Cutting Boards product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Shark Coochie Board/Charcuterie Board/Cutting Board/Bamboo Board/Laser Engraved/Sharkcoochie (13" x 9")
Millennium Falcon Board - Wooden Cutting Board - Engraved Wooden Plate - Rustic Cutting Board - Futuristic Serving Platter - Valentines Gift
Wedding Anniversary Gifts for Women, Men, or Couples! USA Hand Crafted Cutting Boards Make For Great Personalized Gifts, Wedding Gifts, Christmas Gifts, Anniversary Gifts, Or Bridal Shower Gifts!
Farmhouse Stove Top Cover | Noodle Board | 6 Colors!
Customized New Home Housewarming Gift, Home Owner Couple Gift Ideas, Personalized Home Sweet Home Bamboo Cutting Board Present for First Home Buyer, Real Estate Engraved Gifts for New Home Buyer Gift

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Cutting Boards category on Amazon has a high level of customer satisfaction. With an average rating of 4.49 out of 5 and a total of 1485 reviews, it suggests that customers are generally happy with the products in this category. If you are looking to purchase a cutting board on Amazon, it is recommended that you read through the reviews carefully to ensure that the product meets your specific needs. Additionally, it is important to consider factors such as size, material, and durability when making your purchase. Overall, the high average rating and large number of reviews in the Cutting Boards category on Amazon indicate that there are many quality options available for customers. By doing your research and carefully considering your needs, you can find a cutting board that will meet your expectations and provide you with a satisfying experience.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is wife, the most commonly moment of use is christmas, the most common location is kitchen, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the customers who are interested in this cutting board product are likely to be individuals who are looking for a gift to give to their spouse, friend, or husband. The fact that "gift give" and "wed gift" are the top two usage categories suggests that this product is often purchased as a present for someone else. In terms of where the product is used, the kitchen is by far the most popular location, which makes sense given that cutting boards are primarily used for food preparation. The fact that "wall" is the second most popular location is a bit surprising, but it could suggest that some customers are using the cutting board as a decorative item in their kitchen. Overall, it seems that the customer profile for this product is likely to be someone who is looking for a high-quality cutting board to give as a gift to a loved one. They are likely to be interested in products that are both functional and aesthetically pleasing, and they may be willing to pay a premium price for a cutting board that meets these criteria. Based on this analysis, some suggestions for the customer profile might include targeting individuals who are interested in cooking and food preparation, as well as those who are interested in home decor and design. Additionally, marketing efforts could focus on the durability and quality of the cutting board, as well as its potential as a unique and thoughtful gift.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are wood, board, engraving, craftsmanship, cut board. The most mentioned elements about wood are cheap(2.56%), feel and look cheap(2.56%).
The top 5 positive reviews are craftsmanship, cut board, quality, board, wood. The most mentioned elements about craftsmanship are good(16.94%), impeccable(1.00%).
Handmade Products > Home & Kitchen > Kitchen & Dining > Kitchen Utensils & Tools > Cutting Boards
feel and look cheap2.56%
bad quality1.71%
cut on a piece with a knot on it0.85%
cut board5.13%
beautiful gift0.33%
definite 5 star0.33%
cut board16.28%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most common negative aspect of cutting boards is their wood material, which is mentioned in both the top 1 and top 5 cons. On the other hand, the top 1 pro aspect is the craftsmanship of the cutting board, which is mentioned by almost 20% of the respondents. The other cons mentioned include board, engraving, and quality, while the other pro mentioned is the cut board. It's worth noting that the cons mentioned are related to the material and quality of the cutting board, while the pros are related to the craftsmanship and functionality. To improve the product development and selection, manufacturers should consider using materials other than wood, such as plastic or bamboo, to address the concerns about the wood material. They should also focus on improving the quality of the cutting board to address the quality concerns mentioned by the respondents. In terms of product development, manufacturers could consider adding features such as non-slip surfaces or built-in measuring guides to enhance the functionality of the cutting board. They could also offer customization options such as engraving or personalization to appeal to customers who value uniqueness and personalization. Overall, the sentiment analysis suggests that while cutting boards have some drawbacks, they are still valued for their craftsmanship and functionality. By addressing the concerns mentioned by customers and offering innovative features, manufacturers can continue to improve the appeal of cutting boards to consumers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the information provided, it seems that customers are primarily motivated to buy cutting boards based on the product description. This suggests that customers are looking for detailed information about the product, such as its size, material, and durability, before making a purchase. Some possible reasons why the product description is the top feature for buyers in this category could include: - Cutting boards are a functional item, so customers want to make sure they are getting a product that will meet their needs. - There may be a lot of variation in cutting board materials and sizes, so customers want to be able to compare different options before making a decision. - Cutting boards may be a relatively low-cost item, so customers may be more willing to spend time researching and comparing products before making a purchase. To optimize an Amazon listing for cutting boards based on this data, some suggestions could include: - Make sure the product description is detailed and informative, highlighting key features and benefits of the product. - Use high-quality images to showcase the product and give customers a clear idea of what they are buying. - Consider including customer reviews and ratings to help build trust and credibility with potential buyers. - Use relevant keywords in the product title and description to help improve search visibility and attract more potential customers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
darker print3
darker printing
printed portion darker
printing darker
large size3
big size
large size
size large
good packaging2
package good
good quality wood2
more high quality of wood
wood good
light wood2
dark wood
darker wood
add to functionality small kitchen1
add to functionality small kitchen
advertise correctly or check quality1
advertising for
black colorizing dull1
black colorizing dull

Based on the customer feedback, it is clear that customers are looking for cutting boards with darker print, large size, and a good finish. Let's analyze each of these expectations in detail. Firstly, customers prefer cutting boards with darker print. This could be because darker print is easier to read and helps with visibility while cutting. Therefore, sellers should prioritize using darker print on their cutting boards to meet this expectation. Secondly, customers prefer large-sized cutting boards. This could be because larger cutting boards provide more space for cutting and chopping, making it easier to prepare meals. Therefore, sellers should prioritize offering larger-sized cutting boards to meet this expectation. Lastly, customers expect cutting boards to have a good finish. This could be because a good finish ensures that the cutting board is smooth and easy to clean. Therefore, sellers should prioritize using high-quality materials and finishes to meet this expectation. In terms of product development, sellers should focus on creating cutting boards that meet these expectations. For example, they could offer cutting boards with darker print, larger sizes, and high-quality finishes. Additionally, they could consider offering cutting boards with unique features such as non-slip surfaces or built-in storage compartments. In terms of marketing promotion factors, sellers should highlight the features that meet customer expectations in their product descriptions and marketing materials. For example, they could emphasize the darker print, large size, and high-quality finish of their cutting boards. They could also offer promotions or discounts to encourage customers to try their products. Overall, by prioritizing customer expectations and developing products that meet these expectations, sellers can increase customer satisfaction and loyalty in the cutting board category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

If you order a set it doesn't arrive together. I ordered the cutting board and wine glasses together as a wedding gift. The wine glasses are goblets...not wine glasses. The goblets arrived a week after the board. Not what I expected for the price I paid. The cutting board looks like a piece of plywood sanded and engraved. Nothing special to it at all. I paid extra for the stand that is not very sturdy. Not worth the $185 that I paid for this.
Very good quality cutting board with precise imprints. Would like the dark almond version to be much darker and shinier like in the products pictures. The worst part was receiving it, order dec 13 and never got it till jan 3. And it was a Christmas present to my finance but didn’t come close on time. I however got my money back for this expecting the package was lost but it mysteriously showed up jan 3 as I said lol so win win !
The craftsman ship was beautiful. I gave it has an anniversary gift and they loved it. The gentle was so impressed with the quality of the work.
J. Shelby
Great craftsmanship. Faster shipping than expected.
Quick delivery and good craftsmanship!
I got this for a gift for my friends bridal shower and she loved it!! The thoughtfulness and craftiness that comes with this gift is incredible! Definitely a must by if your looking for the perfect gift 🙂
Love it!Nov. 2022
This was perfect and exceeded my expectations, thank you!
Paula Heggins
It was everything it promised to be and more. Lovely wedding present.
Alex dowdy
Great giftAug. 2022
My wife loves it, it was actually so nice we don’t really use it lol but it’s a great product very beautiful
This monogrammed cutting board was a lovely gift for a newly married couple. They loved it.

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