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Dance product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Linodes Patent Easy Strap Tap Shoe for Girls and Boys (Toddler/Little Kid/Big Kid)
Stelle Premium Authentic Leather Baby Ballet Slipper/Ballet Shoes(Toddler/Little Kid/Big Kid)
Dynadans Leather Upper Slip-on Jazz Shoe for Girls and Boys (Big Kid/Little Kid/Toddler)
Dynadans Soft Leather Ballet Shoes/Ballet Slippers/Dance Shoes (Toddler/Little/Big Kid/Women) …
Linodes Leather Jazz Shoe Slip On for Girls and Boys (Toddler/Little Kid/Big Kid)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Amazon BSR product in the Dance category has a high level of customer satisfaction. With an average rating of 4.56 out of 5 and a total of 3827 reviews, it is clear that many customers have had positive experiences with this product. If you are considering purchasing this product, it is likely that you will be satisfied with your purchase. However, it is always a good idea to read through some of the reviews to get a better understanding of what other customers have experienced. Additionally, it may be helpful to consider your own needs and preferences to ensure that this product is the right fit for you. Overall, it seems that this product is a good choice for those in the Dance category. With a high level of customer satisfaction, it is likely that you will be pleased with your purchase.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is everyday, the most common location is house, the most common behavior is dance class . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the primary users of this product are daughters, followed by granddaughters and kids. The product is most commonly used in the house and at school, with dance classes being the most popular usage scenario. Given that the category is dance, it's likely that the product is some sort of dance-related equipment or accessory. It's interesting to note that while the product is used primarily by daughters, it's also used by granddaughters and kids, suggesting that it may be a product that appeals to a wide range of ages. Based on this data, it's possible to make some suggestions about the customer profile. For example, it's likely that the primary customer is a parent or grandparent who is interested in dance and wants to encourage their child or grandchild's interest in the activity. They may be looking for a product that is easy to use and can be used at home or in a dance class setting. To appeal to this customer profile, it may be helpful to focus marketing efforts on the benefits of the product for both parents and children. For example, highlighting the convenience of being able to practice dance at home, or the fun and engaging nature of the product for kids. Additionally, partnering with dance studios or instructors to promote the product could be an effective way to reach potential customers who are already interested in dance.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are shoe, size, material, strap, seam. The most mentioned elements about shoe are run small(6.21%), small(6.21%).
The top 5 positive reviews are shoe, fit, quality, leather, size chart. The most mentioned elements about shoe are good quality(10.15%), comfortable(5.48%).
run small6.21%
smell horrible2.63%
a little bit too big0.48%
good quality10.15%
fit good3.62%
look good1.98%
make fairly well0.23%
size chart0.70%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the shoe aspect is the most important factor for both pros and cons in the Dance category. While shoe is mentioned as a pro aspect by 33.49% of respondents, it is also mentioned as a con by 40.81% of respondents. Other cons mentioned include size, material, strap, seam, fit, quality, leather, and size chart. The fact that shoe is mentioned as both a pro and a con suggests that there is a lot of variability in the quality and design of dance shoes. It is important for product developers and sellers to pay close attention to the materials, construction, and fit of their shoes in order to ensure that they meet the needs and expectations of dancers. In terms of product development and selection, it may be helpful to conduct more research into the specific concerns and preferences of dancers. This could involve surveys, focus groups, or other forms of market research. Additionally, it may be beneficial to offer a wider range of shoe sizes and styles to accommodate the diverse needs of dancers. Finally, it may be helpful to provide more detailed information about the materials, construction, and fit of dance shoes in order to help customers make informed purchasing decisions.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
easy to fit1
fit true to size1

Based on the data provided, it seems that customers in the Dance category primarily buy products based on the product description. This suggests that customers are highly influenced by the information provided about the product, such as its features, benefits, and specifications. The product description plays a crucial role in helping customers understand what they are purchasing and how it can meet their specific needs in the realm of dance. There could be several reasons why the product description is the top feature for buyers in this category. Firstly, dance is a highly specialized field, and customers may have specific requirements or preferences when it comes to dance products. A detailed product description helps them assess whether the product aligns with their needs, such as the type of dance it is suitable for, the materials used, or any unique features it offers. Additionally, dance products often require a certain level of quality and performance. Customers may rely on the product description to understand the durability, comfort, and functionality of the item. They may also look for specific details like size, weight, or design, which can greatly impact their buying decision. Based on this information, optimizing the Amazon listing for dance products should focus on enhancing the product description. Here are a few suggestions: 1. Provide comprehensive details: Ensure that the product description includes all relevant information about the product, such as its intended use, materials, dimensions, and any unique features. This will help customers make informed decisions. 2. Highlight key benefits: Emphasize the advantages of the product, such as improved performance, comfort, or durability. Clearly communicate how the product can enhance the dance experience for customers. 3. Use engaging language: Craft the product description in a way that captures the attention of potential buyers. Use descriptive and persuasive language to convey the value and appeal of the product. 4. Include customer reviews: Incorporate positive customer reviews and testimonials in the product description. This can build trust and credibility, as well as provide social proof of the product's quality. By optimizing the product description with these suggestions, sellers can better meet the needs and expectations of customers in the Dance category, ultimately increasing the likelihood of purchase.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
more size up5
up size
size up
hold up3
hold up
hold up good
stretch out3
stretch out
stretch over time
Bit more room2
more room
more roomy
big size
correctly fit2
fit right
fit well
do not stretch2
large size2
large size
last year2
last year
last year year

Based on the customer expectations mentioned, it seems that the customers in the Dance category are looking for products that can hold up well during intense movement, have a tighter fit, and do not have any strings that could get in the way. To meet these expectations, sellers in this category should prioritize product development that focuses on durability, fit, and functionality. This could include using high-quality materials that can withstand wear and tear, designing products with a snug fit that allows for ease of movement, and ensuring that there are no unnecessary strings or other features that could impede performance. In terms of marketing promotion factors, sellers should emphasize the durability and functionality of their products, highlighting how they can withstand the rigors of dance and provide a comfortable, secure fit. They could also consider partnering with dance studios or instructors to promote their products to a targeted audience. Overall, by prioritizing product development that meets the specific needs of dancers and emphasizing the durability and functionality of their products in their marketing efforts, sellers in the Dance category can better meet customer expectations and stand out in a competitive market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Daughter has sensory issues and loves these.
I like the shoes themselves, they seem decent enough for what my 4 year old will need in beginner ballet. Unfortunately I listened to all the people recommending that I buy it 1-2 sizes bigger than her shoe size because they run small. But I did not just blindly order up a size based on the reviews, I also measured her foot and used the size chart. The shoes are completely useless to her and now I am scrambling to order more before her class starts this week. They are WAY TOO BIG!! I should of just ordered her shoe size they would of been a tiny bit big but useable.
Good shoes!Nov. 2021
The fit is comfortable and it’s one that I would buy again.
PerfectOct. 2019
These are great! I bought them for my son for his first year in ballet and he loves them. I did measure his foot and follow the size chart, and I would recommend you do too. I will buy more from here when it’s time!
Vivi W.
Nice quality.Mar. 2019
True to size. Pretty pink color.
Wendy G.
Durable material and easy to clean.
My Granddaughter loves these Ballerina shoes. Worth ever penny. They are comfortable for her. I highly recommend…
Great quality
Just sizeOct. 2018
C. OBrien
Perfect for what my daughter wanted to use them for immediate fun at home and then functional for her first ballet class as well. She is very happy with them!

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