Cough & Cold product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 13
2023/02/07
Top 1
Average Ratings
4.5
Total Reviews
14,586
This insight is based on the data from the best seller products. The top 5 of them are:
Beekeeper's Naturals Propolis Throat Spray - Natural Immune Support & Sore Throat Relief Antioxidants, Keto, Paleo, Gluten-Free, 1.06 oz (Pack of 2)
B08FJH1989

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the product in question, which falls under the category of Cough & Cold, has a high level of customer satisfaction. With an average rating of 4.5 out of 5 and a total of 14,586 reviews, it is clear that many customers have found this product to be effective in treating their symptoms. Given this high level of customer satisfaction, my advice would be to continue marketing and promoting the product to reach even more potential customers. Additionally, it may be helpful to gather feedback from customers to identify any areas for improvement and ensure that the product continues to meet their needs. Overall, it seems that this product is a strong performer in the Cough & Cold category on Amazon.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is everyday, the most common location is hospital, the most common behavior is travel . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the target customer profile for this cough and cold product is likely families with young children, as "kid" was the most frequently mentioned user. Additionally, "family" and "husband" were also frequently mentioned, indicating that this product may be used by individuals within a household. The top three places to use the product were hospitals, medicine cabinets, and houses, which suggests that this product is used both for preventative measures and for treating symptoms of cough and colds. The fact that "travel" was the top usage of the product also indicates that customers may be looking for a product that is easy to take on-the-go. Based on this data, it may be beneficial for the company to market this product as a family-friendly option that is effective for both preventing and treating cough and cold symptoms. Additionally, highlighting the product's portability and ease of use for travel may also be a selling point for customers. It may also be worth considering offering different formulations of the product, such as child-friendly versions or options for individuals with specific dietary restrictions.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are product, pill, bottle, sprayer, pump. The most mentioned elements about product are cause and allergic reaction(0.43%), do not spray(0.43%).
The top 5 positive reviews are product, taste, flavor, spray, nasal spray. The most mentioned elements about product are easy to use(1.06%), moisturizes(1.06%).
Cons
product10.28%
cause and allergic reaction0.43%
do not spray0.43%
big0.21%
burn severely with it is first use0.21%
cause me more congestion0.21%
pill6.21%
bottle5.35%
sprayer4.28%
pump3.85%
Pros
product19.39%
easy to use1.06%
moisturizes1.06%
effective0.77%
taste good0.77%
natural0.58%
taste16.22%
flavor6.62%
spray6.14%
nasal spray3.65%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most commonly mentioned con aspect in the Cough & Cold category is the product itself, accounting for 10.28% of the mentions. The top five cons for the vacuum are the product, pill, bottle, sprayer, and pump. Similarly, for the tip, the top five cons are the product, taste, flavor, spray, and nasal spray. On the other hand, the top pro aspect mentioned most is the product itself, accounting for 19.39% of the mentions. From this data, we can conclude that the product itself plays a significant role in both the positive and negative aspects of the Cough & Cold category. It is important to note that the specific issues mentioned, such as pills, bottles, sprayers, and pumps, indicate potential areas for improvement in product design and functionality. To enhance product development and selection, it would be beneficial to address the cons mentioned. For example, improving the taste and flavor of the product could make it more appealing to consumers. Additionally, focusing on the effectiveness and ease of use of sprayers and nasal sprays could enhance the overall user experience. Furthermore, it would be valuable to conduct further research and gather more specific feedback from consumers to identify other potential cons and pros within the Cough & Cold category. This information can help guide product development efforts and ensure that the selected products meet the needs and preferences of the target market.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
others70
natural3
natural ingredient2
sugar free2
antibiotic quality1

Based on the data provided, it seems that the primary motivation for customers to buy products in the Cough & Cold category is recommendations from friends, which accounts for 68.04% of mentions. This indicates that word-of-mouth plays a significant role in influencing purchasing decisions in this category. However, it is interesting to note that the product description is the top feature mentioned by 18.91% of customers. This suggests that customers are actively seeking detailed information about the product before making a purchase. Some possible reasons why the product description is highly valued could be: 1. Clarity: Customers appreciate clear and concise descriptions that provide them with a comprehensive understanding of the product's features, benefits, and usage instructions. 2. Trustworthiness: A well-written product description can instill confidence in customers, assuring them that the product is reliable and effective. 3. Differentiation: In a crowded market, a compelling product description can help the product stand out from competitors, highlighting its unique selling points. Based on this data, here are a few suggestions for optimizing Amazon listings in the Cough & Cold category: 1. Enhance product descriptions: Invest in creating detailed and informative product descriptions that address customer pain points, highlight key features, and provide clear usage instructions. Use language that is easy to understand and avoid excessive technical jargon. 2. Include customer testimonials: Leverage positive customer reviews and testimonials in the product description to further build trust and credibility. 3. Optimize for search: Conduct keyword research to identify relevant terms and incorporate them strategically in the product title, bullet points, and description. This will improve the visibility of the product in search results. 4. Utilize visual content: Include high-quality images and videos that showcase the product's packaging, ingredients, and usage. Visuals can help customers visualize the product and make informed decisions. 5. Offer promotions or discounts: Consider running limited-time promotions or offering discounts to incentivize customers to try the product and leave positive reviews, which can further boost sales and recommendations. Remember, continuously monitoring customer feedback and adapting your listing based on customer preferences and market trends is crucial for long-term success.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
work10
work
help9
help
know sooner6
sooner
knew sooner
less pricey6
less expensive
less costly
more affordable
big bottle5
bottle big
big bottle
bottle
last long5
last long
last forever
cheap4
cheap
good4
good
brush for deep cleaning3
cleaning brush
cost more3
cheaper
cost less

Analysis of Customer Expectations for the Cough & Cold Category: Based on the mentions of "help," "work," and "know sooner," it is evident that customers have certain expectations when it comes to products in the Cough & Cold category. Let's break down these expectations and provide some suggestions for sellers regarding product development prioritization and marketing promotion factors. 1. Help: Customers expect products in this category to provide effective relief from cough and cold symptoms. They want products that can alleviate their discomfort and help them recover quickly. Sellers should prioritize developing products that have proven efficacy in addressing common symptoms like coughing, congestion, sore throat, and runny nose. 2. Work: Customers want products that actually work and deliver the promised results. They expect cough and cold remedies to provide noticeable relief and improve their overall well-being. Sellers should focus on developing products with scientifically-backed ingredients and formulations that have a proven track record of effectiveness. Conducting clinical trials and gathering positive customer testimonials can help build trust and confidence in the product's efficacy. 3. Know Sooner: Customers desire products that can provide relief as quickly as possible. They want to feel better sooner rather than later. Sellers should prioritize developing fast-acting remedies that can provide immediate relief from cough and cold symptoms. This could involve creating products with rapid absorption or targeting the root causes of symptoms to expedite recovery. Suggestions for Product Development Prioritization: 1. Research and Development: Invest in research and development to identify innovative ingredients and formulations that can provide superior relief from cough and cold symptoms. Stay updated with the latest scientific advancements in the field to ensure your products are at the forefront of effectiveness. 2. User Feedback: Gather feedback from customers to understand their needs and preferences. Conduct surveys, focus groups, or engage with customers through social media platforms to gain insights into their experiences with existing products and identify areas for improvement. 3. Safety and Quality: Prioritize safety and quality in product development. Ensure that your products meet all necessary regulatory standards and undergo rigorous testing to guarantee their safety and effectiveness. Suggestions for Marketing Promotion Factors: 1. Clear Communication: Clearly communicate the benefits and features of your products to customers. Highlight how your products can help alleviate cough and cold symptoms effectively and quickly. Use simple and relatable language to convey the message. 2. Targeted Advertising: Identify your target audience and tailor your marketing efforts accordingly. Focus on platforms and channels where your potential customers are likely to be present. For example, advertise on health-related websites, social media groups, or collaborate with influencers in the health and wellness niche. 3. Educational Content: Provide informative content about cough and cold prevention, symptoms, and remedies. This can be in the form of blog posts, videos, or social media updates. Establish yourself as a trusted source of information, which can help build credibility and attract customers. By understanding and addressing customer expectations, prioritizing product development, and implementing effective marketing strategies, sellers in the Cough & Cold category can better meet the needs of their customers and drive sales.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

Good.Jul. 2017
Good! It's a bit on the sweet end, which I don't particularly care for. I guess it would be perfect for children or people who don't like the real taster of propolis. The pump took at least 15 tries to work, which was a bit annoying as I thought I was going to have to find an alternative container to use it. All in all, I wouldn't buy this again because it's really too sweet for me, but it works. So if that's what you're looking for then it's perfect.
GoodApr. 2019
Love this
Joel K
Purchased
Five StarsNov. 2015
Nice to always have extras of these handy.
SoothingDec. 2021
Had neck surgery and have troubles with my throat since. These help with my dry throat and mucus build up.
Greetings!
Purchased
This is the best sore throat relief natural spray I ever had. I had enlarged tonsil and couldn't drink, eat and even just swallowing my saliva is extremely painful and tried rx vicodine 2% solution viscous, Cephacol and other stuff and nothing worked. This is just wondrously amazing Godsend. Thank you so much 🙏
Great value.Nov. 2019
Great value.
Gail L. Hill
Purchased
Soothed the throat immediately and aided in healing
sandy beach
Purchased
The taste is fairly good considering that it stops you from coughing.
Great before my voice lessons!
sugarless a plus, works the same as the regular

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