Crochet Kits product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
Top 1
Top 2
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
20 Acrylic Yarn Skeins - 438 Yards Multicolored Yarn in Total – Great Crochet and Knitting Starter Kit for Colorful Craft – Assorted Colors

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for crochet kits on Amazon is 4.2, with a total of 7362 reviews. This indicates that overall, customers are relatively satisfied with the crochet kits in this category. A 4.2 average rating suggests that the majority of customers have had positive experiences with the crochet kits they purchased. However, it's important to note that there may be some variation in individual product ratings within this category. It would be helpful to analyze the distribution of ratings to get a better understanding of customer sentiment. With 7362 reviews, it appears that there is a significant number of customers who have shared their feedback on these crochet kits. This can be seen as a positive sign, as it indicates a good level of engagement and interest in the products. Based on this information, my advice would be to continue focusing on maintaining and improving customer satisfaction. It would be beneficial to closely monitor customer reviews and address any recurring issues or concerns that arise. Additionally, actively engaging with customers by responding to their reviews and providing helpful information can further enhance their satisfaction. Furthermore, it would be valuable to analyze the specific aspects that customers appreciate about the crochet kits, such as the quality of materials, ease of use, or variety of patterns. This can help in identifying key strengths and areas for improvement, allowing for targeted product development and marketing strategies. Overall, the data suggests that the crochet kits in this category have generally satisfied customers. By consistently striving for high-quality products and actively addressing customer feedback, it is possible to further enhance customer satisfaction and maintain a positive reputation in the market.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is christmas, the most common location is bag, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users of the Crochet Kits are the daughter, granddaughter, and mother, with the daughter being mentioned the most (235 mentions), followed by the granddaughter (121 mentions) and the mother (109 mentions). This suggests that the product appeals to a wide range of age groups within the family, indicating its versatility and popularity among different generations. When it comes to the top three places to use the product, it is interesting to note that bag, hospital, and house all have an equal number of mentions (7 mentions each). This implies that customers find the Crochet Kits portable enough to carry in a bag, suitable for use during hospital visits, and convenient for home use. These findings highlight the product's flexibility and adaptability to various settings. In terms of usage, the most popular way customers utilize the product is for gift-giving purposes, with 418 mentions. This indicates that the Crochet Kits are often purchased as presents, possibly for special occasions or to show appreciation. Additionally, crocheting is mentioned 231 times, suggesting that customers enjoy using the kits for their intended purpose of engaging in the craft of crocheting. Based on this analysis, the customer profile for the Crochet Kits can be described as individuals who value creativity, enjoy crafting, and have a strong connection to their family. They are likely to be multi-generational, with daughters, granddaughters, and mothers being the primary users. These customers appreciate the convenience of being able to carry the kits in a bag, use them in various locations such as hospitals or at home, and find joy in both creating crocheted items and giving them as gifts. To further cater to this customer profile, it would be beneficial to offer a variety of crochet patterns and designs that appeal to different age groups and skill levels. Providing additional resources such as tutorials or guides for creating personalized gifts could also enhance the customer experience. Moreover, considering collaborations or partnerships with hospitals or healthcare facilities could help promote the product's use during recovery or as a therapeutic activity.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are yarn, hook, skein, instruction, handle. The most mentioned elements about yarn are slim(3.10%), small(2.64%).
The top 5 positive reviews are color, hook, yarn, case, handle. The most mentioned elements about color are good(8.55%), vibrant(2.78%).
bad quality2.41%
look good2.10%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the top con aspect mentioned most frequently in the category of Crochet Kits is yarn, accounting for 25.75% of the mentions. Additionally, the top five cons of vacuum are yarn, hook, skein, instruction, and handle. On the other hand, the top pro aspect mentioned most is color, accounting for 16.68% of the mentions. The top five cons of the tip are color, hook, yarn, case, and handle. Based on this information, we can conclude that the quality and variety of yarn seem to be a significant concern for customers when it comes to crochet kits. The hook, skein, instruction, and handle are also mentioned as cons, indicating potential areas for improvement. On the positive side, the color is highlighted as a pro aspect, suggesting that customers appreciate a wide range of color options in crochet kits. To improve product development and selection, it would be beneficial to address the concerns related to yarn quality and variety. Ensuring that the yarn included in the kits is of high quality and offering a diverse selection of yarn options could help alleviate this con. Additionally, addressing the issues with the hook, skein, instruction, and handle would enhance the overall user experience. Furthermore, since color is mentioned as a pro aspect, it would be wise to continue offering a wide range of attractive colors in crochet kits, as this seems to be appreciated by customers. By addressing these cons and capitalizing on the pro aspect, crochet kit manufacturers can enhance customer satisfaction and attract more buyers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
good quality2

Based on the data provided, it seems that customers primarily buy crochet kits due to the product description. This suggests that customers are highly influenced by the information provided about the product, such as its features, materials, and instructions. A well-written and detailed product description can help customers understand what they are purchasing and make an informed decision. There are several reasons why the product description is the top feature for buyers in this category. Firstly, crochet kits often come with various components, such as different yarns, hooks, and patterns. A comprehensive product description can outline these details, helping customers determine if the kit meets their specific needs. Secondly, crochet is a craft that requires specific techniques and skill levels. A detailed product description can provide information about the difficulty level, making it easier for customers to choose a kit suitable for their skill level. Additionally, the description can highlight any unique features or benefits of the kit, such as special stitches or patterns, which may attract customers looking for something specific. Based on this information, here are some suggestions for Amazon listing optimization: 1. Focus on creating detailed and informative product descriptions that highlight the key features, materials, and instructions of the crochet kits. This will help customers understand what they are purchasing and make an informed decision. 2. Consider including information about the difficulty level and skill requirements of the kit. This will assist customers in selecting a kit that matches their crochet experience. 3. Use high-quality images that showcase the contents of the kit, including the yarn, hooks, and any additional accessories. Visual representation can enhance the product description and give customers a better idea of what they will receive. 4. Encourage customer reviews and ratings, as positive feedback can further validate the quality and appeal of the crochet kits. This social proof can influence potential buyers and increase their confidence in making a purchase. By optimizing the product listings with these suggestions, sellers can better cater to customer motivations and increase the likelihood of attracting and converting potential buyers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
big size
hook small8
hook in sizes m
in small large hook size
larger-sized hook
more small hook
slightly big hook size
skein big7
full-size skein
large skein
skein big
skein large
skein longer
know sooner6
ball big5
ball big
ball large
big ball or
large ball
large size5
large size
large sizes
more wool5
more yarn
more case
hook deep
hook help
n hook
short hook

Analysis of Customer Expectations for Crochet Kits: Based on the mentions of "big" and "skein big," it seems that customers have a strong preference for larger-sized crochet kits. This could indicate that they are looking for kits that offer a substantial amount of yarn or materials to work with. Additionally, the mention of "hook small" suggests that customers may also appreciate kits that include smaller-sized crochet hooks, which are commonly used for intricate designs or projects. Considering these customer expectations, sellers in the Crochet Kits category should prioritize product development and marketing promotion factors accordingly. Here are some suggestions: 1. Offer a variety of kit sizes: While customers seem to prefer larger kits, it's important to cater to different preferences. Consider offering a range of kit sizes, including both big and small options, to accommodate various customer needs. 2. Focus on high-quality materials: Since customers value the amount of yarn or materials in a kit, ensure that the products you offer are of high quality. Emphasize the quantity and quality of the yarn included, as this can be a significant selling point. 3. Include a variety of crochet hook sizes: In addition to providing larger-sized kits, consider including kits with smaller crochet hooks. This will appeal to customers who enjoy working on intricate or detailed projects. 4. Highlight project possibilities: Showcase the potential projects that can be created with each kit. Provide examples of different patterns, designs, and finished products to inspire customers and help them visualize what they can create. 5. Provide clear instructions: Crochet can be a complex craft, so make sure your kits come with clear and easy-to-follow instructions. Include step-by-step guides, diagrams, and video tutorials if possible, to assist customers in their crochet journey. 6. Engage with the crochet community: Connect with crochet enthusiasts through social media platforms, forums, and online communities. Share tips, tutorials, and customer success stories to foster a sense of community and build trust with potential buyers. 7. Offer customization options: Consider offering customization options for your crochet kits. Allow customers to choose their preferred yarn colors, hook sizes, or even specific project patterns. This personalization can enhance the customer experience and make your kits stand out from competitors. By understanding and addressing these customer expectations, sellers can develop crochet kits that meet the needs and desires of their target audience, leading to increased customer satisfaction and sales.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Jessica T
The skeins are a little smaller than what you would get at JoAnn's, but it's a good variety of colors for someone starting out. My daughter said it doesn't frog very well though.
Love itNov. 2022
This is my first time trying crocheting and this was a good pick for me. I just think there could’ve been instructions or something like that because I had to buy a separate book for that. Either way I love that they gave me a bag I use it all the time now.
Muy buenoMar. 2021
Muy bueno
Five StarsFeb. 2017
The colors are very pretty!
One StarDec. 2017
these are tiny yarns very misleading
Probably great for most purposes, and certainly a good way to bolster your stash for accent colors, or smaller cheap crafts. I wasn't expecting high quality yarn, because it's not, but I am disappointed in the colors. For my purpose anyway, these colors were much too bright and unnatural. If you are going for playful, bright colors in your project, it's good, but I wish some of them were a little deeper or more muted. It's hard to tell that in the picture, I think. Also no red! Just wanted a good saturated red, but got 2 hot pinks instead. Bummer.
This kit would have been perfect if it contained at least 2 knitting needles. It did come come with 2 Crochet hooks.
Great GiftApr. 2022
Bought this for a gift and she loved it, good colors and they all came in in a bag.
Five StarsMar. 2016
Love this fav travel yarn to help me complete my projects!!
Really smallJan. 2018
Smaller than I thought. Glad I bought on a "deal".

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