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Diced product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Hunt's Diced Tomatoes, 14.5 Oz., Pack of 24
ROTEL Hot Diced Tomatoes with Habaneros, 10 Ounce, 12 Pack
Colavita Diced Tomatoes, Premium Italian Imported, Eco-Friendly Tetra Cart, Non-GMO, for Making Sauce, 13.76 Oz, Pack of 4
Amazon Brand - Happy Belly Petite Diced Tomatoes, 14.5 Ounce
Amazon Brand - Happy Belly Diced Tomatoes in Tomato Juice, 28 Ounce

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the product in the Diced category on Amazon has received positive customer feedback. With an average rating of 4.72 out of 5 and a total of 1748 reviews, it indicates a high level of customer satisfaction. The high average rating suggests that the majority of customers are pleased with their purchase and have had a positive experience with the product. The large number of reviews also indicates that the product has gained significant attention and popularity among buyers. Based on this information, it can be concluded that the product in the Diced category is well-received by customers and has a strong reputation on Amazon. However, it is important to note that without further details about the specific product, it is difficult to provide specific advice. Nevertheless, to maintain and further improve customer satisfaction, it is recommended to continue delivering a high-quality product that meets or exceeds customer expectations. Additionally, actively engaging with customers by responding to their reviews and addressing any concerns or issues they may have can help build trust and loyalty. Regularly monitoring customer feedback and making necessary improvements based on their suggestions can also contribute to long-term success in the market.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is family, the most commonly moment of use is everyday, the most common location is pantry, the most common behavior is chili . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the customers who are most interested in this diced product are likely to be individuals who prioritize family and home cooking. The fact that "pantry" is the most frequently mentioned place to use the product suggests that these customers are likely to be home cooks who enjoy having a well-stocked pantry. Additionally, the fact that "chili" is the most frequently mentioned usage of the product suggests that these customers are likely to be interested in making hearty, flavorful meals for their families. The fact that "friend" and "husband" are also frequently mentioned suggests that these customers may also be interested in entertaining and sharing their cooking with others. This could be a useful insight for marketing and advertising efforts, as it suggests that emphasizing the social aspects of cooking and entertaining could be an effective way to reach this customer base. Based on these insights, some suggestions for the customer profile might include: - These customers are likely to be home cooks who prioritize family and home cooking. - They are interested in having a well-stocked pantry and making hearty, flavorful meals for their families. - They may also be interested in entertaining and sharing their cooking with others. - Marketing and advertising efforts could emphasize the social aspects of cooking and entertaining to reach this customer base.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are can, product, tomato, case, habaneros. The most mentioned elements about can are dent(37.17%), damage(2.65%).
The top 5 positive reviews are flavor, taste, tomato, product, can tomato. The most mentioned elements about flavor are good(14.63%), rich(4.07%).
bent up2.65%
badly mangle0.88%
like like2.85%
balance well0.41%
can tomato2.85%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most commonly mentioned con aspect of diced tomatoes is their canning process, which accounts for 51.33% of the negative comments. Other cons mentioned include issues with the product itself, such as its flavor, taste, and the presence of tomato pieces or habaneros in some cases. On the positive side, the most frequently mentioned pro aspect is the flavor, which accounts for 23.98% of the positive comments. This suggests that many people appreciate the taste of diced tomatoes despite the mentioned drawbacks. To improve product development and selection in this category, it would be beneficial to address the concerns related to the canning process. This could involve exploring alternative packaging options that preserve the flavor and quality of the tomatoes better. Additionally, efforts should be made to ensure consistent flavor and taste across different batches of diced tomatoes, as these factors were mentioned as cons. Furthermore, it might be worth considering offering variations of diced tomatoes without additional ingredients like habaneros, as some consumers may prefer a plain option. By addressing these concerns and focusing on enhancing the flavor and quality of the product, it is possible to attract more positive sentiment and improve customer satisfaction in the diced tomato category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
salt content1

Based on the data above, it seems that customers are primarily motivated to buy diced products based on price, followed by brand reputation and product description. However, it's worth noting that product description is the top feature mentioned, indicating that customers are still paying attention to the details of the product they're buying. One reason why product description may be so important is that diced products can vary widely in terms of size, texture, and quality. Customers may be looking for specific details about the product to ensure that it meets their needs. For example, they may want to know if the product is organic, gluten-free, or non-GMO. To optimize an Amazon listing for diced products, it's important to focus on the product description. Make sure to include all relevant details about the product, including its size, texture, and any special features or certifications. Use clear, concise language that is easy for customers to understand. Additionally, consider using high-quality images that showcase the product in the best possible light. Finally, make sure to price the product competitively to appeal to customers who are motivated by price.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
can are not dent2
dent can
not dent can
do not raise price2
increase price
price do not go up
bpa free1
bpa free product
can good bpa free
label bpa free
at approach local cost1
at approach local cost
can pinto bean or black bean1
can pinto bean or black bean
carry hot type1
carry hot type
case of original version1
case of original version

Analysis of Customer Expectations for Diced Products: Based on the customer feedback, there are a few key expectations that sellers should consider when developing and marketing diced products. These expectations include the desire for BPA-free options, a focus on quality, and a preference for spiciness. 1. BPA-Free: One customer mentioned the importance of BPA-free products. This indicates a growing concern among consumers about the potential health risks associated with BPA. To meet this expectation, sellers should prioritize offering BPA-free diced products. This can be achieved by using alternative packaging materials or clearly labeling products as BPA-free. 2. Quality: The term "good" was mentioned twice, suggesting that customers value high-quality diced products. Sellers should focus on ensuring that their diced products meet or exceed customer expectations in terms of taste, texture, and freshness. Using fresh ingredients and maintaining strict quality control measures can help achieve this. 3. Spiciness: The mention of "spicy" twice indicates that there is a demand for diced products with a spicy flavor profile. Sellers should consider offering a range of spiciness levels to cater to different customer preferences. This can be achieved by developing different product variants with varying levels of heat or by providing additional seasoning options for customers to customize the spiciness according to their taste. Suggestions for Product Development Prioritization: 1. BPA-Free Packaging: Given the increasing customer concern about BPA, sellers should prioritize developing BPA-free packaging for their diced products. This can help differentiate their products in the market and attract health-conscious customers. 2. Quality Assurance: Sellers should prioritize implementing robust quality control measures to ensure that their diced products consistently meet high-quality standards. This includes sourcing fresh ingredients, optimizing production processes, and conducting regular quality checks. 3. Flavor Variants: To cater to different taste preferences, sellers should prioritize developing a range of flavor variants for their diced products. This can include different levels of spiciness, as well as other flavor profiles such as mild, tangy, or savory. Offering variety can attract a wider customer base. Marketing Promotion Factors: 1. Highlight BPA-Free: In marketing campaigns, sellers should emphasize the BPA-free nature of their diced products. This can be done through clear labeling, prominent mentions in advertising materials, and highlighting the health benefits associated with BPA-free packaging. 2. Quality Assurance: Sellers should communicate their commitment to quality through marketing efforts. This can include showcasing the sourcing process, quality control measures, and any certifications or awards received. Building trust in the quality of the product can help attract customers. 3. Spiciness Options: Marketing promotions should highlight the availability of different spiciness levels in diced products. This can be done through appealing visuals, descriptions of the flavor profiles, and even recipe suggestions that showcase the versatility of the product. By prioritizing BPA-free packaging, quality assurance, and offering a range of flavor variants, sellers can meet customer expectations and effectively promote their diced products in the market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Excellent!Oct. 2021
My wife makes my favorite spaghetti and we joke about it because it's all tossed together from the cheapest of ingredients! Allow me to explain. Long ago we placed an order from an Italian restaurant which was very highly recommended to us and had it delivered to our home. We ordered the family size for just for the two of us not knowing how large it was going to be. We were told that we could choose between sausage or meatballs and chose the meatballs. When our dinner arrived the tray was HUGE and under the aluminum foil lid were three meatballs about the size of a baseball. There wasn't a single ingredient in that $30 tray that was any good so far as taste and because spaghetti isn't a food we like to eat in a restaurant we tend to make it at home. Let's face it, speghetti noodles are cheap and they go a long way. My wife will pick up ground beef and stewed tomatoes, spaghetti sauce, and pasta, parmegian, garlic texas toast at the local Aldi store usually and for just a few bucks it's really, really good. I'm sure there are terrific Italian restaurants that do it better but I'm fine enjoying what my wife makes because it tastes good. These tomates were very good served up in her low cost recipe and we'll order again.
Cans dentedOct. 2022
ALOT of cans were dented
Seeds!May 2018
Worst diced tomatoes among all I've tried! Purchased elsewhere when I ran out of Muir Glen. Will never make that mistake again.
all the cans had dents afraid to use them
Damaged cansJan. 2020
The product is great, but the case arrived with half the cans dented. I won't used any food product from dented cans due to the chance of spoilage, so had to toss out half my purchase. The hassle of reporting and returning the damaged cans just didn't seem worth it. Now I'm hesitant to order canned food products...
Good qualityAug. 2020
Good quality
Jeff L.
I opened 3 cans so far and one was fine, diced tomatoes, just as I get from the grocery store. The other two were not. Even though labeled as diced tomatoes, one was all “sauce” or tomato purée and the other was half sauce and half diced tomatoes. I suspect these may be some kind of defects or irregulars...
Love theseAug. 2020
The case came in perfect shape and so were the cans. I couldn't find a better price for the amount u get at any store. I will buy these again when I need to. I use a lot of crammed tomatoes in the winter. These make simple dishes even better.
I'm in the process of moving so I didn't unpack this product from the case it was in until a few minutes ago. The outside cans were fine-- the ones buried where I couldn't see them were all damaged. I wanted to file a return but according to Amazon-that window closed on Sep. 15th. I'm pretty disappointed - $12 for a case that HALF is unusable.
Sabiene :)
These Hunt's Fire Roasted Diced Tomatoes are really delicious, but we can NOT seem to get an order without a lot of dented cans. Honestly ALL the cans were very dented to the point that we did want to eat them to be safe. Amazon gave us a replacement, but there seems to be no hope. Maybe these cans of tomatoes arrived dented at the Amazon warehouse? These fire roasted tomatoes have a good flavor. The ingredients are: unpeeled diced tomatoes, tomato juice, less than 2% of: salt, citric acid, calcium chloride. i would give the product a 5 stars, but due to the dented cans like maybe not even 1 star?!

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