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Deodorant product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 12
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Lume Deodorant For Underarms & Private Parts 3oz Tube (Jasmine Rose)
Lume Deodorant For Underarms & Private Parts 2.2 oz Propel Stick
Lume Solid Deodorant Stick - Whole Body Deodorant - Aluminum-Free, Baking Soda-Free, Hypoallergenic, Safe For Sensitive Skin - 2.6 Ounce Solid Stick (Lavender Sage)
Lume Deodorant Cream Tube - Underarms and Private Parts - Aluminum Free, Baking Soda Free, Hypoallergenic, and Safe For Sensitive Skin - 3oz Tube Two-Pack (Warm Vanilla)
Native Deodorant | Natural Deodorant for Women and Men, Seasonal, Aluminum Free with Baking Soda, Probiotics | Paradise Flower & Amber, Palm Leaf & Bergamot, Oat Milk Latte - 3 Pk

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the deodorant product in question has a relatively high customer satisfaction rating of 4.33 out of 5, based on a total of 21,147 reviews on Amazon. This suggests that the product is generally well-liked by customers who have purchased and used it. However, it's important to note that without additional information about the specific product, it's difficult to draw any definitive conclusions or provide specific advice. It's possible that the product has certain strengths or weaknesses that are not reflected in the overall rating, or that there are other factors that could impact customer satisfaction (such as price, packaging, or scent). If you are considering purchasing this deodorant product, it may be helpful to read through some of the reviews to get a better sense of what customers like and dislike about it. Additionally, you may want to compare it to other deodorant products in the same category to see how it stacks up in terms of price, ingredients, and other factors that are important to you.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is everyday, the most common location is gym, the most common behavior is shower i . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users of the deodorant product are the husband, daughter, and friend. The husband is mentioned the most, with 511 mentions, followed by the daughter with 211 mentions, and the friend with 202 mentions. This suggests that the product is popular among family members and close friends, indicating a strong potential for word-of-mouth recommendations. In terms of usage, the top three places where customers use the product are the gym, Florida, and under their arm. The gym is the most frequently mentioned location, with 89 mentions, followed by Florida with 76 mentions, and under the arm with 47 mentions. This implies that the product is commonly used during physical activities, particularly workouts, as indicated by the high number of mentions for "shower" (484 mentions) and "workout" (218 mentions) as the top two usages of the product. Based on this analysis, we can suggest that the customer profile for this deodorant product is likely to be active individuals who engage in physical activities such as workouts at the gym. The product seems to appeal to both men and women, as indicated by the mentions of the husband and daughter. Additionally, the strong presence of the friend category suggests that the product may also be popular among social circles. To further cater to this customer profile, it would be beneficial to emphasize the product's effectiveness during physical activities and highlight its long-lasting odor protection. Marketing campaigns could focus on the product's ability to keep users fresh and confident throughout their workouts or active lifestyles. Additionally, offering travel-sized options or promoting the product's suitability for warm climates like Florida could help attract customers who prioritize convenience and sweat control in such environments. Overall, understanding the top users, usage locations, and usages of the product provides valuable insights for tailoring marketing strategies and product features to better meet the needs and preferences of the target customer profile.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are product, smell, deodorant, scent, scent part. The most mentioned elements about product are smell so bad(7.41%), smell horrible(0.80%).
The top 5 positive reviews are scent, product, smell, deodorant, fragrance. The most mentioned elements about scent are good(7.79%), light to(2.20%).
smell so bad7.41%
smell horrible0.80%
give me a bad red rash0.66%
do not help at all with odor0.58%
do not last long0.36%
scent part3.03%
light to2.20%
last all day1.65%
not overpower1.21%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most frequently mentioned con aspect in the category of deodorant is the product itself, accounting for 20.47% of the mentions. Other cons include smell, deodorant, scent, and scent part, which were mentioned in the top 5 cons for both the vacuum and the tip. On the other hand, the top pro aspect mentioned most is scent, accounting for 17.29% of the mentions. From this data, we can conclude that the product itself is a major concern for consumers when it comes to deodorants. Smell, deodorant, and scent-related aspects are also important cons to consider. On the positive side, the scent is a significant pro aspect that consumers appreciate in deodorants. To improve product development and selection in this category, it would be beneficial to address the concerns related to the product itself. This could involve improving the formulation, texture, or effectiveness of the deodorant. Additionally, focusing on developing deodorants with pleasant scents could further enhance the appeal of the product. Considering the cons related to smell, deodorant, and scent, it would be valuable to invest in research and development to create deodorants that effectively combat body odor and provide long-lasting freshness. Furthermore, offering a variety of scent options to cater to different preferences could attract a wider range of consumers. Overall, by addressing the cons and capitalizing on the pro aspect of scent, product developers and selectors can create deodorants that meet consumer expectations and preferences, leading to increased customer satisfaction and loyalty.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the data provided, it seems that customers are primarily motivated to buy deodorant based on the product description. This suggests that customers are looking for specific features and benefits that are highlighted in the product description, such as long-lasting protection, a pleasant scent, or natural ingredients. Other factors that influence customer buying decisions include advertising attraction and recommendations from friends. This suggests that customers may be swayed by catchy ads or positive reviews from people they know and trust. To optimize Amazon listings for deodorant products, it is important to focus on creating detailed and compelling product descriptions that highlight the key features and benefits of the product. This can include information about the scent, the level of protection, and any natural or organic ingredients. Additionally, it may be helpful to include customer reviews and ratings to build trust and credibility with potential buyers. Finally, investing in targeted advertising campaigns can help to attract new customers and increase sales.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
natural deodorant
deodorant work
good deodorant
deodorant cheap last
smell good39
smell good
scent good
improve on smell
never smell bad
other smell good
correct scent35
different scent
light scent
change of scent
nuetral or pleasant scent
wrong scent
good scent
fresh scent
last long28
last long
last awhile
last longer
longer lasting19
last longer
long lasting
longer last
eliminate odor18
odor control
address odor
fix scent
help odor
help with body odor
antiperspirant version
anti perspirant
antiperspirant property

Analysis of Customer Expectations for the Deodorant Category: Based on the customer mentions, it is clear that customers primarily expect a deodorant to effectively combat body odor and keep them smelling good throughout the day. The word "work" being mentioned 75 times indicates that customers want a deodorant that is reliable and performs its intended function well. Additionally, the mention of "deodorant" itself 54 times suggests that customers are specifically looking for products in this category. Suggestions for Product Development Prioritization: 1. Odor-fighting effectiveness: Customers prioritize a deodorant's ability to combat body odor. Therefore, sellers should focus on developing products with strong and long-lasting odor-fighting properties. Conduct research and invest in innovative ingredients or technologies that provide superior odor protection. 2. Long-lasting performance: Customers expect their deodorant to keep them smelling good throughout the day. Prioritize developing formulas that offer extended protection, ensuring that customers feel confident and fresh for an extended period. 3. Variety of scents: While the primary expectation is odor control, customers also appreciate a pleasant fragrance. Consider offering a range of appealing scents to cater to different preferences, allowing customers to choose a deodorant that not only works well but also smells good. Suggestions for Marketing Promotion Factors: 1. Highlight effectiveness: Emphasize the deodorant's ability to combat body odor effectively in marketing campaigns. Use language that assures customers of its reliability and long-lasting performance. 2. Showcase long-lasting benefits: Promote the extended protection offered by the deodorant. Use testimonials or customer reviews to demonstrate how the product keeps users feeling fresh and confident throughout the day. 3. Engage with customer preferences: Conduct surveys or gather feedback to understand the scent preferences of your target audience. Use this information to develop marketing strategies that highlight the variety of appealing scents available, showcasing the product's ability to keep customers smelling good. 4. Social proof: Leverage social media platforms and influencers to create buzz around your deodorant. Encourage customers to share their positive experiences and testimonials, building trust and credibility among potential buyers. By prioritizing product development based on customer expectations and implementing effective marketing strategies, sellers can better meet the needs of their target audience and gain a competitive edge in the deodorant category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

renee howard
No stinkAug. 2022
I like that it works, even working outside in the heat in the garden, perfect, the only thing I didn’t like is the scent seems to disappear after a couple of hours and sometimes it smells almost musty? I will try a different scent
LumeNov. 2022
Wow! I didn't think a natural product would hold me all day. BUT it does. I will most certainly purchase again.
It doesn’t smell like what it says is should. I got the coconut crunch it doesn’t smell nothing like coconut.
Liz M
I personally cannot wear “natural” deodorants only. I layer this underneath my normal deodorant and it’s the only way I stay fresh for literally all day long. Feels great and I like the coconut scent.
I just haven't had ANY other deodorant work as well as Lume. And I'm a stinky 37 year old dude so it's pretty helpful to have something like this. A bit pricy. But worth it for me at least.
Jessica M.
The scent was strong but not very appealing. If you put on too much it wad overpowering and stunk. If you didn't put on enough it didn't work and you still stunk.
Didn't do anything but irritate my armpits, I was in pain for weeks. Returned all items for refund. Overpriced and useless.
L. Howard
This product works beautifully and is not irritating to the skin. It really does eliminate any odor and lasts a long time. The packaging, however, is very poor. The edges are extremely sharp. I cut my underarms on it. It seems to be of recyclable material, but is ill suited to it's purpose. The actual product and it's effectiveness is an A+++!
d gray
Works as described. Stops odor well
Smells great and works GREAT!!

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