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Decorative Chalkboards product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
HBCY Creations Rustic Solid White Magnetic Wall Chalkboard, Extra Large Size 20" x 30", Framed Decorative Chalkboard - Great for Kitchen Decor, Weddings, Restaurant Menus and More! (20" x 30")
32x46" Extra Large Chalkboard for Wall Hanging - Big Chalkboard, Decorative Chalk Board Sign Board, Magnetic Chalkboard for Walls, Decorative Magnet Board for Wall, Hanging Chalkboard
Rustic Whitewash Tabletop Chalkboard Sign / Hanging Magnetic Wall Chalkboard / Small Countertop Chalkboard Easel / Kitchen Countertop Memo Board / 9.5” x 14” . Weddings, Birthdays, Baby Announcements
11"x13" Chalkboard Sign with Easel (Rustic Brown) + White Liquid Chalk Marker | Hanging or Freestanding Framed Chalkboard with Hand Crafted Sweetheart Frame - Multipurpose Small Chalkboard Sign
Plaid Double Sided Framed Chalkboard, 8.5"X10.5", 1 Pack

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the Decorative Chalkboards product on Amazon has a high level of customer satisfaction. With an average rating of 4.68 out of 5 and a total of 4486 reviews, it suggests that customers are generally happy with their purchase and find the product to be of good quality. As an AI language model, I would advise potential customers to read through the reviews carefully to get a better understanding of the product's strengths and weaknesses. It's also important to consider your own needs and preferences when selecting a decorative chalkboard. Additionally, it's always a good idea to compare prices and features across different brands and products to ensure that you're getting the best value for your money.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is everyday, the most common location is kitchen, the most common behavior is wedding . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the most frequently mentioned users of the Decorative Chalkboards are kids, daughters, and sons. This suggests that these chalkboards are popular among families with children, who likely use them for various purposes such as drawing, learning, or playing. In terms of the places where this product is commonly used, the kitchen takes the lead with the highest number of mentions, followed by the wall and the table. This indicates that the chalkboards are often utilized in the kitchen for writing grocery lists, recipes, or leaving notes. Additionally, they are also used as decorative elements on walls and as functional items on tables, possibly for displaying menus or messages. Regarding the usage of the product, it is interesting to note that weddings and parties are the top two occasions mentioned. This suggests that the Decorative Chalkboards are popular for events and gatherings, where they may be used for signage, seating arrangements, or as a creative element for guests to interact with. Based on this analysis, the customer profile for the Decorative Chalkboards can be inferred as families with children, particularly those who enjoy incorporating creative and interactive elements into their daily lives. They are likely interested in functional and versatile products that can be used in various settings, such as the kitchen, walls, and tables. Furthermore, customers who frequently host or attend events, such as weddings and parties, may also find these chalkboards appealing. To cater to this customer profile, it would be beneficial to highlight the versatility and durability of the Decorative Chalkboards, emphasizing their suitability for both family and event use. Additionally, marketing efforts could focus on showcasing the product's ability to enhance creativity, learning, and communication within the family dynamic. Promoting the product's ease of use and maintenance, as well as offering customization options, could also attract potential customers within this target audience.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are frame, board, pen, marker, chalkboard. The most mentioned elements about frame are flimsy(0.75%), broke after 2 month of use(0.50%).
The top 5 positive reviews are chalkboard, board, size, quality, frame. The most mentioned elements about chalkboard are good(3.03%), good quality(2.21%).
broke after 2 month of use0.50%
crack in the same spot mine0.50%
badly chip0.25%
good quality2.21%
look good1.80%
good size0.82%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most commonly mentioned con aspect in the category of Decorative Chalkboards is the frame, accounting for 8.25% of the mentions. Additionally, the top five cons mentioned are the frame, board, pen, marker, and chalkboard. On the other hand, the top pro aspect mentioned most is the chalkboard itself, accounting for 12.45% of the mentions. From this information, we can conclude that the frame is a significant drawback for consumers when it comes to decorative chalkboards. It appears that customers are dissatisfied with the quality or design of the frames. The board, pen, marker, and chalkboard are also mentioned as cons, suggesting that there may be issues with the overall functionality and durability of these components. On the positive side, the chalkboard itself is seen as a pro aspect, indicating that customers appreciate the actual writing surface. This suggests that the quality and usability of the chalkboard material itself are satisfactory. To improve product development and selection in this category, it would be beneficial to address the issues with the frame. Manufacturers could focus on improving the quality, design, and durability of the frames to meet customer expectations. Additionally, attention should be given to the board, pen, and marker components to ensure they are of high quality and provide a satisfactory user experience. Furthermore, it would be helpful to gather more specific feedback regarding the size, quality, and overall design of the chalkboards. This information can guide product development to meet customer preferences and expectations. Overall, by addressing the cons related to the frame and other components, while maintaining the positive aspects of the chalkboard itself, manufacturers can enhance the overall satisfaction and desirability of decorative chalkboards in the market.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
come with marker1
display multiple photo1
exactly as described1

Based on the data provided, it seems that customers are primarily motivated to buy Decorative Chalkboards based on the product description. This suggests that customers are looking for detailed information about the product, such as its size, materials, and design features. There are several reasons why product description is the top feature for buyers in this category. First, Decorative Chalkboards are often used as decorative items, so customers want to know how the product will look in their home or office. Second, customers may be looking for specific features, such as a chalkboard with a certain design or size. Finally, customers may be concerned about the quality of the product, and a detailed product description can help alleviate those concerns. To optimize an Amazon listing for Decorative Chalkboards, it is important to focus on creating a detailed and informative product description. This should include information about the size, materials, and design features of the chalkboard, as well as any other relevant details. Additionally, it may be helpful to include high-quality images of the product, as well as customer reviews and ratings. Finally, pricing should be competitive, but not the primary focus, as customers seem to be more motivated by the product description than the price.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
large size9
big size
large size
bright chalk3
magnetic board3
magnetic board
piece of chalk3
piece of chalk
add more color option2
more background color option
more color option
finish on
glue properly

Based on the customer expectations mentioned, it is clear that customers are looking for decorative chalkboards that are big in size and have a bright chalk surface. This suggests that customers are looking for a product that can be used for a variety of purposes, such as writing messages, drawing, or displaying artwork. To meet these expectations, sellers should prioritize product development that focuses on creating larger-sized chalkboards with a bright and durable chalk surface. This could involve using high-quality materials that are resistant to wear and tear, as well as incorporating features such as easy-to-clean surfaces and sturdy frames. In terms of marketing promotion factors, sellers should emphasize the versatility of their decorative chalkboards, highlighting the various ways in which they can be used in homes, offices, and other settings. They could also consider offering customization options, such as the ability to choose from different frame styles or chalkboard sizes, to appeal to customers who are looking for a more personalized product. Overall, by focusing on meeting customer expectations for size and chalk quality, and by promoting the versatility and customization options of their products, sellers can differentiate themselves in the competitive decorative chalkboard market and attract a loyal customer base.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Love This!Jun. 2021
I purchased this to use as a price guide at a farmers market. It is very nice and I am so pleased with the quality and practicality of it. Plus, the wood finish is attractive. It arrived right on time.
Do not buySept. 2020
The thing just fell apart in two weeks
The colors are vibrant and glide on smoothly. The sign is a good size for any counter top or table. We used it for our taco bar at our wedding.
We had this on the bar with a lot of activity and it stood without fail. Great quality!
Puppy Love
Nice BoardSept. 2020
We bought this as a magnet display for our retail store. It's very nice and classy looking with the wood framing it.
This chalkboard works like a charm with Hagoromo chalk. Thanks for this lovely item!
Josie cook
Broken...Jun. 2020
Very pretty but was very broken when I opened it... so I won’t be able to use it...
My future daughter in law wanted me to make a "save the date" sign for their engagement photos. I wasn't sure if it would be difficult using the chalk pens but they are super easy to work with. Love the fact that you had the option to by the frame with the pens!
excellent quality, wonderful option to announce my bake goods.
Susie Vitale
Updating my review: great customer service. First board received broke apart during first use, markers stained the chalk board. Company sent me a refund and a second board. Second board still seems like it might pull away from the frame, not sure if the nails in it are going to keep it together, might need to glue it. However the marker this time wiped clean, little trace of the white marker was left behind but not like the first board.

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