipper feature and how it contributes to the overall design and appearance of the costume. They could also highlight the ease of use of their products, such as the zip down close feature, to appeal to customers who are looking for products that are convenient and practical. Overall, by understanding and prioritizing customer expectations, sellers in the Costumes & Accessories category can develop products that meet the needs of their customers and effectively market them to their target audience.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Danielle M.
My almost 3 years old loves this football uniform. I got the smallest size available and figured it might be big as he is only in 3T/4T shirts and 2T pants and 30 lbs. The pants are way too big for him, length wise they are good but he’s got a tiny waist. The jersey is slightly big but we just tuck it in. What we really wanted and are most excited for is the helmet! The helmet is well made and for the price of the entire uniform you can’t beat it. My son will be wearing this for Halloween and we bought white shorts as an alternative for pants. Very happy with this purchase as he’ll probably wear it for years to come.
Mommy of 3
This makes a great gift for any little football fan. I bought the small for ages 4-6 for my 3 year old, the shirt fits great but the helmet is really tight. Won’t be fitting my kid next football season. My son is really tiny, small everything so I’m really surprised it was thought tight. Go with a couple sizes up to be safe. I tried it on my 5 year old and the helmet didn’t fit comfortably.
carry mills
Happy GrandmaDec. 2019
Bought for my grandson as a christmas gift i got it today opened the box i love it thanks so much super cute!!!
The helmet tis too small for even a 4 year old. Count on putting it on a shelf for looks and just using the jersey.
Four StarsFeb. 2017
Loved this uniform! It's a little big but works great for my 4 yr old.
Joyce H.
CuteMar. 2019
Five StarsNov. 2015
My grandson loved it.
Perfect uniform for kids good quality
Actually ordered the Broncos and was sent the Steelers. Son liked it and wanted to keep it.
I opened my package and didn’t receive ALL my items! I called the number and they’re close! Very upset as my son was excited about wearing the uniform!!

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