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Desserts product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
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Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Desserts category on Amazon has a product with an average rating of 4.32 out of 5 and a total of 9614 reviews. This indicates that the product is generally well-received by customers and has a high level of customer satisfaction. If you are considering purchasing a dessert product on Amazon, it may be a good idea to look for products with similar ratings and review counts to ensure that you are getting a high-quality product that has been well-received by other customers. Additionally, it may be helpful to read through some of the reviews to get a better sense of what customers liked and disliked about the product, as this can help you make a more informed purchasing decision.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is friend, the most commonly moment of use is christmas, the most common location is england, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, we can draw several conclusions about the usage and preferences of the product in question. Firstly, it is evident that the most influential users of this product are friends, with 479 mentions, followed closely by mothers and family members, both with 385 mentions. This suggests that the product is popular among close relationships, indicating a strong potential for word-of-mouth marketing and recommendations within social circles. In terms of usage locations, England stands out as the top place mentioned, with 38 mentions. This could indicate a strong market presence or popularity in England, making it a key target region for marketing efforts. Additionally, grocery stores and offices are also mentioned frequently, suggesting that these places are common settings for using or purchasing the product. When it comes to the usage of the product, the most prominent mention is for gift-giving purposes, with 2483 mentions. This indicates that the product is often considered as a suitable gift option, potentially for various occasions. Birthdays also stand out as a specific usage mention, with 229 mentions, highlighting the product's relevance for celebratory events. Based on this analysis, we can suggest a customer profile for the product. The ideal customer is likely to be someone who values recommendations from friends and family, resides in England, frequently visits grocery stores or offices, and is interested in using the product as a gift or for birthday celebrations. This profile can help guide marketing strategies, such as targeting specific regions, leveraging social connections, and emphasizing the product's suitability for gifting occasions. It is important to note that this analysis is based on the provided data, and further research and analysis may be required to gain a more comprehensive understanding of the product's market and customer profile.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are cooky, biscotti, product, taste, chocolate. The most mentioned elements about cooky are stale(4.37%), break(1.22%).
The top 5 positive reviews are taste, flavor, cooky, biscotti, presentation. The most mentioned elements about taste are good(12.21%), tasty(1.56%).
look good0.17%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that taste is the most commonly mentioned pro aspect of desserts, while cooky and biscotti are the most commonly mentioned cons. Additionally, it seems that the vacuum and tip products have similar cons and pros, with taste being a pro and cooky and biscotti being cons. To improve product development and selection in the dessert category, it may be helpful to focus on creating desserts with a more diverse range of flavors and textures, rather than relying heavily on cooky and biscotti flavors. Additionally, it may be beneficial to consider packaging and presentation, as these were mentioned as cons for the tip product. By improving the overall experience of consuming desserts, it may be possible to increase customer satisfaction and loyalty.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
boxy design1
dairy free1

Based on the data provided, it seems that customers primarily buy desserts based on the product description. This indicates that the way the product is described plays a crucial role in attracting buyers. The product description is likely the top feature because it provides essential information about the dessert, such as its ingredients, flavors, and any unique selling points. A well-crafted product description can effectively communicate the taste, quality, and appeal of the dessert, enticing customers to make a purchase. To optimize the Amazon listing based on this information, here are a few suggestions: 1. Highlight key features: Ensure that the product description emphasizes the most important aspects of the dessert, such as its taste, texture, and any special ingredients or techniques used in its preparation. 2. Use enticing language: Craft the product description in a way that evokes desire and creates a sensory experience for the reader. Use descriptive words to paint a vivid picture of the dessert and make it sound irresistible. 3. Provide detailed information: Include relevant details about the dessert, such as dietary information (e.g., gluten-free, vegan), serving suggestions, and storage instructions. This helps customers make informed decisions and builds trust. 4. Incorporate customer reviews: Consider including snippets of positive customer reviews in the product description. This can enhance the credibility of the dessert and provide social proof, making it more appealing to potential buyers. 5. Optimize keywords: Research and incorporate relevant keywords in the product description to improve its visibility in search results. This can help attract customers who are specifically looking for desserts in your category. By implementing these suggestions, you can optimize your Amazon listing to better showcase your desserts and increase the likelihood of attracting and converting potential buyers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
fresher one
more filling inside4
more filling
more vanilla flavor4
more variety in flavor
more flavor
more flavoring
individually wrap3
individually wrap
large size3
large size
taste good

Analysis of Customer Expectations for Desserts: Based on the mentions of "good," "more," and "big," it can be inferred that customers have certain expectations when it comes to desserts. The repeated mention of "good" suggests that customers expect desserts to be of high quality, delicious, and satisfying. They want desserts that not only taste good but also meet their standards of excellence. The mention of "more" indicates that customers desire a variety of options when it comes to desserts. They want to see a diverse range of flavors, ingredients, and presentation styles. Offering a wide selection can help cater to different tastes and preferences, ensuring that customers find something they enjoy. The mention of "big" suggests that customers may have an expectation for generous portion sizes or desserts that make a visual impact. They want desserts that are visually appealing and provide a sense of indulgence. Offering larger portion sizes or creating visually stunning desserts can help meet this expectation. Suggestions for Product Development Prioritization: 1. Quality: Focus on creating desserts that are consistently delicious and of high quality. Pay attention to the ingredients, preparation techniques, and overall taste to ensure customer satisfaction. 2. Variety: Prioritize developing a diverse range of dessert options. Experiment with different flavors, ingredients, and presentation styles to cater to various tastes and preferences. Consider offering seasonal or limited-time options to keep customers excited and engaged. 3. Portion Sizes: Consider offering a range of portion sizes to cater to different customer preferences. While some customers may prefer larger portions, others may prefer smaller, bite-sized options. Providing options can help accommodate different needs and preferences. Suggestions for Marketing Promotion Factors: 1. Visual Appeal: Highlight the visual appeal of your desserts in your marketing efforts. Use high-quality images or videos that showcase the deliciousness and presentation of your desserts. Visuals can entice customers and create a desire to try your products. 2. Taste and Quality: Emphasize the taste and quality of your desserts in your marketing messages. Use descriptive language to convey the deliciousness and satisfaction customers can expect when enjoying your desserts. Consider incorporating customer testimonials or reviews to build trust and credibility. 3. Variety and Innovation: Promote the variety and innovation in your dessert offerings. Highlight any unique flavors, ingredients, or presentation styles that set your desserts apart from competitors. Consider offering limited-time promotions or collaborations to create a sense of exclusivity and excitement. By prioritizing product development based on customer expectations and effectively promoting your desserts, you can enhance customer satisfaction, attract new customers, and build a loyal customer base in the dessert category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

DeliciousJan. 2019
Best fruitcake ever. Moist, full of fruit and nuts. Delicious whisky flavor. Absolutely loved it.
Daphnes 1987
Holy cow it's small!! Overpriced. Tasted okay only Very overpriced
Kathleen C.
To start, the cake was delicious. It is more like a fruitcake than what I expected, but still a nice flavor with a hint of Glenfiddich whisky. It is a dense cake reminding me of a traditional Christmas pudding. It isn’t too sweet, filled with sultanas and a few cherries. I added a bit of whipped cream, but it would be nice with a scoop of vanilla ice cream or more traditionally smothered in a brandy butter. I did misunderstand the size information, or maybe that should be more obvious in the description, so I was surprised that it was small. The added US product info sticker said the number of servings was “10.” This is very unrealistic, but since it is a dense cake, it may be good for three or maybe stretched to four people. I did enjoy it, and recommend it for a nice treat adding some British to your Christmas meal.
D. Watkins
No DiceNov. 2015
This is a single serving cake. The fruits used are almost all raisins. I could not taste any Whiskey. The actual cake was lacking in all departments. This is must be a low quality cake that Glenfiddich license's their name to. I'll be sticking with Claxton's.
T. Mornard
Not goodJan. 2019
Crumbly, can't be sliced. No real flavor.
Was way smaller than anticipated, expensive, won't feed 2 people.
The important thing to know is you really have to like raisins to like this - it really is mostly fruit, and more than half of that are raisins (dried grapes, anyway). Instead of a balance of fruit and cake, this seems like raisins with a little dough to hold it together. Unfortunately not really to my taste - I prefer other fruits, more nuts or more cake.
Kathy Leake
One StarJan. 2015
it was dry and rather tasteless.
Five StarsJan. 2016
lLorren home trends was more beautiful in person. well packaged, no breaks. priced below value. i love it
Uncle John.
How pleasant to find and enjoy a real British fruitcake with a cup of afternoon tea. This one is particularly tasty - hard not to have another slice, indeed. Thanks Walkers.........

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