Devotional Candles product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
2023/01/19
Top 1
Top 2
Top 3
Top 4
Average Ratings
4.3
Total Reviews
1,388
This insight is based on the data from the best seller products. The top 5 of them are:
Mega Candles 6 pcs Unscented Black 7 Day Devotional Prayer Glass Container Candle, Premium Wax Candles 2 Inch x 8 Inch, Great for Sanctuary, Vigils, Prayers, Blessing, Religious & More
B07P8BFHT3
SIMPLY SOSON 2x8 Chakra Meditation Candles in Glass 2 Pack–90 Hours | Prayer Candles in Glass Meditation Candles Religious Candles | Church Candles Memorial Candles Emergency Candles Long Burning
B08XW1Q8M3
Virgin of Guadalupe Flameless LED Prayer Candle, Unique Religious Decoration, Gift Idea for Mothers Day, Birthday, or Any Holiday 8.2 Inches
B00O2NMYQY
Wick Works Loki Cat Skeleton Candle | Reveal Polished Steel Frame | 7” H | Longest Burn Time! | Beautiful Gift Box | Home or Office Decor| Unique Gifts for Cat, Animal, Art Lovers (White, Unscented)
B08SHTRFD4
Shabbat Candles - Traditional Shabbos Candles - 3 Hour - 72 Count, 4 Pack, Bulk Shabbat Candles - Ohr
B083S2MYF3

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Devotional Candles category on Amazon has a high level of customer satisfaction. With an average rating of 4.33 out of 5 and a total of 1388 reviews, it suggests that customers are generally happy with the products in this category. If you are a seller in this category, it is important to maintain the quality of your products and ensure that they meet the expectations of your customers. It is also important to encourage customers to leave reviews, as this can help to increase your product's visibility and credibility on the platform. One piece of advice for sellers in this category is to pay attention to customer feedback and use it to improve your products. This can help to increase customer satisfaction and loyalty, which can ultimately lead to increased sales and revenue. Additionally, it is important to stay up-to-date with industry trends and offer a variety of products to meet the diverse needs of your customers.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is mother, the most commonly moment of use is everyday, the most common location is church, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the Devotional Candles product is primarily used for religious purposes, with the top three places being church, house, and room. The top two usages of the product are for gift-giving and for Shabbat, which suggests that customers are likely purchasing these candles for themselves as well as for others. In terms of the customer profile, it appears that mothers are the most frequent users of the product, followed by friends and wives. This suggests that the product may be popular among women, particularly those who are religious or spiritual. Additionally, the fact that gift-giving is a top usage of the product suggests that customers may be purchasing these candles as gifts for others, perhaps for religious holidays or special occasions. Based on this data, some suggestions for the customer profile might include targeting women who are religious or spiritual, particularly those who are mothers or have close friendships. Additionally, marketing efforts could focus on the gift-giving aspect of the product, highlighting its suitability for religious holidays and special occasions. Finally, given that the product is primarily used in religious settings, it may be beneficial to target customers who are active in their religious communities, such as those who attend church or synagogue regularly.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are candle, wick, product, wax, glass. The most mentioned elements about candle are burn slow(3.57%), will not stay lit(3.57%).
The top 5 positive reviews are candle, burn, timer function, product, size. The most mentioned elements about candle are burn well(8.70%), look good(5.43%).
Cons
candle38.57%
burn slow3.57%
will not stay lit3.57%
break2.86%
bad quality2.14%
burn for hour and smell nothing2.14%
wick12.86%
product5.00%
wax5.00%
glass3.57%
Pros
candle33.70%
burn well8.70%
look good5.43%
good quality3.80%
burn slow1.63%
burn evenly1.09%
burn7.07%
timer function4.35%
product3.80%
size3.26%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that candles are the most frequently mentioned aspect in both the pros and cons of the Devotional Candles category. The top con aspect mentioned is candle, accounting for 38.57% of the cons, while the top pro aspect mentioned is also candle, making up 33.70% of the pros. From this information, we can conclude that candles play a significant role in shaping the sentiment of consumers towards Devotional Candles. However, it is important to note that the specific cons mentioned include wick, product, wax, and glass, while the specific pros are not mentioned. Therefore, it is difficult to provide a comprehensive analysis of the pros and cons of this category. To improve product development and selection in the Devotional Candles category, it would be beneficial to address the cons mentioned. For example, if the wick is a common concern, developing candles with high-quality wicks that burn evenly and do not produce excessive smoke could be a focus. Similarly, ensuring that the product is of good quality, the wax is long-lasting, and the glass is durable and aesthetically pleasing could help enhance the overall experience for consumers. Additionally, it would be valuable to gather more specific feedback on the pros of Devotional Candles to understand what aspects customers appreciate the most. This information can guide further product development and marketing strategies to highlight the positive aspects and differentiate the offerings in the market. Overall, by addressing the cons and leveraging the pros, product development and selection in the Devotional Candles category can be improved to meet the needs and preferences of consumers more effectively.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
burn for 7 day1
his1
like1
others1
product1

Based on the data provided, it seems that customers primarily buy devotional candles due to the product description. This suggests that customers are motivated by the information provided about the candles, such as their features, benefits, and usage instructions. The product description plays a crucial role in helping customers understand what they are purchasing and how it aligns with their needs. There could be several reasons why the product description is the top feature influencing buyers. Firstly, devotional candles are often associated with specific religious or spiritual practices, and customers may want to ensure that the candles they purchase meet their requirements. A detailed product description can provide information about the candle's symbolism, materials used, and any specific rituals it is designed for. Additionally, devotional candles may have different scents, sizes, or designs, and customers may want to make an informed decision based on these factors. A well-written product description can highlight these details, allowing customers to choose the candle that best suits their preferences. Based on the data provided, here are some suggestions for optimizing the Amazon listing for devotional candles: 1. Enhance the product description: Ensure that the product description is comprehensive, informative, and engaging. Highlight the unique features, benefits, and any specific religious or spiritual significance associated with the candles. 2. Use high-quality images: Include clear and visually appealing images that showcase the candles from different angles. This can help customers visualize the product and make an informed decision. 3. Include customer reviews: Positive reviews can build trust and credibility. Encourage customers to leave reviews and display them prominently on the listing page. 4. Optimize pricing: While price was mentioned less frequently, it is still a factor for some customers. Ensure that the pricing is competitive and aligns with the value provided by the candles. 5. Utilize keywords: Identify relevant keywords that customers might use when searching for devotional candles. Incorporate these keywords naturally into the product title, description, and bullet points to improve visibility in search results. By focusing on these optimization strategies, you can enhance the product listing and attract more customers to purchase devotional candles on Amazon.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last-4
last
burn time long2
burn for hour to hour a half
burn slow
large sized candle last longer2
long lasting candle
longer lasting candle
last 7 day2
last 7 day
last long2
last long
2 pack1
3 pack
Candle was a little smaller than I expected, and I wish it came in a larger size, because I love it!!!1
small size candle
advent package with 3 purple one pink1
advent package with 3 purple one pink
book explain stone herb candle1
book explain stone herb candle
brighter light1
brighter

Based on the customer expectations mentioned, it seems that customers are primarily concerned with the longevity of the candles in the Devotional Candles category. They want candles that last a long time, with burn times that are longer than average. Additionally, customers seem to believe that larger sized candles will last even longer. To meet these expectations, sellers in this category should prioritize product development that focuses on creating candles with longer burn times. This could involve using higher quality materials or developing new manufacturing processes that allow for longer-lasting candles. Additionally, sellers may want to consider offering larger sized candles, as this seems to be a factor that customers associate with longer burn times. In terms of marketing promotion factors, sellers should emphasize the longevity of their candles in their marketing materials. This could involve highlighting the burn time of their candles, as well as any other features that contribute to their longevity. Additionally, sellers may want to consider offering promotions or discounts that encourage customers to purchase larger sized candles, as this seems to be a factor that customers associate with longer burn times. Overall, the key takeaway for sellers in the Devotional Candles category is that customers are primarily concerned with longevity. By prioritizing product development that focuses on creating longer-lasting candles and emphasizing the longevity of their products in their marketing materials, sellers can meet these expectations and attract more customers to their products.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

Bryana Kolle
Purchased
I am absolutely pleased with this product. My sister went missing in November and when we discovered she had passed unexpectedly and so young I knew I had to throw a candle light /latern vigil. The candles were not only really great product and quality, but they stayed lit forever which was super convenient because people were arriving anywhere from 5:30 - 7 that night. So there was a time we were all able to have our 🕯️ 🕯️ 🕯️ lite and have 60 seconds of silence for my sister. 💜 The candles were absolutely perfect for the price and a lot better quality than other's I've seen advertised on here. I highly recommend them. They also come with such a bulk amount so you don't have to worry about running out of your product. ⭐ ⭐ ⭐ ⭐ ⭐ Love it. Buy them. Rejoice. 😇
KittyLou1961
Purchased
Wonderful!Jun. 2019
These are really beautiful, and burn bright. These burn a long time. Well worth the price!
Two candles came in broken. The box does not even indicate that they could be broken. They are glass. So right off the bat, I only have four candles. DO NOT BUY THESE CANDLES. The 99cent only stores have them for one dollar and all they do is replace the sticker, more than likely. I personally don't think that there is anything special. I just bought them to give them a try. They are just like the ones in the 99 cent only stores. DO NOT BUY THESE CANDLES. It will be your worst investment. btw I cut myself on one of them. Just walk to your nearest store and get them for cheaper.
3 out of 6 candles arrived broken. Couldn’t ask for a refund because I did use the three that arrived ok.
Latasha
Purchased
Broken CandleAug. 2020
I was excited to get my candles, I Received my candles today and was disappointed that one was broken. This completely messes up the set.
Yvonne May
Purchased
POOR QUALITYOct. 2021
WICKS DON'T STAY LIT AND ARE UNABLE TO CONTINUE BURNING...SMALL CANDLES, FOR THE PRICE. NOT THE OLD 7 DAY PRAY CANDLES...DISAPPOINTED FOR SURE THAT I PURCHASED!
SQC
Purchased
The candles were placed in a church and only burned four days in the tabernacle. Definitely not what was advertised
averagedad50
Purchased
The glass candles arrived in pieces, which I discovered after opening the box, and slicing my fingers. I would never order from this place again.
Keb Rosenberg
Purchased
Burns cleanJan. 2022
Burns clean!
Cierra Watley
Purchased
Great candles but 2 were broken on arrival.

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