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Dessert Plates product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
iboodi Cream White Porcelain Dessert Plates for Restaurant and Kitchen Set of 6 (6.5 Inch)
MALACASA Dinner Plates, 10inch Square Dinner Plate, Marble Dinner Plates Set of 4, Porcelain Serving Platters for Kitchen Banquet Party Appetizer Salad Pasta, Dishwasher Safe, Marble Grey, Series IVY
Mora Ceramic Flat Plates Set of 6 - 8 in - The Dessert, Salad, Appetizer, Small Lunch, etc Plate. Microwave, Oven, and Dishwasher Safe, Scratch Resistant. Kitchen Porcelain Dish - Assorted Neutrals
Sonemone Red Farmhouse Floral Dessert Plates, 6 Inch Appetizer Plates Set of 6, for Cake, Pie, Snacks, Ice cream, Side Dish, Sauces, Microwave & Dishwasher Safe
OAMCEG 6 Pack Reusable Plastic Plates 9 Inch Unbreakable Eco-Friendly Lightweight Wheat Straw Plates, Salad Plates, Camping Plates, Dishwasher & Microwave Safe, BPA FREE, Green and Healthy Dishes

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for dessert plates on Amazon is 4.63 out of 5. This indicates a relatively high level of customer satisfaction with these products. Additionally, with a total of 2673 reviews, it suggests that there is a significant number of customers who have purchased and reviewed dessert plates in this category. Considering the positive average rating and the substantial number of reviews, it can be concluded that customers are generally satisfied with the dessert plates available on Amazon in this category. The high average rating indicates that the majority of customers have had positive experiences with their purchases. Based on this information, my advice would be to continue offering a wide variety of dessert plates in this category, ensuring that they meet the quality and design expectations of customers. It would also be beneficial to encourage customers to leave reviews after their purchase, as positive reviews can further enhance the reputation and sales of these products. Additionally, monitoring customer feedback and addressing any concerns or issues promptly can help maintain a high level of customer satisfaction.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is friend, the most commonly moment of use is christmas, the most common location is dishwasher, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the most frequently mentioned users of the dessert plates are friends, followed by family and daughters. This suggests that the product is popular among individuals who enjoy hosting gatherings or socializing with their loved ones. The high number of mentions for friends indicates that these plates are often used for casual get-togethers or parties. In terms of usage, the most common purposes for these dessert plates are giving them as gifts and using them for entertaining. The significant number of mentions for gift-giving suggests that customers may consider these plates as a thoughtful and practical present for various occasions. Additionally, the mentions of entertaining indicate that these plates are likely used during events or when hosting guests. Considering the top three places where customers use this product, it is clear that the dishwasher is the most frequently mentioned, followed closely by the microwave and the kitchen in general. This implies that customers value the convenience of being able to clean these plates easily in the dishwasher, and they also appreciate their versatility in terms of being microwave-safe. The kitchen, being a central hub for food preparation and dining, is a natural place for these dessert plates to be used. Based on this analysis, the customer profile for these dessert plates can be described as someone who enjoys hosting social gatherings, values convenience, and appreciates practical and versatile products. They are likely to be individuals who prioritize spending quality time with friends and family, and who enjoy giving thoughtful gifts. To cater to this customer profile, it would be beneficial to emphasize the durability, dishwasher and microwave-safe features, and the versatility of these dessert plates in marketing materials. Additionally, offering gift sets or packaging options could further appeal to customers who frequently give these plates as presents.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are plate, board, wood, edge, finish. The most mentioned elements about plate are big(1.18%), break during the wash cycle in(1.18%).
The top 5 positive reviews are board, size, quality, cheese board, plate. The most mentioned elements about board are look good(8.83%), solid(2.47%).
break during the wash cycle in1.18%
chip quickly1.18%
look good8.83%
good quality1.77%
easy to clean1.41%
cheese board8.83%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the category of Dessert Plates has both pros and cons. The top pro aspect mentioned most is the board, which suggests that customers appreciate the quality and durability of the plates. However, the top con aspect mentioned most is the plate, which indicates that customers have issues with the design or functionality of the plates. The top 5 cons of the vacuum are also related to the plate, board, wood, edge, and finish. This suggests that customers are looking for plates that are not only durable but also aesthetically pleasing and well-designed. The top 5 cons of the tip are related to the board, size, quality, cheese board, and plate. This suggests that customers are looking for plates that are not only functional but also versatile and suitable for a variety of uses. Overall, it appears that customers are looking for dessert plates that are both functional and aesthetically pleasing. To address this, product development should focus on creating plates that are not only durable but also well-designed and visually appealing. Selection should also take into account the needs and preferences of customers, such as the size and material of the plates. By addressing these concerns, companies can create dessert plates that meet the needs and expectations of their customers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
good quality2
come with the knife1

Based on the data provided, it seems that customers primarily buy dessert plates based on the product description. This suggests that customers are highly influenced by the information provided about the product, such as its features, materials, design, and any unique selling points. A well-written and detailed product description can effectively communicate the value and benefits of the dessert plates, making customers more likely to make a purchase. Some reasons why the product description is the top feature could be that customers want to ensure that the plates meet their specific needs and preferences. They may be looking for plates that are durable, dishwasher-safe, microwave-safe, or have a certain design or pattern. The product description helps customers understand if the plates meet these requirements, making it a crucial factor in their decision-making process. Based on this information, here are some suggestions for optimizing the Amazon listing for dessert plates: 1. Focus on creating a comprehensive and detailed product description that highlights the key features, materials, and benefits of the dessert plates. Include information that customers commonly look for, such as size, weight, durability, and any unique selling points. 2. Use high-quality images that showcase the plates from different angles and provide a clear view of their design, color, and texture. Visuals play a significant role in attracting customers and giving them a better understanding of the product. 3. Consider including customer reviews and ratings in the listing. Positive reviews can build trust and credibility, assuring potential buyers of the quality and satisfaction others have experienced with the product. 4. Optimize the pricing strategy by offering competitive prices or highlighting any discounts or promotions. While price may not be the top motivator, it still plays a role in the decision-making process for some customers. 5. Leverage advertising to attract customers to the listing. While it may not be the primary motivator, effective advertising can increase visibility and drive more potential buyers to consider the dessert plates. By implementing these suggestions, you can enhance the product listing on Amazon and increase the likelihood of customers choosing your dessert plates over competitors.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
large size8
big size
large size
large sized
6 piece set1
set of 6
blue white appetizer dish with pattern1
blue white appetizer dish with pattern
board big1
large board
board last long1
board last long
board with no writting1
board with no writting
bottom flat1
completely flat bottom
box to1

Based on the mentions provided, it seems that customers have a strong preference for larger-sized dessert plates, with "big" being mentioned seven times and "large size" being mentioned eight times. Additionally, there is a specific mention of a 6 piece set, which could indicate that customers are looking for sets of dessert plates rather than individual pieces. To meet these customer expectations, sellers should prioritize product development that focuses on larger-sized dessert plates, potentially offering them in sets of six or more. Marketing promotion factors should also highlight the size and quantity of the plates, emphasizing their value and practicality for entertaining or everyday use. However, it's important to note that customer expectations may vary depending on the target market and demographic. Conducting market research and gathering feedback from customers can help sellers better understand their specific needs and preferences, allowing them to tailor their product development and marketing strategies accordingly.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Kari Chadd
This is so perfect for entertaining guests. It is a perfect size for a cheese and cracker tray. My friends love it when I bring it out.
Great quality for the price!
MehSept. 2018
It's hard to tell by the pictures but the grooves for the crackers is bumpy and rough- I'm guessing it's glue? ( the board does smell strongly of glue ) And the stamping is sloppy.
Beautifully made and great quality! I love using this cheese board!
Love this double sided board!!!
Luved it!Jul. 2018
Perfect size. Easy to clean. Nice presentation. Royal Craft Wood emailed after item delivered to assure customer satisfaction.
Five StarsApr. 2018
Great size. Nice board
This cheese board is the perfect size! Great quality, sturdy, and thick! Must have !
Love this product great price!
I bought three of these beautiful boards to give as gifts. My girls loved them.

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