Diamond Painting Kits product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
Top 1
Top 2
Top 3
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Diamond Painting Kits for Adults, DIY 5D Round Full Drill Art Perfect for Relaxation and Home Wall Decor(Stitch, 12x16inch)
FSTSLK Diamond Art Kits - 6 Pcs Diamond Painting Coasters with Holder - DIY Mandala Coasters for Beginners, Adults & Kids Art Craft Supplies - Cool Valentines Day Gifts & Easter Basket Stuffers
8 Diamond Painting Keychains Kit for Girls Crafts - Gem Art Kits for Kids Gem Painting Kit - Kawaii Diamond Art Keychains Kits for Crafts - Diamond Art for Kids Gem Stickers for Crafts (8 Pack, Girls)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for Diamond Painting Kits on Amazon is quite high at 4.56 out of 5. This indicates that customers are generally satisfied with their purchases in this category. Additionally, with a total of 1283 reviews, it suggests that there is a significant number of customers who have shared their experiences with these kits. The high average rating and the substantial number of reviews indicate a positive trend in customer satisfaction. It implies that the majority of customers are happy with the quality, design, and overall experience of using Diamond Painting Kits. This level of satisfaction is a good sign for potential buyers who are considering purchasing these kits. Based on this information, my advice would be to consider Diamond Painting Kits as a reliable option for customers interested in this category. However, it's always a good idea to read individual reviews to get a better understanding of specific concerns or preferences that customers may have. This will help you make a more informed decision and choose the best Diamond Painting Kit that suits your needs and preferences.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is christmas, the most common location is bathroom, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, we can draw a few conclusions about the usage and popularity of the Diamond Painting Kits. Firstly, it seems that the product is frequently mentioned in relation to the term "daughter," indicating that this user demographic is highly engaged with the product. Additionally, the term "kid" is also mentioned quite frequently, suggesting that the product may appeal to a younger audience as well. The mention of "friend" also indicates that the product might be popular as a gift option. In terms of usage, the most prominent mention is "gift give," which suggests that the Diamond Painting Kits are often purchased as presents. This aligns with the high number of mentions for "daughter" and "kid," as parents or friends may be buying these kits for their loved ones. Another notable usage is "diamond painting," which indicates that customers are actively engaging in this creative activity. Regarding the places where the product is used, the mentions are relatively low, with only one mention each for "bathroom" and "small bathroom wall." However, "room" is mentioned four times, which implies that customers are using the kits in various spaces within their homes. Based on this analysis, we can suggest a potential customer profile for the Diamond Painting Kits. The product seems to resonate with individuals who have daughters or kids, as well as those who enjoy engaging in creative activities like diamond painting. The kits are also popular as gifts, indicating that customers may be looking for unique and artistic presents for their loved ones. To target this customer profile effectively, marketing efforts could focus on emphasizing the product's suitability for gifting and its ability to provide a creative outlet for both children and adults. It's important to note that this analysis is based on the limited data provided, and further research and analysis would be beneficial to gain a more comprehensive understanding of the customer profile and potential marketing strategies.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are color, drill, adhesive, glue pad, face is color. The most mentioned elements about color are bad(0.67%), do not match(0.67%).
The top 5 positive reviews are color, symbol, diamond, adhesive, poured glue canvas. The most mentioned elements about color are vibrant(5.24%), good(5.24%).
do not match0.67%
do not match the hero is0.67%
glue pad1.34%
face is color0.67%
look good1.43%
poured glue canvas0.48%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that color is a significant aspect mentioned both as a pro and a con in the Diamond Painting Kits category. The top con aspect mentioned most frequently is color, accounting for 7.38% of the mentions. Additionally, color is mentioned as one of the top five cons for both the vacuum and the tip. On the other hand, the top pro aspect mentioned most frequently is also color, accounting for 15.24% of the mentions. This suggests that color is a double-edged sword in this category. While some people appreciate the vibrant and visually appealing colors, others seem to have concerns or issues related to color, such as the drill, adhesive, glue pad, symbol, diamond, and poured glue canvas. To improve product development and selection in this category, it would be beneficial to address the concerns related to color. This could involve offering a wider range of color options to cater to different preferences. Additionally, it might be helpful to provide clearer information about the quality and durability of the colors used in the kits, ensuring that they meet customers' expectations. Furthermore, it would be valuable to gather more specific feedback from customers regarding their color-related concerns. This could be done through surveys or reviews, allowing the company to gain insights into the specific issues customers face and work towards resolving them. Overall, by addressing the color-related cons and leveraging the popularity of color as a pro aspect, the Diamond Painting Kits category can enhance customer satisfaction and attract a wider range of customers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
come with accessory1
light panel1

Based on the data provided, it seems that customers are primarily motivated to buy Diamond Painting Kits due to the product description. This suggests that customers are looking for detailed information about the product, including its features, benefits, and how to use it. Brand reputation is also mentioned, albeit to a lesser extent, indicating that customers may be influenced by the reputation of the brand selling the product. However, the fact that this feature is mentioned less frequently suggests that it is not as important to customers as the product description. It is unclear why "undefined" is mentioned, but it may be related to other factors that were not explicitly mentioned in the data. To optimize an Amazon listing for Diamond Painting Kits, it would be important to focus on creating a detailed and informative product description. This could include information about the size and quality of the diamonds, the type of canvas used, and any additional tools or accessories included in the kit. It may also be helpful to include customer reviews and ratings to build trust and credibility with potential buyers. Additionally, highlighting any unique features or benefits of the product could help it stand out from competitors in the crowded Diamond Painting Kits category.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
big size
large size3
big size
large size
more definition on newspaper letter1
more definition on newspaper letter
perfectly place1
perfectly place
adhesive stickier1
sticky adhesion stickier
bag more1
more baggies
bag zip1
bag ziplocks
big head1
big head

Analysis of Customer Expectations for Diamond Painting Kits: Based on the customer feedback, there are a few key expectations that sellers should consider when developing and marketing their diamond painting kits. These expectations include color, more definition on newspaper letter, and a big size. 1. Color: Customers value vibrant and accurate colors in their diamond painting kits. They want the final result to be visually appealing and true to the original image. Sellers should prioritize sourcing high-quality diamonds that reflect the intended colors accurately. Additionally, providing a wide range of color options and ensuring color consistency across the kit will enhance customer satisfaction. 2. More definition on newspaper letter: Some customers have expressed a desire for more definition, particularly when working on newspaper letter designs. Sellers should focus on improving the clarity and sharpness of the printed designs, ensuring that the letters are easily distinguishable and legible. This can be achieved by using high-resolution printing techniques and selecting designs that maintain clarity even at smaller sizes. 3. Big size: Many customers prefer larger diamond painting kits as they offer a more immersive and engaging experience. Sellers should consider offering a variety of size options to cater to different preferences. Additionally, highlighting the benefits of larger kits, such as more intricate details and a greater sense of accomplishment, can help attract customers who prioritize size. Suggestions for Product Development Prioritization: 1. Quality control: Ensure that the diamonds provided in the kits are of high quality, with consistent color and shine. This will enhance the overall visual appeal of the finished artwork. 2. Design selection: Prioritize designs that have clear and well-defined elements, especially for newspaper letter designs. This will address the customer expectation for more definition and legibility. 3. Size options: Offer a range of sizes to cater to different customer preferences. This can include both smaller, more affordable kits for beginners, as well as larger kits for experienced enthusiasts seeking a more challenging project. Suggestions for Marketing Promotion Factors: 1. Visual representation: Use high-quality images and videos to showcase the vibrant colors and intricate details of the diamond painting kits. This will help customers visualize the final result and attract their attention. 2. Customer testimonials: Share positive reviews and testimonials from satisfied customers who have enjoyed working on the diamond painting kits. This will build trust and credibility among potential buyers. 3. Social media engagement: Leverage social media platforms to engage with the diamond painting community. Encourage customers to share their finished artworks and create a sense of community around the product. This can help generate word-of-mouth promotion and increase brand awareness. By considering these customer expectations and implementing the suggested product development prioritization and marketing promotion factors, sellers can enhance the appeal and satisfaction of their diamond painting kits, attracting more customers and fostering brand loyalty.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

I bought 2 sets. 1 as a gift for my aunt and one for my niece. They both loved the their gifts. These are perfect for those that love crafts and like detail. Very beautiful. I would recommend.
Kristyn J
great qualityDec. 2022
very happy with the finished product, recommend getting the diamond dotz sealer for coasters (liquid, etc)
I am very much into diamond paintings and I love that there are other items available for this craft. I was hesitant to grab this set because not many people still use coasters any more (or so I thought) but surprisingly I have found myself using them more often than not since I completed this set. The drill bits are gorgeous, the adhesion is great and patterns are really easy to follow. It took me about 2 hours to complete this entire 6 piece set and I was loving every minute of it. I find diamond painting very relaxing and when you are done you have created something extremely beautiful that will be around for quite some time. The only recommendation I have and this is not against the coaster set, this is just an FYI type of thing, you will definitely want to seal this with a diamond painting sealant especially because of what coasters are used for, any moisture over time will likely make your drill bits fall off if you don't seal it before use. This set is highly giftable and I would definitely purchase this one again. This was my 2nd coaster set and it was even more beautiful than the first one I got, although I loved that one too. I hope this review is helpful!
 Includes everything you need to make 6 coasters...except directions. Thankfully, the Amazon product description includes information on how to do it, and it is easy to match the numbers on the templates to the numbers on the little bags of diamond. Once you get used to the process it's fun and relaxing.
….So, if you’ve never done this type of craft, you’ve got to do your own research how to get the tiny jewels placed on the sticky paper with a wad of provided wax a pencil-like apparatus. All that’s completely foreign to me. I love the colors. There were a TON of extra jewels. A big plus. And the jewels stay on very well. I feel that putting a drink on it could compromise that though. So I intend to spray it with polyurethane. Or maybe a clear resin so it protects. Love the Mandela shapes, meaning, colors. I have so much extra jewels, I was thinking of crafting a large coaster for a wine bottle using the remaining jewels. That would make a great addition! I enjoyed making these. Calming.
This is really a very lovely, colorful coaster diamond painting kit. I like the usefulness of this kit, however for those that are unfamiliar with this type of artistic work, it can be quite difficult without any included instructions. I was having difficulty completing these, because the numbers and diamonds were too small for me and I had to use a magnifying glass, which was not very easy to do. Therefore, I am going to get help from my Sister-in-law who happens to do diamond painting/art for fun and a hobby. Overall, I would still recommend this kit for those familiar with this type or art it really would make a nice, useful, artistic gift.
The patterns and colors on these diamond painting coaster are very pretty. It did not include instructions but thankfully my daughter has done diamond painting previously so she knew what to do. They look very nice when completed. Only complaint is there wasn't any instructions.
Super SparklyOct. 2022
These coasters look great once completed and they are super easy to do. I like doing diamond painting but with my bad back it can be a challenge to sit there hunched over the canvases for long periods of time. I really like these coasters because it is something I can do and actually have completed in one sitting. I feel like these are good quality and should last for a while. The adhesive is really tacky so I don’t think I am going to have to worry about the drills falling off over time.
This is a great way to pass time if you are bored or just enjoy diamond paintings for the relaxation it gives. These Mandala coasters have all necessary items to complete each one, from the pen to place the little gems to the tray and the sticky numbered picture on the acrylic coasters, also comes with a metal coaster set holder. So beautiful and you will be proud of what you have accomplished once you complete them, so they might be esteem builders for teenagers. Appropriate for all ages, smaller children maybe not.
Lot of fun!Oct. 2022
I love to do diamond painting. It is very relaxing. These little coasters are a quick project. It takes about 2 hours to do 1 coaster. Then, I use a spray sealant just so I don't have to be concerned about them falling off.

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