Digital product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 15
Top 1
Top 2
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Etekcity Scale for Body Weight, Digital Bathroom Scale for People, Accurate to 0.02kg/0.05lb & Large LED Display, Weight Verification, Tempered Glass, 400 lbs
RENPHO Scale for Body Weight, Smart Body Fat Scale Digital Bathroom Wireless Weight Scale, Body Composition Analyzer with Smartphone App sync with Bluetooth, 400 lbs - Elis 1

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for the digital products in this Amazon BSR (Best Sellers Rank) category is quite high at 4.7 out of 5. This indicates a generally high level of customer satisfaction with these products. Additionally, the total number of reviews, which stands at 34,080, suggests that there is a significant customer base for these digital products. Given the high average rating and the large number of reviews, it can be inferred that customers are generally pleased with the quality and performance of the digital products in this category. This level of customer satisfaction is a positive indicator for potential buyers, as it suggests that they are likely to have a positive experience with these products as well. Based on this information, my advice would be to consider purchasing digital products from this category on Amazon. However, it is always important to read individual product reviews and descriptions to ensure that a specific product meets your personal needs and requirements. Additionally, it may be helpful to compare prices, features, and customer feedback for different products within the category to make an informed decision.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is everyday, the most common location is bathroom, the most common behavior is keep track of my weight . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the product is likely a digital bathroom scale. The top three users mentioned are the husband, family, and friend, indicating that the product may be used by multiple people in a household or shared among friends. The top three places to use the product are the bathroom, gym, and floor, suggesting that the product is portable and can be used in various locations. The top two usages of the product are to keep track of weight and as a gift, indicating that the product may be marketed towards individuals who are health-conscious and interested in tracking their weight, as well as those who are looking for a practical and useful gift to give to others. Based on this data, the customer profile for this product may be individuals who are health-conscious and interested in tracking their weight, as well as those who value practicality and convenience. The product may also appeal to individuals who live in shared households or have a close network of friends who they may want to share the product with. To further appeal to this customer profile, the product could be marketed as a convenient and easy-to-use tool for tracking weight and maintaining a healthy lifestyle. Additionally, the product could be marketed as a practical and thoughtful gift option for friends and family members.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are scale, app, product, number, weight displayed. The most mentioned elements about scale are inaccurate(10.56%), do not work very well(3.71%).
The top 5 positive reviews are scale, app, number, design, product. The most mentioned elements about scale are accurate(12.66%), easy to use(6.76%).
do not work very well3.71%
do not give exact weight2.25%
do not work0.85%
weight displayed2.59%
easy to use6.76%
easy to see display3.72%
look so good3.39%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most frequently mentioned con aspect in the digital category is "scale," accounting for 45.71% of the mentions. Additionally, the top five cons mentioned for vacuums and tips in this category are scale, app, product, number, and weight displayed for vacuums, and scale, app, number, design, and product for tips. On the other hand, the top pro aspect mentioned most is "scale," accounting for 39.64% of the mentions. Based on this information, it appears that the scale is a significant factor influencing sentiment in the digital category. It is important to note that without further context, it is challenging to determine whether the scale is being perceived as a positive or negative aspect. However, since it is mentioned as both a pro and con, it suggests that the scale feature is crucial but may have room for improvement. To enhance product development and selection in this category, it would be beneficial to focus on addressing the concerns related to the scale, app, product, number, weight displayed, and design. For example, improving the accuracy and reliability of the scale feature, enhancing the functionality and user-friendliness of the app, refining the design of the products, and considering the feedback regarding the number and weight displayed could lead to more positive sentiment among users. Additionally, gathering more specific feedback from users about their experiences with these aspects could provide valuable insights for product development. Conducting surveys, user testing, and analyzing customer reviews can help identify areas of improvement and prioritize features that are most important to users. Overall, by addressing the cons and building upon the mentioned pros, product developers can create a more satisfying and well-rounded digital product in this category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the data provided, it seems that customers in the Digital category are primarily motivated by the product description when making a purchase. This could be because customers want to know exactly what they are buying and what features it has before making a decision. Additionally, the fact that the product is recommended by friends is also a significant factor, indicating that customers value the opinions of people they trust. Price, on the other hand, seems to be less important to customers in this category, suggesting that they are willing to pay a premium for a product that meets their needs and is recommended by others. To optimize Amazon listings for this category, it would be important to focus on creating detailed and accurate product descriptions that highlight the key features and benefits of the product. Additionally, leveraging social proof by encouraging customers to leave reviews and ratings could help to increase trust and credibility for the product. Finally, it may be worth considering offering promotions or discounts to incentivize customers to try the product and leave feedback.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
scale accurate
scale work
good scale
on scale
last long31
last long
last longer
last forever
accurate scale21
accurate scale
more accurate scale
easy-to-use accurate easy-to-read scale
good scale
reliable accurate scale
4 last14
accurately measure weight13
accurate consistent weight-in
accurate weight
accurate weight measurement
accurate weight scale
accurately measure weight
large size11
big size
large in size
large size
longer lasting11
last longer

Analysis of Customer Expectations for Digital Scales: Based on the mentioned customer expectations, it is clear that scale accuracy, durability, and longevity are the key factors customers consider when purchasing digital scales. Let's break down these expectations and provide some suggestions for product development prioritization and marketing promotion factors. 1. Scale Accuracy (21 mentions): Customers highly value accurate measurements when it comes to digital scales. To meet this expectation, sellers should prioritize investing in high-quality sensors and calibration mechanisms. Conduct regular quality checks and ensure that the scales provide precise and consistent readings. Emphasize the accuracy of your product in marketing materials and highlight any certifications or standards it meets. 2. Longevity (31 mentions): Customers want digital scales that last long, indicating a desire for durable and reliable products. To address this expectation, sellers should focus on product durability during development. Use robust materials, reinforce weak points, and conduct thorough testing to ensure the scales can withstand regular use. Consider offering warranties or guarantees to instill confidence in the longevity of your product. 3. Scale Capacity (46 mentions): Although not explicitly mentioned, the frequency of scale capacity being mentioned suggests its importance to customers. Sellers should prioritize offering a wide range of scale capacities to cater to different needs. This could include scales with varying weight limits, from small kitchen scales to larger ones for commercial use. Highlight the scale capacity options in marketing materials to attract customers with specific requirements. Suggestions for Product Development Prioritization: 1. Focus on accuracy: Invest in high-quality sensors and calibration mechanisms to ensure precise and consistent measurements. 2. Enhance durability: Use robust materials, reinforce weak points, and conduct thorough testing to create durable and reliable digital scales. 3. Offer scale capacity options: Develop scales with varying weight limits to cater to different customer needs, from small to large scale capacities. Suggestions for Marketing Promotion Factors: 1. Highlight accuracy: Emphasize the accuracy of your digital scales in marketing materials, showcasing any certifications or standards they meet. 2. Showcase durability: Communicate the durability and longevity of your product through testimonials, case studies, or warranty offers. 3. Feature scale capacity options: Highlight the range of scale capacities available, targeting customers with specific needs and preferences. By prioritizing accuracy, durability, and scale capacity options, and effectively promoting these factors, sellers can meet customer expectations and differentiate their digital scales in the market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

So simple to use and that helps stay on target. Maybe this will be the year the resolution is kept.
Lena N
It is very inaccurate in measuring both weight and body fat. The weight measurement fluctuates 6 pounds within 1 hr! And my body fat measured on a gym special accurate machine was 22%, this shows 27%. Useless! Cheaper scales I've had before are more accurate. I am returning it.
Very accurate. Turns on as soon as you step on it. The only small negative I can think of is that it’s rather small. Only about 12” tall, maybe a tad more, which makes placing it on the floor easier. I’m very happy with the purchase.
Operating is inconsistent. Does not meet my expectations. Want to return.
I prefer scales that can give you a much better picture of how your change in diet is going because losing pounds alone doesn't mean you're losing fat. The same goes for gaining weight, it's very different if you're packing on muscle versus packing on body fat.
Vanee Jones
Very easy to set up and everything about this scale is easy! Clean, sleek look and does not take too much space.
Great scale with good features. Synced with my Fitbit perfectly. Definitely would recommend.
Love this scale
Really great scale. I recently had wls, so it is important for me to track a number of metrics. This scale does it all. Interfaces with Fitbit, but not the Apple Watch.
I wanted to like this scale but I have had a terrible experience attempting to set it up. I tried on both my samsung device phone and my iPad. As a result I’m returning it.

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