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Deli Slices product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
2023/01/19
Top 1
Top 2
Top 3
Top 4
Average Ratings
3.7
Total Reviews
371
This insight is based on the data from the best seller products. The top 5 of them are:
Unreal Corned Beef, Thin-sliced, Plant-based Corned Beef, 100% Vegan (2.5 Pounds)
B087HLWFJM
Loma Linda Plant-based Nutmeat, Kosher
B07K26KXCC
Tofurky, Deli Slices, Hickory Smoked, 5.5 oz
B000O6I9YY
Tofurky, Deli Slices, Peppered, 5.5 oz
B000VHRNY8
Pepperoni - Hormel Original (7 Oz / 198 Gram Package)
B002MWCNZO

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, the average rating for the Deli Slices category on Amazon is 3.73, with a total of 371 reviews. This indicates that the overall customer satisfaction level for these products is moderate. While the average rating is not exceptionally high, it is also not extremely low, suggesting that customers have mixed opinions about the Deli Slices available on Amazon. To improve customer satisfaction in this category, it would be beneficial for sellers to focus on a few key areas. Firstly, they should ensure the quality of their products, as this is likely to have a significant impact on customer reviews and ratings. Consistently delivering high-quality deli slices will help build trust and loyalty among customers. Secondly, sellers should pay attention to customer feedback and address any issues or concerns promptly. By actively engaging with customers and resolving their problems, sellers can demonstrate their commitment to customer satisfaction and potentially improve their ratings. Additionally, it would be helpful for sellers to provide detailed product descriptions, including information about ingredients, nutritional value, and any special features. This will enable customers to make informed decisions and reduce the likelihood of dissatisfaction due to mismatched expectations. Lastly, encouraging customers to leave reviews and ratings after their purchase can help increase the total number of reviews, providing a more comprehensive picture of customer satisfaction. Sellers can do this by sending follow-up emails or offering incentives for leaving feedback. By focusing on these aspects, sellers in the Deli Slices category can work towards improving customer satisfaction and potentially increase their average ratings on Amazon.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is family, the most commonly moment of use is everyday, the most common location is restaurant, the most common behavior is cook . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the primary users of the Deli Slices product are families, with the term "family" being mentioned 14 times. This suggests that the product is likely being used as a convenient and quick meal option for busy families who may not have the time or energy to cook a full meal from scratch. Additionally, the term "husband" was mentioned 12 times, indicating that men may be the primary purchasers or consumers of the product. In terms of usage, it appears that the product is primarily being used for cooking, with "cook" being mentioned 3 times. However, it is also worth noting that "eat only meat" was mentioned 3 times, which could suggest that some consumers are using the product as a protein source in their diets. When it comes to places where the product is being used, restaurants were mentioned 7 times, indicating that the product may be popular among food service establishments. Grocery stores were also mentioned several times, suggesting that consumers are purchasing the product for home use. Based on this data, it seems that the ideal customer profile for this product is likely busy families who are looking for convenient meal options that can be prepared quickly. Additionally, the product may appeal to men who are looking for a protein source in their diets. To reach this target audience, marketing efforts could focus on the convenience and versatility of the product, highlighting its ability to be used in a variety of settings, from home cooking to restaurant meals.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are product, texture, taste, smell, piece. The most mentioned elements about product are crumbly(4.55%), gross dark texture(4.55%).
The top 5 positive reviews are flavor, taste, texture, burger, patty. The most mentioned elements about flavor are good(12.68%), rich(7.04%).
Cons
product13.64%
crumbly4.55%
gross dark texture4.55%
lack texture n taste4.55%
mealy4.55%
thick4.55%
texture13.64%
taste13.64%
smell13.64%
piece4.55%
Pros
flavor25.35%
good12.68%
rich7.04%
like like4.23%
yummy1.41%
taste23.94%
texture18.31%
burger5.63%
patty4.23%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the Deli Slices category has both positive and negative aspects. Let's start with the cons. The most frequently mentioned con is related to the product itself, which accounts for 13.64% of the negative feedback. Other cons include issues with texture, taste, smell, and pieces of the product. These aspects indicate that there might be room for improvement in terms of the overall quality and sensory experience of the Deli Slices. On the positive side, the most commonly mentioned pro aspect is flavor, which accounts for 25.35% of the positive feedback. This suggests that the Deli Slices category has the potential to offer enjoyable and tasty options to consumers. To enhance product development and selection in this category, it would be beneficial to address the cons mentioned. Improving the product itself, such as its texture, taste, and smell, could lead to a more satisfying experience for customers. Additionally, ensuring that the product is free from unwanted pieces would contribute to a better overall perception. Furthermore, since flavor is highlighted as a significant pro aspect, it would be wise to focus on maintaining and enhancing the deliciousness of the Deli Slices. This could involve exploring different flavor profiles, using high-quality ingredients, and considering customer preferences when developing new products. Overall, by addressing the cons and capitalizing on the pro aspect of flavor, the Deli Slices category has the potential to provide a more enjoyable and satisfying experience for consumers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
love the quality of the produce1
positive1
taste1

Based on the data provided, it seems that customers are primarily motivated to buy Deli Slices based on the product description. This suggests that customers are looking for detailed information about the product, such as its ingredients, nutritional value, and flavor profile. Other factors that may influence customer purchasing decisions include advertising attraction and price, although these are mentioned less frequently. Customers may be drawn to Deli Slices based on eye-catching advertising or promotional offers, and they may also be influenced by the price of the product compared to similar items in the category. To optimize an Amazon listing for Deli Slices, it would be important to focus on creating a detailed and informative product description. This could include information about the ingredients, nutritional value, and flavor profile of the product, as well as any unique features or benefits that set it apart from other items in the category. Additionally, it may be helpful to include high-quality images of the product and to highlight any promotional offers or discounts that may be available. By focusing on these key features, sellers can help to attract and convert customers who are looking for high-quality Deli Slices.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
cheap2
price cheap
pricing cheap
case without extra box1
case without extra box
down in price1
price down
expand tofurky deli meat offering1
expand tofurky deli meat offering
extra money1
extra money
factory more consistent in cutting technique1
factory more consistent in cutting technique
free delivery1
free delivery
good packaging1
package good
happier taste1
happier taste
hold up to oven temperature1
hold up to oven temperature

Analysis of Customer Expectations for Deli Slices: When it comes to the category of Deli Slices, it seems that the customer expectations are currently undefined. Since the mentions are marked as "undefined," it implies that there is a lack of specific information about what customers expect from this product category. However, we can still provide some general suggestions to sellers regarding product development prioritization and marketing promotion factors. 1. Market Research: Conduct thorough market research to understand customer preferences, needs, and expectations related to Deli Slices. This can be done through surveys, focus groups, or analyzing customer feedback. By gaining insights into what customers are looking for, you can better prioritize your product development efforts. 2. Quality and Variety: Focus on delivering high-quality Deli Slices that meet or exceed customer expectations. Ensure that the slices are fresh, flavorful, and have a good texture. Additionally, consider offering a variety of options to cater to different tastes and dietary preferences, such as vegetarian or gluten-free options. 3. Packaging and Convenience: Pay attention to the packaging of Deli Slices. Customers often appreciate packaging that is easy to open, resealable, and keeps the slices fresh for longer. Convenience is a key factor for many consumers, so consider offering pre-sliced options or packaging that allows for easy portioning. 4. Clear Product Information: Provide clear and accurate information about the Deli Slices, including ingredients, nutritional value, and any certifications or quality standards. Transparent labeling can help customers make informed choices and build trust in your brand. 5. Marketing and Promotion: Once you have developed a quality product, focus on effective marketing and promotion strategies. Highlight the unique features and benefits of your Deli Slices, such as their taste, versatility, or health benefits. Utilize various channels, such as social media, online advertising, and collaborations with influencers or food bloggers, to reach your target audience. 6. Customer Engagement: Engage with your customers through social media platforms, email newsletters, or loyalty programs. Encourage them to provide feedback, share their experiences, and suggest improvements. This will not only help you understand their expectations better but also build a loyal customer base. Remember, customer expectations may evolve over time, so it's crucial to continuously monitor the market, adapt your product offerings, and refine your marketing strategies accordingly.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

Joe Anastasio
Purchased
for vegan food the price and taste are pretty good. not great, but the texture is a nice change from typical vegan deli meat. much better heated in a pan with oil to crisp it up a little. i like mine with cheese, thousand island and cole slaw on rye.
T. Mills
Purchased
After seeing this on Shark Tank my kids asked me to order some to try. My first order was lost by FedEx so contacted the company and they couldn't have been nicer, they truly care about their customers. They sent a replacement shipment which I received right away. This product is wonderful and my kids were thrilled to have a meatless alternative. We loved it and will definitely order again.
Lisa Wondra
Purchased
Really tasty!Jun. 2022
Wish I could find in Wisconsin because I would buy it 1st!
When I opened it I got a strong plastic/latex pain smell, but ignored it, figuring it was just smell from the packaging... Several long minutes later, the faux meat still smelled like a freshly painted room, but I decided to risk it since sometimes smells don't give a good idea of the taste. Sadly, this one did. Tasted exactly like it smelled, like licking a freshly painted wall. Most dreadful meat substitute I have ever eaten in 30 years plus of meat substitutes.
GreatJul. 2022
Great
This is the best vegan sandwich meat alternative I’ve tried. It’s not exactly like turkey, but it does have similarities. Me and my six year old love it, and she’s picky. I saw a comment that it had no moisture, but they might’ve got a bad package because that wasn’t the case in my package. I look forward to seeing more from this company!
Yolie
Purchased
This vegan corned beef was delicious. The pieces were a little thin making it difficult to gather up pieces without tearing them.
Levi burlison
Purchased
IncredibleApr. 2021
I'm obsessed with these. They're so good and healthy for a veggie patty! Not too spicy. The price here is the same as buying at the grocery store, but my nearest retailer is 75 miles away, so ordering through Amazon works great. I just wish I could order a case without all the extra boxes. I opened each of the 12 boxes up and dumped the patties into ziplok bags, because they take up a lot less space this way. Also the case arrived in a Styrofoam cooler with dry ice to keep it cold.
Not Corn BeefJul. 2022
I have been a vegan for 25 years. I am a New Yorker for way longer than that.Corn Beef in New York never had pepper as an ingredient and Mrs Goldfarbs is overwhelming awash with amazing amounts of pepper and to me it tastes nothing like corn beef.
Ellie
Purchased
Picture om outside of can does not match what is inside the can. One big chunck inside the can and you have to cut it up.

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