Countertop Burners product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Duxtop Portable Induction Cooktop, Countertop Burner Induction Hot Plate with LCD Sensor Touch 1800 Watts, Black 9610LS BT-200DZ
Double Burner, CUSIMAX 1800W Electric Burner, Portable Electric Hot Plates for cooking Electric Infrared Burner, Dual Countertop Electric Cooktop, Stainless Steel Easy to Clean, Silver
CUSIMAX 1800W Ceramic Electric Hot Plate for Cooking, Dual Control Infrared Cooktop, Portable Countertop Burner, Glass Plate Electric Cooktop, Silver, Stainless Steel-Upgraded Version
CUSIMAX Hot Plate Electric Burner Single Burner Cast Iron hot plates for cooking Portable Burner with Adjustable Temperature Control Stainless Steel Non-Slip Rubber Feet, Upgraded Version
Ovente Electric Single Cast Iron Burner 7.25 Inch Hot Plate Cooktop, Compact and Portable Cooking Countertop Stove with 5 Level Temperature Control & Easy to Clean Stainless Steel Base, Silver BGS101S

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the Countertop Burners product on Amazon has a high level of customer satisfaction. With an average rating of 4.5 out of 5 and a total of 25,164 reviews, it suggests that customers are generally happy with their purchase. However, it's important to note that customer satisfaction can vary depending on individual preferences and needs. It's always a good idea to read through reviews and consider factors such as price, features, and durability before making a purchase. If you're considering buying a Countertop Burner, my advice would be to do your research and read through reviews carefully. Look for products that have a high number of positive reviews and consider factors such as price, size, and features that are important to you. Additionally, make sure to check the return policy and warranty before making a purchase to ensure that you're protected in case of any issues.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is wife, the most commonly moment of use is everyday, the most common location is kitchen, the most common behavior is cook . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the Countertop Burners product is most commonly used in the kitchen, with 892 mentions. This suggests that the product is likely used for cooking and meal preparation. The top three users of the product are the wife, friend, and husband, indicating that the product is likely used in households and shared among family and friends. Additionally, the data shows that the product is also used for travel, with 299 mentions of this usage. This suggests that the product may be popular among those who enjoy camping or RVing, as it can be easily transported and used in these settings. Based on this information, it seems that the ideal customer profile for this product is likely someone who enjoys cooking and meal preparation, and who may also enjoy outdoor activities such as camping and RVing. They may be part of a household with multiple users, such as a family or group of friends, and value the convenience and portability of the product. To appeal to this customer profile, it may be helpful to highlight the product's versatility and portability in marketing materials, and to showcase how it can be used both in the kitchen and on the go. Additionally, emphasizing the product's durability and ease of use may also be effective in appealing to this customer profile.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are product, burner, fan, knob, temperature control. The most mentioned elements about product are get hot(3.09%), uneven heating(0.33%).
The top 5 positive reviews are product, burner, heat, hot plate, cooktop. The most mentioned elements about product are easy to clean(1.17%), good quality(1.12%).
Kitchen & Dining > Small Appliances > Countertop Burners
get hot3.09%
uneven heating0.33%
do not work0.28%
bad quality0.23%
stop work after 2 month0.21%
temperature control2.80%
easy to clean1.17%
good quality1.12%
easy to use0.99%
hot plate3.99%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most common con aspect mentioned by customers in the Countertop Burners category is related to the product itself, with 12.61% of reviews mentioning this issue. Additionally, the top 5 cons mentioned include issues with the burner, fan, knob, and temperature control. On the other hand, the top pro aspect mentioned is also related to the product, with 9.87% of reviews highlighting this as a positive aspect. Overall, it appears that customers have mixed feelings about Countertop Burners. While some appreciate the product and find it useful, others have experienced issues with various components of the burner. To improve the product and address these concerns, manufacturers may want to focus on improving the quality and reliability of the burner, fan, knob, and temperature control. Additionally, they may want to consider offering more features or customization options to appeal to a wider range of customers. By addressing these concerns and improving the overall quality of the product, manufacturers can increase customer satisfaction and loyalty in the Countertop Burners category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
temperature setting4
high wattage3
2 burner2

Based on the data provided, it seems that customers are primarily motivated to buy Countertop Burners based on the product description. This makes sense, as customers want to know exactly what they are buying and what features the product has before making a purchase. Additionally, the price and recommendations from friends are also important factors, but they are not as significant as the product description. Some reasons why the product description is the top feature could be that customers want to know the size, power, and other specifications of the burner. They may also want to know if it is easy to clean, has safety features, and what type of cookware it is compatible with. Providing detailed and accurate product descriptions can help customers make informed decisions and increase the likelihood of a purchase. To optimize Amazon listings for Countertop Burners, sellers should focus on creating detailed and informative product descriptions that highlight the key features and benefits of the product. They should also consider including high-quality images and videos that showcase the product in action. Additionally, sellers can leverage customer reviews and ratings to build trust and credibility with potential buyers. Finally, pricing should be competitive and in line with similar products in the category.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long38
last long
last awhile
last forever
cord longer36
cord longer
longer cord
cord long
long cord
cord 18 " longer
adjust temperature18
more temperature setting
finer control on temperature
accurate temperature adjustment
adjust temperature by degree
control tempature
heat control13
good temperature control
more temperature control
temperature control
good heat control
good temp control
longer lasting13
last longer
know sooner10

Based on the customer expectations mentioned, it seems that the top priorities for customers when it comes to countertop burners are longevity, cord length, and temperature adjustability. Longevity is a key concern for customers, which means that sellers should focus on developing products that are durable and built to last. This could involve using high-quality materials, such as stainless steel or cast iron, and ensuring that the product is designed to withstand regular use over an extended period of time. Cord length is also a significant factor for customers, which suggests that sellers should prioritize developing products with longer cords. This could involve using thicker cords or designing products with retractable cords that can be adjusted to the desired length. Temperature adjustability is another important consideration for customers, which means that sellers should focus on developing products that offer a wide range of temperature settings. This could involve incorporating features such as digital temperature controls or multiple heat settings to give customers greater control over their cooking. In terms of marketing promotion factors, sellers should focus on highlighting the durability and longevity of their products, as well as the convenience of longer cords and temperature adjustability. They could also consider offering warranties or guarantees to give customers added peace of mind when making a purchase. Overall, by prioritizing product development around these key customer expectations and highlighting these features in their marketing efforts, sellers can better meet the needs of their customers and stand out in a competitive market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Even when the burners are turned on high, the burners will not constantly stay on. It will take longer than normal to boil water. At one point, I didn't think it would get hot enough to boil water, but after about 15 minutes, it eventually did.
Cathy S
I purchased 3 of these for my children for Christmas. I have a much more expensive model of my own. I did cook on this model Christmas Day. Although I don’t like it quite as well as my unit, it was half the price of the one I bought. It worked great! If you haven’t cooked on induction, you must use cookware that has a bottom that a magnet will stick to. I also bought my children a set of high end kitchen craft cookware. I made my mother’s recipe for homemade chocolate pudding which requires continuous stirring. It cooked much faster with much more control than a regular gas or electric burner. I also sautéed onions, celery, etc for dressing which was a piece of cake. I set the temperature and let it cook away while I was busy making the rest of the meal. I also made fresh green beans with very little water the same way. Set the temperature and cover. Induction cook tops are fabulous. For the price, this is the one to get. If you want to spend twice as much, you can get one which will go as low as 100 degrees. But it isn’t really necessary. The reason I gave this 4 stars instead of five is the lack of a few features. But you don’t need those features for 95% of your cooking. I seldom use my stove and now do all my stovetop cooking on my induction burner. You will love this!
DecentApr. 2021
Works as advertised, but cheaply made and no safety features. It’s not bad, but you get what you pay for.
If you're looking for fine temperature control, cook on an actual stove. The fan on this thing is a little loud, but definitely not as loud as the hood fan over your stove. There is a high-pitched whine, but it's not unbearable in an open room and basically non-existent outside. It heats well and is easy to clean, if necessary. Don't just unplug it when you're done. Turn it off and wait for the fan to stop before you unplug it.
I love having an extra cook top. Only have one large cook grill on my stove; this helps tremendously for company dinners and canning.
PerfectJun. 2021
The heavy cast heats evenly
Have a hard time getting this cook top hot despite having it on the highest setting. Do not recommend if you’re looking for a good sear or to cook anything more than a very small dish.
SolidMar. 2020
Had a hot plate that just DIDN'T get hot enough. THIS one heats up very well, and looks great too. Only slight complaint is the controls get very hot when working, so caution adjusting once you have it turned on. Turns out the knobs on these are plastic, and CAN melt!! And they get VERY hot in use. Expected more.
Three StarsNov. 2017
Very noisy compared to the aroma induction cooktop.
Not workingMay 2021
Elements did not work properly one not at all called Amazon and received refund :) Tossed in garbage can

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