Deviled Egg Plates product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 12
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Lenox 185591602 Winter Greetings 5-Piece Place Setting
Lenox 830143 Holiday Serving Platter, Red & Green, 4.05 LB
Progressive International BCC-1AZ Cupcake Carrier, 24, 2 Layer, Red
[6 Pack] Deviled Egg Tray with Lid - 12" 15 Slot Round Clear Plastic Deviled Egg Carrier with Dome Lid - Durable Polystyrene Disposable Reusable Container for Pickled Stuffed Eggs and Serving Starters
[2PK] Devil Egg Trays With Lid For Party| Deviled Egg Containers/Platter/ Holder/Carrier With Lid| Party, Transport, Stack| Holds 15-20 Eggs| Disposable Reusable| Upper Midland Products

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the Deviled Egg Plates category on Amazon has a high level of customer satisfaction. With an average rating of 4.65 out of 5 and a total of 3471 reviews, it suggests that customers are generally happy with the products in this category. If you are looking to purchase a Deviled Egg Plate, it is recommended that you read through the reviews carefully to ensure that the product meets your specific needs. Additionally, it may be helpful to consider purchasing from a seller with a high rating and positive reviews to ensure a positive shopping experience.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is family, the most commonly moment of use is christmas, the most common location is fridge, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the Deviled Egg Plates are most commonly used and mentioned by individuals in a family setting, with friends being the second most common group of users. Additionally, it appears that the product is most frequently used in the fridge and on a table, with some usage in cars as well. The top two reasons for using the product are as a gift and for parties. From this data, it can be inferred that the customer profile for this product is likely someone who enjoys entertaining and hosting parties, as well as someone who values spending time with family and friends. They may also be someone who enjoys giving gifts, as this was the most common usage mentioned. Based on these findings, some suggestions for the customer profile could include marketing the product as a great gift option for those who enjoy hosting parties and spending time with loved ones. Additionally, highlighting the product's ability to make entertaining easier and more enjoyable could be a key selling point. Finally, targeting individuals who are interested in home decor and entertaining could be a successful strategy for reaching potential customers.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are lid, top, product, plastic, latch. The most mentioned elements about lid are do not fit(6.93%), hard to get on and off(2.18%).
The top 5 positive reviews are tray, lid, product, egg, carrier. The most mentioned elements about tray are good(0.88%), solid(0.88%).
Home & Kitchen > Kitchen & Dining > Dining & Entertaining > Dinnerware & Serveware > Serveware > Serving Dishes, Trays & Platters > Deviled Egg Plates
do not fit6.93%
hard to get on and off2.18%
do not lock2.08%
not snap-on2.08%
not align with the top1.88%
good for eat on the couch or sit up in bed0.66%
look good0.44%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the most commonly mentioned con aspect of Deviled Egg Plates is the lid, which is mentioned in over a third of all reviews. Other cons mentioned include the top, product, plastic, and latch. On the other hand, the most commonly mentioned pro aspect is the tray, which is mentioned in just over 8% of all reviews. Other pros were not mentioned in the data provided. Overall, it seems that customers are generally dissatisfied with the lid of Deviled Egg Plates, which may suggest that there is room for improvement in this area. Additionally, the fact that plastic is mentioned as a con suggests that customers may prefer more durable or eco-friendly materials. To improve product development and selection, it may be helpful to focus on addressing the lid issue and exploring alternative materials. Additionally, gathering more data on other pros and cons of Deviled Egg Plates could provide valuable insights for product development.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the data provided, it seems that customers are primarily motivated to buy Deviled Egg Plates based on the product description. This suggests that customers are looking for specific features or qualities in the plates that are not necessarily conveyed through the price or advertising. Some possible reasons why product description is the top feature could be that customers are looking for plates that are the right size, shape, or material for their needs. They may also be interested in plates that have specific design features, such as a particular color or pattern. To optimize an Amazon listing for Deviled Egg Plates, it would be important to focus on creating a detailed and informative product description that highlights the key features and benefits of the plates. This could include information about the size, shape, material, and design of the plates, as well as any other relevant details that might be important to customers. Additionally, it may be helpful to include high-quality images that showcase the plates from different angles and in different settings, so that customers can get a better sense of what they look like in real life. Finally, it may be useful to include customer reviews and ratings, as these can help to build trust and credibility with potential buyers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
heavier sturdier6
more sturdy
sturdy enough4
decent quality3
good quality
good latch3
clap latch good
latch good
latch work good
2 year ago2
year ago
deviled egg2
deviled egg
good make2
good make
latch easy operate2
4 latch easy do undo
latch easy use

Based on the customer feedback, it is clear that the most important expectation for Deviled Egg Plates is sturdiness and durability. Customers want plates that are heavy and sturdy enough to hold the eggs without tipping over or breaking. This is mentioned six times, indicating that it is a top priority for customers. Additionally, customers mention "decent quality" three times, which suggests that they are looking for plates that are not only sturdy but also well-made and durable. This could include factors such as the materials used, the finish of the plate, and the overall design. Based on these expectations, sellers should prioritize product development that focuses on creating Deviled Egg Plates that are both heavy and sturdy, while also being well-made and durable. This could involve using high-quality materials, such as ceramic or porcelain, and designing plates with a wider base or thicker walls to increase stability. In terms of marketing promotion factors, sellers should emphasize the sturdiness and durability of their plates in their product descriptions and advertising. They could also consider offering warranties or guarantees to reassure customers that their plates will last for a long time. Additionally, sellers could highlight any unique design features or decorative elements that set their plates apart from competitors.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

I. Hass
holds a lotAug. 2019
A little flimsy but for the price I knew what I was getting. For me, works fine. If I'm doing deviled eggs, I want to do a lot at a time.
Item brokeJan. 2022
Received item broken in mail. Returned.
Perfect Gift!Jan. 2020
Lenox quality, through and through. My sister in law collects cardinals and this made an excellent addition.
Cute!Jan. 2021
My Mom wanted these to complete her Holiday dining set, so we got them as a Christmas gift. They came well packaged and were as described. She loved them!
Mary Anne.
QUALITYDec. 2019
Just what I was looking for to use as a gift.
Lori Boze
The snaps do not close over the lip, and one broke off trying to lock it into place. There is no way to get the lid locked on with food in it. You can't even lock the lid holding it and maneuvering it around. This would have been a fine, cheap way to transport eggs if you could get the lid on. Do not buy.
Holds alot of eggs. There are 2 containers. Easy for transporting to parties. Cover is high enough to not mess up deviled eggs.
Cheaply madeAug. 2022
I was so excited about receiving this product but when I got it I was disappointed. They don’t lock at all. I tried putting the other kid on the other bottom to see if that made it better and it didn’t work. We have a lot of family gatherings that deviled eggs are requested but I can’t even use this

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