Cycling product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 24
Top 1
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the provided data, it seems that the average ratings for the cycling product on Amazon are not available (NaN). However, we do know that there have been a total of 3399 reviews for this product. Since the average rating is not provided, it is difficult to determine the exact level of customer satisfaction. However, the fact that there have been a significant number of reviews suggests that this product has garnered attention and interest from customers. It is possible that customers have found the product useful and have taken the time to share their experiences through reviews. To provide some advice based on this limited information, it would be beneficial to look into the content of the reviews. Analyzing the feedback from customers can help identify common themes, both positive and negative, and provide insights into the product's strengths and weaknesses. This can help in understanding customer satisfaction levels and areas for improvement. Additionally, it would be helpful to consider other factors such as the product's features, price, and competitors in the cycling category. Conducting a thorough market analysis can provide a more comprehensive understanding of the product's performance and customer satisfaction. Overall, while the average ratings are not available, the significant number of reviews suggests that customers have engaged with the product. Analyzing the content of these reviews and conducting further market research will provide a clearer picture of customer satisfaction and help in providing more specific advice.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is friend, the most commonly moment of use is everyday, the most common location is trail, the most common behavior is biking . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, we can draw several conclusions about the customer profile and their usage of the product in the cycling category. Firstly, it is evident that the husband is the most frequently mentioned user, with 61 mentions, followed closely by the friend with 29 mentions and the son with 28 mentions. This suggests that the product is popular among individuals who are actively engaged in cycling, particularly husbands. It may be worth targeting marketing efforts towards this demographic, highlighting the benefits of the product for their specific needs. Secondly, when it comes to the places where the product is used, the top three mentions are the trail with 35 mentions, bike with 39 mentions, and mountain biking (mtb) with 22 mentions. This indicates that the product is primarily used in outdoor settings, particularly on trails and mountain biking excursions. It would be beneficial to emphasize the product's durability, performance, and suitability for rugged terrains in marketing campaigns targeting these locations. Lastly, the top two usages of the product are biking with 190 mentions and ride with 149 mentions. This suggests that the product is primarily used for general cycling activities, including both leisurely rides and more intense biking sessions. Highlighting the versatility and comfort of the product for various types of cycling experiences could be an effective strategy to attract potential customers. In conclusion, the data indicates that the product is popular among husbands who are actively involved in cycling. It is commonly used in outdoor settings such as trails and mountain biking excursions, catering to both leisurely rides and more intense biking activities. To target this customer profile effectively, marketing efforts should focus on highlighting the product's durability, performance, versatility, and comfort for various cycling experiences.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are shoe, sol, fit, lace, sole. The most mentioned elements about shoe are small(1.61%), tight(0.92%).
The top 5 positive reviews are shoe, fit, sole, sol, quality. The most mentioned elements about shoe are comfortable(16.22%), good quality(5.85%).
run a little bit large0.69%
run a little big0.46%
good quality5.85%
fit good4.52%
grip extremely well1.95%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most frequently mentioned aspect in both the pros and cons is the "shoe." This indicates that the shoe is a significant factor in the sentiment analysis for the category of cycling. Looking at the cons, the top five mentioned aspects are "shoe," "sol," "fit," "lace," and "sole." This suggests that customers have concerns related to the shoe's overall quality, durability, fit, and comfort. These aspects should be carefully considered during product development to address these common pain points. Improving the shoe's quality, ensuring a better fit, and enhancing the durability of the sole could help alleviate these concerns. On the positive side, the top pro aspect mentioned most is also the "shoe," with a significant percentage of 54.00%. This indicates that customers appreciate the shoe aspect in cycling products. It would be beneficial to further analyze the reasons behind this positive sentiment. It could be due to factors such as comfort, performance, or design. Understanding these positive aspects can help in product selection and development by emphasizing and enhancing the features that customers appreciate the most. In terms of product development and selection, it is crucial to focus on improving the shoe aspect, as it plays a central role in both positive and negative sentiments. Conducting customer surveys, gathering feedback, and analyzing user reviews can provide valuable insights into specific areas that need improvement. Additionally, considering factors like fit, comfort, durability, and quality will help in selecting or developing products that cater to the needs and preferences of cyclists. Overall, the sentiment analysis suggests that the shoe aspect is critical in the category of cycling. By addressing the cons related to the shoe and capitalizing on the positive sentiment, product development and selection can be guided to meet customer expectations and enhance the overall cycling experience.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
wide foot4
delta cleat2

Based on the data provided, it seems that customers in the cycling category are primarily motivated by the product description when making a purchase. This could be because cycling enthusiasts are often very particular about the gear they use and want to ensure that they are getting a product that meets their specific needs. Additionally, the fact that the product is recommended by friends is also a significant factor, as word-of-mouth recommendations can be very powerful in the cycling community. Price, while still important, appears to be less of a motivator for customers in this category. This could be because cycling is often seen as a high-end hobby, and enthusiasts are willing to pay a premium for quality gear. To optimize an Amazon listing for a cycling product, it would be important to focus on creating a detailed and informative product description that highlights the features and benefits of the product. Including customer reviews and testimonials could also be helpful, as this would provide social proof and help to build trust with potential buyers. Additionally, it would be important to ensure that the product is listed in the correct category and that the pricing is competitive with other similar products in the market.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long8
last long
stiffer sole6
stiffer sole
stiff sole
shoe with stiffness grippy sole
stiffer in sole
stretch out5
stretch out
hold up5
hold up
know sooner2
last few month2
last couple season
last few year
last year2
last season
last year
shoe wide2
wide shoe
slightly wide shoe
sol stiffer2
sol stiffer

Analysis of Customer Expectations for Cycling Products: Based on the mentioned customer expectations, it is clear that durability and longevity are of utmost importance to customers in the cycling category. Customers desire products that can withstand the rigors of cycling and last for a significant period. This expectation was mentioned eight times, indicating its high significance. Additionally, customers expressed a desire for products that can stretch out. This expectation was mentioned five times, suggesting that customers value flexibility and adaptability in their cycling gear. They want products that can accommodate their movements and provide a comfortable fit. Another expectation that emerged from the mentions is the desire for stiffer soles. Customers mentioned this six times, indicating that they prioritize footwear with firm soles that offer stability and support during cycling activities. Suggestions for Product Development Prioritization: 1. Focus on Durability: Given the high emphasis on longevity, sellers should prioritize developing products with enhanced durability. This could involve using high-quality materials, reinforcing critical areas prone to wear and tear, and conducting rigorous testing to ensure longevity. 2. Improve Flexibility: To meet the expectation of stretchability, sellers should invest in research and development to create products that offer flexibility without compromising durability. This could involve incorporating stretchable materials, employing innovative construction techniques, and considering customer feedback during the design process. 3. Enhance Sole Stiffness: Sellers should prioritize developing cycling footwear with stiffer soles to meet customer expectations. This could involve using materials that provide optimal rigidity while maintaining comfort, incorporating supportive structures, and collaborating with experts in biomechanics to ensure the right balance between stiffness and flexibility. Marketing Promotion Factors: 1. Highlight Durability: In marketing campaigns, emphasize the longevity of the products. Showcase the materials used, manufacturing processes, and any certifications or tests that demonstrate the durability of the cycling gear. This will resonate with customers who prioritize long-lasting products. 2. Emphasize Flexibility: Promote the stretchability and adaptability of the products. Highlight how they can accommodate different body types, movements, and riding styles. Use visuals and testimonials to showcase the flexibility and comfort provided by the gear. 3. Showcase Sole Technology: Focus on the stiffer sole feature in marketing materials. Explain how it enhances performance, stability, and power transfer during cycling. Use clear and concise messaging to communicate the benefits of the stiffer sole to potential customers. By aligning product development priorities with customer expectations and effectively promoting the key features, sellers can cater to the needs of cyclists and differentiate themselves in the market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

poor qualityNov. 2019
These shoes are made of swiss cheese. The clip screws stripped in the first few months. Dont buy it, expensive and not worth the cost.
After back surgery 13 years ago I have a nerve issue with some shoes. These shoes do not cause any nerve reaction. I worn them on three rides and all is good. I also replaced the insoles with Powerstep brand insoles for more comfort. I do not look for arch support and avoid soles with bumps and ridges. These shoes have flat soles. If you have similar foot issues try these out. Note my old shoes were 15 years old as I had not been able to find a replacement for the last 5 years that did not aggrevate my foot.
Donald Smith
This is the 2nd time I have evaluated this more.
Lan L.
great shoe, easy to clip in and out of Peloton. wished the top strap was a little more snug, but overall great buy.
These work great on our Peloton bike. I just needed to tighten the cleats and was good to go. On one side the top ratchet strap doesn't ratchet well as it gets tighter which is unfortunate. I also feel that these fit on the large side. My feet are secure but sizing down rather than up if you are in the middle might be a good choice.
Bought because was listed as wide. It is not. Went back can’t comment further as didn’t use.
Five StarsAug. 2018
They a tiny bit small but acceptable.
Good Fit!May 2021
It's just right for the type of shoe I need. Thank you!
Good quality!Dec. 2018
Fit well! 45 is perfect for my 11 American feet.
Five StarsMar. 2018

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