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Desks & Desk Sets product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 16
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Marvel Avengers Infinity War 3 Piece Children's Activity Square Table and Chair Set, Ages 3+
Humble Crew Kids Backyard 5pc Outdoor Plastic Table and Chairs Set, White/Aqua
Delta Children Chair Desk with Storage Bin - Ideal for Arts & Crafts, Snack Time, Homeschooling, Homework & More - Greenguard Gold Certified, Disney Princess
Delta Children MySize Chair Desk with Storage Bin - Greenguard Gold Certified, Grey
KidKraft Wooden Study Desk for Children with Chair, Bulletin Board and Cabinets, White, Gift for Ages 5-10

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for desks and desk sets in the Amazon Best Sellers Rank (BSR) category is 4.54 out of 5. This indicates a relatively high level of customer satisfaction with these products. Additionally, with a total of 12,638 reviews, it suggests that there is a significant number of customers who have purchased and reviewed these items. The high average rating suggests that customers are generally pleased with the quality, functionality, and overall value of the desks and desk sets in this category. It implies that these products are meeting or exceeding customer expectations, leading to positive feedback. Based on this information, my advice would be to continue focusing on maintaining the quality and customer satisfaction of the desks and desk sets. It is crucial to consistently deliver products that meet or exceed customer expectations. Additionally, encouraging customers to leave reviews can help build trust and attract more potential buyers. Monitoring customer feedback and addressing any concerns or issues promptly is also important. This can help identify areas for improvement and ensure that customers remain satisfied with their purchases. Overall, the high average rating and significant number of reviews indicate a positive customer sentiment towards desks and desk sets in the Desks & Desk Sets category on Amazon. By maintaining quality, addressing customer concerns, and encouraging reviews, sellers can continue to enhance customer satisfaction and attract more buyers.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is everyday, the most common location is desk, the most common behavior is eat . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the product in question, categorized as Desks & Desk Sets, is frequently associated with mentions of "daughter," "kid," and "granddaughter." This suggests that the target audience for this product is primarily parents or guardians who are looking for a desk or desk set for their children or grandchildren. Furthermore, the top three places where this product is commonly used are the desk, room, and house. This indicates that customers are likely to place the desk in a specific room, such as a child's bedroom or a designated study area within the house. In terms of usage, the product is often associated with activities like eating and gift-giving. This suggests that the desk may be used as a space for children to have their meals or as a gift for special occasions like birthdays or holidays. Based on this analysis, the customer profile for this product can be described as parents or guardians who prioritize providing a dedicated study space for their children. They are likely to be interested in a desk that is suitable for eating and can also serve as a thoughtful gift option. To cater to this customer profile, it would be beneficial to emphasize the product's durability, functionality, and child-friendly design. Additionally, highlighting features like adjustable height, ample storage, and ergonomic considerations could attract parents who are concerned about their child's comfort and posture while studying. Marketing efforts should focus on showcasing the product's versatility, emphasizing its suitability for both studying and dining purposes. Providing testimonials or reviews from satisfied customers who have purchased the product for their children could also help build trust and credibility. Overall, understanding the target audience's preferences and needs will enable effective marketing strategies and product development, ensuring a successful market presence for the Desks & Desk Sets category.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are chair, table, screw, instruction, drawer. The most mentioned elements about chair are light(1.65%), tip over(1.56%).
The top 5 positive reviews are chair, table, color, desk, size. The most mentioned elements about chair are solid(6.64%), good(2.59%).
tip over1.56%
break by1.10%
not a sturdy1.01%
not too difficult to assemble1.57%
easy to clean with kid0.75%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most commonly mentioned con aspect in the category of Desks & Desk Sets is the chair, accounting for 20.49% of the mentions. Additionally, the top five cons mentioned for vacuum are chair, table, screw, instruction, and drawer. On the other hand, the top pro aspect mentioned most is the chair, accounting for 19.06% of the mentions. The top five cons of the tip are chair, table, color, desk, and size. Based on this information, it appears that the chair is a significant factor in both positive and negative aspects of Desks & Desk Sets. It could be inferred that the chair's quality, comfort, or design plays a crucial role in customers' satisfaction or dissatisfaction with the overall product. To improve product development and selection in this category, it would be beneficial to focus on addressing the chair-related concerns. This could involve ensuring that the chairs included in the Desks & Desk Sets are of high quality, comfortable, and visually appealing. Additionally, attention should be given to other cons mentioned, such as issues with tables, screws, instructions, color, desk, and size. By addressing these concerns, manufacturers can enhance the overall customer experience and satisfaction with Desks & Desk Sets.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
bright color2

Based on the data provided, it seems that customers primarily buy products in the Desks & Desk Sets category due to the product description. This indicates that customers highly value detailed and accurate information about the product they are considering purchasing. A well-written product description can effectively communicate the features, benefits, and specifications of the desk, helping customers make informed decisions. There could be several reasons why the product description is the top feature influencing buyer motivation: 1. Clarity: A comprehensive product description provides customers with a clear understanding of what they can expect from the desk, including its size, materials, functionality, and any additional features. 2. Visual representation: A well-written product description can paint a vivid picture in the customer's mind, helping them visualize how the desk would fit into their space and meet their needs. 3. Differentiation: A detailed product description can highlight unique selling points, such as innovative design, ergonomic features, or customizable options, setting the product apart from competitors. To optimize Amazon listings based on this data, consider the following suggestions: 1. Enhance product descriptions: Ensure that the product descriptions are thorough, accurate, and engaging. Include relevant keywords to improve search visibility and highlight the key features and benefits that customers value most. 2. Use high-quality images: Supplement the product description with high-resolution images that showcase the desk from different angles, highlighting its design, finish, and functionality. This visual representation can further engage customers and help them visualize the product. 3. Leverage customer reviews: Encourage satisfied customers to leave positive reviews, as these can reinforce the product description and build trust with potential buyers. Positive reviews can also address any concerns or questions that customers may have. 4. Competitive pricing: While price may not be the top motivating factor, it is still important to ensure that the desk is competitively priced within the market. Offering occasional discounts or promotions can also attract price-conscious customers. By focusing on optimizing product descriptions, utilizing high-quality visuals, leveraging customer reviews, and maintaining competitive pricing, sellers can enhance their Amazon listings and better cater to customer motivations in the Desks & Desk Sets category.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
heavier sturdier30
more sturdy
more sturdier
last long15
last long
last awhile
last year8
last few year
last year
last couple of year
last couple year
sturdy enough8
decent quality7
good quality
back cushion5

Analysis of Customer Expectations for Desks & Desk Sets: Based on the mentions provided, it is clear that customers have certain expectations when it comes to desks and desk sets. The most frequently mentioned expectations include the desire for heavier and sturdier products, with 30 mentions. This suggests that customers value durability and stability in their desks. Additionally, customers mentioned the importance of longevity, with 15 mentions of wanting products that last long. This indicates that customers are looking for desks that can withstand regular use over an extended period. In terms of product development prioritization, sellers should focus on creating desks and desk sets that are built with high-quality materials and construction techniques. Emphasizing sturdiness and durability in product design will help meet customer expectations. Sellers should consider using robust materials like solid wood or metal frames, reinforced joints, and sturdy hardware to ensure the longevity of their products. To address the customer expectation of longevity, sellers should invest in quality control measures during manufacturing to ensure that the desks are built to last. Conducting thorough testing and inspections can help identify any potential weaknesses or areas for improvement before the products reach the market. In terms of marketing promotion factors, sellers should highlight the sturdiness and durability of their desks in their marketing materials. This can be done through clear and concise product descriptions that emphasize the use of high-quality materials and construction techniques. Including customer testimonials or reviews that highlight the longevity of the product can also be effective in building trust and confidence among potential buyers. Furthermore, sellers can consider offering warranties or guarantees that cover the durability and longevity of their desks. This can provide customers with additional reassurance and differentiate their products from competitors in the market. In summary, sellers in the Desks & Desk Sets category should prioritize product development by focusing on creating heavier, sturdier, and long-lasting desks. Marketing efforts should emphasize these qualities, and additional factors such as warranties or guarantees can further enhance customer confidence in the product. By meeting and exceeding customer expectations, sellers can establish a strong reputation and attract loyal customers in this competitive market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

H. Matthews
My 2yo granddaughter loves to color and write and do "homework like Nana". She absolutely loves it and I feel it will last for a few years. Very study and somewhat heavy so she cant move or pull it around.
Korina NYC
I love the design! It is a cute little desk chair with storage. I bought it for my niece so she can sit and color or have a snack. It is the perfect size for her and takes up less space than a chair and desk set. It is super sturdy and has storage for her coloring supplies. Great price and find!
Not safe for kids, bad quality.
NO assembling instructions!
Breaks easilyFeb. 2022
I have bought two and they both broke within two weeks.
CuteSept. 2020
My 2 year old loves this little seat!! My only con about this is I wish it had a little cushion as it’s obviously a wooden seat, it doesn’t bother my son though.
ExcelenteApr. 2022
 PROS -easy to clean -cute and sleek look -storage bin at the bottom -spacious CONS -not very sturdy -some pieces came cracked -very difficult to put together -unsafe due to the lack of sturdiness so my LO can only sit in it when I’m sitting with him because I don’t trust the pieces -table top is wobbly and absolutely not sturdy! Wouldn’t purchase again nor would I recommend it. It’s cute but it wast worth the price
Ruby McGill
SturdyJan. 2021
Easy for my grandchild to use.

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