Decorating Tools product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 12
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Kitchen Torch With Butane included - Refillable Butane Torch With Safety Lock & Adjustable Flame + Fuel gauge - Culinary Torch, Creme Brulee Torch for Cooking Food, Baking, BBQ, 5 Cans Included
RICCLE Disposable Piping Bags 12 Inch - 200 Anti Burst Pastry Bags for Icing and Frosting - Ideal for Cakes and Cookies Decoration
Watkins Assorted Food Coloring, 1 Each Red, Yellow, Green, Blue, Total Four .3 oz bottles
Cherrysea 12 Colors Food Coloring Set - Vibrant Liquid Food Colors Frosting Dye Tasteless for Cake Decorating, Easter Egg, Royal Icing, Fondant, Macaron - 0.25 Fl. oz / Bottles
Sondiko Butane Torch with Fuel Gauge S907, Refillable Kitchen Torch Lighter with Adjustable Flame for Creme Brulee

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for decorating tools on Amazon is 4.47, which indicates a relatively high level of customer satisfaction. With a total of 8662 reviews, it suggests that there is a significant number of customers who have purchased and reviewed decorating tools on the platform. The high average rating implies that customers are generally pleased with the quality and performance of the decorating tools they have purchased. This level of satisfaction is a positive sign for potential buyers who are looking for reliable and effective decorating tools. Based on this information, my advice would be to consider purchasing decorating tools with high ratings and positive customer reviews. These products are likely to provide a satisfactory experience and meet your expectations. Additionally, it would be beneficial to read through some of the reviews to gain insights into specific features, durability, and any potential drawbacks mentioned by customers. This will help you make a more informed decision and choose the best decorating tools for your needs.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is everyday, the most common location is kitchen, the most common behavior is make creme brulee . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the most frequently mentioned users of this product are kids, sons, and husbands. This suggests that the product appeals to individuals who are involved in household activities, particularly those who enjoy cooking or baking. The high number of mentions for kids and sons could indicate that they are actively participating in the kitchen or showing interest in culinary endeavors. In terms of usage, the top two purposes for this product are making creme brulee and giving it as a gift. This implies that the product is versatile and can be used for both personal enjoyment and as a thoughtful present. The significant number of mentions for making creme brulee suggests that it is a popular dessert choice among the users of this product. Regarding the places where this product is commonly used, the kitchen is the most frequently mentioned location, followed by the garage and the house in general. This indicates that the product is primarily associated with indoor activities, particularly in the kitchen where it is likely used for cooking or baking purposes. The mentions of the garage could suggest that some users also utilize the product for DIY or creative projects outside of the kitchen. Based on this analysis, the customer profile for this product seems to be individuals who enjoy cooking or baking, with a particular focus on making creme brulee. The product also appeals to those who value versatility, as it can be used for various purposes and gifted to others. Additionally, the mentions of kids and sons suggest that the product may be suitable for families who involve their children in culinary activities. To further cater to this customer profile, it would be beneficial to emphasize the product's versatility and its ability to engage children in the kitchen. Marketing campaigns could highlight the ease of making creme brulee and showcase the product as a perfect gift option. Additionally, providing recipe ideas and tips for involving kids in cooking activities could enhance the appeal of the product to this target audience.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are torch, bag, color, flame, igniter. The most mentioned elements about torch are do not work(2.22%), dangerous(0.44%).
The top 5 positive reviews are torch, color, bag, flame, product. The most mentioned elements about torch are easy to use(4.71%), good(1.36%).
do not work2.22%
leak butane0.18%
easy to use4.71%
good quality1.29%
easy to fill0.86%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the torch is both the most mentioned pro and con aspect of decorating tools in the category. This suggests that the torch is a key feature of these tools, but it also has some drawbacks that users are concerned about. The bag and color of the vacuum, as well as the igniter and product of the tip, are also mentioned as cons, indicating that these are areas where improvement may be needed. On the positive side, the torch is clearly a valuable feature of decorating tools, and it is likely that users appreciate the precision and control it provides. However, it may be worth exploring ways to improve the torch so that it is less of a drawback for users who are concerned about its negative aspects. In terms of product development and selection, it may be useful to focus on improving the torch and addressing the other cons mentioned by users. This could involve developing new torch technology that is more efficient and less prone to issues like flame and color problems. Additionally, it may be worth exploring other features that could be added to decorating tools to make them more versatile and useful for a wider range of tasks. Overall, by addressing the concerns of users and improving the key features of decorating tools, it is possible to create products that are more effective and appealing to consumers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
gluten free2
100 % natural claim1

Based on the data provided, it seems that customers are primarily motivated to buy products in the Decorating Tools category based on the product description. This is likely because customers want to know exactly what they are buying and how it will help them with their decorating projects. Additionally, the price and recommendations from friends are also factors that influence purchasing decisions, but to a lesser extent. To optimize Amazon listings for products in this category, it is important to focus on creating detailed and informative product descriptions that highlight the features and benefits of the product. This can include information about the materials used, the size and dimensions, and any special features or functions. Additionally, it may be helpful to include customer reviews and ratings to provide social proof and build trust with potential buyers. Finally, pricing should be competitive and in line with other similar products in the category.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long14
last long
last awhile
last forever
last long long
instruction on4
instruction for
longer lasting4
last longer
more review3
review more
butane fuel
artificial dye2
make from artificial dye

Based on the customer expectations mentioned, it seems that durability and longevity are the most important factors for customers when it comes to decorating tools. This is evident from the fact that "last long" was mentioned 14 times and "last" was mentioned 8 times. Customers want tools that can withstand wear and tear and can be used for a long time without needing to be replaced. Additionally, fuel seems to be a concern for some customers, which suggests that they are looking for tools that are efficient and don't require a lot of energy to operate. To meet these expectations, sellers should prioritize product development that focuses on creating tools that are durable and long-lasting. This could involve using high-quality materials, improving the design of the tools, and incorporating features that make them more resistant to wear and tear. In terms of marketing promotion factors, sellers should emphasize the durability and longevity of their products in their marketing campaigns. They could also highlight any features that make their tools more efficient and fuel-efficient, as this is a concern for some customers. Overall, by prioritizing product development that meets customer expectations and emphasizing these features in their marketing campaigns, sellers can increase customer satisfaction and loyalty in the decorating tools category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Ryan Ramsey
I bought this on sale for $11, though in my opinion well worth $20-$30. I use it everyday for extended sessions soft welding, plastic welding, soldering and créme brulee'
A. Rebbe
I ordered these as an alternative when my normal bags were out of stock for more than a month. Now, I might just switch to these for good. They are strong enough for all my different frosting, even for frostings that have bits of candy or cookies in them that could easily tear some of the thinner bags. These are several dollars cheaper per 100 than what I have been using, and there's something to be said for that. I'm very satisfied with this purchase.
Product filled and turned on no problem first shot. Button on the side does not work. Flame continues constant and will not shut off. Even turning flame down as low as possible continues to burn. Burn self trying to figure out a way to shut it. Have to just put it outside in a safe non-combustible area and let all fuel escape. Lasted 10 seconds.
DependableJan. 2021
They worked great! I will be getting them again...
Great lighter.Sept. 2022
Great lighter. Lites every time. Just know you must buy lighter fluid for it.
These were just the right size not to small or big. Kids did great with them they flooded and outlind cookies very easily. Not a a single one had a blow out.
PerfectOct. 2022
Works beautifully
Great priceDec. 2022
Great price and product!
Kept BreakingAug. 2022
Bought these to decorate sugar cookies with royal icing. Whenever I applied any pressure the seam of the bag would burst open. It was a huge pain and made it impossible to do any detail work with it. Ended up switching back to my old set of bags.
Bought this to light smoke tubes for my Pit boss grill. works well and fluid level window is an added bonus over other torches.

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