150,000+ users

Decorating Kits product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 14
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Christmas Gingerbread House Kit Bundle for Boys and Girls - 1 Unicorn and 1 Moose Kit with Pre-Baked Cookies, Quick Dry Icing, Glittery Sugars and Edible Figurines and Decorations, Nut Free Facility
Gingerbread House Kit [4 Pack] Pre-Baked & Pre-Assembled BIG Traditional gingerbread house kit Christmas Fun activity, Everything Included: Cookies, Candies, Icing, Bag/Tip + Fun Holiday Stickers
Wilton Fondant Gum-Tex Powder, For Decorators Working with Sugar Pastes, Helps Stiffen and Harden Fondant and Gum Pastes, 6 oz.
Wilton Build It Yourself Mini Village Gingerbread House Decorating Kit
Mini Elf on the Shelf Gingerbread House Kit by Cookies United

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for decorating kits on Amazon is 3.91 out of 5. This indicates that overall, customers have a moderately positive satisfaction level with these products. However, it's important to note that customer satisfaction can vary greatly depending on individual preferences and expectations. With a total of 998 reviews, it suggests that there is a significant amount of feedback available for potential buyers to consider. This can be beneficial as it allows customers to make more informed decisions based on the experiences of others. Considering the average rating and the number of reviews, it would be advisable for potential customers to read through a variety of reviews to get a comprehensive understanding of the product's strengths and weaknesses. Paying attention to specific aspects that are important to them, such as quality, ease of use, or durability, can help customers make a more personalized decision. Additionally, it may be helpful to look for reviews from customers who have similar needs or preferences to ensure that the product aligns with their specific requirements. This can provide valuable insights and increase the chances of a satisfying purchase. Ultimately, while the average rating suggests a generally positive customer satisfaction level, it is crucial for individuals to conduct thorough research and read reviews to make an informed decision based on their own preferences and expectations.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is christmas, the most common location is house, the most common behavior is decorate . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the primary users of the Decorating Kits are kids and grandkids, with the term "family" also being mentioned frequently. This suggests that the product may be popular among families with young children or grandchildren who enjoy decorating and crafting activities. The top places to use the product are at home, with only a few mentions of using it at the grocery store. This indicates that the product is primarily used for leisure activities rather than practical purposes. The top two uses of the product are for decorating and gift-giving, which suggests that the product may be popular among those who enjoy DIY projects or who are looking for unique and personalized gift ideas. Based on this data, it is likely that the target customer profile for this product is families with young children or grandchildren who enjoy crafting and decorating activities. The product may also appeal to individuals who enjoy DIY projects or who are looking for unique gift ideas. To further target this customer profile, the company could consider marketing the product as a fun and creative activity for families to do together, or as a unique and personalized gift option. They could also consider partnering with retailers that specialize in children's crafts and activities to increase visibility and reach among their target audience.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are icing, frosting, cooky, gingerbread, candy. The most mentioned elements about icing are bad(1.36%), difficult to work(0.68%).
The top 5 positive reviews are kit, taste, cooky, instruction, gingerbread house. The most mentioned elements about kit are good(4.55%), adorable(0.91%).
difficult to work0.68%
disaster to use0.68%
do not hold0.68%
do not hold anything together0.68%
cute enough0.91%
gingerbread house4.55%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most commonly mentioned con aspect of decorating kits is icing, accounting for 14.29% of the mentions. Additionally, the top five cons mentioned are icing, frosting, cooky, gingerbread, and candy. On the other hand, the top pro aspect mentioned is the kit itself, accounting for 11.82% of the mentions. From this information, we can conclude that the presence of icing seems to be a major concern for users when it comes to decorating kits. It is worth noting that frosting, cooky, gingerbread, and candy are also mentioned as cons, which suggests that users may have issues with the overall quality or taste of these elements. On the positive side, the kit itself is mentioned as a pro aspect, indicating that users appreciate the convenience and completeness of the decorating kits. Based on these findings, there are a few suggestions for product development and selection. Firstly, it would be beneficial to address the concerns related to icing, as it is the most frequently mentioned con. This could involve improving the quality, taste, or ease of use of the icing provided in the kits. Additionally, considering the cons related to frosting, cooky, gingerbread, and candy, it may be worth exploring alternative options or variations to enhance the overall experience for users. Furthermore, since the kit itself is mentioned as a pro aspect, it would be wise to focus on creating comprehensive and well-designed kits that provide users with all the necessary tools and materials for decorating. This could involve including clear instructions, high-quality ingredients, and a variety of decorating options to cater to different preferences. Overall, by addressing the concerns related to icing and improving the overall quality and variety of the elements included in the kits, it is possible to enhance the user experience and satisfaction with decorating kits.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the data provided, it seems that customers are primarily motivated to buy Decorating Kits based on both the product description and brand reputation. However, it's unclear what the undefined category refers to, so it's difficult to draw any conclusions about its impact on buyer motivation. The fact that product description is the top feature mentioned suggests that customers are looking for detailed information about what they're buying. This could include things like the size and quantity of items included in the kit, as well as any special features or instructions for use. Customers may also be looking for information about the quality of the materials used in the kit, as well as any safety considerations. To optimize an Amazon listing for Decorating Kits based on this data, it would be important to focus on creating a detailed and informative product description. This could include using bullet points to highlight key features and benefits, as well as including high-quality images that show the contents of the kit. It may also be helpful to include customer reviews and ratings, as these can help build trust and credibility with potential buyers. Additionally, it would be important to ensure that the brand reputation is highlighted in the listing, as this is another key factor that seems to be driving buyer motivation.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
more candy4
more candy
more variety of candy
more ice3
more icing
more review2
review more
alter size container1
alter size container
arrive unbroken returnable1
arrive unbroken returnable
plastic bag
competition worthy gingerbread1
competition worthy gingerbread
cut gum drop in half lengthwise1
cut gum drop in half lengthwise

Analysis of Customer Expectations for Decorating Kits: Based on the customer feedback, it is clear that there are a few key expectations within the Decorating Kits category. The most frequently mentioned expectations are related to candy, with four mentions, followed by ice with three mentions, and reviews with two mentions. Let's delve into each expectation and provide some suggestions for product development prioritization and marketing promotion factors. 1. More Candy: Customers seem to desire a greater variety or quantity of candy options in Decorating Kits. To address this expectation, sellers could consider expanding their candy offerings by including different flavors, shapes, or even themed candies. Additionally, providing customization options where customers can choose their preferred candy types could enhance the appeal of the kits. 2. More Ice: The mention of ice suggests that customers are looking for ways to incorporate ice or ice-like elements into their decorating kits. Sellers could explore the inclusion of ice molds or edible ice-like decorations to meet this expectation. Offering innovative ice-related features, such as color-changing or flavored ice, could also add a unique touch to the kits and attract more customers. 3. More Reviews: Customers value reviews as a means of assessing the quality and reliability of Decorating Kits. To address this expectation, sellers should actively encourage customers to leave reviews after purchasing and using their products. Offering incentives, such as discounts or exclusive content, for leaving reviews can help increase the number of reviews. Additionally, sellers should ensure that they respond promptly and professionally to customer reviews, addressing any concerns or issues raised. Product Development Prioritization Suggestions: Based on the customer expectations, sellers should prioritize the following areas in product development: 1. Candy Variety: Focus on expanding the range of candy options available in Decorating Kits to cater to different tastes and preferences. 2. Ice-related Features: Explore the inclusion of ice molds or edible ice-like decorations to provide customers with unique and visually appealing elements for their creations. Marketing Promotion Factors Suggestions: To effectively promote Decorating Kits, sellers should consider the following factors: 1. Highlight Candy Selection: Emphasize the variety and quality of candy options included in the kits through attractive visuals and engaging descriptions in marketing materials. 2. Showcase Ice-related Features: Highlight any ice-related features or decorations in marketing campaigns to capture the attention of customers interested in incorporating ice elements into their designs. 3. Leverage Positive Reviews: Incorporate positive customer reviews in marketing materials to build trust and credibility, showcasing the satisfaction of previous customers. By addressing these customer expectations and incorporating the suggested product development prioritization and marketing promotion factors, sellers can enhance the appeal of their Decorating Kits and attract a wider customer base.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

I haven’t used the actual product yet. I was disappointed that the container is only filled up half way. They should just sell a smaller container than make you think you are getting a lot of the product. I am sure this product works but was disappointed with that.
Maria Mendoza
okJun. 2020
It works great but the container is too big for been half way full
No goodJun. 2020
Very little comes tylose powder.
Great valueSept. 2019
Works as expected, and much cheaper then other brands! Will buy again !
3 of the 4 houses I received were broken.
I bought this to make with my grandkids but after everyone having the flu over the Christmas season my husband and I decided to build it. It smells good, looks good with a few minor flaws but nothing that the frosting can’t cover! They give you plenty of frosting and decorations!! We have one more to build but I am gonna save that to make with my 9 yr old grandson! Btw, we frosted all the pieces and assembled the following day as some people instructed and it worked good!
angie bond
They all arrived like the above picture. Nor good day for 6 autistic young adults when craft time literally was crumbled
A. Morton
Very convenient to purchase pre-built. Very expensive…clearly lots more people decorating them this year…well, and inflation
The seller’s packaging was sloppy. 5 of the 6 houses arrived crushed and crumbled. The seller did not use packing peanuts, air bags or padding. The 1 intact house is sturdy, and the decorations are colorful. The kit itself is good. Avoid this seller.
First starters let me begin by saying that I purchased this gingerbread house kit to use for Valentine’s Day and purchased all my own candy and embellishments. Even though the item was marked all over “Fragile” it’s a essentially cookie at the mercy of the carrier. So almost all of the pieces were cracked in half. Am I upset? Not in the least. See when I buy these kits I dont expect these to be competition worthy gingerbreads. I buy them to spend a few hours having a ball with my child. Does she care that it has cracks? Nope. We get sticky and make a huge mess while eating way more candy then actually gets put onto the house. It’s FUN!!! What I can say about this gingerbread is that is smells fantastic! The sugar accessories are absolutely adorable and perfect for a unicorn loving little girl. We have carefully put them away to be used on our next Christmas themed gingerbread. So bottom line is if you want a perfect gingerbread product then I suggest you make yours from scratch. If you want to spend some quality time with your child or just want to have fun yourself then buy this kit. It’s adorable! Also if you want to “cheat” and make your life easier glue the structure with hot glue and then cover over with the frosting. 🤫

Read More

Copyright © 2023 Shulex Inc. All Rights Reserved. Terms & Conditions Privacy Policy
VOC AI Inc. 8 The Green,Ste A, in the City of Dover County of Kent Zip Code: 19901
VocAI Chatbot - Resolve 80% of your customer support questions with no code | Product Hunt
This website uses cookies
VOC AI uses cookies to ensure the website works properly, to store some information about your preferences, devices, and past actions. This data is aggregated or statistical, which means that we will not be able to identify you individually. You can find more details about the cookies we use and how to withdraw consent in our Privacy Policy.
We use Google Analytics to improve user experience on our website. By continuing to use our site, you consent to the use of cookies and data collection by Google Analytics.
Are you happy to accept these cookies?
Accept all cookies
Reject all cookies