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Decorative Paper product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 12
No Image
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Decorative Paper product on Amazon has a high level of customer satisfaction. With an average rating of 4.59 out of 5 and a total of 2350 reviews, it is clear that many customers have had positive experiences with this product. As an AI language model, I don't have access to the specific reviews or feedback from customers, but the high average rating suggests that customers are generally happy with the quality and performance of the Decorative Paper product. If you are considering purchasing this product, it is always a good idea to read through some of the reviews to get a better sense of what customers are saying. Additionally, it may be helpful to compare this product to similar products in the same category to ensure that you are getting the best value for your money. Overall, based on the data provided, it seems that the Decorative Paper product on Amazon is a good choice for those in need of this type of product.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is christmas, the most common location is classroom, the most common behavior is scrapbooking . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the most frequently mentioned users of the Decorative Paper product are kids, followed closely by daughters and friends. This suggests that the product appeals to a wide range of individuals, particularly those who enjoy engaging in creative activities. In terms of the top three places to use the product, the classroom emerges as the most popular choice, with a significant lead in mentions. This indicates that the Decorative Paper is commonly utilized in educational settings, possibly for art projects or displays. The bulletin board comes in second place, followed by the general term "room," which implies that the product is versatile and can be used in various spaces. When it comes to the usage of the product, scrapbooking takes the lead by a considerable margin, followed by crafts. This suggests that the Decorative Paper is primarily used for artistic purposes, particularly in the context of creating scrapbooks. The high number of mentions for crafts also indicates that the product is versatile and can be employed in a wide range of creative projects. Based on this analysis, the customer profile for the Decorative Paper product can be described as individuals who enjoy engaging in creative activities, such as scrapbooking and crafts. The product appeals to a diverse audience, including kids, daughters, and friends. It is commonly used in educational settings like classrooms and bulletin boards, as well as in various rooms for artistic endeavors. To further cater to this customer profile, it would be beneficial to offer a wide range of designs and patterns for the Decorative Paper, ensuring that it appeals to different artistic preferences. Additionally, marketing efforts could be focused on highlighting the product's versatility and its ability to enhance creative projects in both educational and personal settings. Providing tutorials or project ideas on how to incorporate the Decorative Paper into scrapbooking and crafts could also attract and engage potential customers.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are paper, color, plastic, product, roll. The most mentioned elements about paper are easily rip(2.05%), a little thin for my liking(0.51%).
The top 5 positive reviews are paper, color, quality, product, sheet. The most mentioned elements about paper are good quality(9.77%), durable(4.32%).
easily rip2.05%
a little thin for my liking0.51%
a little too thick0.51%
a tad big then it should be0.51%
bad smell0.51%
good quality9.77%
thick enough2.95%
look good2.73%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that paper is a significant aspect mentioned both as a con and a pro in the category of Decorative Paper. It is worth noting that paper is mentioned as a con in the top 1 and top 5 cons for both vacuum and tip, which suggests that there may be some issues related to the quality or suitability of the paper used in these products. On the positive side, paper is also mentioned as the top pro aspect, indicating that there are certain advantages associated with it. However, without further context, it is difficult to determine the specific reasons behind this sentiment. Considering the cons mentioned, color, plastic, product, roll, quality, and sheet are all aspects that customers seem to have concerns about. These could be related to issues such as color accuracy, durability, or overall product quality. It would be beneficial for product development and selection to address these concerns and ensure that the decorative paper meets customer expectations in terms of color, material, and overall product performance. To improve product development and selection, it would be advisable to conduct market research and gather feedback from customers to understand their specific needs and preferences. This could involve conducting surveys, focus groups, or analyzing customer reviews. By identifying and addressing the cons mentioned, such as improving color accuracy, using higher-quality materials, and ensuring product durability, the overall customer satisfaction and perception of the decorative paper category can be enhanced.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
blend of blue1
convenient to use1
crystal clear1

Based on the data provided, it seems that customers primarily buy this product due to its product description, which accounts for 92.86% of mentions. This suggests that the way the product is described plays a crucial role in attracting and convincing customers to make a purchase. There could be several reasons why the product description is the top feature that motivates buyers: 1. Clarity: A well-written product description provides clear and concise information about the product, including its features, benefits, and potential uses. This helps customers understand what they can expect from the product. 2. Persuasiveness: An effective product description highlights the unique selling points of the product, emphasizing its advantages over competitors. It may also include customer testimonials or reviews to build trust and credibility. 3. Visual appeal: A visually appealing product description, with high-quality images or videos, can capture customers' attention and give them a better understanding of the product's appearance and quality. To optimize the Amazon listing based on this data, here are a few suggestions: 1. Focus on the product description: Invest time and effort in crafting a compelling and informative product description. Highlight the key features, benefits, and potential applications of the decorative paper. Use persuasive language and consider incorporating customer testimonials or reviews to build trust. 2. Use high-quality visuals: Include clear and attractive images or videos that showcase the decorative paper in different settings or applications. This can help customers visualize how the product can enhance their space. 3. Optimize keywords: Conduct keyword research to identify relevant and popular search terms related to decorative paper. Incorporate these keywords naturally into the product title, description, and bullet points to improve visibility in search results. 4. Provide accurate and detailed information: Ensure that the product description includes all the necessary details, such as dimensions, materials, and any specific instructions or limitations. This helps customers make informed decisions and reduces the likelihood of returns or negative reviews. By focusing on these optimization strategies, you can enhance the product's appeal, increase its visibility, and ultimately attract more customers to make a purchase.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long3
last long
arrive undamaged2
arrive undamaged
arrive without damage
brown on side2
brown on side
side brown
case thick more durable2
thick more durable
cut good
cut with scissors
darker color2
brighter black
darker color
sheet thicker2
sheet thicker
thinner sheet
10 more in different color1
10 different color

Based on the customer expectations mentioned, it seems that customers are looking for decorative paper that is thin, big, and long-lasting. Thin paper may be preferred for its ease of use in crafting and decorating, as it can be easily folded, cut, and manipulated. Customers may also be looking for larger sheets of paper to accommodate bigger projects or to minimize the need for multiple sheets. Lastly, customers want the paper to last long, which could mean that they are looking for paper that is durable and can withstand wear and tear. To meet these expectations, sellers could prioritize product development by focusing on creating thin, yet durable paper that comes in larger sizes. They could also consider using materials that are known for their durability, such as synthetic fibers or coated paper. In terms of marketing promotion factors, sellers could highlight the durability and size of their paper in their product descriptions and advertising. They could also showcase the versatility of their paper by demonstrating how it can be used in various crafting and decorating projects. Additionally, they could offer promotions or discounts for customers who purchase larger quantities of paper, as this may appeal to those who are looking to complete bigger projects.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

I'm not sure these are usable unless as background paper for another piece of paper. They are cute until you read them. None of them make sense. The few quotes I know are badly, wrongly translated and have grammar and spelling problems. Most are just useless. No adhesion. All are on paper, not sheer. Waste of money.
This is a good idea in theory, but poorly executed. I will be returning mine. The booklets are a cute size and do have some useable quotes for journaling. Unfortunately, they are filled with typos and grammatical errors, which makes most of the pages unusable. I’ve included picture examples. It should also be noted that many of the pages are repeat quotes, so you’re not getting as many unique pages as you might think.
Nicole James
Hard passJul. 2022
Some of the text is not legible and the translations are way off. Too many phrases repeate. The colors are nice.
Susan Cooper
Half of the pages are only partially printed and half are unreadable because no contrast. Very expensive for such shoddy workmanship.... Don't waste your money.
Joanne Martin
Toooooo smallJul. 2022
Practically unusable as they are oh so tiny.
Jessica C.
Wonderful!Dec. 2022
I use these in my journals and in my Hobonichi planners. I love that they are super thin and already adhesive so they don’t add a lot of weight to my journal or planner! And they are gorgeous! Perfect for layering or by themselves!
Beate Lies
JUNKJul. 2022
What a waste of paper! Those "quotes" are full of bizarre translation errors or wrongly attributed. A large part is white font on very light color paper or in such tiny letters that you have to get right up close to read it. I'm better off sourcing quotes online and printing them off myself.
I am very disappointed, but it's my fault for not reading the reviews. Thought these would help with my scrapbooking and card making. Some of the saying just don't make sense, the coloring of the paper, in some cases, make these sayings hard to read,
Just okayDec. 2022
I think this is pretty cute. (Definitely false advertising) the picture make it seem like the booklets are much bigger than they actually are. They are about the size of a tiny Altoids tin. Some of the wording it the books have typos and are hard to read. Overall they are a cute idea but are definitely small.
Typos galoreMay 2022
These are cute, but most of the sheets have either grammatical or typographical mistakes on them.

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