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DéCor product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the provided data, it seems that the average ratings for the Décor category on Amazon BSR (Best Sellers Rank) are not available (NaN). However, there is a significant number of total reviews, with a count of 13,783. Since the average ratings are not provided, it is difficult to determine the exact level of customer satisfaction for Décor products in this category. However, the high number of reviews suggests that there is a considerable level of customer engagement and interest in these products. It could indicate that customers are actively sharing their opinions and experiences with the Décor items they have purchased. To gain a better understanding of customer satisfaction, it would be helpful to analyze the distribution of the reviews. Are they predominantly positive, negative, or mixed? Additionally, examining the content of the reviews can provide insights into specific aspects of customer satisfaction, such as product quality, design, or functionality. Based on the available data, it is advisable for sellers in the Décor category to pay close attention to customer feedback and reviews. By actively monitoring and addressing customer concerns, sellers can improve their products and enhance customer satisfaction. Encouraging customers to leave reviews and providing exceptional customer service can also contribute to building a positive reputation and attracting more potential buyers. In summary, while the average ratings are not provided, the high number of reviews suggests a significant level of customer engagement in the Décor category on Amazon BSR. Sellers should focus on analyzing customer feedback, addressing concerns, and providing excellent customer service to enhance customer satisfaction and drive sales.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is daily, the most common location is desk, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the customers who are interested in this product are likely to be family-oriented individuals who value practicality and convenience. The fact that "husband" and "family" are the top two mentioned users suggests that this product is likely to be used in a household setting, and the fact that "desk" is the most mentioned place to use the product suggests that it is likely to be used for work or study purposes. The fact that "gift give" is one of the top two usages of the product suggests that customers may be interested in purchasing this product as a gift for others, perhaps for occasions such as birthdays or holidays. The fact that "travel" is also a top usage suggests that customers may be interested in using this product while on the go, perhaps for work or leisure purposes. Given that the category is Décor, it is possible that the product is some sort of decorative item that can be used in a variety of settings. However, without more information about the product itself, it is difficult to say for certain. Based on this data, some suggestions for the customer profile might include targeting family-oriented individuals who value practicality and convenience, and who may be interested in purchasing this product as a gift for others or for use while traveling. Additionally, targeting individuals who work or study at a desk may also be a good strategy, given that "desk" is the most mentioned place to use the product.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are stand, product, strap, screw, case. The most mentioned elements about stand are flimsy(0.62%), come apart(0.56%).
The top 5 positive reviews are stand, case, product, base, strap. The most mentioned elements about stand are solid(4.34%), height adjustable(0.74%).
come apart0.56%
not that sturdy0.50%
unstable feeing0.50%
height adjustable0.74%
good quality0.49%
more stable0.49%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most commonly mentioned con aspect in the Décor category is the stand, accounting for 8.44% of the mentions. Additionally, the top 5 cons for vacuums and tips include stand, product, strap, screw, case, and base. On the other hand, the top pro aspect mentioned most is the stand, accounting for 10.62% of the mentions. From this data, we can conclude that the stand is a significant factor in both positive and negative reviews within the Décor category. It appears that the stand is a double-edged sword, with some users appreciating it while others find it problematic. This suggests that the design and functionality of the stand should be carefully considered during product development. In terms of product development and selection, it would be beneficial to address the cons related to the stand, product, strap, screw, case, and base. Improving the stand's stability and durability could help alleviate concerns. Additionally, focusing on enhancing the overall quality and functionality of the product, as well as providing a reliable and convenient strap and case, would likely improve customer satisfaction. Furthermore, it would be valuable to gather more specific feedback from customers to gain a deeper understanding of their needs and preferences. Conducting surveys or engaging in direct conversations with users can provide valuable insights for product development and selection. Overall, by addressing the cons mentioned and capitalizing on the positive aspect of the stand, the Décor category can be improved to better meet customer expectations and enhance their overall experience.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
ability to be fold for portability1
adjust high in order to1

Based on the data provided, it seems that customers are primarily motivated to buy décor products based on the product description. This suggests that customers are looking for detailed information about the product, such as its features, materials, and design, in order to make an informed purchasing decision. Other factors that may influence customer buying decisions in this category include price and recommendations from friends. However, it's worth noting that these factors are mentioned less frequently than product description, which suggests that customers place a higher value on having a clear understanding of the product they are buying. To optimize Amazon listings for décor products, sellers should focus on providing detailed and accurate product descriptions that highlight the unique features and benefits of their products. This can include information about the materials used, the design and style of the product, and any special features or functionality. Additionally, sellers may want to consider including customer reviews and ratings, as these can provide valuable social proof and help to build trust with potential buyers. Finally, pricing should be competitive and clearly displayed, but not at the expense of providing detailed product information.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
higher taller27
up taller
extend high26
extend high
extend higher
extend taller
extend downwards
extend inch taller
base heavy16
base heavy
base heavier
heavy base
base heavy high
heavy at base
know sooner9
heavier sturdier8
more sturdy
heavier and more sturdy
more sturdious
adjust height7
adjust taller
adjust height angle
adjust more to taller height
adjust to high height
height adjust
extend more7
extend far
extend more
extend 2-3
extend 3

Based on the customer expectations mentioned, it seems that customers in the Décor category are looking for products that are taller, higher, and have a heavy base. This suggests that customers are looking for products that are visually striking and have a strong presence in a room. To prioritize product development, sellers should focus on creating products that meet these expectations. This could include creating taller lamps, extending the height of furniture pieces, and designing products with a heavier base to provide stability and a sense of durability. In terms of marketing promotion factors, sellers should highlight the visual impact of their products. This could include showcasing products in well-lit rooms to highlight their height and emphasizing the weight of the base to convey a sense of quality. Additionally, sellers could consider partnering with influencers or interior designers to showcase their products in real-world settings and provide inspiration for customers. Overall, by prioritizing product development and marketing efforts that align with customer expectations, sellers in the Décor category can create products that resonate with customers and drive sales.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

I wanted a loop/strap for my phone that would not interfere with wireless charging. This perfectly fits the bill! The strap is also comfortable to hold and seems like it will stay in place. My only concern is that it may stretch out/ lose its elasticity over time, but so far so good. Edited to add: this item broke after about one week of use. Too bad.
Adheres nicely under any case and makes it that much easier to not lose your precious phone. The extra pads are great for extra phones! Everything it comes with is usefully and sturdy. Why don't phones just come WITH this stuff and a good case in the first place? Nowadays they don't even come with a wall charger - and that goes for phones that cost over $2,000 ! That being said, this little kit helps keep your phone in from getting lost by easily attaching it to you, and keeps it away from dropping to the hard concrete floor! Still using this in 2023 and I purchased quite a while back!
Meh..Dec. 2021
Only lasted a couple of months until it broke
connie walsh
This strap would barely adhere to the 'ohone and fell off as soon as it was picked up . Totally worthles.
GarbageDec. 2022
Not only did it warp my case by caving it it but it also snapped after a week and broke. So not worth it
Love itNov. 2021
I like with this u can still slip on bk pocket
R. Nicholson
I bought 3 of these. They each only last a couple of months. I am sad that I have to find an alternative that is more durable.
Mom's helper
LANYARDFeb. 2022
PurchasedEarly review
Handy.Sept. 2020
I’ve tried others before that didn’t work because they were made out of plastic. This one it cloth and seems to hold up better. Even have extras if needed. Works great for when I need it at work. Simply unhook the strap when I don’t
Worked well for my recent trip to Colorado which involved taking pics over cliffs/lookouts/canyons, phone slightly out the car window, and etc. I took better pics knowing that I wouldn’t lose my phone if dropped! I have a folding otter box and an iphone 12 mini and this fit neatly within it

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