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Deli product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Crunchmaster Multi-Seed Gluten-Free Ultimate Everything, 4 Ounce Bags (Pack of 12)
Southern Gourmet Cheese Straws, Smokey Bacon Cheddar, 2 Pounds
Crunchmaster Multi-Seed Crackers, Chile Pasilla, 4 Ounce
Crunchmaster Tuscan Peasant Crackers, Rosemary
Simple Mills Organic Seed Crackers Variety Pack (Original, Everything, Garlic & Herb) - Gluten Free, Vegan, Healthy Snacks, Paleo Friendly, 4.25 Ounce (Pack of 3)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for the Deli category on Amazon is 4.43, which indicates a relatively high level of customer satisfaction. Additionally, with a total of 715 reviews, it suggests that there is a significant number of customers who have purchased and reviewed products in this category. The high average rating suggests that customers are generally pleased with their purchases from the Deli category on Amazon. This could be attributed to factors such as the quality of the products, prompt delivery, and good customer service. The large number of reviews also indicates that there is a considerable demand for Deli products on the platform. Based on this information, my advice would be to continue focusing on maintaining the high level of customer satisfaction. This can be achieved by consistently offering high-quality products, ensuring efficient and reliable delivery, and providing excellent customer support. Encouraging customers to leave reviews can also help in building trust and attracting more potential buyers. It would also be beneficial to analyze the feedback provided in the reviews to identify any areas for improvement. This could involve addressing any common issues or concerns raised by customers and actively working towards resolving them. By continuously striving to enhance the customer experience, the Deli category on Amazon can further solidify its reputation and attract more satisfied customers.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is family, the most commonly moment of use is christmas, the most common location is grocery, the most common behavior is snack . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the product in question is primarily associated with the category of Deli. The top three users mentioned are family, kid, and husband, indicating that this product is likely to be popular among households and individuals with family members. The high number of mentions for family suggests that it is a product that can be enjoyed by people of different age groups. In terms of usage, the top two mentioned categories are snack and party. This suggests that the product is commonly consumed as a snack, possibly indicating its convenience and suitability for quick bites. The mentions of party usage also imply that it could be a popular choice for gatherings and social events. When it comes to the places where this product is used, grocery and grocery store are the top two mentions. This indicates that customers are likely to purchase this product from grocery stores and consume it at home. The mentions of house as a place of use further support this notion. Based on this analysis, the customer profile for this product can be described as individuals who prioritize convenience and enjoy snacking. They are likely to be family-oriented, with a focus on providing snacks for their children and other family members. They may also be interested in using this product for parties and social gatherings. To cater to this customer profile, it would be beneficial to emphasize the convenience and versatility of the product. Marketing efforts could highlight its suitability as a family snack and its potential for enhancing social occasions. Additionally, promoting the product in grocery stores and emphasizing its presence in the deli section could help attract the target audience.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are cracker, bag, taste, cheese " flavor, box. The most mentioned elements about cracker are broken(5.88%), salty(5.88%).
The top 5 positive reviews are flavor, taste, cracker, crunch, texture. The most mentioned elements about flavor are good(9.09%), like like(8.08%).
coat in onion and garlic powder2.94%
cheese " flavor2.94%
like like8.08%
light enough1.01%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the top con aspect mentioned most frequently in the Deli category is "cracker," accounting for 35.29% of the mentions. Additionally, the top five cons of vacuum in this category are "cracker," "bag," "taste," "cheese flavor," and "box." On the other hand, the top pro aspect mentioned most is "flavor," accounting for 26.26% of the mentions. From this information, we can conclude that the Deli category has mixed sentiments. While flavor is appreciated by many, there are several cons that need to be addressed, such as issues related to crackers, bags, taste, cheese flavor, and packaging boxes. To improve product development and selection in this category, it would be beneficial to focus on enhancing the flavor aspect, as it is the most positively mentioned aspect. Additionally, efforts should be made to address the cons mentioned, such as improving the quality of crackers, ensuring better packaging to preserve taste, and possibly exploring alternatives to the cheese flavor that may be causing dissatisfaction. By addressing these concerns, the overall customer experience in the Deli category can be improved, leading to greater satisfaction and loyalty.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the data provided, it seems that customers in the Deli category primarily buy products based on their product descriptions and recommendations from friends. The product description is the top feature that motivates buyers, with 50% of mentions. This suggests that customers rely heavily on the information provided in the product description to make their purchasing decisions. There could be several reasons why the product description is the top feature. Firstly, a well-written and detailed product description helps customers understand the features, benefits, and specifications of the product. It allows them to visualize how the product will meet their needs and solve their problems. Additionally, a compelling product description can create a sense of trust and credibility, making customers more likely to make a purchase. Based on this information, here are some suggestions for Amazon listing optimization: 1. Focus on creating informative and engaging product descriptions: Ensure that your product descriptions are detailed, accurate, and highlight the unique selling points of the product. Use clear language, bullet points, and images to make it easy for customers to understand the product's features and benefits. 2. Include customer reviews and testimonials: Incorporate positive customer reviews and testimonials in the product description. This can further enhance trust and credibility, as customers often value the opinions of others who have already purchased and used the product. 3. Optimize keywords and search terms: Conduct keyword research to identify relevant keywords and search terms that customers might use when searching for products in the Deli category. Incorporate these keywords strategically in the product title, description, and backend search terms to improve visibility and search rankings. 4. Use high-quality images: Include high-resolution images that showcase the product from different angles and highlight its key features. Clear and visually appealing images can significantly impact a customer's decision-making process. 5. Leverage social proof: If possible, encourage satisfied customers to leave reviews and ratings on your Amazon listing. Positive social proof can greatly influence potential buyers and increase their confidence in the product. By implementing these optimization strategies, you can enhance the product's visibility, attract more customers, and increase the likelihood of conversions in the Deli category.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
3 bag2
3 bag
8 bag
are not expensive2
are not expensive
are not pricey
big box1
air bag cushion1
air bag cushion
are not go1
are not go
bag more1
more bag
chicken flavor1
more chicken flavor
cost more1
cost less
do not arrive with shatter1
do not arrive with shatter
do not bag1
do not bag

Analysis of Customer Expectations for Deli Category: Based on the provided information, it seems that customers in the Deli category have a few key expectations. Firstly, they expect to receive three bags of products. This suggests that customers are looking for a specific quantity when purchasing from the Deli section. Secondly, customers emphasize that the products should not be expensive. This indicates that price sensitivity is an important factor for them. Lastly, there is a mention of a big box, which could imply that customers prefer larger packaging options. Suggestions for Product Development Prioritization: 1. Quantity Options: Consider offering different quantity options for customers to choose from. In addition to the standard three bags, you could provide smaller or larger quantities to cater to different needs and preferences. 2. Price Range: Focus on developing products that are affordable and offer good value for money. This could involve sourcing cost-effective ingredients or finding ways to optimize production processes without compromising on quality. 3. Packaging Variations: Explore the possibility of offering products in different packaging sizes, including larger boxes or containers. This can cater to customers who prefer bulk purchases or those who want to stock up on Deli items. Marketing Promotion Factors: 1. Price Competitiveness: Highlight the affordability of your Deli products in your marketing campaigns. Emphasize that customers can enjoy high-quality items without breaking the bank. 2. Variety and Selection: Showcase the range of Deli products available, including different flavors, types, and options. This can attract customers who are looking for a diverse selection to choose from. 3. Convenience: Highlight the convenience of purchasing Deli items from your store. This could include offering online ordering, delivery services, or in-store pickup options to make the shopping experience more convenient for customers. 4. Quality Assurance: Communicate the quality standards and freshness of your Deli products. This can help build trust with customers and differentiate your offerings from competitors. By considering these suggestions and aligning your product development and marketing strategies accordingly, you can better meet the expectations of customers in the Deli category and attract more sales.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Sabrina P.
These taste great! The shipping however leaves a lot to be desired and they arrived crushed. This was part of a really large order most of which shipped in boxes but this came in an envelope twice! … Yes you read that right crackers shipped in an envelope.
EPICMar. 2022
Absolutely life changing! All of my caresand burdens have been lifted away by their chickeny goodness :-)
Debby Adams
great productFeb. 2021
we love these bigger boxes then the store
DeliciousApr. 2022
What can I say but YUM!
I am so disappointed with American agriculture poisoning our bodies with bio engineered ingredients in our food! chicken in a bisquit has always been a family favorite that will no longer be enjoyed in our house because of gmo tampering. shame on the makers of this once fabulous cracker for succumbing to the perusal of wealth vs. the health of your consumers!
jeff johnson
taste funnyNov. 2021
something not right with these crackers, they taste nothing like the chicken in a biscuit I remember
Not quite the same taste... less flavor
All I think about is chicken in a biscuit. Might have crack in it. Dont know. dont care.
Katie Ficht
My favorite crackers in the entire world. So delicious

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