Dessert product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
AmishTastes Arianna's Bakery Homemade Chocolate Peanut Butter Roll Dessert, Favorite Amish Food, 21 Oz. Roll
Palm Leaf 10 Inch Heart Bowls, 100% Compostable Disposable Eco-Friendly & Biodegradable Party Tableware, Best Alternative to Plastic, by KoalaLove…
Kedem Gourmet Marsala Cooking Wine, 375ml, Certified Kosher
Reese Red Cooking Wine, 12.7 Ounce - 6 per case.
Noilly Prat Vermouth 750 ml

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for the dessert product on Amazon is 4.57 out of 5. This indicates a relatively high level of customer satisfaction. Additionally, with a total of 90 reviews, it suggests that there is a decent amount of feedback available for potential buyers to make informed decisions. Considering the positive average rating and the number of reviews, it can be concluded that customers are generally satisfied with this dessert product. The high rating suggests that the majority of customers have had a positive experience and are happy with their purchase. Based on this conclusion, my advice would be to continue maintaining the quality and consistency of the dessert product. It's important to listen to customer feedback and address any concerns or issues promptly. Additionally, encouraging customers to leave reviews can help increase the overall rating and attract more potential buyers. Furthermore, it would be beneficial to engage with customers through various channels, such as social media or email newsletters, to build a loyal customer base. Offering special promotions or discounts to repeat customers can also help in increasing customer satisfaction and encouraging them to leave positive reviews. Overall, the data suggests that the dessert product has been well-received by customers. By focusing on maintaining quality, addressing customer concerns, and actively engaging with customers, the product can continue to thrive and attract more satisfied customers.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is family, the most commonly moment of use is christmas, the most common location is lancaster, the most common behavior is dinners . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the target customer profile for this dessert product is likely to be families with children, particularly daughters. The fact that "family" was mentioned three times and "daughter" was mentioned twice suggests that this product may be popular among families with children, especially daughters who may have a sweet tooth. In terms of location, the data suggests that the product is most popular in Lancaster, PA, which could indicate that the product is well-suited to the tastes of people in that region. However, it's worth noting that the sample size is small, so it's difficult to draw any firm conclusions about the product's popularity in different locations. The fact that the product is most commonly used at dinners and parties suggests that it may be seen as a special treat or indulgence, rather than an everyday dessert. This could be an important factor to consider when marketing the product. Overall, based on the data provided, it seems that the ideal customer for this dessert product is likely to be a family with children, particularly daughters, who live in or near Lancaster, PA. To appeal to this customer profile, the product could be marketed as a special treat or indulgence that's perfect for family dinners and parties. Additionally, the product could be promoted through social media channels that are popular among families, such as Facebook and Instagram.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are bamboo plate or bowl, product, cake part of the roll, color, pumpkin roll. The most mentioned elements about bamboo plate or bowl are release toxic chemical(20.00%).
The top 5 positive reviews are shape, plate, heart shape, bowl, cake part. The most mentioned elements about shape are good(8.00%), unique way to serve dessert or hors d'oeuvres(4.00%).
bamboo plate or bowl20.00%
release toxic chemical20.00%
cake part of the roll20.00%
pumpkin roll20.00%
unique way to serve dessert or hors d'oeuvres4.00%
heart shape12.00%
cake part4.00%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the top cons of the dessert category are related to the use of bamboo plates or bowls, the product itself, and specific aspects of certain desserts such as the cake part of a roll or the color of a pumpkin roll. On the other hand, the top pro aspect mentioned is the shape of the dessert. It is important to note that the data provided is limited and may not be representative of the entire dessert category. However, based on this information, it may be beneficial for product developers to consider alternative materials to bamboo plates or bowls, and to pay attention to the quality and appearance of their products. Additionally, it may be useful to focus on creating desserts with unique and visually appealing shapes. Overall, it is important to gather more data and feedback from consumers in order to make informed decisions about product development and selection. By listening to customer feedback and addressing their concerns, companies can improve the overall quality and appeal of their dessert products.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
No Data
No data

Based on the mentions of undefined, undefined, and undefined, it seems that customers are motivated to buy this dessert product for various reasons. To draw a conclusion about buyer motivation in this category, it would be helpful to have more specific information about the product and its features. However, based on the limited data provided, it is difficult to pinpoint the exact reasons why customers are purchasing this product. Regarding the top feature of the product description, it is crucial to ensure that it effectively communicates the unique selling points and benefits of the dessert. A well-crafted product description can capture the attention of potential buyers and persuade them to make a purchase. It should highlight the key features, ingredients, taste, and any other relevant information that sets the dessert apart from competitors. To optimize the Amazon listing based on the given data, here are a few suggestions: 1. Conduct market research: Gather more information about customer preferences, competitor products, and market trends to better understand what motivates buyers in this category. 2. Enhance product descriptions: Craft compelling and detailed product descriptions that highlight the unique aspects of the dessert, its flavors, ingredients, and any special attributes that make it stand out. 3. Use high-quality images: Include visually appealing images that showcase the dessert from different angles and highlight its presentation, texture, and overall appeal. 4. Leverage customer reviews: Encourage satisfied customers to leave positive reviews, as these can greatly influence potential buyers. Respond to customer feedback promptly and professionally to build trust and credibility. 5. Optimize keywords: Research and incorporate relevant keywords in the product title, description, and backend search terms to improve visibility and search rankings. 6. Offer promotions or discounts: Consider running limited-time promotions or offering discounts to attract new customers and incentivize repeat purchases. Remember, these suggestions are based on the limited information provided, so it's important to gather more data and tailor the optimization strategies accordingly.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
big bottle1
bottle big
packaging recycle1
packaging newspaper recyclable
plate set make with compostable disposable eco-friendly material1
plate set make with compostable disposable eco-friendly material
taste less like supermarket bake good1
taste less like supermarket bake good

Analysis of Customer Expectations for Dessert Category: Based on the customer mentions, it is clear that there are a few key expectations for the dessert category. These include a preference for a big bottle, packaging that is recyclable, and a plate set made with compostable disposable eco-friendly material. Let's break down these expectations and provide some suggestions for product development prioritization and marketing promotion factors. 1. Big Bottle: Customers seem to value a larger bottle size for their dessert products. This could be due to the desire for more servings or the convenience of having a larger quantity available. Sellers should consider offering dessert options in larger bottle sizes to cater to this expectation. This could involve developing new packaging sizes or offering different portion options to accommodate various customer needs. 2. Packaging Recycle: Customers are increasingly concerned about the environmental impact of packaging waste. To meet this expectation, sellers should prioritize using recyclable packaging materials for their dessert products. This could involve exploring sustainable packaging options such as biodegradable or compostable materials. Clearly communicating the recyclability of the packaging on product labels or marketing materials can also help attract environmentally conscious customers. 3. Compostable Disposable Eco-friendly Plate Set: Another expectation mentioned is the use of compostable disposable eco-friendly materials for plate sets. This indicates a preference for sustainable and environmentally friendly options. Sellers should consider offering dessert sets that are made from compostable materials like bamboo, sugarcane, or other biodegradable alternatives. Highlighting the eco-friendly nature of the plate sets in marketing campaigns can help attract customers who prioritize sustainability. Suggestions for Product Development Prioritization: 1. Focus on packaging innovation: Invest in research and development to find sustainable packaging solutions that align with customer expectations. This could involve exploring materials that are both recyclable and visually appealing, ensuring that the packaging reflects the quality and appeal of the dessert product. 2. Offer variety in bottle sizes: Consider introducing different bottle sizes to cater to customers' preferences. This could include larger bottles for sharing or smaller individual-sized options for convenience. Conduct market research to understand the demand for different portion sizes and adjust product offerings accordingly. Marketing Promotion Factors: 1. Emphasize sustainability: Highlight the eco-friendly aspects of the dessert products, such as recyclable packaging and compostable plate sets, in marketing campaigns. This will resonate with environmentally conscious customers and differentiate your brand from competitors. 2. Educate customers: Create content that educates customers about the benefits of using compostable and recyclable materials. This could include blog posts, social media campaigns, or collaborations with environmental organizations. By raising awareness, you can attract customers who prioritize sustainability and build a loyal customer base. 3. Collaborate with influencers: Partner with influencers who align with your brand values and have a strong following in the sustainability or dessert niche. They can help promote your products to their audience, increasing brand visibility and credibility. By understanding and meeting customer expectations, prioritizing product development, and implementing effective marketing strategies, sellers in the dessert category can attract and retain customers while contributing to a more sustainable future.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

MagníficoNov. 2022
Excelente producto a mi me ayudo mucho para mis alergias y ansiedad.
Great stuffJun. 2020
Really taste great. They got a little messed up in shipping but it was ok bc it didn't do much harm just a little flatter.
Bill Kintis
Great DealMar. 2021
taste was super
The Pumpkin Roll Dessert was wonderful. In Americas most tragic of times this Dessert brought comfort and happiness to our family. I give this Product a thumbs up. If you have not tried this Dessert yet try it.
BJ Moore
Item arrived a bit battered. The cake part of the roll doesn't taste much like pumpkin and is dry. The cream cheese is very sweet. Almost gags one with it's sweetness. My bridge group agrees with this assessment. Unfortunately I got 2.
Five StarsSept. 2018
Great but a little expensive
Maggi may
Delicious would eat this delicious cake every day if it wouldn't make me fat
Amazing!!! All I can say, and my church cannot get enough of this for all our potlucks and gatherings! Always fresh, just the right amount of filling, never too sweet but JUST Right! Lasts in the freezer and fridge both every time and couldn’t be happier even with the pricey amount of it.
Absolutely delicious
Pumpkin rollOct. 2018
Everyone in my home Loved the pumpkin roll it was so fresh and delicious I would definitely buy this again.

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