Denim product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Omoone Men's Faux Fur Collar Sherpa Fleece Lined Distressed Denim Trucker Jacket
Levi's Men's Corduroy Sherpa Trucker Jacket

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Denim category on Amazon has an average rating of 4.5 out of 5, based on a total of 12,444 reviews. This indicates a relatively high level of customer satisfaction with denim products on the platform. With such a high average rating and a significant number of reviews, it suggests that customers are generally pleased with the quality, fit, and overall experience of purchasing denim items from Amazon. The positive feedback from a large number of customers is a good indicator of the reliability and trustworthiness of the products in this category. Based on this information, my advice would be to continue focusing on maintaining the quality and consistency of denim products. It's important to listen to customer feedback and address any issues promptly to ensure continued customer satisfaction. Additionally, it would be beneficial to encourage customers to leave reviews after their purchase, as positive reviews can help attract more potential buyers and build trust in the Denim category on Amazon.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is everyday, the most common location is closet, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the customers who are most interested in this product are likely to be individuals who are looking for gifts to give to their loved ones, particularly their husbands, sons, and fathers. The fact that "gift give" and "Christmas gift great" are among the top usage mentions suggests that this product is popular during the holiday season. In terms of where the product is used, it appears that customers are most likely to use it in their closets, which suggests that it is a clothing item. Additionally, there are a significant number of mentions of Bangladesh, which could indicate that the product is manufactured or sourced from that region. Given this information, it is likely that the customer profile for this product is someone who is looking for a high-quality denim item to give as a gift to a male family member. They may be interested in supporting ethical and sustainable manufacturing practices, as evidenced by the mentions of Bangladesh. They may also be interested in fashion and style, as denim is a classic and versatile clothing material. To appeal to this customer profile, the company could consider highlighting the ethical and sustainable aspects of their manufacturing process, as well as emphasizing the quality and durability of their denim products. They could also consider offering customization options or unique designs to appeal to customers who are interested in fashion and style.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are jacket, sleeve, button, fit, material. The most mentioned elements about jacket are slightly large(5.39%), run small(4.48%).
The top 5 positive reviews are jacket, fit, quality, color, denim. The most mentioned elements about jacket are fit nicely(12.20%), good quality(8.80%).
slightly large5.39%
run small4.48%
a little tight1.64%
smell like wet dog1.09%
fit nicely12.20%
good quality8.80%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the jacket is the most mentioned aspect of the denim category, both in terms of pros and cons. While the jacket is mentioned as a pro aspect by 41.20% of respondents, it is also mentioned as a con by 27.14% of respondents. Other common cons mentioned include sleeve, button, fit, material, quality, color, and denim. Overall, it appears that the denim category has both positive and negative aspects. The jacket is a popular item, but there are also concerns about its fit and quality. Additionally, there are other items in the category, such as the tip, that have their own set of pros and cons. To improve product development and selection in the denim category, it may be helpful to focus on addressing the common cons mentioned by respondents. For example, improving the fit and quality of jackets could help to address some of the concerns mentioned. Additionally, it may be helpful to gather more detailed feedback from customers to better understand their preferences and needs when it comes to denim products.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
look good3
100 % cotton2

Based on the data provided, it seems that customers are primarily motivated to buy denim products based on the product description. This suggests that customers are looking for detailed information about the product, such as the fit, style, and material. Price and brand reputation are also important factors, but they are less significant than the product description. Customers may be willing to pay a higher price for a product with a good brand reputation, but they still want to know exactly what they are getting for their money. To optimize Amazon listings for denim products, sellers should focus on creating detailed and accurate product descriptions. This could include information about the fit, style, material, and any special features or benefits of the product. It may also be helpful to include high-quality images that show the product from multiple angles and in different lighting conditions. Additionally, sellers should consider offering competitive pricing and building a strong brand reputation through positive customer reviews and feedback.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long24
last long
last good long
large size17
size large
big size
big sizes
large size
do not shrink11
do not shrink
do not shrink up
not shrink
fit good
length sleeve9
sleeve longer
inch longer in sleeve
sleeve 1 " long
sleeve 1-1.5 inch longer
sleeve inch longer
last year6
last year
last gor year
size size6
size big
size fit
body sleeve long6
sleeve body longer
sleeve long
thicker denim4
denim thick tough
thick denim
denim heavier
more thick denim
back pocket4
inside pocket

Based on the customer feedback, it is clear that the most important expectation for denim products is durability. Customers want their denim to last long, with a majority of 24 mentions, and even last for a year, with 6 mentions. This indicates that customers are looking for high-quality denim that can withstand regular wear and tear. Another expectation that customers have is for thicker denim, with 4 mentions. This suggests that customers are looking for denim that is not only durable but also has a substantial feel to it. This could be due to the perception that thicker denim is of higher quality and will last longer. To meet these expectations, sellers should prioritize product development that focuses on creating high-quality denim that is both durable and thick. This could involve using high-quality materials and manufacturing processes that ensure the denim can withstand regular use. In terms of marketing promotion factors, sellers should focus on highlighting the durability and thickness of their denim products. This could involve using language that emphasizes the quality of the materials used, as well as showcasing the manufacturing process to demonstrate the attention to detail that goes into creating each product. Overall, by prioritizing product development that meets customer expectations for durability and thickness, and marketing these features effectively, sellers can create denim products that are highly desirable to customers.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Loved itOct. 2016
Very large heavy jacket ! Loved it
Howard Madlin
Old standardOct. 2013
The same jacket as was bought 25 years ago. I had to replace now. Great price for 25 years wear!
Dell Hosey
It fits ok, hope it doesn't shrink any. Didn't want extra large, may not have fit like I would have wanted it to.
Great JacketDec. 2014
Still in great condition a year later.
My husband needed a new jean jacket "just like" his old, worn out one. This one fit the bill perfectly ! Great fabric, good fit, perfect style.
I like it.
This jacket fit as i hoped and it looks great. For the price it's wow! I shopped for this same jacket before deciding on Amazon and and no place I found it under $54.00
sharon baker
JacketOct. 2022
Was perfect
Good ProductJun. 2022
Great value, nice thick material, fit as expected, good color, size was according to size chart exact. Recommend.
Five StarsMar. 2018
Nice denim jacket, should last for years like my last one form Wrangler

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