Desk Chairs product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 12
Top 1
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Skip Hop Let's Roll 2-in-1 Baby Activity Table, Explore & More (Discontinued by Manufacturer)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for desk chairs on Amazon is quite high at 4.8 out of 5. This indicates a high level of customer satisfaction overall. Additionally, with a total of 3437 reviews, it suggests that there is a significant number of customers who have purchased and reviewed desk chairs in this category. The high average rating and large number of reviews indicate that customers are generally pleased with the desk chairs available on Amazon. This level of satisfaction could be attributed to factors such as comfort, durability, design, and overall quality of the products. Considering the positive customer feedback, it is safe to assume that the desk chairs in this category are likely to meet the expectations of potential buyers. However, it is always advisable for customers to read individual reviews and consider their specific needs before making a purchase. This will help ensure that they find a desk chair that suits their preferences and requirements. Furthermore, it would be beneficial for customers to compare different desk chair options, considering factors such as price, features, and customer reviews. This will enable them to make a well-informed decision and choose the best desk chair that fits their budget and needs. In conclusion, the data suggests that customers are highly satisfied with desk chairs in the given category on Amazon. By carefully considering individual needs and conducting thorough research, customers can make a confident purchase decision and find a desk chair that meets their expectations.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is christmas, the most common location is desk, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the most frequently mentioned users of the product are the daughter, kid, and granddaughter. This suggests that the product is popular among younger individuals, particularly children and grandchildren. This information can be useful in targeting marketing efforts towards parents and grandparents who may be interested in purchasing desk chairs for their children or grandchildren. In terms of the places where the product is commonly used, the top three locations mentioned are the desk, house, and table. This indicates that the product is versatile and can be used in various settings within a household. It is important to highlight these features in marketing materials to emphasize the product's adaptability and suitability for different spaces. Regarding the usage of the product, the top two mentions are related to giving it as a gift and using it for eating. This suggests that the product is not only functional but also seen as a potential gift option. It may be beneficial to emphasize the product's gifting potential and its ability to provide a comfortable seating option for meals or other activities. Based on this analysis, the customer profile for this desk chair product seems to be parents and grandparents who are looking for a versatile and comfortable seating option for their children or grandchildren. They may be interested in purchasing the product as a gift or for use during meals or other activities. Marketing efforts should focus on highlighting the product's adaptability, comfort, and suitability for different household settings.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are chair, paint, instruction, screw, direction. The most mentioned elements about chair are small(3.11%), light(1.17%).
The top 5 positive reviews are chair, desk, color, size, table. The most mentioned elements about chair are solid(9.32%), good(5.53%).
not a sturdy0.78%
tip over0.78%
bad quality0.58%
not too difficult to assemble4.58%
easy to clean with kid1.42%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the chair is the most commonly mentioned aspect in both the pros and cons of desk chairs. This suggests that the quality of the chair is a critical factor in determining customer satisfaction with this product category. The top cons mentioned include issues with the chair, paint, instructions, screws, and direction. These issues may be related to the quality of the product, the clarity of the instructions, or the ease of assembly. On the other hand, the top pro mentioned is also the chair, indicating that when the chair is of good quality, customers are generally satisfied with the product. To improve product development and selection, manufacturers should focus on improving the quality of the chair, ensuring that it is comfortable, durable, and easy to use. They should also provide clear and concise instructions for assembly and address any issues related to paint, screws, and direction. Additionally, manufacturers should consider offering a variety of colors, sizes, and styles to appeal to a wider range of customers. By addressing these issues, manufacturers can improve customer satisfaction and increase sales in the desk chair category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
make of wood2
look like an old style school desk . when1
under the seat storage1

Based on the data provided, it seems that customers are primarily motivated to buy desk chairs based on the product description. This suggests that customers are looking for detailed information about the features and benefits of the chair before making a purchase decision. There are several reasons why product description is the top feature for buyers in this category. Firstly, desk chairs are a functional item that customers want to ensure will meet their specific needs. A detailed product description can help customers understand whether the chair is suitable for their body type, work environment, and personal preferences. Additionally, customers may be looking for specific features such as adjustable height, lumbar support, or armrests, which can be highlighted in the product description. To optimize Amazon listings for desk chairs, sellers should focus on creating detailed and informative product descriptions that highlight the key features and benefits of the chair. This could include providing measurements, weight capacity, and material information, as well as highlighting any unique selling points such as ergonomic design or easy assembly. Additionally, sellers should consider including high-quality images and customer reviews to further enhance the product listing and provide social proof to potential buyers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
back cushion4
good instruction4
instruction good
good instruction
heavier sturdier4
more sturdy
last long4
last long
last long than
sturdy enough4
back high3
back high
high back
last year3
last few year
good material2
good material

Analysis of Customer Expectations for Desk Chairs: Based on the customer feedback, there are a few key expectations that stand out for desk chairs in this category. The most frequently mentioned expectations are related to the back cushion, size, and good instructions. Let's delve into each of these expectations and provide some suggestions for product development prioritization and marketing promotion factors. 1. Back Cushion (4 mentions): Customers highly value a comfortable back cushion in their desk chairs. This suggests that sellers should prioritize developing chairs with ergonomic designs that provide adequate support to the user's back. Consider incorporating adjustable lumbar support or memory foam padding to enhance the comfort level. Highlighting the quality and comfort of the back cushion in marketing materials can also attract potential buyers. 2. Size (4 mentions): The size of the desk chair is another important consideration for customers. It is crucial to offer chairs that cater to a wide range of body types and sizes. Sellers should prioritize developing chairs with adjustable features, such as height, armrests, and seat depth, to accommodate different users. Emphasize the versatility and adjustability of the chair's size in marketing campaigns to appeal to a broader customer base. 3. Good Instructions (4 mentions): Customers appreciate clear and comprehensive instructions when assembling their desk chairs. To meet this expectation, sellers should prioritize providing detailed and easy-to-follow instructions with their products. Including labeled diagrams, step-by-step instructions, and even video tutorials can greatly assist customers during the assembly process. Highlighting the availability of clear instructions in marketing materials can instill confidence in potential buyers. Product Development Prioritization Suggestions: - Focus on developing desk chairs with ergonomic designs and comfortable back cushions. - Prioritize adjustable features to accommodate various body types and sizes. - Ensure the availability of clear and comprehensive assembly instructions. Marketing Promotion Factors Suggestions: - Emphasize the quality and comfort of the back cushion in marketing materials. - Highlight the versatility and adjustability of the chair's size to attract a broader customer base. - Promote the availability of clear and easy-to-follow instructions to instill confidence in potential buyers. By addressing these customer expectations and incorporating the suggested product development prioritization and marketing promotion factors, sellers can enhance their offerings and better meet the needs of customers in the Desk Chairs category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Great tableJan. 2021
Love everything about this except the numbers on the buttons are already almost completely off after one month of use. I usually love skip hop for their quality, so we were disappointed in this.
Easy to put together and perfect size for my 2 year old.
ChairsJul. 2019
Chairs too tall for table
Ana cordoba
Son perfectas para mis niños ,además que son muy ligeras y no quitan nada de espacio , me encantan !!!
Makes apartment living more comfortable with smaller furniture for the kids.
I love this play center that turns in to a table and chair set. Of all the family members that bought a play center for my grand baby. I am the only one still using it because it tuned in to something she can still use.
perfectDec. 2018
New Guy
Not brand newJan. 2022
This was my second purchase of these chairs. The first set came in brand new, in packaging. This time around it’s immediately obvious that this package is used/been opened before. One of the seats was missing it’s plastic protective cover and had black stains on it. Will try and order again and see if it’s recurring issue. Otherwise i love my first order of the chairs. They’re super sturdy and perfect height for adults too.
It's like a park in a toy.. has a slide swing and hop scotch but it's kinda boring
Allison M.
I received two with the same defective button

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