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Degreasers product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 12
2023/01/17
No Image
Average Ratings
4.6
Total Reviews
1,808
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for degreasers on Amazon is quite high at 4.55 out of 5. This indicates that customers are generally satisfied with the degreasers they have purchased. Additionally, with a total of 1808 reviews, it suggests that there is a significant number of customers who have tried and reviewed these products. The high average rating and the substantial number of reviews indicate a positive customer satisfaction level. It implies that the majority of customers have found the degreasers to be effective in their intended use, and they are likely to recommend them to others. Based on this information, my advice would be to continue focusing on maintaining the quality and effectiveness of the degreasers. It would also be beneficial to encourage customers to leave reviews after their purchase, as positive reviews can help attract more potential buyers. Additionally, monitoring customer feedback and addressing any concerns or issues promptly can further enhance customer satisfaction and loyalty. Overall, the data suggests that the degreasers in this category have been well-received by customers, and maintaining this level of customer satisfaction should be a priority for continued success.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is daily, the most common location is car, the most common behavior is clean . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users of the degreaser product are the husband, son, and wife, with the husband being mentioned the most frequently (39 mentions). This suggests that the product is commonly used by individuals within a family setting. When it comes to the places where the product is used, the car takes the lead with 106 mentions, followed by the truck (34 mentions) and vehicles in general (27 mentions). This indicates that the primary usage of the degreaser is for automotive purposes, emphasizing its effectiveness in cleaning and maintaining vehicles. In terms of the product's usage, the top two mentions are for cleaning (12 mentions) and driving (11 mentions). This suggests that customers primarily use the degreaser to clean their vehicles, ensuring they are in optimal condition for driving. Based on this analysis, we can draw some conclusions about the customer profile. The data indicates that the target audience for this degreaser product is likely individuals who are responsible for maintaining and cleaning their family vehicles. This includes the husband, wife, and son, who are actively involved in using the product. To further cater to this customer profile, it would be beneficial to focus marketing efforts on highlighting the degreaser's effectiveness in automotive cleaning. Emphasizing its ability to remove tough grease and grime from car surfaces, engine parts, and other vehicle components would resonate with this audience. Additionally, considering the family-oriented nature of the product's usage, offering bundle deals or family-sized packaging options could be appealing to customers. This would allow them to conveniently purchase larger quantities of the degreaser, ensuring they have an ample supply for their family's cleaning needs. Overall, understanding the customer profile and tailoring marketing strategies accordingly will help maximize the product's appeal and meet the specific needs of the target audience.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are product, engine, bottle, straw, can. The most mentioned elements about product are do not work(1.83%), break loose dissimilar metal(0.92%).
The top 5 positive reviews are product, engine, run, acceleration, detergent. The most mentioned elements about product are good(1.44%), able to remove all 8 exhaust stud without an issue(0.72%).
Cons
product12.84%
do not work1.83%
break loose dissimilar metal0.92%
corrode tighter0.92%
damage sensor like map0.92%
do not clean stick piston ring0.92%
engine7.34%
bottle5.50%
straw3.67%
can2.75%
Pros
product17.27%
good1.44%
able to remove all 8 exhaust stud without an issue0.72%
clean it right up without agitation0.72%
clean my engine out0.72%
clean the engine0.72%
engine11.51%
run5.76%
acceleration2.88%
detergent2.88%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the provided data, it seems that the cons outweigh the pros in the category of Degreasers. The top con aspect mentioned most frequently is the product itself, accounting for 12.84% of the feedback. Additionally, the engine, bottle, straw, and can are also mentioned as cons for vacuum cleaners. For the tip, the cons include the product, engine, run, acceleration, and detergent. On the other hand, the top pro aspect mentioned most frequently is the product itself, accounting for 17.27% of the feedback. Unfortunately, we don't have further details about the pros of this category. To improve product development and selection in the Degreasers category, it is crucial to address the cons that have been highlighted. Firstly, focusing on improving the product itself is essential, as it is mentioned as both a pro and a con. Analyzing the specific issues customers have with the product, such as its effectiveness, scent, or ease of use, can help guide improvements. Regarding vacuum cleaners, addressing concerns related to the engine, bottle, straw, and can is important. This could involve enhancing the durability and performance of the engine, improving the design and functionality of the bottle, straw, and can, and ensuring they are user-friendly. For the tip, addressing issues related to the product, engine, run, acceleration, and detergent is crucial. This might involve improving the product's effectiveness, optimizing the engine's performance, ensuring a longer run time, enhancing acceleration capabilities, and providing a more suitable detergent for the task. Overall, by focusing on addressing the cons mentioned and leveraging the positive aspects of the product, you can enhance the development and selection of Degreasers, leading to a more satisfying customer experience.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
others7
bg1
fuel smell1
no pretreatment need1
odor control1

Based on the data provided, it seems that customers are primarily motivated to buy degreasers based on the product description, advertising attraction, and recommendations from friends. However, the product description appears to be the top feature influencing their purchasing decision, with 34.29% of mentions. There could be several reasons why the product description is so influential. Firstly, a well-written and informative product description can effectively communicate the benefits and features of the degreaser, helping customers understand how it can meet their specific needs. It provides them with the necessary information to make an informed decision. To optimize the Amazon listing based on this data, here are a few suggestions: 1. Focus on creating a compelling and detailed product description: Ensure that the product description highlights the key features, benefits, and uses of the degreaser. Use clear and concise language to convey the information effectively. 2. Use high-quality images: Include high-resolution images that showcase the product from different angles and demonstrate its effectiveness. Visuals can greatly enhance the product description and attract potential buyers. 3. Incorporate customer reviews and testimonials: Positive reviews and testimonials can reinforce the claims made in the product description. Include a section that highlights customer feedback, as it can build trust and credibility. 4. Optimize keywords: Conduct keyword research to identify relevant terms that customers are likely to search for when looking for degreasers. Incorporate these keywords naturally throughout the product description to improve visibility in search results. 5. Consider video demonstrations: If possible, create short videos demonstrating the degreaser's effectiveness. Videos can engage customers and provide a more immersive experience, helping them visualize how the product works. By implementing these optimization strategies, you can enhance the product listing and increase the likelihood of attracting and converting potential customers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
good3
good
before after picture2
before after picture
cheap2
cheap
more2
more
best paint product1
best paint product
big bottle1
big bottle
big size container1
big container
bottle of spray1
spray bottle
bottle work1
bottle work
box sturdy1
package in box sturdy

Analysis of Customer Expectations for Degreasers: Based on the provided information, it seems that customers have three main expectations for degreasers: effectiveness, visual proof of results, and affordability. Let's break down these expectations and provide some suggestions for product development prioritization and marketing promotion factors. 1. Effectiveness: Customers expect degreasers to be good at their job. This implies that the product should efficiently remove grease and grime from various surfaces. To meet this expectation, sellers should prioritize investing in research and development to create highly effective formulas. Conducting thorough testing and ensuring that the product delivers consistent results will help build trust and loyalty among customers. 2. Before and After Pictures: Customers want to see visual proof of a degreaser's effectiveness. Including before and after pictures in marketing materials can be a powerful way to showcase the product's capabilities. Sellers should prioritize collecting and sharing such visual evidence to demonstrate the product's ability to tackle tough grease stains. This can be done through social media, product packaging, or online advertisements. 3. Affordability: The mention of "cheap" suggests that customers are price-conscious and expect degreasers to be reasonably priced. Sellers should consider offering products at competitive price points to cater to this expectation. However, it's important to strike a balance between affordability and quality. Customers may be willing to pay a slightly higher price for a degreaser that consistently delivers excellent results. Suggestions for Product Development Prioritization: 1. Focus on Formulation: Invest in research and development to create highly effective degreasers. Prioritize developing formulas that can efficiently remove grease and grime from various surfaces, ensuring consistent results. 2. User-Friendly Packaging: Consider developing packaging that is easy to use and store. Customers appreciate convenience, so prioritize designing bottles or containers that are ergonomic, have clear instructions, and minimize wastage. 3. Eco-Friendly Options: With increasing environmental concerns, customers are becoming more conscious of the products they use. Prioritize developing eco-friendly degreasers that are biodegradable and have minimal impact on the environment. Suggestions for Marketing Promotion Factors: 1. Visual Proof: Utilize before and after pictures to showcase the effectiveness of the degreaser. Incorporate these visuals in marketing materials, such as social media posts, advertisements, and product packaging. 2. Customer Testimonials: Encourage satisfied customers to share their positive experiences with the product. Prioritize collecting and featuring customer testimonials to build trust and credibility. 3. Competitive Pricing: Offer degreasers at competitive price points to cater to customers' affordability expectations. Highlight the value for money and cost-effectiveness of the product in marketing campaigns. 4. Educational Content: Create informative content that educates customers about the benefits of using degreasers and how to choose the right one for their specific needs. Prioritize providing valuable information through blog posts, videos, or social media content. By understanding and addressing these customer expectations, sellers can develop and market degreasers that meet the needs of their target audience effectively.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

D.M. Munn
Purchased
Works good
D. Mills
Purchased
Really CleansJul. 2022
I use this for my car mats. This really gets the dirt stain out of the rubber mats. Follow up with spray shine for the new look.
Great stuffApr. 2019
Love this product
Mel Dubroff
Purchased
Apparently, this is some kind of amazing, effective, and much sought-after cleanser. I bought it to save a friendship. It worked on that level for a period of time. My friend, I will call her Heidi, helped me clean my daughter's apartment. It was a nasty job. Heidi explained that "Superclean" was the only substance available on the market to solve the issues at hand. While I packed and moved my daughter's belongings, Heidi worked away cleaning. She took frequent breaks, but I was paying her less than minimum wage, so I didn't mind. I left for about 5 hours to finish the move. Heidi stayed behind cleaning. Upon return, the place looked great and I knew we would get our deposit back. Heidi was a miracle worker. She said: "No, Superclean is the miracle." Then she added, "and it's gone." No way did she use that whole bottle. "What do you mean?" I asked. Apparently, while taking a smoke break celebrating a job well done, someone stole the Superclean! "What a bummer," I said. "No, it's not like that. That cleaner is hard to find. It's expensive. Superclean is the best cleaner I've ever used, and now it's gone." "I'm sure it's on Amazon," I said in a comforting, but perhaps condescending tone. I quickly learned that Heidi did not expect to sit at the apartment all day cleaning. It was just an apartment. It was hot. There was no walkable location to get food. I had taken the truck. It wasn't worth her time at $12.00/hour to just sit there that day. But it was the missing Superclean that pushed her over the edge. Of all of the things to be stolen - the microfiber rags, the swiffer mop, even the squeegee - all they took was the Superclean. Why? ... because of its tremendous value. As we drove home in silence, I vowed to do everything in my power to replace the Superclean. After dropping her off, I pulled around the corner, opened up the Amazon App, and found the Superclean. My muscles relaxed. I had no idea I was carrying so much tension. I ordered it immediately. With Prime, it was delivered within a couple of days, but I didn't say a word. When she arrived at my house the next week, I could tell she was still bristling. I didn't say a word. I reached under the sink, like it was no big deal, and pulled out the Superclean, still wrapped in plastic. I casually said, "Oh, I got this for you." Her smug body language and silence as she took it from me were all betrayed by her eyes. Her eyes lit up, opened wider, and I thought I saw a tear. She turned around abruptly and said, "that's the biggest bottle of Superclean I've ever seen." That was the last we spoke of Superclean or my daughter's move. Thanks, Amazon! A Post Script: I noted on the day of the move that she never used Superclean while cleaning my house. Apparently, I was not Superclean-worthy.
whitequail
Purchased
We used this to wash the red dirt off our cars from the Alabama red dirt roads...it was amazing!!
Jason_Julie
Purchased
powerfulOct. 2021
use it to clean my carpets dirt doesnt stand a chance.
Dawn
Purchased
Amazing cleaner!
Zilla
Purchased
I bought this after watching a youtube comparison test of several diluted 4:1 products. I kind of that even though the video said they weren't biased, I kinda think they had a reason to make you think this product ran circles around other cleaners. I'm not saying that it isn't a good cleaner, it is. But I don't think its any better than Simp Grn, Purpl stuf, or Krd Kutr. The video "said" it was mixed 4:1 with water but I had it mixed 3:1 and didn't see the results that the video implied. It will be used, but I doubt I will re purchase it.
dilute it down for many household and automotive chores
GC
Purchased
Works great!Oct. 2019
I spray this on clothing immediately before washing to remove grease or oil stains. It works wonderfully.

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