Deadbolts product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
AIsecure Twist-to-Lock Storefront Door Lock Keyless with an Inaccessible Bypass Tool Open Commercial Door Lock Mechanical Mortise Lock with an Anti-Mislock Button,Silver,Hookbolt,Backset 31/32"(25mm)
McAvory Commercial Storefront Door Lock Mortise Cylinders fits Adams Rite Kawneer Vistawall Deadbolt, in Aluminum (8 Pack, Matching Keys)
McAvory Commercial Storefront Door Lock Mortise Cylinders fits Adams Rite Kawneer Vistawall Deadbolt, in Duronotic (2-Pack, Matching Keys)
Storefront Door Lock Alsecure Commerical Mortise Lock, Swing Deadbolt & Solid Brass Cylinder Combo with Key & Thumbturn Keyed Alike for Aluminum/ Zinc Alloy Shop Doors, 1.1/8" Backset,Black
Pacific Doorware Push Paddle Handle for Adams Rite Storefront Doors, Aluminum, Choose Handing (Push to Left)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the Deadbolts category on Amazon has an average rating of 4.39 out of 5, based on 119 total reviews. This suggests that customers are generally satisfied with the products in this category. However, it's important to note that this data only provides a snapshot of customer satisfaction and may not be representative of all customers who have purchased Deadbolts on Amazon. It's also possible that some products in this category may have higher or lower ratings than the average. If you're considering purchasing a Deadbolt on Amazon, it's important to read reviews carefully and consider factors such as price, brand reputation, and features before making a decision. Additionally, it may be helpful to compare products from multiple sellers to ensure you're getting the best value for your money.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is boy, the most commonly moment of use is everyday twice a day, the most common location is shop door, the most common behavior is rapid swapping . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the customers who are interested in this product are likely to be small business owners or managers who need to secure their shops or offices. The fact that the top three places to use the product are shop doors and office doors supports this idea. Additionally, the top usage scenarios of rapid swapping and rushing to close the store suggest that these customers are likely to be busy and need a product that is easy to use and efficient. The fact that the top three users mentioned are boy, friend, and husband doesn't provide much insight into the customer profile, as these are very generic terms that could apply to anyone. However, it's possible that these users are simply people who have used the product and found it useful, rather than being representative of the typical customer. Based on this data, it would be a good idea for the company to focus their marketing efforts on small business owners and managers who need to secure their shops or offices. They should emphasize the ease of use and efficiency of the product, as well as its ability to quickly secure a door in a rush. Additionally, they may want to consider targeting specific industries or types of businesses that are particularly in need of this type of product, such as retail stores or small offices with valuable equipment or sensitive information.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are lock, thread, door lock, diameter, back. The most mentioned elements about lock are contain no security pin , nor do it contain variable spring(9.09%), defect(9.09%).
The top 5 positive reviews are lock, install, key, quality, locking and turn mechanic. The most mentioned elements about lock are solid(7.41%), durable(3.70%).
contain no security pin , nor do it contain variable spring9.09%
never provide the security9.09%
door lock9.09%
make well3.70%
locking and turn mechanic3.70%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the lock feature is the most important aspect of deadbolts for consumers, with both the top con and pro aspect being related to it. However, the top 5 cons mentioned also include issues with thread, door lock, diameter, and back, indicating that there are other areas of concern for consumers as well. In terms of product development and selection, it would be important for manufacturers to focus on improving the lock feature while also addressing the other cons mentioned. This could involve improving the thread and diameter of the deadbolt, as well as ensuring that the door lock and back are of high quality. Additionally, it may be helpful for manufacturers to consider offering deadbolts with different types of locking mechanisms, as the top cons mentioned include issues with both the install and turn mechanic of the lock. By offering a variety of options, consumers can choose the deadbolt that best fits their needs and preferences. Overall, while the lock feature is clearly important for consumers when it comes to deadbolts, there are other areas of concern that manufacturers should address in order to create a high-quality product that meets the needs of consumers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
No data

Based on the data provided, it seems that the primary motivation for customers to buy deadbolts is the price, as it was mentioned 100% of the time. However, since the other reasons are listed as "undefined," it is difficult to draw any specific conclusions about buyer motivation for this category. Considering the lack of information about other motivations, it is safe to assume that customers prioritize price when purchasing deadbolts. However, it is important to note that without further details, it is challenging to provide a comprehensive analysis of buyer motivation for this category. Regarding the top feature of the product description, it would be helpful to have more information. However, assuming that the product description is indeed the top feature, it suggests that customers heavily rely on the information provided to make their purchasing decisions. A well-written and informative product description can help customers understand the features, benefits, and specifications of the deadbolt, leading to increased sales. Based on the given data, it is difficult to provide specific suggestions for Amazon listing optimization. However, some general recommendations would be to ensure that the product description is clear, concise, and highlights the key features and benefits of the deadbolt. Including high-quality images, customer reviews, and any additional relevant information can also enhance the listing's appeal to potential buyers. To further optimize the Amazon listing, it would be beneficial to gather more data on customer preferences and motivations. Conducting surveys, analyzing customer reviews, and monitoring competitor listings can provide valuable insights to refine the product description and optimize the listing for better sales performance.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
work good2
work good
improvement in packaging1
packaging improve
last reasonably well1
last reasonably long

Based on the customer feedback provided, it seems that customers are primarily concerned with the functionality and durability of deadbolts. They expect the product to work well and last reasonably well. However, there is also a mention of improvement in packaging, which suggests that customers may also be interested in a more visually appealing or user-friendly packaging. To prioritize product development, sellers should focus on improving the functionality and durability of their deadbolts. This could include using higher quality materials, improving the locking mechanism, or adding additional security features. Additionally, sellers should consider investing in more user-friendly packaging that is easy to open and visually appealing. In terms of marketing promotion factors, sellers should emphasize the durability and security features of their deadbolts in their marketing materials. They could also highlight any unique features or benefits that set their product apart from competitors. Additionally, sellers should consider offering promotions or discounts to incentivize customers to try their product. Finally, sellers should actively seek out customer feedback and use it to improve their product and marketing strategies over time.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Seyha heng
 I got this storefront lock for my salon. It has been working GREAT! The sales can just twist-to-lock without a key. Security is the FIRST. I would recommend it to every store owner and manager. Get it NOW!
Manuel Casati
GreatAug. 2022
Easy to install.
GOODMay 2022
NiceFeb. 2021
Very smooth operation and great fit.
Heli P.
I would definitely use this lock for my future lock replacements.
Justin Lamson
easyJan. 2019
much cheaper to do yourself, not calling a locksmith
Savada San
Bought this for my restaurant door. Very well made and strong. Good quality product. Will buy again.
Laszlo S.
Fits the old Adams Rite well
works great!Jan. 2021
great price and works like it should
jack calvey
used for exit door at our local VFW

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