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Decorative Folding Fans product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
BABEYOND 4pcs Chinese Japanese Floral Folding Hand Fan Vintage Handheld Folding Fan with Different Patterns Folding Fan for Wedding Dancing Party
BABEYOND Marabou Feather Fan 20s Vintage Folding Fan Flapper Hand Fan for Costume Dancing Show Tea Party Wedding Decoration (Purple Yellow Green)
ADLKGG Party Hanging Paper Fans Set, Black Gold Round Pattern Paper Garlands Decoration for Birthday Wedding Bridal Shower Graduation Events Accessories, Set of 16
Large Hand Fan - Rave Fan and Pride Fan - Large Folding Fan for Raves, Halloween, Burlesque, Drag Queen, Rainbow & Pride Outfits for Women & Festival Accessories - Clack Fan Hand Fan (Psychedelic 1)
Innolife 5 PCS Spanish Folding Retro Pattern Hand Fan for Women

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for Decorative Folding Fans on Amazon is 4.57 out of 5. This indicates a relatively high level of customer satisfaction with the product. Additionally, with a total of 3435 reviews, it suggests that there is a significant number of customers who have purchased and reviewed these fans. The high average rating suggests that customers are generally pleased with the quality, design, and functionality of the Decorative Folding Fans in this category. It implies that the fans are meeting or exceeding customer expectations, resulting in positive feedback. Considering the high number of reviews, it is important to note that customer satisfaction is not uniform for every individual. While the average rating is positive, there may still be some negative reviews or feedback from a portion of customers. It would be beneficial to analyze the reviews in more detail to identify any common issues or concerns raised by customers. Based on this data, my advice would be to continue focusing on maintaining the quality and design of the Decorative Folding Fans. It would also be helpful to address any recurring issues or concerns mentioned in the negative reviews, if applicable. Additionally, encouraging customers to leave reviews and providing excellent customer service can further enhance customer satisfaction and potentially attract more buyers. Overall, the data suggests that the Decorative Folding Fans in this category have a good reputation and are generally well-received by customers. By continuously striving for improvement and addressing customer concerns, the product's success and customer satisfaction can be further enhanced.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is summer, the most common location is purse, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the Decorative Folding Fans are most commonly associated with personal relationships and social events. The top three users mentioned are daughter, friend, and wife, indicating that this product may be popular as a gift for loved ones. Additionally, the top two usages mentioned are gift giving and parties, further supporting this idea. In terms of where the product is used, the top three places mentioned are purse, church, and room. This suggests that the product may be used for both practical and decorative purposes, as it can be easily carried in a purse and used in various settings such as church or a room. Based on this data, it seems that the customer profile for this product may be individuals who value personal relationships and social events, and who are looking for a practical yet decorative item to use or give as a gift. Suggestions for marketing this product could include emphasizing its versatility as both a practical and decorative item, as well as highlighting its potential as a thoughtful gift for loved ones. Additionally, targeting specific events such as weddings or religious ceremonies may be effective in reaching potential customers.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are fan, feather, material, quality, plastic. The most mentioned elements about fan are big(2.36%), cheap(2.02%).
The top 5 positive reviews are fan, color, design, quality, feather. The most mentioned elements about fan are look good(20.09%), solid(6.49%).
easily break1.35%
look good20.09%
good quality3.80%
great size1.42%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the fan aspect is both the most mentioned pro and con in the category of Decorative Folding Fans. The fan aspect is mentioned as a con by 29.29% of people, while it is mentioned as a pro by 40.82% of people. This suggests that the fan itself is a significant factor influencing people's opinions about these fans. The top five cons mentioned are the fan, feather, material, quality, and plastic. This indicates that customers have concerns about the fan's performance, the quality of materials used, and the presence of feathers and plastic components. On the other hand, the top five pros are not explicitly mentioned, but since the fan aspect is the most mentioned pro, it can be inferred that customers appreciate the functionality and effectiveness of the fan. Based on these findings, there are a few suggestions for product development and selection. Firstly, it would be beneficial to focus on improving the fan aspect, addressing any issues or concerns raised by customers. This could involve enhancing the fan's performance, durability, and overall quality. Secondly, it may be worth exploring alternative materials that are perceived as higher quality and more environmentally friendly, reducing the use of plastic components. Lastly, considering the prominence of feathers as a con, offering options without feathers or providing clear information about the source and ethical practices related to feather usage could be beneficial. By addressing these concerns and emphasizing the positive aspects of the fan, such as its functionality and effectiveness, the Decorative Folding Fans in this category can be further improved to meet customer expectations and preferences.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
come in a variety of color1
easy to clean1

Based on the data provided, it seems that customers are primarily motivated to buy Decorative Folding Fans based on the product description. This suggests that customers are looking for detailed information about the product, such as its design, materials, and dimensions. While advertising attraction and price are also important factors, they appear to be less significant than the product description. This suggests that customers are willing to pay a premium for a high-quality product that meets their needs and expectations. To optimize an Amazon listing for Decorative Folding Fans, it would be important to focus on creating a detailed and engaging product description. This could include information about the fan's design, materials, and dimensions, as well as any unique features or benefits that set it apart from other fans on the market. Additionally, it may be helpful to include high-quality images that showcase the fan's design and craftsmanship, as well as customer reviews and ratings that highlight its quality and value. By focusing on these key elements, sellers can create a compelling and informative listing that appeals to customers and drives sales.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long6
last long
last forever
large size5
large size
size large
decent quality3
good quality
heavier sturdier3
more sturdy
more color & style2
more color
super strong2
2 unit1
one unit

Based on the information provided, it is unclear what specific customer expectations are for Decorative Folding Fans. However, in general, customers who are interested in this product category may be looking for fans that are visually appealing, durable, and functional. To meet these expectations, sellers should prioritize product development that focuses on creating fans with unique and eye-catching designs, while also ensuring that the fans are made from high-quality materials that can withstand regular use. Additionally, sellers should consider incorporating features that make the fans more functional, such as adjustable handles or built-in stands. In terms of marketing promotion factors, sellers should focus on showcasing the visual appeal of their fans through high-quality product photography and engaging social media content. They should also highlight the durability and functionality of their fans through customer reviews and testimonials. Finally, sellers should consider offering promotions or discounts to incentivize customers to try their products and leave positive reviews.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

I use this after using makeup setting spray and love it!
I just received this. I am so excited to use it for an event I will be attending this weekend. It is much prettier than I had expected. It has a very high class look to it. Since I have yet to use it I am not sure of how sturdy and durable it is going to be. For the price though you can't beat it! I bought the red and black and intend to purchase a couple more different colors to go with some other outfits.
Devonna M
It’s a beautiful fan that my daughter used for a solo dance routine. It held up and we will be adding it to my costumes for nutcracker this year. Like I said I’m the title, if you’re looking for cheap and quick, hit dollar tree. You can get multiple for this price if they break.
Halloween FanSept. 2019
This fan is one of the many accessories to be used to create a more time accurate costume.
Great productNov. 2019
Very cute and sturdy. Kept me cool during a concert.
Four StarsJan. 2016
Love the fans! Cute for wall decorations!
Love this fan. Wish the decorations were on both sides.
Couldn't find these easily in my local store so once again went to amazon and easy to find and quickly delivered. Used during the summer at outside events
We use these year after year for our Nutcracker production. Very colorful, catch the light, open and close easily. Plastic does eventually break, but that's under duress over several years. Ships quickly.
cute lil fan was meant for pictures only, so it was as expected!!!

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