Desks product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 15
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Little Seeds Monarch Hill Poppy Kids’ White Bookcase, Pink Doors
Little Seeds Monarch Hill Poppy Kids White, Blue Drawers Desk
Little Seeds Monarch Hill Poppy Kids’ White, Peach and Taupe Drawers Desk, Pink
KidKraft Wooden Study Desk for Children with Chair, Bulletin Board and Cabinets, White, Gift for Ages 5-10
ECR4Kids 24in x 18in Adjustable Open Front Student w/Metal Book Box Desk, Maple and Black

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for desks on Amazon is 4.13, which indicates a relatively positive level of customer satisfaction. With a total of 2347 reviews, it suggests that there is a substantial amount of feedback available for potential buyers to make informed decisions. The fact that the average rating is above 4 suggests that customers generally find the desks to be of good quality and meet their expectations. However, it's important to note that without further information, we cannot determine the specific factors contributing to this rating. It could be due to factors such as durability, design, functionality, or customer service. Considering the high number of reviews, it is advisable for potential customers to read through a variety of reviews to get a comprehensive understanding of the product. Paying attention to both positive and negative reviews can help identify any recurring issues or features that customers particularly appreciate. Additionally, it would be beneficial to consider individual preferences and requirements when choosing a desk. Factors such as size, material, ergonomics, and storage options should be taken into account to ensure the desk meets specific needs. Overall, the data suggests that customers generally have a positive experience with desks in the given category on Amazon. However, it is always recommended to thoroughly research and read reviews before making a purchase decision to ensure the desk aligns with individual preferences and requirements.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is christmas, the most common location is desk, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the target customer profile for this desk product is likely parents who are looking for a desk for their children. The fact that "daughter" and "kid" are the top two users mentioned suggests that parents are the primary purchasers of this product. Additionally, the fact that "gift give" is one of the top two usages of the product further supports this idea, as parents may be buying the desk as a gift for their child. The top three places to use the product are also telling. "Desk" and "room" are both locations that are likely to be in a child's bedroom, further supporting the idea that parents are the primary purchasers of this product. "School" is also mentioned, which suggests that parents may be buying the desk for their child to use at home for homework or other school-related activities. Based on this data, it would be wise for the company to focus their marketing efforts on parents who are looking for a desk for their child. They may want to highlight the durability and functionality of the desk, as well as any features that would make it particularly useful for homework or other school-related activities. Additionally, they may want to consider offering promotions or discounts for customers who are buying the desk as a gift for their child.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are drawer, chair, desk, screw, quality. The most mentioned elements about drawer are do not line up properly(3.34%), do not fully close(2.65%).
The top 5 positive reviews are desk, size, instruction, chair, quality. The most mentioned elements about desk are solid(11.56%), look good(11.38%).
do not line up properly3.34%
do not fully close2.65%
fall out 5 time a day1.39%
do not slide all the way back0.84%
look good11.38%
easy to assemble3.12%
good quality2.02%
fantastic size1.65%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the top con aspect mentioned most frequently in the category of Desks is the drawer, accounting for 16.85% of the mentions. Additionally, the top five cons of the desk include the drawer, chair, desk itself, screw, and quality. On the other hand, the top pro aspect mentioned most frequently is the desk itself, accounting for 31.38% of the mentions. From this data, we can conclude that the drawer is a significant concern for customers when it comes to desks. It appears that issues related to the chair, desk, screw, and overall quality are also commonly mentioned as cons. On the positive side, the desk itself is highly regarded by customers. To improve product development and selection in this category, it would be beneficial to address the concerns related to the drawer. This could involve ensuring smooth operation, durability, and sufficient storage space. Additionally, addressing the issues with the chair, desk, screw, and quality would help enhance customer satisfaction. When selecting a desk, customers should prioritize those with well-designed and functional drawers, as this seems to be a major pain point. They should also consider the overall quality and durability of the desk, as well as the accompanying chair. Paying attention to these aspects will likely lead to a more satisfactory desk-buying experience.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
build in cubby for binder1

Based on the data provided, it seems that customers are primarily motivated to buy desks based on the product description. This could be because customers want to know exactly what they are getting before making a purchase, especially when it comes to furniture. A detailed product description can help customers understand the size, materials, and features of the desk, which can be important factors in their decision-making process. Brand reputation is also a significant factor, as customers want to buy from a brand they trust and have had positive experiences with in the past. Price is also a consideration, but it seems to be less important than the product description and brand reputation. To optimize an Amazon listing for desks, it would be important to focus on creating a detailed and informative product description that highlights the key features and benefits of the desk. Including high-quality images and videos can also help customers get a better sense of what the desk looks like and how it functions. Additionally, building a strong brand reputation through positive customer reviews and ratings can help increase trust and confidence in the product. Finally, offering competitive pricing can be a way to attract price-sensitive customers, but it should not be the primary focus of the listing.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last year7
last few year
last year
last couple of year
last couple year
decent quality6
good quality
drawer for
drawer work
side door drawer
last more than year3
last more than 1 year
last 1-2 year longer
last more than two year
2 year3
couple year
heavier sturdier3
more sturdy
more sturdy material-

Analysis of Customer Expectations for Desks: Based on the data provided, it is clear that customers have certain expectations when it comes to desks. The most frequently mentioned expectation is the mention of "last year" (7 mentions), which suggests that customers are looking for desks that are up-to-date and in line with current trends. This indicates that sellers should focus on offering modern and contemporary desk designs to meet customer demands. Another important expectation is "decent quality" (6 mentions). Customers want desks that are durable, well-made, and able to withstand regular use. Sellers should prioritize the quality of materials and construction in their product development process. Emphasizing the durability and longevity of their desks can help build trust and attract customers. The mention of "drawer" (6 mentions) indicates that customers value desks with storage options. Sellers should consider incorporating drawers or other storage compartments into their desk designs. Offering desks with ample storage space can be a significant selling point for customers who need to keep their workspace organized. Suggestions for Product Development Prioritization: 1. Focus on modern designs: Given the emphasis on "last year," sellers should prioritize developing desks with contemporary aesthetics to meet customer expectations. 2. Enhance quality and durability: Customers value "decent quality," so sellers should prioritize using high-quality materials and ensuring sturdy construction in their desk designs. 3. Incorporate storage options: The mention of "drawer" suggests that customers desire desks with storage capabilities. Sellers should prioritize including drawers or other storage compartments in their desk designs to cater to this expectation. Marketing Promotion Factors: 1. Highlight product quality: In marketing campaigns, sellers should emphasize the durability and long-lasting nature of their desks to address the customer expectation of "decent quality." 2. Showcase modern designs: Promotional materials should showcase the modern and contemporary designs of the desks to align with the customer expectation of staying up-to-date. 3. Emphasize storage features: Marketing efforts should highlight the storage options available in the desks, such as drawers or compartments, to attract customers who value organization and functionality. By aligning their product development and marketing strategies with these customer expectations, sellers can better meet the needs of their target audience and increase their chances of success in the desks category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

The directions were extremely clear.. It was just very time consuming. Be sure to have an open schedule this way you do not have pieces laying around your floor. Overall, its beautiful in my little ones room! There were a few dings in some of the boards but not very noticeable once together.
Blair Mueller
So cute!Feb. 2021
It did take a bit of time to put together, but turned out great!
Iteams came in damage. We are still building dresser as we have already open the package and package was hard to get in to room, figured to continue and see if we can deal with the damages… will update shortly. Missing 4 legs and found some more damage products. Calling the 1800 number for help
It took a while, but if done right it turns out beautiful. It looks great in my daughter's room.
For the price it’s a bargain- I’ve had it a year now and it’s moved counties with me also, still as in love with it as when I purchased it. A bit tricky because it was the first furniture piece I’d assembled aside from new beds, but well worth the effort. It holds my gigantic tv from my dad and is my happy place focal point in my room 🥰🙏🏻
One of the parts came broken
Recibido roto 3 veces, obviamente no he tenido la oportunidad de montar. Amazon ha fallado grandemente en la coordinacion de envío a la dirección correcta. Horrible experiencia! 0 estrellas si fuese posible.
Niki M Webb
AdequateNov. 2022
Not the most well made. Bought two dressers and both were very easily/inappropriately damaged while being assembled. On both, in two different places, the screws/pegs punched through the board to the outer part. Looks terrible ☹️ May try to request new boards but it seems like it’s the construction and might just do the same thing again.
Katie Watkins
Damages partsAug. 2021
Three pieces arrived completely broken. Hoping to get replacement parts and not have to return. Will update if manufacturers/seller replaces damaged items. Very disappointed
The broken piece is arrived. It’s made with Sawdust compacted wood which looks so cheap. I can’t return it because it’s too heavy to bring it to the return place.

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