Cutting Tools product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 13
Top 1
Top 2
Top 3
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Scissors, iBayam 8" Multipurpose Scissors Bulk 3-Pack, Ultra Sharp Blade Shears, Comfort-Grip Handles, Sturdy Sharp Scissors for Office Home School Sewing Fabric Craft Supplies, Right/Left Hand
Scissors, iBayam 8" Multipurpose Scissors Bulk Ultra Sharp Shears, Comfort-Grip Sturdy Scissors for Office Home School Sewing Fabric Craft Supplies, Right/Left Handed, 3-Pack, Yellow, Grey, Blue
X-ACTO Z-Series #2 Precision Knife with Cap (XZ3602), Silver

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Cutting Tools category on Amazon has an average rating of 4.78, based on a total of 31,749 reviews. This high average rating indicates that customers are generally satisfied with the cutting tools available in this category. The large number of reviews also suggests that there is a significant demand for cutting tools on Amazon, and customers are actively engaging with and providing feedback on these products. Considering the high customer satisfaction, it is important for sellers in the Cutting Tools category to maintain the quality and performance of their products. They should continue to prioritize customer satisfaction by ensuring that the tools they offer are durable, efficient, and meet the needs of their target audience. Additionally, sellers can further enhance customer satisfaction by providing clear and detailed product descriptions, accurate images, and helpful customer support. Encouraging customers to leave reviews and feedback can also help build trust and credibility for the products. It is worth noting that while the average rating is high, sellers should not become complacent. They should continuously monitor customer feedback and address any issues or concerns promptly. This will help maintain a positive reputation and ensure long-term customer satisfaction in the Cutting Tools category on Amazon.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is everyday, the most common location is kitchen, the most common behavior is craft . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the product, which falls under the category of Cutting Tools, is commonly associated with three main user profiles: kids, wives, and husbands. Kids are mentioned the most, followed by wives and then husbands. This suggests that the product may have a wide range of applications and appeal to various demographics within a household. In terms of usage, the top three places where this product is used are the kitchen, house, and office. This indicates that the product is versatile and can be utilized in different settings, not just limited to specific areas of the house. It may be worth exploring marketing strategies that highlight the product's adaptability and usefulness in various environments. The two primary uses of the product are for crafting and cutting fabric. This suggests that the product is popular among individuals who engage in creative activities and those who work with textiles. Targeting these specific customer segments could be beneficial, as they are likely to have a higher demand for cutting tools and related accessories. Based on the data, the customer profile for this product could be individuals who value versatility, practicality, and creativity. They may include parents who involve their kids in crafting activities, homemakers who frequently use cutting tools in the kitchen and around the house, and professionals who require cutting tools for their office or workspace. To cater to this customer profile, it would be beneficial to emphasize the product's durability, ease of use, and safety features. Additionally, marketing campaigns could focus on showcasing the product's ability to facilitate creativity and enhance productivity in various settings. Offering tutorials, project ideas, or tips on how to effectively use the product for crafting and fabric cutting could also attract and engage potential customers. Overall, understanding the top users, places of use, and primary usage of the product provides valuable insights for tailoring marketing strategies and targeting the appropriate customer segments.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are blade, scissors, mat, handle, cap. The most mentioned elements about blade are fall out(3.47%), come loose frequently(2.60%).
The top 5 positive reviews are scissors, cut, blade, handle, color. The most mentioned elements about scissors are sharp(12.69%), well-made(9.81%).
fall out3.47%
come loose frequently2.60%
come apart1.23%
not sharp enough0.73%
good quality1.58%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most commonly mentioned con aspect in the Cutting Tools category is the blade, accounting for 22.21% of the mentions. Additionally, the top 5 cons of vacuum are blade, scissors, mat, handle, and cap. On the other hand, the top pro aspect mentioned most is scissors, accounting for 34.79% of the mentions. The top 5 cons of the tip are scissors, cut, blade, handle, and color. Based on this information, it appears that the blade is a significant concern for users in the Cutting Tools category. This could imply that there might be issues with the sharpness, durability, or overall performance of the blades in these tools. Additionally, the mention of scissors as both a pro and con aspect suggests that there might be mixed opinions about their effectiveness or quality. To improve product development and selection in this category, it would be beneficial to address the concerns related to the blade. Manufacturers could focus on enhancing the sharpness, durability, and safety features of the blades to meet user expectations. Additionally, understanding the mixed opinions about scissors could involve conducting further research to identify specific areas of improvement, such as ergonomics, cutting precision, or material quality. Furthermore, it would be valuable to gather more detailed feedback from users to gain insights into the specific issues they face with the mat, handle, cap, cut, and color. This information can guide product development efforts to address these concerns and enhance the overall user experience. In conclusion, the sentiment analysis of the data suggests that there are both pros and cons associated with Cutting Tools. The blade is a major concern, while scissors are seen as a positive aspect. By focusing on improving blade performance, addressing concerns related to scissors, and gathering more detailed feedback on other aspects, manufacturers can develop and select cutting tools that better meet user needs and expectations.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
easy to hold2

Based on the data provided, it seems that customers primarily buy cutting tools based on the product description, followed closely by price and brand reputation. The product description being the top feature suggests that customers are highly influenced by the information provided about the product, such as its features, specifications, and potential benefits. There could be several reasons why the product description is the top feature for buyers in this category. Firstly, cutting tools are often specialized and require specific features or capabilities to meet the customer's needs. A detailed product description helps customers understand if the tool is suitable for their intended use. Additionally, cutting tools can vary significantly in terms of quality, durability, and performance. A well-written product description can highlight these aspects, instilling confidence in the customer's purchase decision. It can also provide information about the materials used, the manufacturing process, and any additional features that set the product apart from competitors. Based on this information, optimizing the Amazon listing for cutting tools should focus on enhancing the product description. Here are a few suggestions: 1. Provide comprehensive details: Ensure that the product description includes all relevant information about the cutting tool, such as its dimensions, materials, cutting capacity, and any unique features. This will help customers make informed decisions. 2. Highlight benefits: Emphasize the advantages of using the cutting tool, such as increased precision, efficiency, or versatility. Explain how it can solve specific problems or improve the user's experience. 3. Use clear and concise language: Make the product description easy to read and understand. Avoid technical jargon or overly complex explanations that might confuse potential buyers. 4. Include high-quality images: Supplement the product description with clear and visually appealing images that showcase the cutting tool from different angles. This will give customers a better understanding of its design and build quality. 5. Encourage customer reviews: Positive reviews can further enhance the product's reputation and credibility. Encourage customers to leave feedback and ratings, as this can influence potential buyers. By optimizing the product description and considering these suggestions, sellers can better cater to customer motivations and increase the likelihood of attracting and converting buyers in the cutting tools category.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long74
last long
last longer
last forever
last awhile
last last longer
blade sharp17
blade sharp
blade more sharp
keep sharp15
stay sharp
hold up stay sharp
stay sharp long
longer lasting14
last longer
decent scissors13
sturdy scissors
decent size pair scissors
decent versatile scissors
flimsy scissors
good quality cutter
4 last12
hold up10
hold up
know sooner8
adhesive strong7
adhesive strong
adhesive good
adhesive hold up

Based on the customer expectations mentioned, it is clear that the most important factor for customers when it comes to cutting tools is longevity. Customers want a product that will last them a long time, which suggests that they are looking for a durable and high-quality product. Additionally, customers also value blade sharpness, with many mentioning that they want a product that is sharp and will stay sharp over time. To meet these expectations, sellers should prioritize product development that focuses on creating durable and high-quality cutting tools. This could involve using high-quality materials and manufacturing processes that ensure the product is built to last. Additionally, sellers should focus on developing blades that are sharp and stay sharp over time, which could involve using high-quality steel and implementing sharpening technologies. In terms of marketing promotion factors, sellers should focus on highlighting the durability and sharpness of their cutting tools. This could involve using messaging that emphasizes the longevity of the product, as well as showcasing the sharpness of the blade. Additionally, sellers could consider offering warranties or guarantees that speak to the durability and longevity of their products, which could help build trust with customers and encourage them to make a purchase.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Five StarsDec. 2016
Great. Thank you
Good matsMay 2022
These were great mats for good price for the three just wish it was the same price for the 3 standard mats!
I’ve got a lot of these scissors. I use them everywhere. In the Kitchen, cutting up meat, opening packages, etc. Great for cutting hair, fabric, etc. Best Part: Dishwasher Safe!!!!
Stuart Stout
Good Value
Kori Howell
Five StarsMay 2016
The mats came in perfect shape and do exactly what they're supposed to do with the Cricut.
These scissors are just okay. When they're new they're stiff but get a bit better over time. They are sharp, but for old arthritic hands they are hard to use. If you're just opening packages and cutting off labels; just general short-term usage they will get the job done.
Great qualityApr. 2021
Great quality
Easy to hold and cuts with precision
Five StarsJan. 2016
I'm glad I ordered and took a chance on these since they were so inexpensive. I'm a doll maker and use them lots every day and they are still sharp. was buying expensive ones--no more! A+

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