Cribs product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Dream On Me Aden 4-in-1 Convertible Mini Crib In Espresso, Greenguard Gold Certified, Non-Toxic Finish, New Zealand Pinewood, With 3 Mattress Height Settings
BabyBjörn Travel Crib Light - Black (040280US), One Size

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for cribs on Amazon is quite high at 4.59 out of 5. This indicates that customers are generally satisfied with their crib purchases. Additionally, the fact that there have been a total of 6986 reviews suggests that there is a significant number of customers who have purchased and reviewed cribs on Amazon. Considering the high average rating and the large number of reviews, it can be concluded that customers are generally happy with the cribs they have purchased from Amazon. This level of customer satisfaction is a positive indicator for potential buyers who are looking for a reliable and well-regarded crib. Based on this information, my advice would be to consider purchasing a crib from the category mentioned. However, it is always important to read individual reviews and consider personal preferences and requirements before making a final decision. Additionally, it may be helpful to look for cribs that have a substantial number of reviews, as this can provide a more accurate representation of customer satisfaction.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is night, the most common location is baby crib, the most common behavior is travel . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the most frequently mentioned users of the product are the daughter, son, and husband. This suggests that the product is commonly used by parents, particularly mothers, who are likely to be the primary caregivers for their children. The daughter and son being mentioned more frequently than the husband could indicate that mothers are more actively involved in the decision-making process and usage of the product. In terms of the places where the product is used, the baby crib is mentioned the most, followed by the room and nursery. This implies that the product is primarily used in the baby's sleeping area, which aligns with its categorization as a crib. The high number of mentions for the baby crib suggests that customers are primarily concerned with ensuring their child's comfort and safety during sleep. Regarding the usage of the product, it is commonly mentioned in the context of travel and as a gift. This indicates that customers find the product portable and convenient for use while on the go. Additionally, the mentions of gifting suggest that the product is popular among individuals looking for baby-related presents, making it a potential choice for baby showers or other special occasions. Based on this analysis, the customer profile for this product seems to be parents, particularly mothers, who prioritize their children's comfort and safety. They are likely to be actively involved in the decision-making process and are interested in portable options that can be used both at home and while traveling. To cater to this customer profile, it would be beneficial to emphasize the product's portability, safety features, and suitability for gifting purposes in marketing and product development efforts.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are crib, instruction, mattress, paint, drawer. The most mentioned elements about crib are damage(0.45%), hard to assemble(0.27%).
The top 5 positive reviews are crib, crib mattress, color, size, mattress. The most mentioned elements about crib are adorable(10.73%), easy to assemble(2.54%).
hard to assemble0.27%
can not even put the bottom piece on the crib0.09%
easy to assemble2.54%
look good1.60%
good quality1.45%
good look1.35%
crib mattress9.18%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the crib is the most mentioned aspect of the category, both in terms of pros and cons. The top 5 cons mentioned include issues with the instructions, mattress, paint, and drawer, while the top 5 pros include the crib itself. Overall, the sentiment analysis suggests that there are both positive and negative aspects to this category. While the crib itself is often praised, there are also concerns about other aspects of the product, such as the mattress and instructions. To improve product development and selection in this category, it may be helpful to focus on addressing the most common cons mentioned in the data. For example, manufacturers could work to improve the quality of the mattress or provide clearer instructions for assembly. Additionally, it may be helpful to gather more detailed feedback from customers to better understand their needs and preferences when it comes to cribs.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
simple design2

Based on the data provided, it seems that customers are primarily motivated to buy cribs based on the product description. This makes sense, as a crib is a significant purchase for parents and they want to ensure that they are getting a high-quality product that meets their needs. The fact that the price is only mentioned in 17.82% of cases suggests that customers are willing to pay a premium for a good crib. The fact that 5.94% of customers mention that they were recommended the product by friends suggests that word-of-mouth is also an important factor in the decision-making process. To optimize their Amazon listing for cribs, sellers should focus on creating detailed and informative product descriptions that highlight the features and benefits of their product. They should also consider including customer reviews and ratings, as these can help to build trust and credibility with potential buyers. Additionally, sellers may want to consider offering promotions or discounts to incentivize customers to make a purchase.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
double side printing7
print on side
print on back side
last long7
last long
mini crib
big crib
crib for
full crib
small crib
know sooner6
4 last3
foot taller3
high setting3
high setting
high setting high

Based on the customer expectations mentioned, it seems that customers are looking for cribs that are of good quality, have double side printing, and last long. The emphasis on "good" quality suggests that customers are looking for cribs that are sturdy, safe, and reliable. This is likely a top priority for parents who want to ensure that their child is sleeping in a secure environment. The desire for double side printing may indicate that customers are looking for cribs that are visually appealing and can add to the overall aesthetic of a nursery. This could be an opportunity for sellers to offer cribs with different designs or patterns that can appeal to a wider range of customers. Lastly, the expectation that the crib should last long suggests that customers are looking for a product that is durable and can withstand wear and tear over time. This could be an important factor for parents who plan to use the crib for multiple children or want to resell it in the future. In terms of product development prioritization, sellers should focus on ensuring that their cribs meet safety standards and are made with high-quality materials. They could also consider offering cribs with different designs or patterns to appeal to customers who prioritize aesthetics. Additionally, sellers should prioritize durability and longevity in their product development process. In terms of marketing promotion factors, sellers could highlight the safety and durability of their cribs in their marketing materials. They could also showcase the different designs or patterns available to appeal to customers who prioritize aesthetics. Additionally, sellers could consider offering warranties or guarantees to reassure customers that their cribs will last long.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

The base of this crib is wider than the top, making it super difficult to put a sleeping baby down.
Almost Perfect travel crib--easy to use, good quality. The only thing I change is I would like for it to be off the floor.
Mary Sakai
We traveled with this crib to the UK, with our 10 month old. It was excellent! Easy setup and takedown without even reading instructions. Perfect travel crib.
After reading all the reviews and going back and forth between this and the Lotus. We are very very happy we went with the Bjorn. It is extremely simple to put together and the material and design are very well thought out and put together. The bag is of higher quality then the Lotus although it is a little bigger in bulk and doesn't provide the backpack option, we are still happy with the Bjorn. After all, who focuses on the bag alone? The pad is of somewhat memory foam and has a water resistant layer to repel fluids. Also, the sheets that come with the bundle deal are very soft and of high quality. Overall I would say you definitely get what you pay for and you can't ever go wrong with a Bjorn product as this is our third and we have loved every one as equally.
Mis-shipment.Aug. 2016
Seems to be fine quality but ordered black plus pacjage which was missing fitted sheet and came as PINK/ purple.
NiceMay 2013
Very pretty and easy to assemble. Definitely worth the cost. I think the wood looks rustic which matches my style.
Bridgette Fox
Beautiful crib set and was pretty easy to assemble. Instructions could have been broken down better, but we got the hang of it after a while. Some parts didn’t fit together easily and we had to go back and forth on loosening other parts to get it all together. The drawers were assembled wrong during manufacturing so we had to take the brackets off and switch them. Other than this we love how the crib turned out!
The crib is light weight and easy to move whether assembled or not. Our baby loves it
Very NiceDec. 2018
Very pretty and takes a lot of time to assemble but it’s very nice durable and I’m glad we bought it
Ehsan N.
My son loves this travel crib more than his own crib. Maybe because it’s on the floor? At first I was like I’m not sure about letting him sleep on the floor. The idea was just making me uncomfortable. I got it but I was very iffy about it. It turned out my baby actually loves sleeping on the floor 🤷🏻‍♀️

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