Crepe Pans product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 12
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Cast Iron Skillet Set - 8" + 10"-Inch Frying Pans + Glass Lids + Silicone Handle Holder Grip Covers - Pre-Seasoned Oven Safe Cookware - Indoor/Outdoor Use - Grill, BBQ, Fire, Stovetop, Induction Safe
S·KITCHN Crepe Pan Nonstick Dosa Pan, Tawa Pan for Roti Indian, Non-Stick Pancake Griddle Compatible with Induction Cooktop, Comal for Tortillas, Griddle Pan for Stove Top - 12.5 Inches
SENSARTE Nonstick Crepe Pan, Swiss Granite Coating Dosa Pan Pancake Flat Skillet Tawa Griddle 10-Inch with Stay-Cool Handle, Induction Compatible, PFOA Free
Innerwell Nonstick Comal Crepe Pan,Round griddle with Stone Cookware Non-stick Coating from German,Dishwasher Safe,11inch(Grey)
ESLITE LIFE Nonstick Crepe Pan Set with Spreader Induction Compatible, PFOA & PTFEs Free

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for Crepe Pans on Amazon is 4.55, which indicates a relatively high level of customer satisfaction. With a total of 2117 reviews, it suggests that there is a significant number of customers who have purchased and reviewed these pans. The high average rating suggests that customers are generally pleased with the quality and performance of the Crepe Pans in this category. It indicates that the majority of customers have had positive experiences and are satisfied with their purchase. Based on this information, my advice would be to consider purchasing a Crepe Pan from this category on Amazon. The high average rating and the large number of reviews indicate that these pans are likely to meet your expectations and provide a satisfactory cooking experience. However, it's always a good idea to read through some of the reviews to get a better understanding of the specific features and qualities that customers appreciate. This will help you make an informed decision and ensure that the Crepe Pan you choose aligns with your specific needs and preferences.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is family, the most commonly moment of use is everyday, the most common location is kitchen, the most common behavior is make pancake . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the majority of users who mention this product are family members, with kids and wives being the most frequently mentioned. This suggests that the product is likely being used in a household setting, and is perhaps being used to prepare meals for the family. In terms of where the product is being used, the kitchen is the most frequently mentioned location, followed by the BBQ gas stove and induction cooktop. This suggests that the product is versatile and can be used in a variety of settings, both indoors and outdoors. The top two uses of the product are to make pancakes and crepes, which suggests that the product is likely marketed as a crepe pan. This information could be useful for companies looking to market similar products, as it suggests that there is a demand for crepe pans among families. Based on this data, it seems that the ideal customer profile for this product is likely a family with children, who enjoy cooking and preparing meals together. They are likely looking for a versatile and easy-to-use crepe pan that can be used in a variety of settings, both indoors and outdoors. Companies looking to market similar products may want to focus on marketing to families, and highlighting the versatility and ease-of-use of their products.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are pan, handle, product, material, screw. The most mentioned elements about pan are bulky(1.18%), big(0.79%).
The top 5 positive reviews are pan, handle, quality, heat, non stick surface. The most mentioned elements about pan are easy to clean(8.50%), easy to use(2.43%).
easy to clean8.50%
easy to use2.43%
good quality2.23%
non stick surface4.66%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most commonly mentioned con aspect for Crepe Pans is the pan itself, accounting for 24.02% of the mentions. Additionally, the handle, product, material, and screw are also mentioned as cons. On the other hand, the top pro aspect mentioned most is the pan, accounting for 30.16% of the mentions. From this information, we can conclude that the pan is a significant factor in both positive and negative reviews of Crepe Pans. It appears that the quality and features of the pan, such as its non-stick surface and heat distribution, play a crucial role in customers' satisfaction. To improve product development and selection, it would be beneficial to focus on addressing the cons mentioned. For example, improving the handle design, using higher-quality materials, and ensuring the screws are secure could help enhance the overall user experience. Additionally, paying attention to the non-stick surface quality and heat distribution can further improve the positive aspects of the pan. Furthermore, it would be valuable to gather more specific feedback from customers to understand their preferences and pain points in greater detail. This could involve conducting surveys, reading customer reviews, or even engaging in direct conversations with users. By actively listening to customer feedback, manufacturers can gain insights into what aspects of Crepe Pans need improvement and what features should be emphasized to meet customer expectations.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
easy to clean1
fry several egg at once1
heat distribution is amaze1
large enough to fit 5 egg ring1

Based on the data provided, it seems that customers are primarily motivated to buy crepe pans based on the product description. This suggests that customers are looking for detailed information about the product, such as its size, material, and features, before making a purchase. Other factors that influence customer behavior include advertising attraction and recommendations from friends. This suggests that customers may be drawn to crepe pans based on eye-catching ads or positive reviews from people they know and trust. To optimize Amazon listings for crepe pans, sellers should focus on creating detailed and informative product descriptions that highlight the key features and benefits of the product. This could include information about the size and material of the pan, as well as any special features that make it stand out from other products in the category. Additionally, sellers should consider using eye-catching images and advertising techniques to attract customers' attention and encourage them to make a purchase. Finally, sellers should encourage satisfied customers to leave positive reviews and recommendations, as this can be a powerful motivator for other potential buyers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
more deep
last long4
last long
decent quality2
good quality
heavier sturdier2
more sturdy
last lifetime2
last lifetime
last many year2
last many year
non-stick coating2
free from harmful non stick chemical
truly nonstick pan

Based on the customer expectations mentioned, it seems that customers are looking for crepe pans that are deep, long-lasting, and big. Let's break down each expectation and provide some suggestions for sellers: 1. Deep: Customers want crepe pans that are deep enough to hold a good amount of batter without it spilling over the sides. Sellers should prioritize developing crepe pans with deeper sides to meet this expectation. Additionally, they could market these pans as being perfect for making thick, fluffy crepes. 2. Last long: Customers want crepe pans that are durable and will last a long time. Sellers should prioritize developing crepe pans made from high-quality materials that are built to withstand frequent use. They could also market these pans as being a long-term investment for customers who love making crepes. 3. Big: Customers want crepe pans that are big enough to make large crepes or multiple crepes at once. Sellers should prioritize developing crepe pans with larger diameters to meet this expectation. They could also market these pans as being perfect for feeding a crowd or for making extra-large crepes. In terms of marketing promotion factors, sellers should focus on highlighting the features that meet these customer expectations. For example, they could use phrases like "extra-deep crepe pan" or "durable, long-lasting crepe pan" in their product descriptions. They could also showcase the size of the pan in product photos to emphasize its large capacity. Overall, by prioritizing the development of crepe pans that meet these customer expectations and marketing them effectively, sellers can attract and retain customers who are looking for high-quality, functional crepe pans.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

I bought this griddle march 2022, and i was happy with my purchase. Fast forward to december 2022, its no longer flat and since it now has a curvature on the bottom, it swivels over my electric cooktop. Its slowly looking more as a sauce pan.
For the price, the item didn’t last long. The coating came off within a year and we had to discard it.
I absolutely this pan. So incredibly easy to make an omelet and it never sticks. I'm so glad I bought this item. Buy it, you'll love it.
joseph ali
Very happy with this. I made my first ever perfectly browned batch of pancakes with this pan. No sticking at all. Flipping takes some getting used to. It comes with a small silicone spatula which lifts the pancake well (much easier than a normal spatula due to size), but you have to be careful not to drop it onto a neighboring well while flipping. I think that's just an inherent problem with cooking multiple things on one pan, not something wrong with this particular product.
Clinnon White
I use this to make just regular eggs or I make them for egg sandwiches. Makes for a very neat and eye pleasing meal.
I love mine. I make vegan pancakes and don’t use oil. No problem at all, and super easy to clean. Very happy
Shaila rahman
Best oneNov. 2022
It’s good. I really like it.
Used the pancake pan tonight. Cooked evenly in all surface areas. Very easy to clean after use. I now own 5 pans from this company. I would recommend their product to anyone who likes to cook and hates to clean pans after use.
PurchasedEarly review
Happy about this purchase. Super easy to clean, easy to heat up & take camping too!
The non stick finish is fading away and I just used it 3 times. Good for the money but not sure how much longer will it last.

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