Diet & Sports Nutrition product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 17
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Optimum Nutrition Gold Standard 100% Whey Protein Powder, Strawberry Banana, 5 Pound (Packaging May Vary)
Quest Nutrition Chocolate Sprinkled Doughnut Protein Bars, High Protein, Low Carb, Gluten Free, Keto Friendly, 12 Count
Premier Protein Shake, Cookies & Cream, 30g Protein, 1g Sugar, 24 Vitamins & Minerals, Nutrients to Support Immune Health 11.5 fl oz (12 Pack)
Atkins Gluten Free Protein-Rich Shake, Milk Chocolate Delight, Keto Friendly (Pack of 12), 11 Fl Oz
Quest Nutrition Tortilla Chip Spicy Sweet Chili 1.1oz - 12ct

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for products in the Diet & Sports Nutrition category on Amazon is quite high at 4.58 out of 5. This indicates that customers are generally satisfied with their purchases in this category. Additionally, with a total of 44,110 reviews, it suggests that there is a significant number of customers who have shared their experiences and opinions. The high average rating and the large number of reviews indicate a positive trend in customer satisfaction. It implies that the majority of customers are happy with the products they have purchased in the Diet & Sports Nutrition category on Amazon. This level of satisfaction could be attributed to the quality of the products, their effectiveness, and the overall customer experience. Based on this information, my advice would be to continue focusing on maintaining the high quality of products in this category. It is crucial to consistently deliver on customer expectations and provide excellent customer service. Encouraging customers to leave reviews and feedback can also help in gaining valuable insights and further improving the products and services offered. Furthermore, it would be beneficial to monitor customer feedback regularly and address any concerns or issues promptly. This will help in maintaining a positive reputation and ensuring continued customer satisfaction. Additionally, considering offering a diverse range of products within the Diet & Sports Nutrition category can cater to a wider customer base and increase overall satisfaction. Overall, the data suggests that customers are highly satisfied with products in the Diet & Sports Nutrition category on Amazon. By focusing on quality, customer service, and continuous improvement, businesses can further enhance customer satisfaction and maintain a strong presence in this competitive market.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is everyday, the most common location is gym, the most common behavior is workout . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the product is primarily used and mentioned by three key users: the husband, friend, and son. The husband is the most prominent user, with 553 mentions, followed by the friend with 305 mentions and the son with 197 mentions. This suggests that the product is popular among individuals who are likely to be health-conscious and actively engaged in fitness-related activities. When it comes to the places where the product is commonly used, the gym takes the lead with 172 mentions, indicating that it is a popular choice for fitness enthusiasts. The house follows with 52 mentions, suggesting that the product is also used for personal consumption and convenience. Additionally, the grocery store is mentioned 50 times, indicating that customers may purchase the product as part of their regular shopping routine. In terms of usage, the product is primarily associated with two activities: workout and travel. With 601 mentions, it is clear that the product is highly valued for its effectiveness during workouts. The mention of travel (183 mentions) suggests that customers also find the product convenient and portable, making it suitable for use while on the go. Based on this analysis, the customer profile for this product appears to be health-conscious individuals who are actively engaged in fitness activities. They are likely to be regular gym-goers, using the product to enhance their workouts. Additionally, they may also value the convenience of the product, using it at home and while traveling. To cater to this customer profile, it would be beneficial to focus marketing efforts on fitness-related platforms and channels. Promoting the product's effectiveness during workouts and highlighting its portability for travel purposes could be key selling points. Additionally, offering convenient packaging options, such as single-serving sizes or travel-friendly packs, could further appeal to this customer segment. Overall, understanding the top users, places of use, and usage patterns provides valuable insights for tailoring marketing strategies and product development to meet the needs and preferences of the target customer profile in the Diet & Sports Nutrition category.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are taste, product, flavor, gummies, chip. The most mentioned elements about taste are bad(2.78%), chemical tasting(0.93%).
The top 5 positive reviews are taste, flavor, product, chip, taste of. The most mentioned elements about taste are good(23.34%), tasty(0.90%).
chemical tasting0.93%
not bad at0.25%
taste of2.55%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that taste is the most significant factor affecting consumer sentiment in the Diet & Sports Nutrition category. While taste is also the most commonly mentioned pro aspect, it is also the top con aspect mentioned in the top 5 cons for both vacuum and tip products. Other cons mentioned include product quality, flavor, gummies, and chips. To improve product development and selection in this category, it is important to prioritize taste and flavor while also ensuring that the product quality meets consumer expectations. Additionally, it may be beneficial to explore alternative forms of delivery beyond gummies and chips, which were mentioned as cons. By addressing these concerns and focusing on taste and quality, companies can better meet the needs and preferences of consumers in the Diet & Sports Nutrition category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
low sugar5

Based on the data provided, it seems that customers in the Diet & Sports Nutrition category are primarily motivated to buy products based on recommendations from friends. This indicates that word-of-mouth plays a significant role in influencing their purchasing decisions. Additionally, the product description is the top feature that attracts customers, with 27.02% of mentions. This suggests that customers rely heavily on the information provided in the product description to make informed choices. To optimize Amazon listings based on this data, here are a few suggestions: 1. Enhance product descriptions: Since the product description is the top feature that influences customers, it's crucial to provide detailed and accurate information. Highlight the key benefits, ingredients, and any unique selling points of the product. Use clear and concise language to make it easy for customers to understand. 2. Include customer testimonials: Since recommendations from friends are a significant motivator, consider including customer testimonials in the product description. Positive reviews and testimonials can help build trust and credibility, encouraging potential buyers to make a purchase. 3. Use high-quality images: Visuals play a crucial role in attracting customers. Include high-resolution images that showcase the product from different angles, highlighting its features and packaging. This can help customers visualize the product and make an informed decision. 4. Offer competitive pricing: While price is not the primary motivator, it still holds some importance. Ensure that your product is competitively priced within the Diet & Sports Nutrition category. Consider offering discounts or promotions to attract price-conscious customers. 5. Encourage customer reviews: Since recommendations from friends are influential, encourage satisfied customers to leave reviews on your Amazon listing. Positive reviews can further strengthen the credibility of your product and increase its appeal to potential buyers. By implementing these optimization strategies, you can improve the visibility and appeal of your product in the Diet & Sports Nutrition category on Amazon.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
price cheap
pricing cheap
are not expensive24
are not expensive
are not pricey
are not get expensive
are not pricy
less pricey19
less expensive
more affordable
15 to 20 % less expensive
less costly
scoop in cap
do work
flavor good

Based on the customer expectations mentioned, it seems that affordability and assistance are the top priorities for customers in the Diet & Sports Nutrition category. Customers are looking for products that are cheap or not expensive, indicating that price is a significant factor in their purchasing decisions. Additionally, customers are seeking help, which could mean they are looking for products that are easy to use or come with guidance on how to use them effectively. To meet these expectations, sellers in this category should prioritize product development that focuses on affordability and ease of use. This could mean developing products that are priced competitively or offering discounts or promotions to make their products more accessible to customers. Additionally, sellers should consider providing guidance or support to customers to help them use their products effectively. In terms of marketing promotion factors, sellers should focus on highlighting the affordability and ease of use of their products. This could mean emphasizing the value of their products or showcasing how their products can help customers achieve their fitness goals without breaking the bank. Additionally, sellers should consider leveraging social media and influencer marketing to reach a wider audience and build trust with potential customers. Overall, by prioritizing affordability and ease of use in product development and marketing, sellers in the Diet & Sports Nutrition category can meet customer expectations and build a loyal customer base.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Eddie Brunson
Good All Around Supplement
I always avoided taking fish oil supplements because of the fishy smelling breath and or burps you get from them. I have not had those issues with this fish oil. The fish oil is also produced in Norway which has strict manufacturing requirements for all products produced there.
Made us sickOct. 2020
This product made us very sick with horrible stomach pain and nausea!!! Beware
Bought this brand based on some reviews on Reddit. The pills are a little large, but not terrible, thus the 4/5 rating. The biggest plus is no fishy after burps. So right there is a huge incentive to purchase. Will buy this brand again.
Low calorie, low sugar, tastes great, and blends well in a shaker cup. Mix mine with unsweetened almond milk, much better then mixing with water.
I have a pretty bad lactose problem that usually forces me to constantly regurgitate till i completely throw up. Its a weird problem and its hard finding a protein powder to use that i actually like. I still use a lactose pill with this brand but it was cheaper than performix and i keep it down vs other brands i cant, even with the pills. I hate the other options of protein or it is way to expensive as well. I get vanilla so i can flavor it to choco if i want or throw it in oatmeal and have hot or cold oats. I also use a mango bcaa powder with it sometimes or throw in cinnamon. Quality? Well i dont know if i am getting the actual protein listed on label with any brand. I always shake the jugs before taking a scoop and i always assume actual protein is 17-20g vs the 20-25 on labels. It mixes really well so far. I havent gotten clumps in oatmeal regardless if i add powder first, second, third or last.
Great flavor!Mar. 2020
Love this flavor. Affordable.
These chips are truly amazing. Crunchy, flavorful, you could not tell they're super healthy and packed with protein. HOWEVER, after trying every flavor, my advice is to stay away from any cheese/cream inspired flavor, because these are the ones which taste like whey. Ranch is decent, but you can tell it's a protein chip. The spicy sweet chili is my all time favorite, please bring it back! The second best for me is chile lime, so tasty but quite hot.
Robin M
DeliciousJun. 2021
I enjoy the flavor portion size makes me feel like an even something I shouldn’t be
These chips taste great, but they are extremely brittle. If they aren't handled carefully they will be crumbly when you get them.

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