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Craft Supplies product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 14
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Scissors, iBayam 8" Multipurpose Scissors Bulk 3-Pack, Ultra Sharp Blade Shears, Comfort-Grip Handles, Sturdy Sharp Scissors for Office Home School Sewing Fabric Craft Supplies, Right/Left Hand
Command Medium and Large Picture Hanging Strips, Damage Free Hanging Picture Hangers, No Tools Wall Hanging Strips for Living Spaces, Black, 8 Medium Pairs and 8 Large Pairs
Elmer's Disappearing Purple School Glue, Washable, 6 Pack, 0.21-ounce sticks
Scissors, iBayam 8" Multipurpose Scissors Bulk Ultra Sharp Shears, Comfort-Grip Sturdy Scissors for Office Home School Sewing Fabric Craft Supplies, Right/Left Handed, 3-Pack, Yellow, Grey, Blue
Scotch Thermal Laminator and Pouch Bundle, 2 Roller System, Laminate up to 9" Wide (TL901X) with Scotch Laminating Pouches, 100-Pack (TP3854-100)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the craft supplies product in question has a high level of customer satisfaction. With an average rating of 4.77 out of 5 and a total of 29,812 reviews, it is clear that many customers have had positive experiences with this product. As for advice, it is important to continue to prioritize customer satisfaction by providing high-quality products and excellent customer service. Additionally, encouraging customers to leave reviews can help to build trust and credibility with potential buyers. Finally, monitoring customer feedback and addressing any issues or concerns promptly can help to maintain a positive reputation and ensure continued success in the craft supplies category on Amazon.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is everyday, the most common location is house, the most common behavior is craft . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the majority of users who mention this product are parents with young children, particularly those with daughters. The fact that "kid" and "daughter" are the top two mentioned users suggests that parents are likely purchasing this product for their children to use in various settings, such as at home or in the classroom. The top three places to use this product are also indicative of its intended use for children's activities. The house, classroom, and kitchen are all places where children may engage in crafts or projects, which aligns with the top two usage categories of "craft" and "project." Given this information, it is likely that the customer profile for this product is parents with young children, particularly those with daughters who enjoy engaging in creative activities. To appeal to this customer base, it may be beneficial to market the product as a fun and educational tool for children to use in various settings, such as at home or in the classroom. Additionally, highlighting the product's versatility and ease of use may also be effective in attracting parents who are looking for a convenient and engaging activity for their children.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are paint, mat, scissors, color, product. The most mentioned elements about paint are slim(0.77%), do not adhere well(0.56%).
The top 5 positive reviews are scissors, color, paint, product, quality. The most mentioned elements about scissors are sharp(6.97%), well-made(5.30%).
Arts, Crafts & Sewing > Craft Supplies
do not adhere well0.56%
chip easily0.28%
come off easily0.28%
easy to hold0.90%
good quality0.85%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the Craft Supplies category has some mixed sentiment. While scissors are mentioned as the top pro aspect, paint and scissors are also mentioned as top cons. Additionally, other cons mentioned include mat, color, product, and quality. To improve product development and selection in this category, it may be helpful to focus on addressing the cons mentioned. For example, finding ways to improve the quality of the products, offering a wider range of colors, and ensuring that the paint and scissors are of high quality could help to improve customer satisfaction. Additionally, it may be helpful to conduct further research to identify other potential pain points or areas for improvement in this category. By addressing these issues, it may be possible to increase customer satisfaction and loyalty, and ultimately drive sales and revenue.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the data above, it seems that customers in the Craft Supplies category are primarily motivated by price and product description when making purchasing decisions. The fact that price was mentioned in 41.90% of responses suggests that customers are looking for good deals and value for their money. However, product description was mentioned in 36.67% of responses, making it the top feature that customers are looking for when considering a purchase. One reason why product description is so important in this category is that customers are likely looking for specific materials, colors, and sizes to complete their crafting projects. They want to know exactly what they are getting before making a purchase, and a detailed product description can help them make an informed decision. To optimize Amazon listings in this category, sellers should focus on creating detailed and accurate product descriptions that highlight the key features and benefits of their products. They should also consider offering competitive pricing and leveraging their brand reputation to build trust with customers. Additionally, sellers may want to consider offering promotions or discounts to incentivize customers to make a purchase.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long31
last long
last longer
last awhile
last forever
longer lasting19
last longer
more long-lasting
durable last
durable sturdy
safe durable
hold up6
hold up
thicker laminate
laminate last
stay laminate
blade sharp5
Adhesion could be better4
adhesion good
adhesion improves
good adhesion.pictures
improve adhesion
decent scissors4
decent versatile scissors
flimsy scissors
scissors decent quality
sturdy scissors

Based on the customer expectations mentioned, it is clear that durability and longevity are the most important factors for customers when it comes to craft supplies. Customers want products that will last a long time and provide value for their money. This suggests that sellers should prioritize product development that focuses on creating high-quality, durable craft supplies that can withstand wear and tear over time. In addition to durability, customers also seem to be looking for more variety and options when it comes to craft supplies. This suggests that sellers should consider expanding their product lines to include a wider range of options, such as different colors, sizes, and materials. By offering more choices, sellers can better meet the needs and preferences of their customers. When it comes to marketing promotion factors, sellers should focus on highlighting the durability and longevity of their products. This can be done through product descriptions, customer reviews, and marketing materials that emphasize the quality and durability of the craft supplies being sold. Additionally, sellers should consider offering promotions or discounts to encourage customers to try their products and see for themselves how long-lasting and high-quality they are. Overall, by prioritizing product development that focuses on durability and longevity, expanding product lines to offer more variety, and emphasizing the quality of their products in marketing materials, sellers can better meet the expectations of customers in the craft supplies category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

These would be good for young teens craft projects. They do not cut fabric nor thread well at all.
Only one pair of scissors barely could cut my thin fabric. Extremely disappointed
Easy to hold and cuts with precision
Easy to handle and place everywhere around the house and garden.
I'm glad I ordered and took a chance on these since they were so inexpensive. I'm a doll maker and use them lots every day and they are still sharp. was buying expensive ones--no more! A+
Jared Guzman
Good productApr. 2022
Amazing colors
These are just what I needed. I have a pair in all the places I might need them. They are easy to use and good value for the money.
WorthlessJul. 2022
A waste of money. Followed the vague instructions and fell off my wall not even 10 seconds later. Tried more strips, same results. Duct tape works better than this.
Papers and odds and ends
Great product!!!

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