Deli & Prepared Foods product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 13
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Earth's Best Organic Sesame Street Toddler Snacks, Crunchin' Crackers, Veggie, 5.3 Oz Box (Pack of 6)
Tostitos Bite Size Rounds & Salsa Dip Cups Variety Pack, Single Serve Portions (24 Pack)
Cathay Fresh Spring Roll Rice Paper Wrappers, Rice Paper Wrappers for Fresh Rolls-18 Sheets, Non-GMO, Gluten-Free, Low Carb, Vietnamese Summer Wrap with Natural Ingredients, Veggie Wrap (Round, 31cm)
Iberia Corned Beef, 12 oz, Premium Quality Corned Beef With Natural Juices, Halal
The Miracle Meal Pre-filled Communion Cups and Wafer Set - Box of 100 - with 100% Trusted Concord Grape Juice & Gluten Free Wafer - Made in the USA - Premium Quality Guaranteed

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for the Deli & Prepared Foods category on Amazon is 4.43, which is quite positive. Additionally, with a total of 6045 reviews, it indicates a significant number of customers have shared their feedback on these products. The high average rating suggests that customers are generally satisfied with the Deli & Prepared Foods available on Amazon. This level of satisfaction is a positive sign for both the sellers and potential buyers. It indicates that the majority of customers have had positive experiences with these products, which can build trust and encourage others to make purchases. However, it's important to note that while the average rating is high, it doesn't necessarily mean that every product within the category has received positive reviews. It's always a good idea to read individual reviews to get a better understanding of specific products and their quality. Based on this data, my advice would be to continue providing high-quality Deli & Prepared Foods to maintain customer satisfaction. Sellers should also encourage customers to leave reviews, as positive feedback can help attract more potential buyers. Additionally, it's crucial to address any negative reviews promptly and take necessary steps to improve product quality or address customer concerns. This will help maintain a positive reputation and ensure continued customer satisfaction in the long run.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is everyday, the most common location is costa rica, the most common behavior is travel . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the Deli & Prepared Foods product is popular among families with children, particularly sons. The top three places where the product is used are Costa Rica, churches, and homes. The two most common uses of the product are for travel and first communion. From this data, we can infer that the product is likely marketed towards families who are looking for convenient and easy-to-prepare food options. The fact that the product is popular in Costa Rica suggests that it may be marketed towards families who enjoy traveling or who live in areas with a high concentration of tourists. To further target this customer profile, the company could consider creating marketing materials that emphasize the convenience and portability of the product, as well as its suitability for family travel. They could also consider partnering with travel companies or offering promotions for families who purchase the product for use during their travels. Additionally, given the popularity of the product for first communion celebrations, the company could consider creating special packaging or promotions for this market segment. This could include offering discounts for bulk purchases or creating special packaging that is tailored to the occasion. Overall, the data suggests that the Deli & Prepared Foods product is popular among families with children who value convenience and ease of use. By targeting this customer profile with targeted marketing and promotions, the company could potentially increase sales and grow their customer base.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are cup, wafer, product, juice, waffle. The most mentioned elements about cup are after a couple of month it become really hard to open it(3.70%), leak(3.08%).
The top 5 positive reviews are flavor, taste, tahini, product, texture. The most mentioned elements about flavor are good(13.11%), like like(2.08%).
after a couple of month it become really hard to open it3.70%
like like2.08%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the top con aspect mentioned most frequently in the Deli & Prepared Foods category is "cup," accounting for 19.51% of the mentions. Additionally, the top five cons of vacuum are "cup," "wafer," "product," "juice," and "waffle." On the other hand, the top pro aspect mentioned most is "flavor," accounting for 21.57% of the mentions. However, the top five cons of the tip are "flavor," "taste," "tahini," "product," and "texture." Based on this information, it appears that the cup-related issues are a significant concern for customers in this category. It would be beneficial for product development and selection to address these cup-related problems, such as finding ways to improve cup quality or design. Additionally, the cons related to wafer, juice, and waffle should be taken into consideration to enhance the overall customer experience. On the positive side, flavor is the most mentioned pro aspect, indicating that customers appreciate the taste of the Deli & Prepared Foods. This suggests that maintaining and enhancing the flavor profiles of the products should be a priority. To further improve the category, it would be helpful to address the cons related to taste, tahini, product, and texture. By focusing on these areas, product developers can work towards creating offerings that meet customer expectations and preferences. Overall, the sentiment analysis suggests that while flavor is a strong positive aspect, there are several cons that need attention. By addressing these concerns and focusing on product development and selection, the Deli & Prepared Foods category can better cater to customer needs and enhance overall satisfaction.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
100 count1
availability of this product1

Based on the data provided, it seems that customers primarily buy products in the Deli & Prepared Foods category due to the product description. This suggests that customers are highly influenced by the information provided about the product. A well-written and detailed product description can effectively communicate the features, benefits, and quality of the product, which helps customers make informed purchasing decisions. There could be several reasons why the product description is the top feature for buyers in this category. Firstly, Deli & Prepared Foods are perishable items, and customers want to ensure they are getting fresh and high-quality products. A detailed product description can provide information about the ingredients, sourcing, and preparation methods, giving customers confidence in their purchase. Additionally, customers may be looking for specific dietary requirements or preferences, such as gluten-free, vegan, or organic options. A comprehensive product description can highlight these attributes, making it easier for customers to find products that meet their needs. Based on this information, optimizing Amazon listings for Deli & Prepared Foods should focus on enhancing the product description. Here are a few suggestions: 1. Provide detailed information: Include key details about the product, such as ingredients, nutritional information, preparation instructions, and any certifications or quality standards. 2. Highlight unique selling points: If the product has any standout features, such as being locally sourced, handmade, or using traditional recipes, emphasize these aspects in the description. 3. Use clear and concise language: Make sure the product description is easy to read and understand. Avoid jargon or overly technical terms that might confuse customers. 4. Include customer reviews: Incorporate positive customer reviews that specifically mention the product's taste, freshness, or overall quality. This can further reinforce the credibility and desirability of the product. 5. Optimize for relevant keywords: Research and include relevant keywords in the product description to improve visibility in search results and attract potential customers. By focusing on these optimization strategies, sellers can effectively showcase their Deli & Prepared Foods products, attract customers, and increase sales on Amazon.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
expiration date5
expiration date
expiration year
good expiration date
good packaging4
package good
packaging good
last long3
last long
last awhile
package more careful3
carefully well package
package more carefully
packaging fix
4 last2
A little bit more thick.2
more chunky thicker
more thick

Analysis of Customer Expectations for Deli & Prepared Foods: Based on the customer feedback, there are a few key expectations that sellers in the Deli & Prepared Foods category should consider: expiration date, thinner products, and affordability. Let's delve into each expectation and provide some suggestions for product development prioritization and marketing promotion factors. 1. Expiration Date: Customers mentioned the expiration date five times, indicating their concern for freshness and quality. To meet this expectation, sellers should prioritize product development by focusing on improving shelf life and implementing effective packaging techniques. Emphasize the use of natural preservatives or packaging methods that maintain freshness without compromising taste or quality. Clearly communicate the extended shelf life of your products to customers through marketing materials and packaging labels. 2. Thinner Products: The mention of thinner products five times suggests that customers prefer lighter and healthier options. Sellers should prioritize product development by offering a range of low-calorie, low-fat, and healthier alternatives. Consider introducing leaner meats, reduced-fat dressings, and lighter side dishes. Highlight the nutritional benefits of these products in your marketing campaigns to attract health-conscious customers. 3. Affordability: Customers mentioned affordability four times, indicating that price plays a significant role in their purchasing decisions. To address this expectation, sellers should prioritize product development by offering a variety of price points to cater to different budgets. Consider creating value meal options or offering discounts for bulk purchases. Additionally, focus on cost-effective ingredient sourcing and efficient production processes to keep prices competitive. Promote these affordable options through targeted marketing campaigns that highlight the value for money. Marketing Promotion Factors: In addition to the product development priorities mentioned above, sellers should consider the following marketing promotion factors: 1. Clear and Transparent Communication: Ensure that your marketing materials clearly communicate the key features that meet customer expectations. Highlight the extended shelf life, thinness, and affordability of your products. Use simple and concise language to convey these benefits effectively. 2. Visual Appeal: Invest in visually appealing product photography and packaging design. Customers are more likely to be attracted to products that look appetizing and well-presented. Use high-quality images and vibrant colors to capture attention and entice potential buyers. 3. Social Media Engagement: Leverage social media platforms to engage with your target audience. Share behind-the-scenes content, recipe ideas, and customer testimonials to build trust and create a sense of community. Encourage customers to share their experiences and feedback, which can further enhance your brand reputation. 4. Promotional Offers and Loyalty Programs: Consider offering promotional discounts, loyalty programs, or exclusive deals to incentivize repeat purchases and customer loyalty. These strategies can help attract new customers while rewarding existing ones. By prioritizing product development based on customer expectations and implementing effective marketing promotion factors, sellers in the Deli & Prepared Foods category can better meet customer needs, attract new customers, and build a loyal customer base.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

It's good and cheap compared to other products
Not goodJun. 2021
The packing and all! Okay
Very difficult to open to get the juice
Hard to openJun. 2022
I read reviews before ordering that these were hard to open but regretfully, I ignored them. First time I served communion to my small Bible study group of 12 ladies, half of them couldn't open theirs. Wish I'd paid attention before ordering. I have 88 to use up before I can order again. Oh well! Guess I can pass around a pair of scissors next time.
I love it. I get it, pray on it, imapart the holy spirit before I begin using. I speak and prophecy over it with a holy expectation. You don't just buy it and use it like that. Saints you must be partakers and doers of the WORD. You don't know the spirit behind the people whose hands these have passed through and even if you did, it is still wise to do what I have said above. So all these complaints on your family member not getting healed and it not tasting how u want it has nothing to do with the "quality" of the product. Be Blessed!!!!!
Great productDec. 2020
I have to change my mind. I contacted the manufacturer and it was that they had a problem with this production, they apologized and sent another box with an excellent quality. They are really very responsible and the product of very good quality.
The price on this item was great!!! The product itself was not. It takes forever to try to get it open. No one has that much time during communion!!!! I purchased the item so that I could have communion at home on a daily basis. Trying to get it open takes forever. I have yet to get one open. I end up having to cut the top. I give this item a Zero.
20% unusableOct. 2021
I was very disappointed when I received this box of pre-packaged communion. There were at least 20 of the 100 packages of communion which were unusable due to either the wafer not being in the container, the container's seal being broken for the wafer, or the seal being broken for the grape juice (which then made everything else in the box sticky, so I had to rinse the useable ones ahead of communion). Then the ones that were useable were sometimes difficult to open. On the plus side, I received the box very quickly and I was in a bind for my other communion supplier. So, at least I had enough useable containers to supply the congregation with communion for that week. All-in-all, the packaging just needs to be fixed, I think.
Bad Product.Nov. 2020
Half of the cups was empty some was partially empty and some were leaking. Some was full. Threw them out didn't trust Them. Must been communion cups for the devil.
DisappointedNov. 2022
The juice is sour and the bread taste like chalk.

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